• Journal of the Korean Society of Costume
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• v.53 no.5
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• pp.155-169
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• 2003

The purpose of this study was to find out criteria for classifying fashion brand from the viewpoint of fashion business practice in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. Survey was implemented for this research. 388 Data from the people who works for merchandising, sales or design in fashion business company was analyzed. Questionnaires were developed based on 37 fashion brand classification criteria. SPSS package and LISREL program were used to analyze data. Factor analysis, one-way ANOVA, $$\mu$tiple response analysis, correlation analysis, and structure equation model analysis were applied. The results of this study were as follows First, factor analysis considering 37 classification criteria identified 7 factors as classification criteria which can be used effectively by fashion business company. Second, in two cases, based on the job description and the responsible items, analysis showed that importance of the 7 classification criteria factors was different. And all of 7 criteria were correlated to each other. Third, the effective method to classify fashion brands was proposed by establishing the model of the relationship among the values of 7 criteria and by proving it by the structure equation model analysis. And the two types of the courses to classify fashion brand were shown. Forth, according to the evaluation of these criteria in the importance of appropriateness and difficulty of implementing, classification criteria factor of "the level of product concept" was found to be very effective and "the level of brand value" was ineffective to apply.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.98-112
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• 2007

The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.548-560
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• 2009

This study was conducted to investigate purchasing behavior of jeans consumers and to find differences in jeans evaluative criteria according to consumers' characteristics. Male and female university students participated in the study. Quota sampling method was used to collect the data. Data from 492 questionnaires were used for the statistical analysis. Descriptive analysis, factor analysis, Cronbach's alpha coefficient, ANOVA, Duncan test, and t-test were conducted. Three factors of jeans evaluative criteria classified (i.e., external criteria, internal/aesthetic criteria, internal/quality criteria). Results indicated that most of respondents put on jeans wear more than three times per a week and 38.1% of respondents reported that they owned three to four jeans products on average. Department store was the most used place to buy jeans product with 44.2%. 27.5% of respondents spent from 50,000 won to 100,000 won on purchasing jeans. Style was the highest important jeans evaluative criterion with 36.2%, followed by fitness, price, color, condition of washing treatment. Women respondents considered aesthetic criteria and quality criteria more importantly than men did. Respondents who were on a high income and spent more than 200,000 won per a month on apparel more concerned aesthetic criteria and external criteria than the other respondents did. Results of this study provide a basis for understanding jeans consumers' purchase behavior and evaluative criteria.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.123-132
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• 2004

The purpose of this research was to determine the relation between clothing evaluative criteria and personality types. Primary factor analysis was used to classify the clothing evaluative criteria and the continual scores of Myers Briggs Type Indicator (MBTI) were used for classifying the personality types. Correlation analysis and multiple regression analysis were used to determine the relation between the clothing evaluative criteria and the personality types. The data for this research were collected from questionnaires of 309 female university students in Seoul. In the results, the clothing evaluative criteria were grouped into 4 underlying dimensions： practical, situational, appearance producible and symbolic. Partially significant relations between the 4 clothing evaluative criteria and the 4 indicators of MBTI personality types were found through correlation analysis. Multiple regression analysis revealed that the variables explaining the dimension of Sensing and Intuition (SN) were appearance producible and symbolic clothing evaluative criteria; the appearance producible criterion had an inclination toward Intuition while the symbolic criterion had an inclination toward Sensing. The variable explaining the dimension of Judging and Perceiving (JP) was situational clothing evaluative criterion, which had an inclination toward Judging.

• Proceedings of the Korean Geotechical Society Conference
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• 2010.03a
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• pp.1264-1270
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• 2010

In this study, the effects of slope inclination and rainfall on weathered soil slope stability were investigated for current cut soil slope design criteria. A series of slope stability analysis was performed on the slopes with the same height (5m), but different inclinations (1:0.8, 1:1, 1:1.2, 1:1.5, 1:2). Seepage analysis was also conducted to examine the rainfall effects directly and compare the combined seepage and slope stability analysis results with the slope stability analysis results for rainy season from the current cut soil slope design criteria. Typical properties for weathered soils were used in both the slope and seepage analysis. The analysis results showed that, for the slopes much steeper than the standard slopes, the factor of safety criteria were satisfied. Therefore, it appears that the slope designs by current cut soil slope design criteria lead to conservative results.

