• 제목/요약/키워드: affect

검색결과 28,182건 처리시간 0.047초

브랜드 지식과 감정이 글로벌 패션 브랜드 선택 확신에 미치는 영향 -해외 거주 경험의 조절 효과- (Effects of Brand Knowledge and Affect on Brand Choice Confidence of Global Fashion Brands -Moderation Effect of Overseas Residence Experience-)

  • 김수영;이유리;추호정
    • 한국의류학회지
    • /
    • 제36권8호
    • /
    • pp.837-848
    • /
    • 2012
  • This study examines how the overseas residence experience of Korean consumers influences the relationship of global fashion brand knowledge and brand choice confidence. We contrast two kinds of consumer brand knowledge, using the concepts of Alba and Hutchinson's expertise and familiarity. Considering the effect of positive affect on intuitive information processing, the present study investigated the role of positive affect in consumer brand knowledge and brand choice confidence link. The proposed model was tested with structural-equation analysis. The results show that expertise and familiarity effect the positive affect. Positive affect, in turn, influences brand choice confidence. The results indicate that the processes underlying global fashion brand knowledge and brand choice confidence link are different between the consumers with overseas residence experience for more than a year and the consumers without it. The route from expertise to positive affect has a significant impact on the consumers with overseas residence experience but not on the consumers without it; however, the route from familiarity to positive affect and the path from positive affect to brand choice confidence have a greater impact on the consumers without overseas residence experience than the consumers with it. We find that the consumers with overseas residence experience favor expertise in the process underlying global fashion brand knowledge and brand choice confidence link, whereas the consumers without it favor familiarity and affect based thought.

긍정적 감정에 따른 선언적 지식에 관한 비전형적 연상 과정에 대한 인지모델링 (Cognitive Modeling of Unusual Association with Declarative Knowledge by Positive Affect)

  • 박성진;명노해
    • 대한산업공학회지
    • /
    • 제41권1호
    • /
    • pp.43-49
    • /
    • 2015
  • The aim of this study was to model unusual association with declarative knowledge by positive affect using ACT-R cognitive architecture. Existing research related with cognitive modeling tends to pay a lot of attention to strong and negative cognitive moderator. Mild positive affect, however, has far-reaching effects on problem solving and decision making. Typically, subjects with positive affect were more likely to respond to unusual associates in a word association task than subjects with neutral affect. In this study, a cognitive model using ACT-R cognitive architecture was developed to show the effect of positive affect on the cognitive organization related with memory. First, we organized the memory structure of stimulus word 'palm' based on published results in a word association task. Then, we decreased an ACT-R parameter that reflects the amount of weighting given to the dissimilarity between the stimulus word and the associate word to represent reorganized memory structure of the model by positive affect. As a result, no significant associate probability difference between model prediction and existing empirical data was found. The ACT-R cognitive architecture could be used to model the effect of positive affect on the unusual association by decreasing (manipulating) the weight of the dissimilarity. This study is useful in conducting model-based evaluation of the effects of positive affect in complex tasks involving memory, such as creative problem solving.

A Comparative Study on the Innovation Strategy of User Experience and Life Satisfaction between Korea and China

  • Rho, Hyung-Jin
    • 한국컴퓨터정보학회논문지
    • /
    • 제22권3호
    • /
    • pp.155-162
    • /
    • 2017
  • The purpose of this paper is to study renovation plan of value chain from a user's viewpoint by making practical application of digital technology in Korea and China. And it is surely meaningful to investigate the important motivation factors of continuous using smart-phone in two countries, and to analyze the improving effect toward to the quality of life in continuous using smart-phone. By this study we can expect the value improving effect of user experience. The results of hypothesis testing can be summarized as follows: First, the hypothesis that positive affect has a plus effect on pragmatic value is accepted in Korea and China. Secondly, the hypothesis that positive affect has a plus effect on hedonic value is accepted in two countries. Thirdly, the hypothesis that negative affect has a minus effect on pragmatic value is accepted in Korea, but rejected in China. Fourthly, the hypothesis that negative affect has a minus effect on hedonic value is accepted in two countries. Fifthly, the hypothesis that pragmatic value has a plus effect on life satisfaction is rejected in two countries. Sixthly, the hypothesis that hedonic value has a plus effect on life satisfaction is accepted in Korea, but rejected in China. Seventhly, the hypothesis that there is a difference in positive affect, negative affect, pragmatic value, hedonic value and life satisfaction between Korea and China is rejected in positive affect and negative affect, but accepted in pragmatic value, hedonic value and life satisfaction. In the competition among enterprises, user experience instead of goods themselves became influential as a differential factor. And many advanced enterprises began taking a serious view of customer's happiness and user experience improvement.

