• The Journal of the Korea Contents Association
• /
• v.15 no.8
• /
• pp.495-504
• /
• 2015

The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'economic responsibility' and 'philanthropic responsibility' have positive effect on organizational identification while 'legal responsibility' and 'ethical responsibility' have no effect on 'organizational identification'. As for the degree of influence, 'philanthropic responsibility' has a greater impact than 'economic responsibility'. Airlines should focus on the responsibility to the community as well as social contribution. Secondly, 'organizational identification' has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.2
• /
• pp.681-688
• /
• 2017

This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2009.06a
• /
• pp.205-209
• /
• 2009

Recently, the increase of the size of GNP and the expansion of the foreign tour opportunities by the common 5 days work system in a week, reaction of the burden for visiting foreign countries, and expansion of airlines caused the rapid increase of overseas tour but slow increase in the number of foreign tourists, due to the price rise which might impact on the competitive power, and lack of tour infrastructure and attractiveness. As the wide area along the east coast of GyeongBuk Province has great amount of cultural, ocean and natural resources, it helps to get focused the tour industries and maximize the synergy effect through the mutual development coupling the resources and regions. On the basis of the potentials for the growth of east coast area to the international level and the development of local resources, a ocean tour and resort complex for four seasons, which has s strong connection to the local areas resulting the wide tour bond, could help to improve the local economy and balance the development of local province, and furthermore, jump to the level of the center in the East Coast area in the international society. Through the investigation and analysis of the ocean space development status and usage at the advanced foreign countries, the new meaning of the ocean space at the tour and resort complex would be proposed to the relevant local government in fit.

• Journal of Korean Society of Transportation
• /
• v.34 no.4
• /
• pp.318-329
• /
• 2016

There has been a growing interest on the effect of volcanic eruption on the aviation safety, air travel and economy especially after the eruption of Eyjafjallajokull in Iceland. Since volcanic eruption is influential on a large geographic region, the effect usually extends to other neighboring countries. Korea also has an active volcano named Mountain Baekdu. Hence, the need to estimate in advance the quantitative impact of the potential eruption of Mt. Baekdu on South Korean air transportation system. However, previous studies with quantitative estimation were confined to the calculation of the direct economic loss from shut down of the airports, grounding of airlines, and trade deficits caused by the eruption. Therefore, this paper introduces a new approach to assess more accurate impact simultaneously considering volcanic ash dispersal and aviation routes. This approach is then applied to a virtual scenario to predict the damage to air traffic. With further development, this method can help estimate the damage in the air transportation industry in more accurate and faster ways. Prediction outcomes can also be utilized in setting up the emergency response plan for the air transportation industry and contribute to the creation of more proactive and predictive measures in the future.

• The Journal of the Korea Contents Association
• /
• v.19 no.10
• /
• pp.21-31
• /
• 2019

With the development of the aviation industry, aircraft painting design also plays the role of transmitting the national image while conveying the individual image of the airline. The recognition and recognition of the national image can be obtained by building a national brand. As a result, more and more companies are using the national brand image of their own country or other countries to add value to the company. Objective: To better reflect the national brand recognition for the design of the tail fin in the future aircraft painting design. This paper mainly studies the correlation between the tail graphic elements of aircraft painting design and national brand recognition based on the tail graphics of the three major airline alliance members. Based on the prior research, the relevant hypotheses were proposed and the questionnaire was designed. Secondly, a questionnaire survey was conducted on the passengers using the aircraft, and the correlation analysis was performed on the data by the SPSS regression analysis method. Conclusion: Data analysis has a strong correlation.

• Journal of the Korean Society for Aeronautical & Space Sciences
• /
• v.50 no.1
• /
• pp.13-20
• /
• 2022

Aircraft weight is an important factor affecting performance and fuel efficiency. In the conceptual design stage of the aircraft, the process of balancing cost and weight is performed using empirical formulas such as fuel consumption cost per weight in estimating element weight. In addition, when an airline operates an aircraft, it promotes fuel efficiency improvement, fuel saving and carbon reduction through weight management activities. The relationship between changes in aircraft weight and changes in fuel consumption is called the cost of weight, and the cost of weight is used to evaluate the effect of adding or reducing weight to an aircraft on fuel consumption. In this study, the problems of the existing cost of weight calculation method are identified, and a new cost of weight calculation method is introduced to solve the problem. Using Breguet's Range Formula and actual flight data of the A350-900 aircraft, two weight costs are calculated based on take-off weight and landing weight. In conclusion, it was suggested that it is reasonable to use the cost of weight based on the take-off weight and the landing weight for other purposes. In particular, the cost of weight based on the landing weight can be used as an empirical formula for estimating element weight and optimizing cost and weight in the conceptual design stage of similar aircraft.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.4
• /
• pp.1-13
• /
• 2021

