• International Area Studies Review
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• v.16 no.3
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• pp.159-180
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• 2012

The objectives of this study are to identify significant antecedents of trust and satisfaction and to examine the relationship between trust and satisfaction and interrelationship between trust, satisfaction, loyalty, relationship retention and intention of words of mouth based on buyers of Chinese internet shopping mall. The questionnaire was collected by personal interview. A total of 448 completed questionnaires were collected. Confirmatory factor analysis was conducted to test the validity of the measurement model, and the structural model also was analyzed to examine the associations hypothesized in the research model. This study uses AMOS program to investigate the research model. Results in this paper indicate that the antecedents of trust and satisfaction have three dimensions, namely communicational, traditional and relational factors. All these three functions are positively related to trust and satisfaction. Also the results show that trust and satisfaction are positively related to loyalty, relationship retention and intention of words of mouth. Finally, this study suggests the implications of these findings and offers directions for future research.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.323-329
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• 2021

Based on the research of the Public Welfare Games 'Mountaineering LightsUp', which is the main theme of helping the disadvantaged in society, this study uses the questionnaire method to obtain user data, and collects the data by using AMOS analysis for the effect of game interest elements on the experience of players. The results showed that the interesting elements (goal, obstacles, sense of belonging, atmosphere, story, information, and player to player communication) of the game were positively influenced by the experience of the game. And the questionnaire showed that the game still had problems such as playing simple, difficulty, lack of popularity, lack of feedback, and lack of storytelling. This paper also puts forward some proposals for these deficiencies. In future research, the research sample will be expanded, the research content will be improved, and the future Public Welfare Games will be designed and developed.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.40 no.2
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• pp.141-153
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• 2014

This study is about the development of cholesteric liquid crystals (CLCs), which are highly applicable to cosmetics formulation. The CLCs made from non-animal origin were chosen not only because they are free of animal viruses but also because they give a sense of security to the cosmetic consumers. Three kinds of new cholesteric derivatives (CI, CC, CN) were synthesized using non-animal cholesterol [NAB cholesterol (ARCH LONZA)], which was originally made by fermentation process. To develop high applicability to cosmetics formulation, we attempted to find out the optimum compositions in which CLCs can maintain their color over a wide range of temperature. The CLCs in 41 different compositions were prepared by the combinations of three cholesteric derivatives and a visual evaluation method was employed to determine the range of temperature at which the CLCs display their color. The 205 UV-VIS spectral data obtained from 41 CLCs at various temperatures were simultaneously analyzed to investigate the critical factors affecting the characteristics of the CLCs. Results showed that A4, A5, A6 and A7 were the best compositions to cosmetics formulation. A6 composition had a great moisturizing effect by the artificial skin test ($AmoReSkin^{TM}$).

• Journal of Korean Society of Water and Wastewater
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• v.35 no.6
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• pp.405-415
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• 2021

MMBR system has been suggested as a promising system to resolve harvesting problems induced from low settling efficiency of microalgae. And recently, a lot of research on reducing fouling at the MMBR system has investigated focused on EPS in many cases. EPS of microalgae mainly consists of polysaccharides and protein components, and is produced through photosynthesis and nitrogen-carbon metabolic pathways. Especially, P-EPS is one of major compounds which occur membrane fouling phenomenon, as its hydrophobic protein components cause floc formation and cake layer accumulation. And it is already known that almost every microalgae can metabolize P-EPS or Chl-a when nitrogen sources as a substrate is insufficient or exhausted situation. With the above backgrounds, uptake rates of P-EPS or Chl-a by Scenedesmus quadricauda according to the type of carbon source and nitrogen concentration were evaluated in order to verify correlation between carbon source vs P-EPS production, and indeed Scenedesmus quadricauda uses P-EPS or Chl-a when the amounts of nitrogen sourc es in the feed is not satisfied. As a result, it was shown that P-EPS and Chl-a production were increased proportional to nitrogen concentration under organic carbon condition. And especially, the amo unts of P-EPS and Chl-a in the cell were diminished with the nitrogen source becomes insufficient or exhausted. Because P-EPS accelerates fouling at the MMBR system, P-EPS degradation by Scenedesmus quadricauda in order to get nitrogen source may contribute to reducing fouling. About a affects of N-consumed Chl-a to the MMBR fouling, more survey is needed. On the contrary, considering the purpose of MMBR system of this study, i.e. harvesting useful high value microalgae efficiently feeding adequate industrial process wastewater, it seems like difficult to maintain satisfied metabolic activity and to harvest with high yield rate using nitrogen-poor MMBR feed.

• Korean Journal of Microbiology
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• v.45 no.2
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• pp.112-118
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• 2009

Ammonia-oxidizing bacteria (AOB) are chemolithoautotrophs that play a key role in nitrogen removal from advanced wastewater treatment processes. Various AOB species inhabit and their community compositions vary over time in the wastewater treatment bioreactors. In this study, a hypothesis that operational and environmental conditions affect both the community compositions and the diversity of AOB in the bioreactors was proposed. To verify the hypothesis, the clone libraries based on ammonia monooxygenase subunit A were constructed using activated sludge samples from aerobic bioreactors at the Pohang, the Palo Alto, the Nine Springs, and the Marshall wastewater treatment plants (WWTPs). In those bioreactors, AOB within the Nitrosomonas europaea, N. oligotropha, N.-like, and Nitrosospira lineages were commonly found, while AOB within the N. communis, N. marina, and N. cryotolerans lineages were rarely detected in the samples. The AOB community structures were different in the bioreactors: AOB within the N. oligotropha lineage were the major microorganisms in the Pohang, the Palo Alto, and the Marshall WWTPs, while AOB within the N. europaea lineage were dominant in the Nine Springs WWTP. The correlations between the AOB community compositions of the wastewater treatment bioreactors and their operational (HRT, SRT, and MLSS) and environmental conditions (temperature, pH, COD, $NH_3$, and $NO_3{^-}$) were evaluated using a multivariate statistical analysis called the Redundancy Analysis (RDA). As a result, COD and $NO_3{^-}$ concentrations in the bioreactors were the statistically significant variables influencing the AOB community structures in the wastewater treatment bioreactors.

