• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.1
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• pp.43-49
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• 1987

To study the visual evaluation on the effect of ruffle's gather, the aesthetic evaluation on the gather's measurements and the image evaluation were performed. Evaluated fabrics were cotton, wool ani synthetic fiber, and 3 kinds of thickness for each fabric were selected. In order to seek for aesthetic gather's measurements, we performed the sensory test by the Rank Method on 5 kinds of gather's measurements(I.5 times, 1. 8times, 2times, 2.5 times, 3 times). For the image evaluation on the effect of the gather, we performed the sensory test by the Semantic Differential Method on the gather's measurements were got high score in the sensory test of the gather's measurements and analyzed by means of a Factor Analysis. The results were as follows. 1. Except 2 times of fabric $A_1$(thin cotton), the aesthetic gather's measurements of the ruffle were evaluted 2.5 times in cotton and synthetic fiber, and 2 times in wool. Generally the aesthetic gather's measurements of the ruffle were 2$\~$2.5 times. 2. The image characteristics of the ruffle were established the characteristics of the fabrics as factor 1, the characteristics of the atomosphere as factor 2 and the characteristics of the drape as factor 3. Therefore, we must consider the characteristics of the fabric, the atomosphere and the drape of the ruffle in production of the ruffle.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.945-956
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• 2011

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.202-212
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• 2013

Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.417-430
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• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.4
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• pp.48-56
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• 2007

This study was to understand the component that affects the formative beauty and to present the direction of bridge design for improving the image of urban landscape to survey the visual effect and landscape Preference by the change of bridge type. The results of this study are as follows. In the results of image analysis by bridge types, the images of one-arch bridges are unique and interesting, whereas more than two successive arched bridge were harmonize, stable, consecutive and regular. In the case of the arch rib, braced-rib arch bridge was assessed that complicated, diverse and interesting more than solid-rib arch bridge. The results of factor analysis on the psychological factor were classified into three categories: orderliness, aesthetic and symbolism. In the results of analysis on psychological factors by bridge types, the orderliness and symbolism were different in the position of path, and the number of arches, too. In case of arch rib, symbolism was different. In the preference analysis, they showed a sensitive reaction in the background of building. In the results of the relativity preference and psychological factor, according to aesthetic, symbolism and orderliness, there was an effect on the background of building. And, there showed the high effect in order of aesthetic, orderliness and symbolism in the background of mountain and building. This study should be objective raw data of the arch bridge design for improving the urban landscape. In the future, aesthetic variables like colors or textures should be considered for more exact evaluation.

• Journal of the Korean Society of Costume
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• v.54 no.8
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• pp.129-146
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• 2004

The Purpose of this study is to search the characteristics of aesthetic sense from the spiritual root of anti-decoration culture in contemporary Japanese fashion and find the aesthetic meanings inside contemporary Japanese fashion. This study considered contemporary Japanese fashion design from 1970 to 2000 to figure out the anti-decoration culture in contemporary Japanese fashion. The contents of this study are 1. surveying the historical change about the aesthetic sense of Japanese anti-decoration culture. 2. deducing the distinctive aesthetic ideology from the anti-decoration culture 3. finding aesthetically the inside meaning of anti-decoration culture in contemporary Japanese fashion. The conclusion on this study is as the followings. Anti-decoration culture has three aesthetic ideology. First, faintful aesthetics implies the aesthetic ideologies of Wabi, Sabi from Heian period and it appears the aesthetic sense to be natural beauty. simplicity, minimalism and temperance. Second, ambivalence aesthetics is based on nothingness and has the characteristic of multivocal and variableness without biased view. Third. playful aesthetics has the meaning of humorous. witty and mischievous which is the basic factor of Japanese formative arts. The aesthetic range of this study are the beauty of simplicity. poverty, incompletion, vagueness and humor. First, beauty of simplicity is composed of minimal lines and area through strict temperance and elimination. Second, beauty of poverty came from the aesthetic concept of Wabi which means honorable poverty and plainness. Third, beauty of incompletion means emptiness which is within the range of possibility. Forth, beauty of vagueness could be explained as incorporeal, colorlessness and voiceless. Fifth, Okashi which was the middle ages in Japan, shows the vein of humor in anti-decoration culture. As a result, anti-decoration culture does not mean the opposite of decoration culture, but accomplishes extreme artificial beauty by strict temperance and elimination. Also it is concerned as intentional poverty of decorative effect.

