• Title/Summary/Keyword: ambivalence

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A Study on Ambivalent Consumption in the Purchase Behavior of Apparel Products (의류상품 구매행동에 나타나는 양면적 소비)

  • Kim, Joo-Hyun;Rhee, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.172-189
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    • 2007
  • The purpose of this study was to identify the characteristics of ambivalent consumption appeared in the purchase behavior of apparel products by the 4Ps element of marketing mix and to clarify the relation between consumption value and clothing involvement that were the antecedent variable. Among the 4Ps element of marketing mix, brand was selected in the exterior criteria of products, and fashionability was selected in the internal criteria of products. Meanwhile, it was considered that there were no objects of conflicted or ambivalent criteria in the element of promotion. Finally, brand, fashionability, price, place, etc. were selected as the elements of marketing. A self-administered questionnaire was distributed to 550 subjects from Jun, 8th, 2006 to Jun, 22nd, 2006; 507 were used for the data analysis. The results from data analysis were following: firstly, it was identified that ambivalent consumption showed up, as the result from measuring the individual conflicting consumption by elements. Brand was the highest in the frequency of ambivalent consumption among the elements of marketing mix, and price, place, and fashionability were followed. Secondly, by product characteristics, the frequency of ambivalent consumption of casual shirt, group II, was lower than that of mountain climbing jacket, group III, in the brand element and the price element. Thirdly, as the results from conducting factorial analysis to consumption value, it had 5 dimensions, which were practical value, distinguishable/aesthetic value, conspicuous value, social/confirmative value, and enjoyable value. Also clothing involvement was classified into 4 dimensions of emotion, fashionability, symbolic and brand involvement in the result from conducting the factorial analysis to clothing involvement. Fourthly, the mean of ambivalent consuming group by each element was highest among that of other consuming groups in all the dimensions. Fifthly, ambivalent consuming group had the highest mean among other consuming groups in all the dimension of clothing involvement, such as emotion, fashionability, and symbolic by each element of marketing mix, and it means that overall, ambivalent consuming group is highly involved in all the dimension of clothing involvement.

Intergenerational Cleavage and Intergenerational Solidarity - Differential Effects on Political Arena and Social Policy Realm - (세대균열과 세대연대 - 정치 영역과 사회정책 영역에서의 차별적 작용에 관한 연구 -)

  • Seong, Kyoungryung
    • Korean Journal of Social Welfare
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    • v.67 no.4
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    • pp.5-29
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    • 2015
  • Intergenerational relations in Korea show very unique characteristics. In political arena, young and old generations clash each other intensely, while they maintain a high level of intergenerational solidarity in policy realm. A logistic regression analysis reveals that generational cleavage plays a key role in affecting voting decision and evaluation of governmental performance. It also suggests that in policy realm, normative, functional, and affectional types of solidarity influence people's attitudes on social policies very strongly. If the current government continues to neglect its promises for expanding welfare, the dual structure of generational cleavage in political arena and intergenerational solidarity in social policy realm can soon be turned into a conflictual structure. Therefore, an active initiative to increase intergenerational justice should be taken in order to attain a long-term, sustainable intergenerational solidarity and coexistence.

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Discourse on ‘Wise Mother and Good Wife’ in the 1920′s-1930′s Women′s Ambivalence about the Roles of Wise Mother and Good Wife - (1920-30년대 현모양처에 관한 연구 -현모양처의 두 얼굴, 되어야만 하는 ‘현모’ 되고 싶은 ‘양처’)

  • 전미경
    • Journal of Families and Better Life
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    • v.22 no.3
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    • pp.75-93
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    • 2004
  • This study examined discourses on “wise-mother and good-wife” in the 1920s - 1930s by analyzing the magazine “Shinyeosung.” This study found the following: 1 “Wise-mother and good-wife” was the ideal type for the “new women” during the colonial period. Hut the role of a mother was far more important than that of a wife. 2. The dominant discourse at the time was that the “genuine” new woman was defined by her motherhood, and she could not have a job because raising children was the most Important task for her. Hut in fact, new women wanted to be a wife through free love and marriage. They wished to be a good-wife in the “new (modern) family” for their loving husbands. 3. The Ideas of “wise-mother” and “good-wife” arose from disparate backgrounds. A woman had to nurture her maternal aptitudes; but had to suppress her passion for free love and marriage. Although she had to learn Western methods of bringing up children instead of the traditional one, she was expected to practice traditional virtues of a wife, not Western attitudes. The role of a mother was decided by experts, but that of a wife was decided by husbands. The function of a good-wife was merely a clever handling of her husband, whereas the function of a mother was considered to require professional knowledge. 4. New women could differentiate themselves from “old women” through the roles of wise-mother and good-wife; nonetheless, those roles were forced by society. They did not have any other viable choices.

