• Journal of Korea Entertainment Industry Association
• /
• v.15 no.3
• /
• pp.141-152
• /
• 2021

The purpose of this study is to examine the effects of screen baseball experience factor on pleasrue, experience value and quality of life based on experience economy theory. To achieve the purpose of the study, 366 questionnaires who had experience visiting screen baseball were surveyed. Frequency analysis, factor analysis, reliability analysis, correlation analysis, Multiple regression analysis using SPSS ver 21.0. Results of this study are as follows, First, Experience factors (entertainment experience, escapist experience) were found to have a significant effect on the pleasure. Second, Experience factors(entertainment experience, escapist experience and aesthetic experience) were found to have a significant effect on the experience value. Third, Experience factors(entertainment experience, educational experience and escapist experience) were found to have a significant effect on the quality of life. Through these study results, this suggests that the experience factors of screen baseball users positively influence the pleasure, experience value and quality of life. Therefore, it is necessary to develop an experience factor reinforcement program and expand facilities in order to increase the pleasure, experience value, and quality of life of screen baseball users in the future.

• CRM연구
• /
• v.3 no.1
• /
• pp.29-47
• /
• 2010

This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

• Korean Institute of Interior Design Journal
• /
• no.19
• /
• pp.3-10
• /
• 1999

This study is to examine the contradictional phenomenon from the standpoint of philosophical thoughts, experiencing the modern Museum opened recently while anlyzing the perceptive phenomenon of the space as well as what architect is thought of the Museum, so that it is aimed at finding the aesthetic value and substantiality of its space concept. As for the construction of the Museum for the space experience, the contradictional expression of the architectural space was analyzed by going through Richad Meier of Barcelona Museum, Renzo Piano of Beyeler Museum and Mario Botta of Tingly Museum at first-hand.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.05a
• /
• pp.59-62
• /
• 2007

The basic concept for the remodelling of the youthhostel H is to define a rest through the remodelling design. The notion of a rest can be explained better in Chinese character. '休', which means a rest, is the Chinese character that unites two different meanings, the man and the tree or the nature. The intrinsic meaning of a rest,'a man taking a rest under the tree', is applied to the design concept that implies the mutual relationship between the man, the nature and the youthhostel. The design idea for the main areas such as the lobby, the reception, the front, the multi-purposed restaurant and the functionally designed rooms targets the harmony of the aesthetic and the functionality. The diverse space experience which steers the hotel visitors to the reciprocal interrelationship, the exchange of various informations, the comfortable relaxing and the motivation makes it possible to perceive a youthhostel as a space for the various intercourse and the emotional experiences.

• Korean Institute of Interior Design Journal
• /
• v.20 no.4
• /
• pp.92-100
• /
• 2011

Under social changes focusing diversification, human-oriented ecological values and emotional and pscyhological satisfaction have been considered more important in space. Such trend has developed into interest in the effect of architectural space and shape on human perception and consciousness, and space has been considered as interactive in ecological, psychological and behavioral, and aesthetic terms rather than physical environment. In particular, exhibition space where interactive sympathy between environment and users through emotional experiences is more important, can have appropriate interaction through intended relationships between environment and humans in space. Therefore, this study aims to understand affordance, an internal mechanism of space recognition and human behaviors. Then it analysed representative types of exhibition space for emotional experiences as a characteristic of affordance Based on the results analysed, it is expected that introduction of affordance as real information in space will be helpful for effective connection of space with human emotional experiences.

• Asia-Pacific Journal of Business
• /
• v.13 no.1
• /
• pp.317-333
• /
• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• Journal of Digital Contents Society
• /
• v.19 no.7
• /
• pp.1413-1422
• /
• 2018

As the online food market is becoming major channel and fragmented, online premium food market is also emerging and growing. The purpose of this study is to clarify the experience factors of consumers in online premium food market and define the differences with offline. It is suggested that the online premium food market should be differentiated in terms of providing contents and services by revealing the differences in experience of cognitive, aesthetic and emotional experience with offline premium food market. In addition, the channel that consumers use in the online premium food market has a combination of online and offline experiences, so it is necessary to provide a consistent experience to the consumers. The consumer experience derived from this study is intended to be used as a basic data for providing content and services from the consumer perspective in the service design of online premium food market.

