• 제목/요약/키워드: altruism

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소비자들의 선물구매행동유형 및 그 특성에 관한 연구 (The Types and Characteristics of Gift-Purchasing Behavior of Consumers)

  • 허경옥;유정임;김종숙
    • 가족자원경영과 정책
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    • 제6권2호
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    • pp.31-52
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    • 2002
  • This study classified consumers' behaviors of purchasing gifts, divided groups by the types of similar behaviors, and examined impacts of demographic variables, relevant variables in purchasing processes on those behaviors. Findings of this study can be summarized as follows. First, factors explaining consumers' behaviors of purchasing gifts were the tendency of demonstrative purchase, the level of placing values to the meaning of gifts, the level of altruism and rationality in the purchase of gifts, and the tendency of impulsive purchase. On the basis of these five factors, five distinct consumer groups showing similar behaviors of purchasing gifts based on the results of Cluster analysis were identified. Those groups were impulsiveㆍdemonstrative groups, impulsiveㆍnon-sincere groups, indifferent groups, non-impulsiveㆍdemonstrative groups, non-altruistic'ㆍrational groups, sincere groups, and altruisticㆍrational groups. Second, behaviors of purchasing gifts showed significant differences depending on gender, educational levels, occupational types, and women's employment status. Consumers with high education, professional occupation, high income tended to show the demonstrative purchase. Male consumers were not interested in the purchases of gifts and placed high values on the meanings of gifts. In contrast, female consumers showed rational behavior, but revealed the tendency of demonstrative in the purchase of gifts as well. Finally, behaviors of purchasing gifts were also different depending on the method of gathering consumer information, places of purchasing gifts, experiences of ordering paid wrapping gifts and the relevant costs, consumers' evaluations of the purchases of gifts, and degrees of satisfaction after the purchase of gifts. Impulsive'ㆍdemonstrative groups and non-impulsive'ㆍ demonstrative groups preferred departments as places of purchasing gifts and choose ordering paid wrapping gifts but showed dissatisfactions after purchases of gifts. Consumers who belongs to non-altruistic'ㆍrational groups, sincere groups, and altruistic'ㆍ rational groups tended to prefer local stores in their own villages as places of purchasing gifts and did not order paid wrapping gifts while showing high after the purchase of gifts.

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간호사의 멘토링 기능과 조직시민행동이 간호업무성과에 미치는 영향 (Effect of Nurses' Mentoring Function and Organizational Citizen Behavior on Nursing Performance)

  • 박경희;한정원
    • 한국산학기술학회논문지
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    • 제17권2호
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    • pp.179-187
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    • 2016
  • 본 연구는 간호사의 멘토링 기능과 조직시민행동이 간호업무성과에 미치는 영향을 확인하기 위해 시도된 서술적 조사연구이다. 연구 대상자는 B광역시에 소재하는 1개의 대학병원과 2개의 종합병원에 근무하는 간호사 163명을 대상자로 하였다. 자료수집은 자가보고식 설문지를 사용하여 2015년 12월 2일부터 12월 30일까지 실시하였다. 수집된 자료는 SPSS WIN 21.0프로그램을 사용하여 빈도, 백분율, 평균, 표준편차, T-test, ANOVA, Scheffe test, Pearson's correlation, multiple regression으로 분석하였다. 연구결과 일반적 특성 중 직위가 간호업무성과에 영향을 미치는 요인임이 확인되었고(${\beta}=.24$, p<.001), 멘토링 기능의 하위요인 중 경력개발기능(${\beta}=-.22$, p=.008)과 역할모델기능(${\beta}=.31$, p=.001)이 간호업무성과에 영향을 주는 요인으로 확인되었다. 또한 조직시민행동의 하위요인 중 이타주의적 행동(${\beta}=.46$, p<.001)과 예의바른 행동(${\beta}=.12$, p=.047)이 간호업무성과에 영향을 미치는 요인으로 확인되었다. 본 연구는 간호사의 업무성과 향상을 위한 기초자료를 제공했다는데 의의가 있다.

한국, 일본, 중국, 미국의 경쟁과 부에 대한 인식과 사회신뢰 (Perception of Competition and Wealth and Social Trust in Korea, Japan, China, and U.S.A.)

