• 제목/요약/키워드: affective relationships

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럭셔리와 SPA 플래그십 스토어 체험 -점포 감정 및 충성도에 미치는 효과- (Flagship Store Experience of Luxury and SPA Brands -Effect on Store Emotion and Loyalty-)

  • 박경애;김은영
    • 한국의류학회지
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    • 제40권2호
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    • pp.258-272
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    • 2016
  • This study estimated a structural model for examining causal relationships among flagship store experiences, store emotion and loyalty, and to compare the structural models between luxury and fast fashion SPA brands. A total of 416 responses were collected from consumers who had experience with a variety of luxury and SPA flagship stores. Findings confirmed that flagship store experience consisted of four factors, such as sensory, affective, intellectual and behavioral experiences. Sensory and behavioral experiences had positive effects on store emotion that influenced loyalty. Affective and cognitive experiences influenced loyalty. All aspects of experiences explained store emotion or loyalty for luxury flagship stores; however, two of experiences (i.e., sensory and affective) were important to determine store emotion or loyalty for SPA flagship stores. The study discussed managerial implications for fashion brands to develop and manage flagship stores.

중등 영재학생과 일반학생의 완벽주의 성향과 수학교과에 대한 정의적 특성과의 관계 (The Relationships between Mathematically Gifted Students and Regular Students in Perfectionism and the Affective Traits)

  • 황우형;이유나
    • 한국수학교육학회지시리즈E:수학교육논문집
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    • 제23권1호
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    • pp.1-38
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    • 2009
  • 본 연구에서는 중등영재학생과 일반학생의 완벽주의 성향, 수학교과에 대한 정의적 특성(학문적 자아개념, 학습태도, 흥미, 수학불안, 학습습관)에 대해 알아보고, 완벽주의 성향과 수학교과에 대한 정의적 특성과는 어떠한 상관관계가 있는지 살펴봄으로써, 영재학생들에 대한 이해를 돕고 영재아의 진로 및 학습전략 상담을 하는데 있어서 기초자료를 제공하고자 한다. 그리하여 신뢰도와 타당도가 밝혀진 다차원 완벽주의 척도와 수학교과에 대한 정의적 특성 질문지를 사용하여 SPSS for Window 12.0 Program의 상관관계 분석, t-검증, 회귀분석을 실시한 결과, 중등 영재학생과 일반학생 간에 완벽주의 성향은 차이를 보이지 않았으나 하위요인인 자기지향적 완벽주의는 영재학생이 일반학생에 비해 높게 나타났고, 중등 영재학생의 수학교과에 대한 정의적 특성은 일반학생보다 더 긍정적이었다. 그리고 중등 영재학생과 일반학생 모두 완벽주의 성향과 수학교과에 대한 정의적 특성과는 낮은 상관을 가지고 있었으나 자기지향적 완벽주의와 수학교과에 대한 정의적 특성과는 상호 관련성을 보였다. 이를 바탕으로 결론을 내리면 다음과 같다. 첫째, 영재아들이 지닌 완벽주의 성향이 재능발휘에 긍정적인 영향을 끼칠 수 있도록 전문적 도움이 필요하다. 둘째, 영재학생들의 수학교과에 대한 정의적 특성을 고려한 수학영재프로그램을 제공해야 한다. 셋째, 완벽주의 성향과 교과관련 정의적 특성과의 관련성에 대한 연구가 더 이루어져야 하며, 그 결과가 영재학생 및 영재학부모 대상 연수의 내용에 포함되어야 한다.

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상호작용 상황에서의 정서표현, 정서이해 및 정서조절 능력이 학령기 아동의 공격성 및 또래관계에 미치는 직.간접적 영향 (Affective Predictors of School-Age Children's Aggression and Peer Relationships: Direct and Indirect Effects)

  • 한유진
    • 가정과삶의질연구
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    • 제24권5호
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    • pp.1-15
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    • 2006
  • This study explored the relationship between children's emotional competence, aggression and peer relationships. Participants were 164 third and 134 fourth grade children from five elementary schools in Seoul and Chenan. Emotional competence, aggression and peer relationships were assessed by means of a questionnaire, interview and observation. Results indicated that emotional understanding of self and others, sex, age, emotional expression and passive regulation strategies were significant variables in predicting children's aggression. Emotional understanding was the most predictable variable in relation to peer relationships. Emotional understanding, emotional regulation and emotional expression made independent contributions to aggression and peer relationships. Mediation analyses revealed that the significant connections between children's emotional competence and negative peer relationships were mostly mediated by aggression.