3D입체영상 라이드 필름의 감성어휘 (Sensibility Vocabulary for 3D Stereoscopic Image Ride Film)

  • 송승근;채일진
    • 한국콘텐츠학회논문지
    • /
    • 제11권11호
    • /
    • pp.120-129
    • /
    • 2011
  • 본 연구의 목적은 3D 입체영상 라이드 필름에서 발현되는 사용자 감성을 규명하기 위하여 대표감성어휘를 도출하고 이들 간의 구조를 파악하는 것이다. 이를 위하여 감성관련 선행 연구를 고찰하고 3D 입체영상에 적합한 감성어휘를 수집하였다. 그 결과 206개 기초감성 어휘가 수집되었으며 이에 대하여 62명의 일반 사용자와 4명의 전문가에 의한 적절성 평가를 실시하였다. 이를 통해 77개의 감성어휘 후보를 선발 하였으며 단어 유사성을 배재하여 26개의 대표감성 어휘 후보를 선발하였다. 이를 기초로 자유연상 기법을 활용해 최종 15개의 대표감성어휘를 도출하고 감성어휘 간의 구조를 파악 할 수 있었다. 기존 감성에 대한 연구가 정지된 대상이라면 본 연구는 움직임에 대한 감성으로서 감각, 감정을 포함한 감성연구를 제안하며 향후 3D입체영상의 감성공간과 감성효과에 대한 연구로 이어질 것이다. 본 연구는 3D 입체영상 라이드 필름을 제작할 때 기초가 되는 디자인 지침을 제공할 것으로 기대된다.

여행사 서비스품질이 PAD정서차원에 미치는 영향에 관한 연구 (A Study on the Effect of Affect(PAD Dimension) Induced by Travel Agency Service Quality)

  • 정문영;김계석
    • 산학경영연구
    • /
    • 제19권2호
    • /
    • pp.155-181
    • /
    • 2006
  • 소비자들의 정서는 다방면의 소비자 행동에 영향을 미치고 있다. 특히 여가 및 관광 활동과 같이 소비자들의 정서적 반응이 활성화되는 상황에서는 정서의 영향력은 매우 높으리라 예상되어지며, 여행사 서비스품질과 정서의 관련성, 정서에 따른 태도형성과 재구매의도의 관련성은 반드시 살펴볼 가치가 있을 것이다. 이에 본 연구에서는 소비자들의 여행사 서비스품질에 의해 형성된 PAD 차원의 정서가 여행사에 대한 태도 및 재구매의도 등에 미치는 영향을 알아보고자 하였다. 분석결과를 살펴보면 여행사 서비스품질은 정서에 유의한 영향을 미치고 있었다. 한편 정서가 관광 태도와 재구매의도에 미치는 영향을 알아보고자 하였는데, 이에 대한 분석결과는 모든 차원의 정서는 태도 및 재구매의도에 유의한 영향을 미치고 있었다. 이러한 결과를 기본으로 하여 시사점과 연구의 한계를 기술하였다.