  • 박상준
    • 한국경영과학회지
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    • 제37권1호
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    • pp.61-71
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    • 2012
  • Other-regarding preferences (such as trust, reciprocity and altruism) between companies, between consumers and retailers, and between employers and employees are integral elements in determining economic performance. Social trust which is a core element of social capital, especially, is known to reduce transaction costs, help solve collective action problems, and contribute to economic, social, and political development. Therefore, social trust has been given a great deal of attention across an array of academic disciplines for its role in promoting cooperation among individuals and groups, and for its positive influence on economic performance. Most studies describe Korea as a low-trust society than Japan or China. To identify the causes of social trust, this paper focuses on differences of social values (perception on competition and wealth accumulation) in 4 countries (Japan, China, Korea, and United States). Based on World Values Survey data, this paper analyzes effects of the social values on social trust. Social trust was measured by degree to which a respondent thinks that most people can be trusted. Perception on competition was measured by the degree to which a respondent thinks that competition is harmful, and perception on wealth accumulation was done by the degree to which a respondent thinks that wealth can grow so there is enough for everyone. The results showed that social trust was affected by perception on competition and wealth accumulation. A respondent showed higher level of social trust when he (or she) perceived positively competition and wealth accumulation. For enhancing social trust in a country, it is not easy to reduce income inequality and corruption which were reported as causes of social trust by previous studies. Compared to them, social values can be changed more easily by various concrete measures like education and mass-media. Differently from previous studies this paper stresses the concrete measures to enhance social trust in a country.

수학수업에서 인성 함양을 위한 중학교 교수·학습 자료 개발 연구 (A Study on the development of teaching and learning materials for character education in middle school)

  • 신준국;부덕훈;서보억
    • 한국수학교육학회지시리즈E:수학교육논문집
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    • 제29권2호
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    • pp.255-279
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    • 2015
  • 수학과 교육과정에서는 인성 교육을 강조하고 있다. 이에 본 연구에서는 수학교실에서 인성교육을 실현하기 위한 기초 연구를 수행하였다. 본 연구에서는 인성교육의 개념 고찰을 바탕으로 수학수업에서 고려해야할 인성 요인 3가지(이타성 요인, 합리성 요인, 과정지향성 요인)를 추출하였다. 수학교과에서 인성 교육을 위한 수업모형으로 존중적 수행 모형, 독립 수행 모형, 상호주도 모형, 자기주도 모형, 협력중심 모형, 자기이해 모형, 이야기 공감 모형 일곱 가지를 제안하였고, 수업모형에 기초한 교수 학습 자료를 개발한 후 현장 적용을 통해 그 효과성을 검정하였다. 본 연구에서는 교사 설문, 학생 설문, 현장적용에 대한 사전 사후 검사를 통해 수학교과에서도 인성함양을 위한 수학교수학습 실현이 가능하다는 점을 확인하였다.

카지노 직원의 조직시민행동, 조직몰입 및 고객지향성 간의 관계 (Relation among Organization Citizenship Behavior, Organization Commitment and Customer Orientation of Casino Employees)

  • 이진영;이채은
    • 한국콘텐츠학회논문지
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    • 제12권2호
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    • pp.429-438
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    • 2012
  • 본 연구는 카지노 직원의 조직시민행동과 조직몰입의 영향관계와 조직몰입과 고객지향성의 관계 그리고 조직시민행동과 고객지향성의 영향관계를 살펴봤다. 본 연구의 자료 분석을 위하여 강원도의 카지노 직원을 대상으로 설문조사를 실시하였다. 본 연구는 카지노 직원의 조직시민행동을 인식해 보고, 카지노 기업의 발전을 위한 조직시민행동, 조직몰입, 고객지향성의 발전방안에 대해 고찰한 것이다. 연구결과는 첫째, 조직시민행동은 시민의식과 스포츠맨십이 조직몰입에 유의한 영향을 미치는 것으로 나타났다. 둘째, 조직 몰입은 고객지향성에 유의한 영향을 미치는 것으로 나타났다. 셋째, 이타성과 스포츠맨십이 고객지향성에 유의한 영향을 미치는 것으로 나타났고, 시민의식이 고객욕구충족에 유의한 영향을 미치는 것으로 나타났으며, 양심적 행동이 고객응대서비스에 유의한 영향을 미치는 것으로 나타났다.