여자 중학생의 신체성장에 따른 신체이미지 및 자기존중감, 의복태도 형성모델 (Formation Models of Body Image, Self-Esteem, and Clothing Attitudes as Related to Pubertal Physical Growth)

  • 이수경;고애란
    • 한국의류학회지
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    • 제29권3_4호
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    • pp.438-448
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    • 2005
  • The purpose of this study was to identify the relationships among physical growth, body criticism from others, sociocultural attitude toward physical appearance, body image, self-esteem, and clothing attitudes. The data were collected from 439 junior high school girls living in Seoul, Korea, via a self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The results of this study were as follows: 1) Among three sub-variables of physical growth, the height had a positive effect on the affective aspect of body image. 2) The body criticism from others had the effect neither on the sociocultural attitude toward physical appearance nor on the affective aspect of body image. 3) The sociocultural attitude toward physical appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image. 4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had the effect on clothing attitude. 5) The self-esteem had no significant effect on clothing attitudes.

의류광고의 소구유형에 따른 소비자의 태도 연구 (Causal Relationships on Consumer Attitude Toward the Types of Fashion Advertising Appeal)

  • 양수미;박은주
    • 한국의류학회지
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    • 제19권1호
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    • pp.3-12
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    • 1995
  • The purpose of this study were to identify the types of consumer responses and to investigate the attitude formation process toward the fashion advertising. A consusmer attitude model for the fashion advertising and to select relevant variables. A consumer attitude model was composed of the prior brand attitude, the consumer re, ;posses (affective, cognitive) the advertising attitude, the brand attitude, and the purchase intention paradigm. The result of this study were as follows: 1. Consumer responses on the fashion advertising were distingished between affective response and cognitive responses and the degree of responses differed by the advertising appeals types (emotional advertising, sex appeal advertising and product attribute advertising). 2. The main casual course of the fashion advertising was that the prior brand attitude $\rightarrow$ the consumer responses (affective, congnitive) $\rightarrow$ the advertising attitude $\rightarrow$ the brand attitude $\rightarrow$ the purcha, ie intention. These attitude formation process was differed by the advertising appeals types. Finally, consumer responses on the fashion advertising were disinguished beween affective responses and congitive responses, and were affected to advertising attitude, brand attitude, purchase intention. These consumer attitude formation process was differed by the advertising appeals.

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An Empirical Study on the Effect of Trust between Firms in the Supply Chain on Agility and Logistics Performance

  • Soohyo KIM;Changjoon LEE;Byoung Chun HA
    • 유통과학연구
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    • 제22권7호
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    • pp.95-106
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    • 2024
  • Purpose: This study explores the effect on supply chain agility and logistics performance of building mutual trust between manufacturing companies that have adopted supply chain management. Previous studies have categorized trust into affective and cognitive types, and speed, flexibility, and responsiveness are recognized as subfactors of supply chain agility. Methodology: A survey gathered responses from employees of domestic manufacturing firms with supply chain management implementations. 254 valid responses underwent statistical analysis using structural equation modeling (SPSS 23.0 and AMOS 23.0). Results: Affective trust positively influences speed and responsiveness but not flexibility. Cognitive trust positively affects speed, flexibility, and responsiveness. Supply chain agility positively impacts logistics performance. However, neither affective nor cognitive trust significantly influences logistics performance. Conclusions: The study suggests that cognitive trust based on capabilities is more important than affective trust for flexibility in corporate relationships, a subfactor of supply chain agility. However, trust alone cannot enhance corporate performance. This research is significant as it examines the roles of trust and agility in the context of the COVID-19 pandemic, which has exacerbated the manufacturing business environment.

SNS 브랜드 페이지에서 소비자-브랜드 관계 형성에 미치는 영향 요인 분석 - 준사회적 상호작용 역할을 중심으로 - (Factors affecting the development of consumer-brand relationships - The role of parasocial interaction -)

  • 박지선;하세진
    • 복식문화연구
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    • 제25권1호
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    • pp.88-103
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    • 2017
  • The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers' parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers' perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

비유를 사용한 수업에서 학생들의 인지적.정의적 특성과 대응 이해 및 대응 오류 유형과의 관계 (The Relationships among Students' Mapping Understanding, Mapping Errors and Cognitive/Affective Variables in Learning with Analogy)