  • PDF

마음챙김이 여대생의 스트레스에 미치는 영향: PA/NA조절효과를 중심으로 한 예비연구 (A Study on the Effect of Mindfulness for Female University Students in Stress: A Preliminary Study for focusing on the moderating effect of Positive Affect and Negative Affect Schedule)

  • 조승희;배재홍;신호영
    • 한국융합학회논문지
    • /
    • 제12권7호
    • /
    • pp.253-261
    • /
    • 2021
  • 본 연구의 목적은 여대생을 대상으로 마음챙김이 대학생 생활스트레스에 미치는 영향을 알아보고자 하였으며, 두 변수간의 관계에서 정적정서 및 부적정서가 조절효과를 가지는 지 검증하고자 하였다. 이 연구를 위해 K여자대학교 여대생(243명)을 대상으로 마음챙김 주의자각, 정적정서와 부적정서, 대학생 생활스트레스에 대해 설문조사를 실시하고 자료를 수집하였다. 자료분석 결과는 다음과 같았다. 첫째, 여대생의 마음챙김은 대학생 생활스트레스에 영향을 미친 것으로 나타났다. 둘째, 여대생의 마음챙김과 스트레스의 관계에서 정적정서는 조절효과를 보여주지 않았다. 셋째, 여대생의 마음챙김과 스트레스의 관계에서 부적정서는 조절효과를 보여주었다. 결론적으로 여대생의 마음챙김을 통한 주의 자각은 대인관계 스트레스, 당면과제 스트레스를 낮추는 데 도움이 되었으며, 부적정서를 감소시키는 것으로 나타났다. 논의에는 본 연구의 한계점과 향후 연구방향을 논의하였다.

중소기업경영자의 긍정적 리더십, 구성원의 긍정적 삶의 태도, 학습조직활동, 직무열의, 조직성과 변인간의 구조적 관계 (Structural Relationships among SEM CEO's Positive Leadership, Members' Positive Life Positions, Learning Organization Activities, Job Engagement, and Organizational Performance)

  • 박수용;최은수
    • 유통과학연구
    • /
    • 제13권12호
    • /
    • pp.113-131
    • /
    • 2015
  • Purpose - In today's era of globalization, the competitive power of enterprises is growing fiercer, calling for organizations to be able to respond flexibly to survive and maintain predominance in competition. In turn, keen competition exists among enterprises for the systematic management of members' knowledge to secure predominance in such competition. Under such circumstances, SMEs must find and utilize positive causes for change that affect organizational performance. The objective of this study is to analyze the structural relationship between four factors known from prior research-a CEO's positive leadership, members' positive life positions, learning organization activities, and job engagement-and organizational performance. Research design, data, and methodology - To achieve this objective, this study established the following four research problems. First, do CEOs' positive leadership, members' positive life positions, learning organization activities, and job engagement affect organizational performance? Second, do CEOs' positive leadership, members' positive life positions, and learning organization activities affect job engagement? Third, do CEOs' positive leadership and members' positive life positions affect learning organization activities? Fourth, does CEOs' positive leadership affect members' positive life positions. Additionally, to achieve the objective of this study, the research model was selected on the basis of a documentary survey of 787 full-time employees at 100 SMEs, which was used to collect related data. Results - The following conclusions were drawn. First, a CEO's positive leadership directly affects members' positive life positions, learning organization activities, and job engagement. Second, positive leadership only indirectly affects organizational performance. That is, positive leadership has an indirect effect on organizational performance given the parameters of members' positive life positions, learning organization activities, and job engagement. Third, members' positive life positions directly affect learning organization activities and job engagement, but indirectly affect organizational performance with learning organization activities and job engagement as parameters. Fourth, learning organization activities directly affect job engagement and organizational performance. Additionally, learning organization activities indirectly affect organizational performance with job engagement as a parameter. Fifth, job engagement directly affects organizational performance. Conclusions - A CEO's positive leadership and members' positive life positions do not directly affect organizational performance but have a positive effect through learning organization activities and job engagement. In particular, CEOs' positive leadership was proven to be the major factor to affect members' positive life positions, learning organization attitudes, and job engagement, and learning organization activities and job engagement were found to be major factors that directly affect organizational performance. Considering these conclusions, the direct effect of a CEO's positive leadership on organizational performance is not statistically significant but seems to affect members' positive life positions, learning organization activities, and job engagement, which ultimately affects organizational performance. In addition, CEOs' positive leadership is an important factor that enhances the factors with the strongest effect on organizational performance-activities of learning organizations and job engagement.