In this study, we tried to present suggestions to the Gyeongsangbuk-do tourism officials to satisfy them with experiential tourism resources and to revitalize their participation in the program. Therefore, the implications of this study are as follows. First, research on the satisfaction of experiential tourism programs and the willingness to participate in them is carried out, suggesting that it is a prerequisite for the transformation of the perception of tourists' participation in the Corona era. Second, it is necessary to make it a small experience tourist space that can provide non-face-to-face service utilizing the characteristics of contact technology, and to provide tourists with unique attractions against product discrimination and customer service. Third, through the introduction of non-face-to-face experience programs and expansion of services, the limited and macroscopic environment and social phenomenon of tourism activities in the Corona era, a new perception can be instilled. Fourth, visitors can expect to revitalize the tourism industry through the development and discovery of various programs. Thirdly, it will be possible to revitalize the local economy by giving meaning to the satisfaction of experiential tourism programs to tourists from all over the region's tourism business.

• Journal of the Korea Convergence Society
• /
• v.13 no.2
• /
• pp.263-272
• /
• 2022

This study was to examine the effect of job insecurity on their psychological contract violation and job satisfaction among airline crew members. Also, this study intended to give meaningful hint in reducing job insecurity crew members feel, and, by examining ways to relieve psychological contract violation, give theoretical and practical suggestions on human resource management of airlines. The findings from empirical analysis are as follows. First, H 1-1 that job insecurity of airline cabin crew members will have positive effect on their transactional psychological contract violation was adopted. Second, H 1-2 that job insecurity of airline cabin crew members will have positive effect on their relational psychological contract violation was adopted. Third, H 2-1 that transactional psychological contract violation of airline cabin crew members will have negative effect on their job satisfaction was adopted. In contrast, H 2-2 that relational psychological contract violation of airline cabin crew members will have negative effect on their job satisfaction was rejected. Finally, H 3 that job insecurity of airline cabin crew members will have negative effect on their job satisfaction was adopted.

• Knowledge Management Research
• /
• v.24 no.2
• /
• pp.185-209
• /
• 2023

The air travel industry, which had shrunk with COVID-19, is gaining wings again. Accordingly, this study investigated whether non-verbal communication factors experienced through interaction with airline flight attendants for passengers who have traveled abroad within the past year through domestic airlines affect customer engagement and brand intimacy. A total of 285 samples were collected, and SPSS 28 and AMOS 26 programs were used to verify the reliability and validity of the research tool, the suitability of the model, and hypotheses. As a result of the empirical study analysis, it was confirmed that Paralanguage and Proxemics in non-verbal communication of flight attendants had a significant effect on customer engagement. Although it is different from the results of previous studies following changes in perspective after COVID-19, it once again confirmed the importance of airline crew communication in providing face-to-face services at the interface with passengers. In order to induce customer engagement, which is a new customer satisfaction management index. In addition, it was confirmed that customer engagement has a significant effect on brand intimacy. These results support the view that it is necessary to establish new customer management indicators of emotion and relationship marketing in the existing marketing centered on price reduction or securing loyalty. It was confirmed that interactions with flight attendants can contribute to customer engagement, and these results have important implications for those working in the air transportation industry.

• Information Systems Review
• /
• v.24 no.1
• /
• pp.157-181
• /
• 2022

As competition in the airline industry intensifies, effective airline service quality evaluation has become one of the main challenges. In particular, as big data analytics has been touted as a new research paradigm, new research on service quality measurement using online review analysis has been attempted. However, these studies do not use review titles for analysis, relyon supervised learning that requires a lot of human intervention in learning, and do not consider airline characteristics in classifying service quality dimensions.To overcome the limitations of existing studies, this study attempts to measure airlines service quality and to classify it into the AIRQUAL service quality dimension using online review text as well as title based on self-trainingand sentiment analysis. The results show the way of effective extracting service quality dimensions of AIRQUAL from online reviews, and find that each service quality dimension have a significant effect on service satisfaction. Furthermore, the effect of review title on service satisfaction is also found to be significant. This study sheds new light on service quality measurement in airline industry by using an advanced analytical approach to analyze effects of service quality on customer satisfaction. This study also helps managers who want to improve customer satisfaction by providing high quality service in airline industry.