• Title/Summary/Keyword: affective

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감성의 이해를 통한 감성품질의 구조적 접근 방법에 관한 연구 (How Can We Approach the Affective Quality? : A Study on the Affective Response and Structural Approach to the Affective Quality)

  • 최재호
    • 대한산업공학회지
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    • 제39권1호
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    • pp.73-77
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    • 2013
  • Affective quality is considered one of the most influential factors for the competitive power of consumer products. Since the human affective response is very abstract and comprehensive, it is very difficult to understand and manipulate the Affective Quality in scientific method. This study suggested the three-level hierarchical structure of the human affection according to the human affective response process, and subdivided the Affective Quality into three subordinate concepts such as 'Organoleptic Quality', 'Affective Quality Factor' and 'Overall Affective Quality.' Also the categories of adjectives which used to express the human affections for the three levels of affective structure were suggested. The results of this study could be used as a frame of systematic approach method to the Affective Quality.

What are the Problems to Improve the Affective Quality using Six Sigma Process?

  • Choe, Jaeho
    • 대한인간공학회지
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    • 제31권6호
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    • pp.793-800
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    • 2012
  • Objective: This study investigated the problems that could be faced with when engineers try to improve the affective quality using the DMAIC model. Background: Affective quality is considered one of the most influential factors for the competitive power of consumer products and many engineers make effort to improve the affective quality. Since the Six Sigma process is effective and wide-used method for quality improvement, it can also be used to improve the affective quality. However six sigma tools cannot be directly used for affective quality because of the subjective and qualitative characteristics of the human affection. Method: Investigate the goals, processes and key factors of DMAIC model and find the difficulties to use six sigma tools for the affective quality. Results: Most of the problems arise from measuring and quantifying the human affective response level and understanding the relationship between the human affective factors. Conclusion: Both the protocol for measuring human affection and the monitoring system to find the affective response change for the product or service are required. Application: The results of this study could be helpful for the engineers not specialized in ergonomics to improve the affective quality in systematic approach.

수학 학습에서의 정의적 영역에 관한 국내 연구 동향 분석 (Analyzing Research Trend of Affective Aspects in Mathematics in Korea)

  • 조혜정;김인수
    • 한국수학교육학회지시리즈E:수학교육논문집
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    • 제30권1호
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    • pp.67-83
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    • 2016
  • 우리나라 수학교육에서 당면한 가장 큰 문제 중 하나가 수학 학습에서의 학생들의 인지적 영역과 정의적 영역의 심각한 불균형으로 인식되면서 이를 해소하기 위한 정의적 영역 요인 분석, 정의적 영역 측정 도구 개발, 정의적 영역 개선 방안 등에 대한 연구가 이루어지고 있다. 이 논문에서는 최근 11년간(2005~2015년) 한국학술지인용색인(KCI: Korea Citation Index) 등재(후보) 학술지에 실린 수학 학습에서의 정의적 영역 관련 논문 103편을 분석하고 관련된 논의와 이슈 동향을 파악하고, 연구 방향 설정 및 시사점을 모색하고자 하였다. 분석 결과, 수학 학습에서의 정의적 영역 관련 연구 편수가 특별히 증가하고 있지 않은 것으로 보아 사회적 관심도에 비해 학계의 관심이 다소 부족한 것으로 보인다. 연구 방법은 통계를 이용한 양적 연구가 가장 많이 활용되었으며, 연구 대상으로는 중학생을 대상으로 한 연구가 가장 많았고 초등학생 대상이 그 뒤를 이었다. 연구 주제는 수학 학습에서의 정의적 영역 요인 분석, 정의적 영역 인식 변화, 정의적 영역 측정 및 분석이 고르게 이루어졌으며, 특히 프로그램(활동, 문제해결 등) 적용에 따른 정의적 영역 변화(효과)에 대한 분석이 가장 많은 것으로 나타났다. 문화적 배경 요인들이 함께 고려된 수학 학습에서의 정의적 영역 인식 변화를 위한 집중적인 연구가 필요하다. 장기적인 안목에서 실효성 있는 방안 마련을 위해 교사, 학생, 학부모 등의 소통 공간이 필요할 것으로 보인다.