종합병원 간호사의 감성지능과 조직몰입의 관계에서 정서의 매개효과 (The Mediating Effect of Affect in the Relationship between Emotional Intelligence and Organizational Commitment among General Hospital Nurses)

  • 이윤정;박문경
    • 산업융합연구
    • /
    • 제22권4호
    • /
    • pp.57-64
    • /
    • 2024
  • 본 연구는 종합병원 간호사를 대상으로 감성지능이 조직몰입에 미치는 영향에서 정서의 매개효과를 확인하고자 시행되었다. 종합병원에 근무하는 간호사 236명을 대상으로 감성지능, 조직몰입 및 부정 정서와 긍정 정서에 대한 구조화된 온라인 자기 보고식 설문지를 이용하여 조사하였다. 수집된 자료는 IBM SPSS/WIN 27.0 Statistics 프로그램과 PROCESS macro model 4를 활용하여 Descriptive statistics, Pearson's correlation, 병렬다중매개모형으로 분석하였다. 연구 결과, 감성지능은 긍정 정서, 부정 정서, 조직몰입과 유의한 상관관계가 있었다. 감성지능은 긍정 정서(β=.16, p=.015), 부정 정서(β=-.28, p<.001), 조직몰입(β=.33, p<.001)에 직접효과가 유의하였다. 긍정 정서(β=.20, p=.001)와 부정 정서(β=-.25, p<.001)는 조직몰입에 직접효과가 유의하였다. 감성지능과 조직몰입의 관계에서 긍정 정서(β=.03, 95% bootstrap CI=0.01~0.07)와 부정 정서(β=.07, 95% bootstrap CI=0.03~0.12)의 매개효과는 유의하였다. 본 연구 결과를 통해, 종합병원 간호사의 조직몰입 증진을 위해 감성지능과 정서의 주요한 역할을 검증하였고, 간호사의 조직몰입을 증진하기 위한 프로그램을 개발에 감성지능과 정서를 함께 관리할 수 있는 다양한 훈련 프로그램의 연구가 필요할 것이다.

TV의류광고에 대한 감정이 광고효과에 미치는 영향 (Advertising effects of the affect induced by TV fashion advertisements)

  • 박혜선
    • 한국생활과학회지
    • /
    • 제17권3호
    • /
    • pp.493-500
    • /
    • 2008
  • The purposes of this study were to investigate the factors of affect induced by fashion advertising and to analyze the effects of affect on advertising effects: advertising preference, brand preference, and purchase intention. A total of 400 college students were surveyed in September, 2006, using 4 TV fashion advertisements(Bean pole, Bang bang, Nike, and Adidas). The data were analyzed with factor analysis, multiple regression analysis, ANOVA, Scheffe Test, Cronbach's $\alpha$, and path analysis, using the SPSS 12.0. The results were as follows; 1) Two factors of affect were identified: 'pleasure' and 'domination and arousal'; 2) There were differences of induced affect factors, advertising preference, brand preference, and purchase intention among 4 TV fashion advertisements; 3) Advertising preference was more affected by 'pleasure' than by 'domination and arousal'; 4) Brand preference was affected by advertising preference, 'domination and arousal' and 'pleasure' in order of significance; and 5) Purchase intention was affected by brand preference, 'domination and arousal', advertising preference, and 'pleasure' in order of significance.

Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads?: A Comparative Study on the Affect Integration Theories

  • Bu, Kyunghee;Lee, Luri
    • Asia Marketing Journal
    • /
    • 제24권3호
    • /
    • pp.96-108
    • /
    • 2022
  • This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the 'think-aloud' method to capture consumers' spontaneous responses to visual images. We hypothesize that not only would consumers show mixed affects toward a still-cut visual image but that they would also integrate their serial affects heuristically rather than simply averaging the affects as suggested by the compensatory hypothesis. By comparing the effects of two contradictory affect integration hypotheses (i.e., peak-affect and mood-maintenance) with compensatory integration, using a single regression model, we found that peak-negative along with mood maintenance integration of serial affects for a print ad works best in the formation of ad liking. The results also support our initial premise that people can have mixed valence even toward a still-cut ad.