질석 분석을 통한 가족조각 기법 집단상담의 상담효과 요인 (A qualitative analysis on therapeutic factors in group counseling based on family sculpture technique)

  • 김수연;심혜숙
    • 가정과삶의질연구
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    • 제19권5호
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    • pp.239-258
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    • 2001
  • The purposes of this study are first, to develop the group counseling program based on Satir’s family sculpture technique, second to investigate the therapeutic factors of Satir’s family sculpture in group counseling. To perform this study, 8 session of time limited(3 hours) group counseling were carried out. There were 12 participants in this group. The major findings were as follows: 1) the rank order fro therapeutic factors were university, group cohesiveness, instillation of hope, family reenactment, self-understanding and altruism. 2) through the family sculpture technique, group participants saw their communication patterns. They found out that use communication patterns to hide their low self-esteem. They learned the alternative communication style. 3) the participants developed the sense of self-disclosure, empathy and trust in the group. Self disclosure, empathy and trust facilitated a deeper level of therapeutic group interaction. 4) in observing their group members do their family sculpture, participants found out that every family has some problem that the family conflict is universal thing, 5) the participants had opportunity to share their feelings that were hidden deep inside Intensive emotions following self disclosure led to catharsis, 6) the participants developed a good feeling toward their group and it led to group cohesiveness. 7) through the family sculpture technique, the participants gained a better understanding on their role and position within their families 8) through the family sculpture technique, they gained a better understanding of their family. They found their family members’ psychological positions and unfinished emotional businesses and thus they could restructure their family sculptures. 9) the participants had the opportunity to feel what it is like to become parents themselves, They became to see their parents as individuals. 10) the participants acted out what they wanted to do but could not do in the past. They saw the possibility of change and development in themselves.

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한국인의 건강개념에 대한 탐색연구 : Q-방법론 적용 (A Study on Health Concepts of Korean)

  • 심형화
    • 한국간호교육학회지
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    • 제8권1호
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    • pp.108-119
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    • 2002
  • This paper as the basic study aiming the establishment of nursing theory according to Korean culture, is made to reveal the types of recognition about concepts of health immanent in Korean who have the health view, completely mixed with traditional oriental medicine and Confucianism and Buddhism and Shamanism and european scientific medicine, etc. This paper is using the Q-method, which is greatly effective in measuring the individual subjectivity, to collect rightly the concepts of health of objects. This analysis shows us the 4 types of recognition about concepts of health immanent in Korean as follows. Type Ⅰ: modern self-searching type(現代的 自己 追求型), Type Ⅱ: nature-sharing type(自然 共有型), Type Ⅲ: meaning-intentional altruism(意味 指向的 他者 中心型), Type Ⅳ: oriental adaptational type(東洋的 順應型). The men belonging to type Ⅰ have positive and self-searching view of health. They are not only interpreting the concept of health scientifically, but also positively accepting the oriental concept of health. The men belonging to type Ⅱ have strong tendency of down-to-earth. They not only have the naturalistic view of health as Taoist, but also carry the weight in the family and neighbour and regard co-sharing as excellent virtue. The men belonging to type Ⅲ are positive altruists, pursuing the meaning of life and at the same time setting the importance to the good value system. Naturally they care more the family and neighbour than themselves. The men belonging to type Ⅳ have oriental view of the world characterized by nature-adaptation. They positively agree to the Shamanism, Buddhism, Confucianism and Oriental concept of health. In conclusion, in all types we can see that Korean understand the harmony of man and nature as fundamental principle of heath and carry the more importance to the mind(心) than body(身) and at the same time esteem more the family-centric, oriental and organic community than individual. All above facts is immersed in the concepts of health of Korean as a common denominator.

