• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.213-219
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• 2020

Studies related to Electronic Word-of-Mouth (eWOM) show that the acceptance of eWOM information is an important factor in customer purchase decisions. When consumers accept eWOM information, they tend to use that information in considering before making purchase decisions. In Viet Nam, there are few studies about eWOM information, especially on the acceptance of eWOM information. Research is conducted to test the influence of consumers on the perception of the senders' identity to the acceptance of online reviews (a kind of eWOM) in Viet Nam - a case study in Ho Chi Minh City. Using adjustment techniques, inspecting the scales and a theoretical model represent the relationship among the influential factors. The research is based on a sample of 522 consumers who use the Internet to search for product reviews before buying and used Structural Equation Modeling (SEM) to test the relationships among the variables. The research results show that the scales of the variables: Message Quality, Source Credibility, Perceived Message Usefulness, Perceived Senders' Identity, Perceived Message Credibility, Message Acceptance attain the validity and reliability in the research. The research contributes to the understanding of the determinants that influence the acceptance of eWOM information, which are informational factors, and factors related to consumer skepticism.

• 한국병원경영학회지
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• 제12권3호
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• pp.68-95
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• 2007

This research is designed for studying between transformational leadership and behavior of subordinate. We took a practical analysis with conception of leader acceptance to search function between transformational leadership and self-efficacy. For practical proof of this research, we look hypothetical inspection with collected data after posing a question with medical Staff of 459. The practical analysis of this research is as below. First, We could know that transformational leadership affect partially positive effect to self-efficacy of subordinate. That is, as a result for researching into the influence of subordinate to self-efficacy, setting each element which forms transformational leadership as hypotheses, charismatic behavior and intellectual stimulation of leader's have an positive effect on self-efficacy of subordinate. However, there is no relation between individualized consideration and self-efficacy of subordinate. Second, we analyzed effect of subordinate's acceptance of leader between transformational leadership and acceptance degree of leader, we could know that all of them which is Two subordinate purpose of transformational leadership have a controling effects as there must be existed differences on self-efficacy before and after interaction. It is also another suggestion of this research to provide a clue to next research which is related with the importance of acceptance and it, conception, because we find the fact there could be existed the difference according to acceptance degree of leader.

• 한국의류학회지
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• 제6권2호
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• pp.41-48
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• 1982

The purposes of this study were (1) to investigate the relationships among the variables of unisex attitudes toward clothing, sex-role identification, hobbies and preferences, age, and educational level and (2) to find out any significant differences in the acceptance of unisex clothing between rural and urban residents and between males and females. The following results were obtained by interviewing 127 females and 117 males. (1) The acceptance of unisex clothing for females was generally higher than for males. (2) Younger and more educated persons had higher tendency in the acceptance of unisex clothing. (3) Persons with higher unisex attitude toward sex-role identification showed higher acceptance of unisex clothing and persons with higher unisex attitude toward hobbies and preferences seemed to have higher acceptance of unisex clothing for females. (4) Females showed higher tendency in the acceptance of unisex clothing for females than for males. (5) No significant differences were found in the acceptance of unisex clothing between rural and urban residents.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권8호
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• pp.4162-4179
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• 2017

The main purpose of this research is to investigate relationships between the significant control factors on acceptance intention to User Experience (UX) sports smart wearable devices by applying Technology Readiness (TR) and Unified Theory of Technology (UTAUT). Research survey targeted on users of golf smart devices in Seoul. A total 534 questionnaires were collected and used for testing hypotheses. Methods to analyze the data included frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling in accordance with the purpose of the study by using SPSS and AMOS. The results are as follows; First, positive TR had a significantly positive effect on social influence, effort expectancy, facilitating conditions, perceived enjoyment, performance expectancy. Second, negative TR had a significant negative effect on performance expectancy, social influence, facilitating conditions, perceived enjoyment. Third, TR had a no significantly effect on behavioral intention. Fourth, performance expectancy, perceived enjoyment and facilitating conditions had a significantly positive effect on behavioral intention. Fifth, behavioral intention had a significantly positive effect on use behavior. Thus it became crucial to identify the difference in acceptance intention models per each products are as follows. Positive TR of golf-related mobile application users has a positive effect on both technology acceptance belief and acceptance intention, whereas negative TR has no statistically significant effect on technology acceptance belief nor acceptance intention.

• 지식경영연구
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• 제20권2호
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• pp.87-103
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• 2019

The purpose of this study was to explore the factors influencing acceptance (e.g., comprehension,) and diffusion of information recipients' by depending on the authenticity of news. Specifically, this study has examined the effects of the news contents(political vs. general), need for cognition(high vs. low) and authenticity of the News(real news vs. fake news) on both acceptance and diffusion of news. Based on previous work, this study has developed a conceptual model to present each research hypothesis and tested it by conducting experiments as the follows. As a result, according to the authenticity of the news and the contents of the news (political and general), the acceptance of political contents was high regardless of the authenticity of the news, and the acceptance of real news was higher than that of fake news. However, in the proliferation (comment), both the political contents and the general contents showed the characteristic of spreading (commenting) fake news rather than real news. contrary to this, the cognitive level did not show any significant difference in acceptance (understanding) and proliferation (comment, sharing, recommendation). This study provides academic implications in that it examines the influences of accepting (comprehension) and diffusion (comment, sharing, recommendation) of real news and fake news. It also provides practical implications for responding to fake news and new marketing strategies in an environment where contents are delivered through diverse social media.