A Comparison of Phenomenological Research Methodology - Focused on Giorgi, Colaizzi, Van Kaam Methods - (현상학적 연구방법의 비교고찰 - Giorgi, Colaizzi, Van Kaam방법을 중심으로 -)

  • 김분한;김금자;박인숙;이금재;김진경;홍정주;이미향;김영희;유인영
    • Journal of Korean Academy of Nursing
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    • v.29 no.6
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    • pp.1208-1220
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    • 1999
  • The purpose of this study was to describe the differences in three phenomenological research methods used to understand the experience of families of patients with cancer and so provide as guideline to novices first attempting qualitative research. The subjects were 3 family members - spouse, daughter, daughter-in-law -of cancer patients at S-hospital. Unstructured deep interviews were carried out and taped for further analyzed. Interviews were analyzed using three phenomenological methods ; Giorgi's, Colazzi's, and Van Kaam's. The results are as follows. : The experience of family the analyzed using Giorgi's method showed different characteristics according to the family members' role. According to Colaizzi's method, they experienced burden, a willingness to care, role conflict, thanks to family and significant others, and ambivalence about treatment. Using Van Kaam's methodology, two categories were identified ; change of family function and burden. Themes in change of family function were positive attitude(9), role conflict(6), negative attitude(5), active attitude(2), and passive attitude(2) ; Themes in burden were emotional burden, physical burden, and economic burden. The result from using Giorgi's method were centered or individual characteristics and these results constituteds situational structured description and a general structured description. From Colaizzi's method the focus was on the common experience of all fo the subjects. In Van Kaam's method, subthemes (13), themes(8), and categories(2) were identified. So researchers should choose the qualitative method according to their research goals and methodological characteristics.

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The animated soul of the machine The development of kinetic elements in installation art, eastern and western positions (기계의 움직이는 정서에 대한 조형 연구)

  • Halbherr, Bernd;Choi, Han Jun
    • Cartoon and Animation Studies
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    • s.49
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    • pp.537-561
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    • 2017
  • Machines and robotic structures are questioning existential bases of human beings. They influence our way of thinking and transform our social philosophies and value systems. The same time they keep their fascination ever since. Mechanical technique and skills are symbols for development and hazard at the same time. The attraction of this ambivalence is reviewed in this thesis by having a look at kinetic elements in modern sculpture. The author is focusing on classical sculptural positions that use machines or machinery within sculptural artworks. The historical development is examined and certain examples from the classical modern era are discussed as role models during their time. On this scenario, the portraits of two young contemporary outstanding positions in the field of kinetic art and installation are analyzed and explained. One of the goals was to investigate the eastern and the western language of two artists that are doing artworks in the same field and compare the works and the cultural expressions to each other. Different cultural positions and visual languages become visible due to the research. And the author's final conclusions is, that even in a globalized world there will always be significant local distinguishes remaining.

Providing and Utilizing Child Care by Grandmothers in South Korea : Grandmothers' and Employed Mothers' Relationship Experiences (손자녀 양육지원에 따른 조모와 취업모의 관계 경험 : 세대 간 지원 제공 및 수혜의 의미)

  • Lee, Jaerim
    • Journal of Families and Better Life
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    • v.31 no.2
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    • pp.1-24
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    • 2013
  • The purpose of this study was to understand the lived experiences of grandmothers who provide child care services to their grandchildren and employed mothers who utilize child care by grandmothers, with regards to their relationships while exchanging the specific type of intergenerational support. The data for this study came from 42 in-depth, individual interviews with 21 pairs of employed mothers who had at least one child younger than elementary-school age and their mothers or mothers-in-law who had provided child care on a daily basis for their grandchildren. Our phenomenological analysis revealed that the grandmothers felt uncomfortable and overwhelmed when caring for their grandchildren and that they considered this activity to be different from caring for their own children by nature. However, the grandmothers wanted to help their adult children based on their feeling of "boo-mo-ma-eum" (meaning parental heart, i.e., love or care). The employed mothers perceived that they were substantially dependent on the grandmothers by receiving help with child care and housework. Reliance on grandmothers was inevitable and beneficial to these mothers. Dynamic intergenerational living arrangements enabled the dependent relationships. The grandmothers set specific boundaries pertaining to current and future child care so that they would not take on too much responsibility for child care. The mothers used various strategies that contributed to stable child care support from the grandmothers. Providing financial remuneration was an important strategy that had symbolic relational meanings, such as expressing gratitude, rather than financial meanings.