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제조업과 서비스업 품질관리 종사원들의 조직문화 개선에 관한 연구 : 직무만족의 매개변수를 중심으로 (A Study on Improvement of Organizational Culture of the Members of Manufacturing and Service industry Quality Control : Focused on Mediation Effect of Job Satisfaction)

  • 이철우;신용호;상맹;류영신
    • 품질경영학회지
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    • 제48권1호
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    • pp.29-50
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    • 2020
  • Purpose: Targeting the members of manufacturing and Service industry Quality Control team this study is going is to carry out research about whether the outcome of OCB(Organizational Citizenship Behaviors) and organization can be brought about by organizational culture that is suitable for them. this study tries to identify the direct・indirect causal relationship between these variables and OCB by selecting organizational culture as a leading variable and job satisfaction as a parameter. Methods: SPSS 22.0 was used for data analysis and AMOS 18.0 statistical program for structural equation model analysis. For the descriptive statistics this study verified reliability analysis, feasibility analysis, structural equation model analysis, research hypothesis, and mediating effects. Results: As a result of path analysis estimating the regression coefficients for the linear structure analysis of the correlations between variables for the hypothesis verification, the rational culture among the organizational culture types of the manufacturing Quality Control team showed a positive (+) effect on the job satisfaction, and hierarchical culture has negative(-) effect on job satisfaction. Conclusion: This study suggested that the composition and friendly behavior of desirable organizational culture has a very close relationship in connection between job satisfaction and OCB by examining the causal relationship between OCB for improvement activities for organizational culture by establishing the organizational culture and job satisfaction of the manufacturing Quality Control team.

간호대학생의 MBTI 성격유형과 방어기제의 관계연구 (A Study on MBTI Personality Type and Defense Mechanism of Nursing College Student)

  • 황승숙;김은주
    • 대한간호학회지
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    • 제32권4호
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    • pp.447-458
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    • 2002
  • The primary purpose of this study is to provide a useful insight for developing effective teaching and student counseling methods by understanding the relationship between four preference patterns of MBTI personality types and EWHA defense mechanisms of nursing college students. Method: The data used in this research were collected administrating EWHA defense mechanism test and MBTI personality type instrument to 195 nursing students in the period of November 3 through September 16 in 2000. Collected data were analysed by pc-SPSS 10.0. Result: Three general conclusions were drawn from the study results: (1) in terms of personality type, 'Extraversion', 'Sensing', 'Thinking', and 'Judgement' types showed high frequency respectively; (2) in terms of defense mechanism, 'Identification' showed the highest score, and then 'suppression' scored next followed by 'Humor'. However, 'Acting out' showed the lowest average score, and then 'Projection' followed by 'Denial'; (3) Based on the relationship between defense mechanism and four MBTI preference patterns, it can be drawn that students with the preference of 'Extraversion' usually use defense mechanism of 'Altruism', 'Sublimation', 'Distortion', 'Controlling', and 'Humor'. In comparison, students with the preference of 'Introversion' often use the defence mechanism of 'Evasion' and 'Projection'. Conclusion: The study results can be utilized in both fields of education and counseling: (1) in the field of education, this study can provide a basis for developing a suitable teaching method for each personality types of nursing students; (2) for counseling practitioners, the results of this study provide the useful insights to understand nursing college students' communication skills, behavior patterns, and ability of coping with problems in the process of counseling.

자기성장프로그램이 보호관찰소 청소년의 도덕성과 성취동기에 미치는 영향 (Effect of Self-growth Program on Morality and Achievement Motivation of Adolescents on Probation)

  • 허정철
    • 한국콘텐츠학회논문지
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    • 제13권9호
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    • pp.155-163
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    • 2013
  • 본 연구의 목적은 자기성장프로그램이 보호관찰소 청소년의 도덕성과 성취동기에 어떠한 영향을 미치는 가를 검증하고자 하였다. 본 연구결과 자기성장프로그램은 보호관찰소 청소년의 도덕성 하위 영역가운데 타인에 대한 관심(이타성), 사회적 헌신 영역에서 통계적으로 유의미한 차이를 보였으며, 개인에 대한 관심, 사회문제에 대한 관심 영역은 유의미한 차이를 보이지 않았다. 또한 자기성장프로그램이 보호관찰소 청소년의 성취동기 하위 영역 가운데 미래지향성, 자신감, 책임감, 도전의식, 과업지향성 부분에서 통계적으로 유의미한 차이를 보였으며, 모험감 영역은 유의미한 차이를 보이지 않았다. 이와 같은 연구결과는 자기성장프로그램이 보호관찰소 청소년의 도덕성과 성취동기 향상에 유의미한 영향을 미치는 것을 증명한 것이다. 앞으로 보호관찰소 청소년들의 도덕성 및 성취동기 향상을 위해 더욱더 체계적인 자기성장 프로그램에 대한 연구가 필요하며 실제로 활용도를 높여 가야 할 것이다.