• 한국보육지원학회지
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• 제15권5호
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• pp.69-86
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• 2019

Objective: This study aimed to provide a systematic understanding of children's peer initiative and peer acceptance and to offer specific information to increase young children's social competence. Methods: Participants were 235 5-year-old children from six child care centers in Sejong City. The participants were interviewed to measure the peer acceptance of children attending the same class. Also, a survey was conducted on their teachers to measure children's peer initiative and the relationship with them. The collected data were analyzed by hierarchical regression using the SPSS 21.0 program. Results: The results showed that significant main effects of friendly and unfriendly peer-initiatives on peer acceptance were found. The effects of teacher-child relationships and their moderating effects, however, were partial; only main influences of close relationships and the interaction effects between peer-initiatives and close relationships were significant. That is, the relationships between improper initiatives and low acceptance levels among peers were more intense when children established conflict relationships with their teacher. Conclusion/Implications: We found that close teacher-child relationships play moderating roles on the pathway from peer initiative to peer acceptance as a protective risk factor for children.

• 한국IT서비스학회지
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• 제17권4호
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• pp.163-189
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• 2018

In this study, we analyze the acceptance theories of insurance services using blockchain technology. Although insurance services using block-chain technology are still in discussion, specific development methods for service methods applying block-chain technology in insurance services are being studied. In this study, the following analysis was conducted to analyze the acceptance of insurance services using block chain technology, focusing on four factors of the UTAUT model. As a result of the analysis, the technology benefits of the blockchain affecting the performance expectations of UTAUT are security and reliability. In addition, the factors influencing UTAUT's effort expectations were found to be availability and economics. Therefore, it was found that performance expectation and effort expectation for technology acceptance are influenced by different technology benefits. Among the four factors of UTAUT, the factors affecting the insurance service using the blockchain technology are performance expectation and effort expectation, and social influence and promotion condition have no effect on acceptance intention. Also, the moderating effect of user innovation on acceptance intention of insurance service applying blockchain was significant only for effort expectation among UTAUT factors.

• 한국보육지원학회지
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• 제17권1호
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• pp.65-84
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• 2021

Objective: The objective of this study was to investigate the mediating effect of children's emotional intelligence on teacher-child intimacy perceived by children and peer acceptance. Methods: The participants were 134 five-year-old children(71 boys, 63 girls) attending daycare centers and kindergarten in Seoul and Gyeong-nam province. Children were interviewed to measure teacher-child intimacy and peer acceptance. Teachers completed rating scales to measure children's emotional intelligence. Data were analyzed using descriptive statistics, Pearson's correlation coefficient, three step mediated regression analysis and a Sobel test. Results: The main results are as follows. first, there were significant positive correlations of teacher-child intimacy, emotional intelligence, and children's peer acceptance. Second, children's emotional intelligence had a partial mediating effect on teacher-child intimacy and peer acceptance. Conclusion/Implications: The results of this study demonstrates links between early teacher-child relationships and children's emotional and social development. In order to promote children's peer acceptance, it is necessary to build an intimate teacher-child relationship and to improve children's emotional intelligence based on that relationship.

• Nuclear Engineering and Technology
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• 제55권3호
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• pp.908-918
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• 2023

The Saudi National Atomic Energy project aims to adopt peaceful nuclear technologies and be part of the country's energy mix. As emerging nuclear energy, it is essential to understand public concerns and acceptability of nuclear energy, as well as the factors influencing acceptance to develop nuclear energy policy and implement nuclear energy programs. The purpose of this study is to analyze the public attitudes and acceptance of nuclear energy among Saudi Arabian citizens by utilizing protection motivation theory and theory of planned behavior. A total of 1,404 participants answered a questionnaire which was distribute by convenience sampling approach. A Structural Equation Modeling framework was constructed and analyzed to understand public behavior toward building the country's first Nuclear Power Plant (NPP). Before analyzing the data, the model was validated. The research concluded that the benefits of nuclear power plants were essential in determining people's acceptance of NPPs. Surprisingly, the effect of the perceived benefits was found higher than the effect of the perceived risks to the acceptance. Furthermore, the public's participation in this study revealed that the NPPs location has a significant impact on their acceptance. Based on the finding, several policy implementations were suggested. Finally, the study's model results would benefit scholars, government agencies, and the business sector in Saudi Arabia and worldwide.

• 유통과학연구
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• 제21권1호
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• pp.119-128
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• 2023

Purpose: Due to COVID-19, the rapidly changing untact culture from offline to online has spread rapidly, increasing the utilization of omni-channel. However, among the studies on consumers in the online market, there are not many studies that analyze Shopping Values and attitudes toward omnichannel Acceptance. Research design, data, and methodology: This study investigated through empirical analysis how Shopping Values and innovation propensity of consumers using omni channels affect omni channel Acceptance attitudes. The analysis results based on a total of 268 questionnaires using SPSS v.23 and AMOS v.23 statistical programs are as follows. Results: First, it was found that the perceived Value of omnichannel use had a positive effect on the innovation tendency, and the pleasure Value had a greater effect than the actual Value. Second, it was found that the practical and hedonic Value of the omnichannel had a positive effect on the attitude of service Acceptance. Third, it was found that Omni Channel's consumer innovation tendency had a positive effect on service Acceptance attitude. Conclusion: This study proved that Shopping Value perception and individual innovation propensity for omnichannel services have a positive effect on Acceptance attitude, and it is of academic significance in that it expanded understanding of what factors are needed to increase Acceptance attitude of Omni Channel services.