• The Research Journal of the Costume Culture
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• v.5 no.2
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• pp.195-205
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• 1997

The purpose of this study was to identify the effect of genderand body cathexis on clothing behavior (interest in clothing and clothing satisfaction/dissatisfaction). The questionnaire were administered to 395 college students living in Jechon. Data were analyzed by frequency, factor analysis, t-test, ANOVA, two-way ANOVA, Duncan's Multiple Range Test and Pearson's Correlation. The results of this study were as follows : 1) body-cathexis was higher in men than women. In general, students were more satisfied with upper body parts than lower body parts. 2) There was no relationship between interest in cloghing and body-cathexis. But woman showed more interest in clothing than man, therefore sex showed main effect. And there was interaction between sex and body-cathexis on interest in clothing. 3) Clothing satisfaction was devided into aesthetic/economical/practical factors. Among three satisfaction factors, body cathexis has the main effect in economic factor, and there was no interaction. But in aesthetic factor, gender and body-cathexis showed interaction and body-cathexis showed main effect.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.35-44
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• 2017

The purpose of the present study was to investigate the impact of experience factors on brand attitude and revisit intention in cakes specialty shop. The result showed that among experience factors in rice cake specialty shop, educational experience factor and aesthetic experience factor had influence on both brand attitude and revisit intention, and entertainment experience factor had only influence on revisit intention. Also, brand attitude had significant influence on revisit intention. It was confirmed that experience activities in marketing of traditional food such as rice cakes are significant marketing activities, and educational experience factor and aesthetic experience factor have high correlated each other. On the other hand, entertainment experience factor is in lack relatively, which is due to the complexity of the traditional food manufacturing, and future improvements about this needs to be required. This study was to identify marketing significance of experience factors in rice cake specialty shop and to verify the necessity and effectiveness for spreading vigorous marketing in a variety of traditional food fields through this opportunity.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.119-132
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• 2005

The purpose of this study was to investigate the effect of adolescents' need on their attitudes to aesthetic surgery and clothing. Subjects were 627 middle and high school students. In this statistical analysis, SPSS 10.0 for Windows Program was used to calculate percentage, mean, and standard deviation. Also, these data were verified by Factor analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient, and Multiple Regression Analysis. The results of this research were as follows: Adolescents with higher need for achievement showed negative attitudes toward the secret and risk of aesthetic surgery. On the other hand, those with higher need for dominance and exhibition were in favor of the surgery and willing to have it despite its high cost and risk. Individuality of clothing was directly affected by need for achievement and dominance. Adolescents with higher need for achievement and dominance considered individuality as one of the most important factors. And sexual attractiveness of clothing had a positive correlation with both need for dominance and exhibition. Such a fact leaded that adolescents with higher need for dominance and exhibition considered sexual attractiveness as one of the most important factors, along with individuality. As a conclusion, adolescents' need play an important role in explaining the recently observed trends among adolescents in aesthetic surgery attitude and clothing attitude.

• Journal of the Korean housing association
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• v.20 no.2
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• pp.101-108
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• 2009

The purpose of this study is to develop basic data for the design of the housing space for unit that factors in the sentiment of the residents by using aesthetic elements and expression method to search for the ways to design housing space for differentiated unit. The results are as follows: First, aesthetic elements in the aesthetic element in the unit housing space for unit can be classified into basic elements and detailed elements. Second, it is possible to classify into distortion, mixing, superposition and juxtaposition methods. Third, use of the 'material' for 'wall' is recommended when designing differentiated housing space by using basic elements. At this time, expression using the method of 'mixing' is effective for inducing differentiation. In particular, elements that can perceive the difference in time are mixed, to add on slight differentiation. Fourth, 'illumination' and 'material' are used when designing differentiated housing space by using detailed elements. Fifth, preference degree of the expression method is manifested differently depending on the selected elements. Lastly, this study conducted a study on the preference level of the aesthetic elements and expression method targeting the experts alone to differentiate the design of the residential space for unit.