의식되지 않는 정서 점화자극이 대상의 호감도에 미치는 영향 (The Influence of Nonconscious Affective Priming on Object Rating)

  • 이수정
    • 인지과학
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    • 제10권4호
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    • pp.11-25
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    • 1999
  • 현 연구에서는 Murphy와 Zajonc(1983)의 정서 우선 성 가설이 재검 되는지를 확인해보았다. 실험1과 2에서는 얼굴 표정과 사건점화를 통하여 대상평전에 있어서 정서점화의 효과가 확장되는지를 확인하였다. 실험3에서는 의식적인 수준에서 만의 정서점화가 정신분열증 환자들에게 있어서는 정상인들과 어떻게 차별적으로 일어나는지가 탐색되었다. 그 결과 정상인들에게서 비 의식 수준으로 정서점화를 준 경우에만 점화자극의 정서가로 인한 동화의 효과가 후속 적인 평정과제에서 나타났지만, 정신분열증 환자들의 경우에는 정서로 인한 동화효과가 정서점화의 사실을 자각할 수 있는 의식적인 수준의 점화조건에서도 나타났다. 마지막으로 이런 결과들을 토대로 정서의 처리과정에 대한 논의가 이루어졌다.

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The Impact of Cultural Orientation on the Effect of Perceived CSR on Affective Commitment: Evidence from Mexican Employees

  • HONG, Ga-Hye;KIM, Eun-Mi;LEE, Jae-Hak
    • 동아시아경상학회지
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    • 제9권2호
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    • pp.21-30
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    • 2021
  • Purpose -The purpose of this paper is to advance the understanding of affective commitment in employees of Korean companies' subsidiaries in Mexico. Specifically, we study the moderating effects of cultural orientation on the relationship between perceived corporate social responsibility (CSR) and affective commitment among these Mexican employees. Research design and methodology - This study was designed to explore the impact of perceived CSR on affective commitment and the moderating roles of collectivism and power distance on the employer-employee relationship. We applied hierarchical regression to survey data collected from 296 employees working for Korean company subsidiaries in Mexico to examine the proposed hypotheses. Results - The results show a significant positive effect from perceived CSR on affective commitment. In addition, this study confirms a positive moderating effect from collectivism and a negative moderating impact from power distance on the relationship between perceived CSR and affective commitment. Conclusions - Drawing upon social identity theory, this study found that Mexican employees' perceptions of their company's CSR and their own cultural value orientations influence affective commitment to the organization. This study extends the understanding of perceived CSR and affective commitment, and particularly demonstrates that the relationship between perceived CSR and affective commitment is influenced by employee collectivistic and power distance orientation.

유아의 정서적 공감능력, 어머니의 공감능력 및 유아의 친사회적 행동 간의 관계 (The Relationship between a Child's Affective Empathy, a Mother's Empathy, and the Child's Prosocial Behavior)

  • 송승희;장경은
    • 아동학회지
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    • 제36권3호
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    • pp.59-75
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    • 2015
  • The purpose of this research is to understand the relationship between children's affective empathy, their mother's cognitive and affective empathy, and children's prosocial behavior; as well as to examine ways of enhancing children's prosocial behavior by analyzing the factors affecting its development. The results of this study may be summarized as follows. First, girls generally had higher levels of empathetic ability and pro-social behavior than boys. Secondly, there was not to be no significant correlation between the children's affective empathetic ability and the mothers' cognitive and affective empathetic abilities. However, there was a significant association between the affective empathy of the children and the mothers' cognitive empathetic abilities with the children's prosocial behavior. Thirdly, both the affective empathy of the children and the mothers' cognitive empathy predicted the level of the children's prosocial behavior.

지각된 점포특성과 충성도관계에서 소비자의 감정적 반응 및 점포이미지의 매개적 역할 (Mediating Role of Consumer's Affective Respones and Store Image in Relationships between Perceived Store' Characteristics and Loyalty)