  • 김경순;황선영;노태희
    • 대한화학회지
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    • 제54권1호
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    • pp.150-157
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    • 2010
  • 이 연구에서는 비유를 사용한 '농도와 반응속도'에 대한 학습에서 학생들의 인지적 정의적 변인들의 상 하위 수준에 따른 대응 관계 이해도와 대응 오류 유형의 차이를 비교하고, 이 변인들과 대응 관계 이해도와의 관계를 조사하였다. 사전검사로 논리적 사고력, 시각적 심상화 능력, 비유 추론 능력, 자아 효능감, 인지욕구 검사를 실시하였다. 비유를 사용한 수업을 진행한 후, 친숙도 검사와 대응 관계 이해도 검사를 실시하였다. 연구 결과, 시각적 심상화 능력과 친숙도를 제외한 모든 인지적 정의적 변인의 수준이 상위인 학생들의 대응 관계 이해도 점수가 하위 학생들보다 통계적으로 유의미하게 높았다. 또한, 과잉 대응, 대응 불이행, 불가능한 대응, 인위적 대응, 부적절한 대응, 무분별한 대응, 비유물 속성 보유 등의 대응 오류 유형의 빈도가 학생들의 인지적 정의적 변인의 수준에 따라 다른 양상을 보였다. 학생들의 대응 관계 이해도 점수는 모든 인지적 정의적 변인들과 정적인 상관이 있었다. 다중 회귀 분석 결과, 과학 성취도, 논리적 사고력, 친숙도가 대응 관계 이해도에 대한 유의미한 예언 변인으로 나타났다. 이에 대한 교육적 함의를 논의하였다.

Relationships between the Use of ESL Learning Strategies and English Language Proficiency of Asian Students

  • Kang, Sung-Woo
    • 영어어문교육
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    • 제5호
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    • pp.1-25
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    • 1999
  • The objective of the present study was to model the relationships between language learning strategy use and language proficiency among the Asian (Korean, Japanese, and Taiwanese) students studying English in the United States. The instruments were a language learning strategy Questionnaire and the Institutional Testing Program Test of English as a Foreign Language (ITP TOEFL). Structural equation modeling was utilized to model the relationships between language learning strategies and language proficiency. The present study found only weak relationships between language learning strategies and language proficiency. Only 13% and 15% of variance of the listening and grammar/reading factor were explained by the language learning strategies. The metacognitive strategies appeared not to have direct relationships to the language skill factors, as was found in other studies (Purpura, 1996, 1997). The effects of the social and affective strategies were very small. They in combination could account about 1% and 4% of the variance of the listening and grammar/reading factors.

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한국인 인간관계의 문화적 특성과 척도개발 - 온정적 인간관계 (Cultural characteristics of Korean interpersonal relationships and scale development - affective relationships)

  • 박윤;심형인;이숙종
    • 한국심리학회지 : 문화 및 사회문제
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    • 제20권4호
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    • pp.415-441
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    • 2014
  • 본 연구는 한국적 인간관계의 문화적 특성을 발견하기 위하여 수행되었다. 연구1에서는 한국인·한국사회의 특성에 관한 전문서적 21권과 한국인 인간관계의 문화적 특성에 관한 선행연구를 검토하여 한국적 인간관계의 특성을 이해하고 이를 대표할 수 있는 예비문항 45개를 선별하였다. 이를 활용하여 국내 대학생을 대상으로 설문조사를 실시하였고 문항-총점 간상관관계를 분석하여 5개의 예비문항을 삭제하고 40개의 예비문항으로 탐색적 요인분석을 실시하였다. 탐색적 요인분석 결과 6개 하위요인(32개 문항)으로 분석되었고, 측정문항의 내용타당도를 검토하는 과정에서 의미가 중복되는 문항을 통합·수정하여 총 20개로 재구성하였다. 연구2에서는 연구1에서 재구성한 20개의 예비문항을 활용하여 국내 일반인을 대상으로 설문조사를 실시하였고, 탐색적 요인분석 결과 '우호적 관계, 정, 조화, 관계유지중시'의 4개 하위요인을 발견하였다. 확인적 요인분석을 통해 측정모형의 타당도를 검토하고 개념타당도를 검토하는 과정에서 3개의 측정문항을 삭제하여 17개 측정문항을 온정적 인간관계 척도로 확정하였다. 이후 온정적 인간관계 척도와 유사 개념 간의 상관관계를 분석함으로써 변별타당도를 분석하였다. 또한 본 연구의 결과를 토대로 본 척도의 4개 하위요인을 한국의 문화적 특성 관점에서 해석하고 본 척도가 갖는 의의와 한계점을 논의하였다.

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