A Study on the Relations of the Emotional Experience, Expression and Psychosocial Well-being of Nursing Students (간호대학생의 정서와 사회심리적 건강의 관련성 연구)

  • Kwon, Young-Mi
    • The Journal of Korean Academic Society of Nursing Education
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    • v.7 no.2
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    • pp.183-195
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    • 2001
  • The purpose of this study was to identity the relationship among emotional expression, emotional support, and psychosocial well-being, to analyze the factor affect the psychosocial well-being and to provide the data-based for effective development of emotional education program. The subjects for this study were 553 undergraduate college nursing students. The period of data collection was from 16 to 30, June, 2001. The instruments used for this study were emotional expressiveness scale (EES), ambivalence over emotional expressiveness questionnaire (AEQ), affect intensity measure (AIM), social support scale (SSS), and psychosocial well-being index (PWI). Data were analyzed by use of Descriptive Statistics, ANOVA, t-test, Stepwise multiple regression, Pearson's correlation coefficient with SPSS WIN program. The Major results were as follows: 1. The average score of items for the AIM, EES, AEQ were moderate at 3.8, 3.7 and 3.4. The level of SSS was high at 7.2 and PWI was low at 52.1. 2. Significant correlation were found between the AIM, EES, and AEQ. The EES was positively correlated with the SSS and negatively correlated with the PWI. On the other hand, the AEQ was positively associated with the PWI and negatively associated with the SSS. There was significantly negative correlation between the SSS and PWI. 3. In demographic characteristics, significant difference was shown only in the EES. The EES was significantly different according to grade. The difference in the SSS and PWI between 3groups were significant at the EES and AEQ. 4. Results from hierarchical multiple regression analysis indicated that the EES, AEQ, and AIM had influence on the SSS. And perceived the AEQ and SSS together explained 18.7% of variance in the PWI. The results of study provide evidence about the roles of emotion in psychosocial well-being. As a result, this study suggests that later study would be required to identify factors affect the psychosocial well-being and to develop the emotional education program to enhance emotional expression.

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A Qualitative study on Difficulties experienced and Coping process of Remarried elderly (재혼 노인이 겪는 어려움과 대처과정에 대한 질적 연구)

  • Lee, Do-Young;Lee, Hye-Jin;Jeong, Eun-Sun
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.577-587
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    • 2016
  • This study aims to understand the experiences of remarried elderly from the social, cultural point of view. The study subjects were randomly selected 3 remarried couples with age higher than 65 who could express their experience enough. This study adapted qualitative study with grounded theory method by Strauss and Corbin(1998), which deducted 126 significant sentences from the testimony of participants and classified those into 48 topics and categorized into 16. As for the study result, the main phenomenon was the "ambivalence of marriage" and the mediation conditions for controlling were "trust and acknowledgement of spouse and family", and "proper compensation", and the reaction/mutual reaction strategy to correspond to this situation was "to put effort to understand spouse". Such results will contribute to understanding the essence of marriage adjustment of remarried elderly, and are expected to be the fundamental material to tend to realistic problems that the widowed elderly face and to lead successfully remarriage.

The Uncertainty as the Healing Function in the Poetry of Robert Frost (프로스트 시에 나타나는 치유적 기능으로서의 불확실성)

  • Kim, Kyoung-Soon
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.337-344
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    • 2019
  • The purpose of this study is to explore the uncertainty as the healing function in the poetry of Robert Frost. One of the therapeutic functions in poetry therapy is to make us look into life from a new perspective, which appears in the uncertainty of his poetry. His uncertainty is based on his peculiar poetic theory and philosophy of dualism. This paper reviews these things and deals with aspects of the uncertainty in detail through his poems. The result of this study shows that Frost conveys elements of ambiguity, illogical development and unpredictability in our society and fear, loneliness and anxiety in our daily life, and also offers realistic depictions of complex life as a therapeutic medium for overcoming these problems. So it seems that his poetry provides us with a recovery of psychic health and a possibility of healing and personal growth. Furthermore we need a practical in-depth study on the healing function of English poetry.

A Study of the Narrative Structure of ″Travel in Mujin″ (무진기행의 서술구조 연구)

  • 정연희
    • Lingua Humanitatis
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    • v.1 no.2
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    • pp.179-196
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    • 2001
  • According to Formalist theory, form is not separate from content. Form does not merely convey or express content but can itself produce meaning. The close correlation of the narrative structure, more specifically the time structure of the narrative, and the narrative style of Kim Seung-Ok′s short story′"Travel in Mujin" provides a good example of this argument. The story opens with the first-person narrator, currently living in the bustling city of Seoul, back in his small provincial home town Mujin, where he brings up memories that had been hitherto suppressed. The revived memories are ordered into the narrator′s present thought structure, in effect bridging the vast psychological rift between the lost past and the present. The narrator′s travel in Mujin thus becomes a psychological journey, and Mujin becomes a psychological space where the narrator can experience the continuity of his own being. The "narrating I" excludes the principles of reality from his narrative, concentrating on the inner thoughts, recollections, psychological experience, and the level of consciousness of the "narrated I." This narrative attitude or style expresses the narrator-protagonist′s acceptance and affirmation of the thoughts and actions occur in Mujin (which he had till now been resistant to). It is also an affirmation of the narrative act itself. Before the travel back to Mujin, the narrator-protagonist′s thoughts about his home town was ambivalent-an attitude originating from nostalgia, together with the narrator-protagonist′s ambivalent attitude toward his youthful past. It is a reflection of the narrator-protagonist′s desire for purity intermingled with a disdain for his enervated existence in Seoul. This ambivalence is resolved by the "I" of the narrative present, and Mujin enables him to come to a renewed affirmation of his life.

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