• 한국의류산업학회지
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• 제25권5호
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• 한국섬유공학회:학술대회논문집
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• 한국섬유공학회 1998년도 가을 학술발표회논문집
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• pp.290-294
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• 1998

Colour tone, lustre, surface roughness of fabrics are very important factors in pursue of the beauty of external appearance, namely aesthetic appearance, and the dynamic functionality of fabric used to clothe the human body. Drape is one of many factors that influence the aesthetic appearance of fabric and has an outstanding effect on the formal beauty of fabric. For this reason, the measurement and understanding of drape is required to specify the performance of fabric used in clothing. (omitted)

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 추계 학술발표대회 논문집
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• pp.190-191
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• 2005

• 한국산업융합학회 논문집
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• 제14권4호
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• pp.167-172
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• 2011

This paper investigated optimal design for slim wall mount arm for flat TV. Recently the number of flat TV sets in use went on increasing in TV market. As the flat TV sets are getting common, consumers came to need another requirements like aesthetic factor besides display performances. As the new TV sets tend to be slimmer due to aesthetic design, Wall mount also requires to be slimmer for aesthetic balance. Slim structures, however, are vulnerable to structural rigidity. In this study, slim wall mount arm has been designed by 3D CAD and DOE (Design of Experiments) and finite element analysis for optimal structural design were carried out to determine the design variables for minimize working stress of wall mount arm. Finally two optimal design conditions were selected through DOE and FEM and one of those was chosen under constraint of minimizing blanking developed length.

• 디지털산업정보학회논문지
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• 제4권4호
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• pp.85-101
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• 2008

This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 복식문화연구
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• 제6권3호
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• pp.157-174
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• 1998

This study investigated aesthetic characters of textile design on the modern fashion in 1990s. 1. Spiritual desolation caused by modern society of high-technology made people be interested in ethnic image. 2. It was expressed aesthetic beauty by application of various kinds of art for more new and creative designs. 3. Resistance against environmental pollution or ecosystem destruction caused by scientific technology and industrial development pursed ecology, so lots of natural patterns were used. 4. It was persued beauty of simplicity and visual angels by using geometrical graphism. 5. Self-consciousness or resistance of period was expressed by deconstructive symbol. Accordingly, textile design is expressed related to the trend of modern fashion, the current thought of the times, social phenomenon and art. So we need various analysis on above factors. Then, it will be helpful to develope the creative and distinguished fashion design.

• 한국생활과학회지
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• 제19권3호
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• pp.565-575
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• 2010

This study examined the relationships between clothing values, wearing behaviors and the attitudes toward underwear for female students. A survey of female middle and high school students was conducted. 584 questionnaires, collected from April to May, 2009, were analyzed using descriptive statistics, cross tabulation analysis, t-test, factor analysis, and Pearson's correlation coefficient. Economic and aesthetic value were found to be significantly higher than other clothing values amongst older students while students in coeducational schools regarded aesthetic properties of clothing as being more important (p<.05). Girl students' most pursued attitudes toward underwear was modesty. According to age of students and the type of school they attended there were significant differences in students' underwear wearing behaviors. A high level of correlation between clothing values and attitudes toward underwear was found. Aesthetic value out of the clothing values showed a high correlation with esthetics/sexual attractiveness out of the attitudes toward underwear. Aesthetics/sexual attractiveness out of the attitudes toward underwear was shown to be most influential on underwear wearing behaviors. There would be a necessity for emphasizing the wearing of girdle and slip.

• 복식
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• 제51권3호
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• pp.111-127
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• 2001

This study aims to apply the formative aesthetic of human body to the form of clothing. For this purpose I try to find the various methods of analysis used in the work of sculpture. The method of inference and the checklists of design are used to relate the sculpture with the clothing design specifically. This methodology intends to regard human body as an artistic form and use the image of sculpture to the maximum. Especially I try to derive the motives of design and recreate them in clothing design emphasizing silhouette. On this methodology, following results were developed. First, the observations on the formative characteristic of human body show that the transformed form of human body expresses more perfect image of human body than the original form. The power of simplicity heightens the total beauty of the work. Second, the image of human body expressed in simplicity heightens the total beauty of the work. Second, the image of human body expressed in simplicity and exaggeration can be variously recreated in a silhouette with the formative and cubic effect, simplicity, and activity. Third, the elegant and static image found in the analysis and synthesis of human body can be used as a motive of clothing design and the changed details lead to the transformation of silhouette. Fourth, in developing designs by the item of checklists, one motive can be variously recreated according to the methods of designs.

• 복식
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• 제63권4호
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• pp.101-117
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• 2013

The purpose of this study is to consider the works of Nick Knight, the most influential fashion visual maker, to find out the characteristics of his works. For the research method, literature reviews were done by studying his book, viewing the articles on his official web site, reading journal review of his works and his interview articles. For the work analysis, fashion brands 'Christian Dior', 'Alexander McQueen', 'Martin Margiela', 'Hussein Chalayan' and 'Gareth Pugh' that have worked with Nick Knight were selected. The characteristics of his fashion works were derived from overall analysis of fashion visual works. The characteristics of Nick Knight's works are as follows. First is the 'innovation of image expression'. He used digital infra in advance and introduced digital images at the initial stage. He used fashion films as the means of communication and tried new image expressions in 3D. Second is 'breaking down the boundaries of creating process'. He worked with various field experts to make high quality works. He invited the public to participate in his creative process through the internet. Third is 'breaking down the categories of aesthetic expression'. He provided a wide variety of aesthetic standard and refused aesthetic stereotype. He broke the boundaries between fashion and art with a unique technique and high values.

• 한국가구학회지
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• 제16권2호
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• pp.49-57
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• 2005

This study purposed to grasp the Design Characteristic of the representative Furnitures produced recently by Domestic Furniture Manufacturers. As for the researching method, setting as the object of the selected 7 furniture manufacturers, through the regional classification such as living room, bedroom, dining room, and then chose again the 395 items of furnitures to be analyzed. The Design Characteristic of the chosen furnitures has been examined clearly by the analysis standard framework for those peculiarities at view of aesthetic, decorating and material. As the result of analysis, as for the aesthetic Peculiarity of the furnitures, the rectilinear form was overwhelming than the curve lined shape, and it was appeared that the brighter tone of color was used quite more. In the respect of aesthetic characteristic, the furnitures decorated with modern style is pretty gaining predominance than that of reflected style of traditional character, and since modern residential space has been maintained continuously as minimal shaped trend for several years, it could be known that such moulding and decorating peculiarities and also furniture as the composing factor of space had been selected together with it. Based on such conclusion, standing on this time point where the design trend of residential space is being changed, it is also considered that the Development of Furniture Design which copes positively with such change tendency in the future.