• Korean Institute of Interior Design Journal
• /
• v.19 no.5
• /
• pp.56-66
• /
• 2010

This study proposes a thesis of architectural concepts and visual dimension systems, and the comparison between steps of spatial formation and dimensional alteration. The second chapter, to form the basis of this study, explains the dimensional alterations and changes of fundamental notion of space. In the third chapter, history of space, architectural formations, and changes of the viewpoint are analyzed as objects of study. The forth chapter presents the interrelation between dimensional alteration and the transition in fundamental notion of space, demonstrating that modern architecture has been born from these cultural movements. Lastly, the fifth chapter suggests possibilities on further studies and the following conclusions: First, architectural spaces have been changed, in accordance with the changes of culture, art and the tools that regulate architectural design. Proportional regulations by two-dimensional tools and depth through three-dimensional drawings are created. Second, architectural spaces gained depth by recognizing movement and time that have induced formations to change, creating various aesthetic backgrounds and attempts. Third, the aesthetic background and cosmologic spatial concept have led the visualization and changes of architectural experience. It created the design tools and shapes originated in dynamism and vitality. Forth, diversification of fundamental spatial concepts has become palimpsest and complex, and been divided into four dimensions; expressional two-dimensional space, perspective three-dimensional space, forth-dimensional space of time and experience, and imagery space formed by body movement. Fifth, architecture has been influenced by the elevated viewpoint that understands the whole world as a space. It has evolved from the two-dimensional proportion principle, change of depth and vanishing point to multidimensional space of movement and time. Sixth, changes of fundamental notion of space have arisen from changes of visual dimensions in times. In other words, space has been developed from two-dimensional space to multidimensional space by accepting visual dimension, grasping distance, direction, depth, height, velocity, movement, gravity, power and structure.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.2
• /
• pp.303-308
• /
• 2021

This paper deals with the meaning of seeing in John Ruskin's aesthetic theory. For Ruskin, seeing is the essential key to define moral insight. To consider the relationship between the education of sight and the delight from experience of seeing in nature within Ruskin's moral thought, I analyse Ruskin's various lectures and texts, including Modern Painters, The Story of Halcyon, Of the Science of Light, Proserpina, and Praeterita. The first section of the body investigates the relations among pleasure, thought, sight which compose Ruskin's moral ecology, and then the second section traces the theoretical logic formed the concept of seeing as moral perception of human being. The third section demonstrates correspondence between aesthetic experience of pleasure and the way of seeing as an education for the mystery of Nature and God. After these theoretical processes, this paper finally insists that seeing is the factor of formation of an ecological sensibility corresponding with development of moral perception generated within the hierarchical structure of human-nature-god.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.49 no.5
• /
• pp.125-137
• /
• 2021

How can we explain the phenomenon of small, old alleyways in the city becoming rising commercial places attracting people from an aesthetic perspective? This research discusses distinctive aesthetic experiences of urban commercial alleyways, which are located on inner roads and consist of small-scale stores and explore the specific aspects of Sharosu-gil, located in Gwanak-gu, Seoul. The aesthetic experience of urban commercial alleyways is generated by the contrast with the refined urban fabric along main roads in terms of space, the gap between the old and the new, and the antagonism between the known and the less known. The approach to Sharosu-gil consists of the high-rise buildings along the main road built in the 2000s, then encountering low-rise buildings on inside roads built from the late 1970s to the present. Therefore, it is judged that the site has sufficient conditions to generate the aesthetic experience as an urban commercial alleyway. As a result of analyzing the street improvement projects, first, the official announcement of the name 'Sharosu-gil' was interpreted as an escape from the place specificity and garnered the acquisition of the characteristics of an alternative. Secondly, the improvement project for old-established signboards was interpreted as harmony between the new and the old and the loss of temporality. Thirdly, in the pedestrian priority road project, the pavement was interpreted as a reinforcement of the identity as an alleyway and the visualization of the area. Since the reality of urban commercial alleyways depends on the user's visiting, it is necessary to interpret alleyways from the perspective of the senses and aesthetics, not just from social phenomena or capital logic perspective. The study will cast implications for relevant schemes and data-driven research.