• Culinary science and hospitality research
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• v.19 no.3
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• pp.57-72
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• 2013

This study carried out an empirical analysis on the long-term effects of a marketing communication strategy used as a means of promotion(advertisement, free gift) of Christmas cake despite its high costs. Such verification results were considered to provide as important core elements for successful management in the bakery industry. By utilizing SPSS and AMOS, exploratory factor analysis(EFA) and confirmatory factor analysis(CFA) were conducted for the validity of the measurement items, and Structural Equation Model(SEM) was performed to verify the hypothesis. The analysis result is as follows. First, advertisement attribute(${\beta}$=0.269, t=4.512, p,<0.001) and free gift attitude(${\beta}$=0.293, t=5.043, p<0.001) had a positive influence on trust. Second, trust had a positive influence on purchase intention(${\beta}$=0.513, t=8.677, p<0.001). Third, advertisement attribute(${\beta}$=0.104, t=1.966, p,<0.05) and free gift attitude(${\beta}$=0.204, t=3.817, p<0.001) had a positive influence on purchase intention. Lastly, advertisement attitude appeared different by advertisement types(actors and animation), and ads with an actor were evaluated high than animation ads. Also, gift attitude appeared different by gift types(speaker doll/character hat and turtleneck muffler), and a turtleneck muffler was evaluated high than a speaker doll or a character hat.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.546-554
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• 2018

This cross-sectional correlational study investigated factors affecting career planning of nursing students, focusing on the associations between satisfaction of academic major, perceived professional competence, and job expectations. Data from 255 nursing students were collected through self-administered questionnaire surveys on 2016 January 4 and 7 and analyzed using descriptive statistics, Pearson's correlation coefficients, t-tests, bootstrapping SPSS macro and path analysis using AMOS. There were significant correlations between major satisfaction, professional competence, and job expectations. Both major satisfaction and professional competence were significant factors influencing job expectations, but their effects on job expectations were significantly different depending on whether there was a role-model, which support a moderating effect of having a role-model. Major satisfaction had a significant direct effect on career planning, but its indirect effect on career planning through job expectations was not significant. Professional competence did not have a significant direct effect on career planning, but its indirect effect on career planning through job expectations was significant. Overall, the results highlight the importance of providing educational support and opportunities for nursing students to explore their own motivation and to have a role-model during pursuit of a nursing career.

• Information Systems Review
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• v.13 no.3
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• pp.65-81
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• 2011

The purpose of this study is to examine the role of social communication through the information technology, affective commitment and calculative commitment in globally integrated. The structural equation modeling technique was used to evaluate its empirical validity and causal relationship using data collected from a survey by a transnational corporation. The result revealed that social communication between employees through the information technology led to having a direct effect on both affective commitment and calculative commitment beyond the simple communication tool. Also the social communication had a positive effect on globally integrated. Both affective commitment and calculative commitment have a positive effect on globally integrated. From the result, we could find that affective commitment and calculative commitment partially play a mediating role between social communications and globally integrated. This result offered both recommendations and implications for firms attempting to innovate in order to be transnational corporations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.10
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• pp.4645-4652
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• 2012

Recently the demand for hospital care increased competition and a variety of new and expansion is a real situation that faced with a situation. These factors, in reality, the importance of the physical environment of the hospital soon for the hospital's survival and development, as well as the native functionality of the hospital to gain the core a competitive edge is being evaluated as a core competence. therefore this study aims to examine the effect of the physical environment of medical institutions on visits in patients satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of medical institutions. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of medical institutions are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on visits in patients satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.236-243
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• 2018

The purpose of this study was to investigate the mediating effects of parental attachment and ego resiliency in the tendency toward social networking site (SNS) addiction in college students. For this purpose, 382 college students in the Jeju area were surveyed and their responses analyzed. To analyze the collected data, structural equations were implemented using SPSS Statistics version 18.0. According to the results of the study, there is a significant negative correlation between attachment formation and SNS intoxication in college students, and a negative correlation between ego resiliency and SNS addiction. Also, there is a significant positive correlation between formation of parental attachment and ego resiliency in college students, indicating that parental attachment and ego resiliency are significant factors in lowering SNS addiction. Second, in order to examine the mediating effects of ego resiliency in the relationship between the formation of parental attachment and SNS addiction in college students, a research model and a competition model were established and verified. As a result, the relationship between parent attachment and SNS addiction was mediated completely, and the research model is more appropriate. These findings suggest that ego resiliency is of practical significance in seeking ways to improve the problem of SNS addiction in the future. In other words, overuse of SNSs by university students can lead to addiction, but strengthening ego resiliency enables sound SNS use.