  • 최철재;민대규
    • 한국콘텐츠학회논문지
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    • 제16권5호
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    • pp.68-86
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    • 2016
  • 본 연구는 식품소매점의 점포특성과 점포이미지, 감정적 만족, 감정적 몰입, 충성도 간의 관계를 확인하고, 감정적 몰입의 매개역할을 조사하였다. 수집된 자료는 SPSS18.0과 AMOS18.0을 이용하여 연구가설을 검증하였다. 연구결과로는 첫째, 지각된 품질, 상품구색, 상품가격 모두가 점포이미지와 감정적 만족에 정(+)의 영향이 있음을 확인하였다. 둘째, 점포이미지는 감정적 만족 및 감정적 몰입 그리고 충성도에 정(+)의 영향을 주었다. 감정적 만족은 감정적 몰입에 정(+)의 영향을 주었지만 충성도에는 영향이 없었다. 셋째, 고객의 감정적 몰입은 충성도에 정(+)의 영향이 있었다. 또한 점포이미지 및 감정적 만족과 충성도 관계에서 감정적 몰입이 강력한 매개효과를 가지는 것으로 나타났다. 점포특성이 점포이미지를 통해 감정적 만족에 긍정적인 영향을 미치었다는 것을 확인하였으며, 이어서 감정적 몰입과 관련이 있고, 결국 충성도로 이어졌다는 것을 보여주었다. 감정적 몰입이 점포이미지와 감정적 만족 그리고 충성도 사이에서 강력한 매개 역할을 한다는 것을 확인한 점은 이 연구에서 의미있는 결과라고 하겠다. 마지막으로 본 연구의 결과를 통해서 고객관계에서 감정적 몰입의 발전전략을 논의하였으며, 향후 연구방향을 제안하였다.

수간호사의 윤리적 리더십이 간호사의 직무만족에 미치는 영향: 정서적 몰입의 매개효과 (Influence of Head Nurses' Ethical Leadership on Job Satisfaction among Staff Nurses: Mediating Effect of Affective Commitment)

  • 정민
    • 간호행정학회지
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    • 제22권5호
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    • pp.553-561
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    • 2016
  • Purpose: This study was conducted to identify the mediating effect of affective commitment on the relationship between ethical leadership and job satisfaction. Methods: Participants were 216 nurses drawn from three general hospitals in C city. Data were analyzed using descriptive analysis, t-test, ANOVA, Pearson correlation coefficient, and multiple regression. Results: The findings from multiple regression were as follows. First, people orientation, ethical guidance of ethical leadership factors showed significant positive effects on affective commitment. Second, people orientation, ethical guidance of ethical leadership factors showed significant positive effects on job satisfaction. Finally, when ethical leadership factors and affective commitment were entered into the regression model at the same time, ethical leadership factors showed no significant effects on job satisfaction, however, affective commitment showed a significant effect and so affective commitment had a mediating effect between ethical leadership and job satisfaction. Conclusion: Results of this study indicate that affective commitment with an effect on the relationship between ethical leadership and job satisfaction plays a full mediating role. Thus, developing ethical leadership training programs for head nurses would likely increase the affective commitment and job satisfaction of staff nurses.

초.중.고 학생들의 과학 정의적 특성 추이 분석을 위한 종단적 연구 (A Longitudinal Trend Analysis of Affective Characteristics related to Science)

  • 김효남;정완호;정진우;양일호;김영신
    • 한국과학교육학회지
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    • 제19권2호
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    • pp.194-203
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    • 1999
  • The purpose of this study was to longitudinally analyze Korean students' trend on science-related affective characteristics and provide descriptive data for improving the quality of Korean science education. In this longitudinal study. 3603 students and 4737 students were sampled in elementary and secondary schools. respectively in January 1997 and March 1998. The result showed that students' affective characteristics were decreased with statistical significance(p<0.05) during elementary and junior high school periods. but students' affective characteristics were increased during high school period. Affective characteristics of male were significantly higher than those of females' (p<0.05). Difference on affective characteristics between female and male students was being decreased by increasing grades. Students' affective characteristics in metropolitan areas were significantly higher than those in regional areas and difference between them was increased in 1999 comparing to 1997. The students' affective characteristics in 1999 were lower than those in 1997 totally.

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A Computational Model to Detect Affective Response Based on Narrative Agent's Knowledge

  • Kwon, Hochang;Kwon, Hyuk Tae
    • International Journal of Contents
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    • 제16권3호
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    • pp.51-65
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    • 2020
  • Narratives arouse diverse and rich affective responses to recipients, and this is one of the reasons why narratives are universal and popular. Computational studies on narratives have established a formal model or system of the affective response based on the theory in psychology or media research, and have analyzed or generated a narrative that can evoke a specific affective response. In this paper, we propose a new computational model that can detect the affective response expected to appear in the narrative based on the narrative agent's knowledge. First, we designed a narrative representation model that can elaborately express the event structure and the agent's knowledge as well. Additionally, an analysis method was proposed to detect the three affective responses and the related situational information. Then, we validated the model through a case study about an actual movie narrative. Through the case study, we confirmed that the model captures the affective responses of the audience. The proposed model can be effectively used for the narrative analysis and the creation that must consider the affective responses of the recipient.