• Journal of Korean Society for Geospatial Information Science
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• v.16 no.3
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• pp.21-28
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• 2008

In MCDA (Multi-Criteria Decision Analysis) based on GIS, building the CM(Criteria Map) which represents the space phenomenon properly is important process to deduce precise and efficient site analysis result. The CM using administrative district data is widely used for site analysis process. But, there are not enough studies on site analysis using dasymetric mapping technique. For MCDA, this study suggests building the CM by using dasymetric mapping technique, which re-assigns the social-economic attribute value to more detail space unit. The suggested method is used for industrial site analysis. The criteria map for workforce and criteria map for the distance to the city were built and criteria map which represents attribute's space distribution pattern is documented. The criteria map is successfully applied to multi-criteria decision making process and eventually the analysis result of proposed suitable industrial site is derived.

• Journal of Advanced Marine Engineering and Technology
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• v.31 no.8
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• pp.1028-1034
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• 2007

In order to establish a criteria of solid particle separation performance test on marine centrifugal purifier at factory acceptance test, an investigation had been done on criteria of test standards, regulations and test specifications of purifier manufactures. KS V 7836, fuel oil and lubricating oil purifiers for marine use-centrifugal type, the criteria of solid particle separation is studied in the point of reality, restricts and analysis method. It is proposed that a reasonable criteria and analysis method should be adopted, and the current criteria shall be revised to adequate levels considering reasonable basis and industrial technology levels. Also, the test analysis conceptions, separation efficiency method and particle size restriction method, are reviewed to fulfil separation performance test for marine centrifugal purifiers.

• Nuclear Engineering and Technology
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• v.46 no.1
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• pp.81-92
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• 2014

This study suggests 5 evaluation criteria (safety and technology, environmental impact, economic feasibility, social factors, and institutional factors) and 24 evaluation indicators for a NFC (nuclear fuel cycle) derived using factor analysis. To do so, a survey using 1 on 1 interview was given to nuclear energy experts and local residents who live near nuclear power plants. In addition, by conducting a factor analysis, homogeneous evaluation indicators were grouped with the same evaluation criteria, and unnecessary evaluation criteria and evaluation indicators were dropped out. As a result of analyzing the weight of evaluation criteria with the sample of nuclear power experts and the general public, both sides recognized safety as the most important evaluation criterion, and the social factors such as public acceptance appeared to be ranked as more important evaluation criteria by the nuclear energy experts than the general public.

• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.185-196
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• 2005

The purpose of this research was to determine the relation between clothing evaluative criteria and segmented groups based on the perception of somatotype. The data for this research were collected from questionnaires of 192 females in Busan. Data were analyzed by frequency, factor analysis, cluster analysis, discriminant analysis, and regression analysis. Cluster analysis was used to identify groups of respondents based on the perception of somatotype difference factors. Based on the findings, three distinct groups were clustered: thin, moderate, fat. There were significant differences among the three groups in terms of clothing evaluative criteria. The result of regression analysis revealed that the perception of somatotype is a major determinant to influence the clothing evaluative criteria. The thin group preferred practical clothes while the fat group liked symbol clothes.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.45-60
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• 2015

The purpose of this study is to classify individualism-collectivism into groups and analyze the difference of attitude toward uniform and evaluation criteria toward uniform. Questionnaires are being administered to 369 middle and high school girls in Deagu province. The Frequency, factor analysis, reliability analysis, cluster analysis, correlation analysis, ANOVA, Duncan-test, and t-test are used for data analysis. Individualism-collectivism factors are found to be other focus, individuality focus, competition consciousness, love of family, and self-esteem. Attitude toward uniform are categorized into fashion pursuit, symbol of role, conformity, color, and neatness. Evaluation criteria toward uniform is categorized into 7 factors: practicality, care, promotion, aesthetics, service, brand focus, and regulation focus. Individualism-collectivism are classify into three groups such as high individualism-collectivism, low individuality, and high individuality. Individualism-collectivism shows a significant correlation with the sub-variable attitude toward uniform and evaluation criteria toward uniform. The groups show a significant difference in the attitude toward uniform and evaluation criteria toward uniform. There is a significant difference among individualism-collectivism, attitude toward uniform, and evaluation criteria toward uniform by the middle and high school girls.