• 복식
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• 제56권2호
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• pp.17-31
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• 2006

This study is tried to identify the changes in modern Hanbok for the past five decades through the literatures and actual materials such as the First Ladies' costume. In Hanbok fashion, there is a trend that influenced by politics, economy and culture just like in western fashion. After liberation from the Japanese colonialism, the most important factors in Hanbok fashion were economic factors caused by the development of textile industry and the dressing attitude of the First Ladies at that time. In 1950s, a modified Hanbok that is easy to wear was popular. It was partly because of the west oriented atmosphere after the Korean War and mainly due to the practical dressing attitude of First Lady, Francesca. In 1960s and 70s, former First Lady Yuk Young Soo who loved and had good taste for Hanbok led the fashion. At that time, high ranking female social leaders as well as general public usually wore Hanbok on formal occasions. Therefore, textile industry for Hanbok developed a lot and tailored shops that specialize Hanbok emerged. In 1980s, as the economy got better, Hanbok was upgraded and it became more luxurious. Traditional Hanbok was revived through a historical investigation. Additionally, the former First Lady Lee Soon Ja helped fostering a luxurious mood as she wore a Hanbok as a formal dress. After 1988 Olympic Games were successfully held, the importance of the traditional culture was emphasized in 1990s and Hanbok followed retro trend rigorously through the academic approaches including a dressing history. Hand painted and naturally dyed Hanboks were strong in this period. Former First Lady Kim Ok Sook's sophisticated Hanbok attire partially had effect on this mood. However, From the late 1990s Hanbok became less popular. It was partly because the former First Lady Son Myoung Sun and Lee Hee Ho preferred western style dresses and did not play a role as Hanbok fashion leaders.

• 복식
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• 제38권
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• pp.143-157
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• 1998

This research is to aim at presenting arrangement of colors, visual and symbolic through combined coupling ofI-Ging and Sackdong. This combined couplings is attempted to be approached by the following 4 conceptual steps :ⅰ) Is it appropriate to even try to coupleI-Ging with Sackdong\ulcorner ⅱ) Is the basic structure of Kwai an object of stripe colorizing\ulcorner ⅲ) What are the fundamental colors for this purpose\ulcorner ⅳ)combined of Kwai and the fundamental colors. Theoretical background for this study is as follows.ⅰ) Color accord and arrangements of existing Sackdong. ⅱ) An attempt to coupleI-Ging with Sackdong The purpose of this research is to expand concrete concept of Sackdong, which is to be utilized not only in costume design, but in the whole realm of design, by presenting feasible application of stripe coloredI-Ging. The summary of conclusion of this research is as follows. A. Is this aforementioned attempt academic\ulcorner B. Standardization of stripe-coloring is essential. Furthurmore we can conclued that the under-standing ofI-Ging and its basic philosophical background and the fundamental mechanism of colors in traditional costumes is necessary condition for standardization of Kwai. Along this path, however, conditions to be satisfied and priorities to be given depend upon the decision of an individual or a group. In my view, sripe-colorizing of 64 Kwais ofI-Ging followed by intuitive matching of colors with the in-terpretation of Kwais seems to be the most appropriate solution.

• 한국의류학회지
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• 제31권11호
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• pp.1634-1644
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• 2007

This study is to define correctly the concept of exotic image that evolved in domestic fashion since 2001 and to analyze the characteristics and current tendency of the domestic fashion items of the exotic image. Thus this study will be helpful in establishing an academic field of the exotic image in the domestic fashion industry which can offer the ideas necessary for the style and item developments. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The types of exotic image are #ecological#, #folk & ethnic costume#, #kitchy bricolage#, #womanish#, #period# types by analyzed with the elements of exotic images in the domestic women#s fashion brand. The exotic image in domestic fashion market in the middle of 2000s is the results of fusion phenomena among various trend styles, and through the compromise and mixture of different elements, exaggerations, and historically different times of old and new. In conclusion, the contemporary concept of exotic image is expanded by the sum of many contributing images. They are the folk ethnic costume image originating from various different cultures and also the fusion images of folk ethnic costumes from non-urban, not-modern, not-industrialized images compromised with unfamiliar codes.

• 한국문화재보존과학회:학술대회논문집
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• 한국문화재보존과학회 2004년도 제20회 발표논문집
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• pp.75-80
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• 2004

We proposed that the replicas be made as an alternative to achieve such reciprocal goals as the safe preservation of traditional costume relics and socio-educational realizations through exhibitions, etc., A replication was categorized for its purpose into a restoral replication a work based on the historical research of color and shapes as they were originally made and a current state replication . a production based on a minute record of the relics as they are excavated Then, we reported the reproduction process from the excavation to the exhibition on the excavated traditional costumes of Milchanggun's Jobok The purpose of a replication of relics is to record the relics experiencing the change resulted from the inevitable degeneration over time as organic cultural assets together with the substitution exhibition of relics and academic researches and so on. Accordingly, the above two methods are to be preceded by a deep and through research and study on the relics of replication. This study on the relics having an important cultural property value presents the preservation of tile cultural assets of traditional costume through the two replication processes and results and a flew pattern of exhibition.

• 한국의상디자인학회지
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• 제14권1호
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• pp.123-130
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• 2012

The purpose of this study is to understand Skull Images in fashion trends and Skull Image Top Design for Female Teenagers. The methods of this study are an academic literature review as well as practical study through actual case studies about. The subjects of the study were 53 Female Teenagers who lived in Chuncheon. Data were collected during March, 2009. Statistical analyses used in the study were frequency. An adolescent period, they are rebellious, sensual and syntonic inclination. These days, Lots of Female Teenagers want unique fashion for herself and select Skull Image clothing. But they want fit and pretty style not big-look. In this study, I designed seven pieces of Top blouse while applying Skull Image, an important image of Hip-hop and Punk fashion, and the concepts of the continuance theory to them. This study will make a contribution to the designing of Top for Female Teenagers through reinterpretation of the Hip-hop and Punk fashion. In addition, there are practicable and unique Top design for Female Teenagers.

• 한국의상디자인학회지
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• 제17권1호
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• pp.155-166
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• 2015

Based on marketing theories of brand and corporate association, and the social psychological theory of identity, the effects of the corporate brand on individual brand loyalty were established via two major routes. The empirical study is based on the response of 330 subjects who participated in a field survey. In the statistical analysis, Correlation Analysis, Factor Analysis, Sequential Equation Model Analysis were used for verification. The corporate association affected the formation of individual brand loyalty both the product level and corporate level. Specifically, the two types of brand response did differ in terms of their strength on brand loyalty. The present study contributes to the academic literature in that it disentangles the construct of the corporate brand from that of the individual brand and investigates the structural relations between the two.

• 복식
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• 제61권1호
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• pp.34-46
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• 2011

The purposes of this study are to classify apparel service quality elements using the Kano's model, and to identify how much service quality can increase the degree of customer satisfaction when the service quality is fully fulfilled. Women over 20 years-old from metropolitan areas participated in the study. Data from 254 questionnaires were used for the statistical analysis. The results were as follows: First, 17 service quality elements were categorized into one-dimensional quality which could lead to both satisfaction and dissatisfaction, and 3 services quality elements were categorized into indifferent quality which neither result in satisfaction nor dissatisfaction. Second, potential customer satisfaction improvement(PCSI) Index was developed using Kano model and CS coeffient. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in fashion retail store.

• 복식
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• 제53권7호
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• pp.83-94
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• 2003

The purpose of this study was to investigate the relationship between the clothing consumption value and consumer satisfaction which were based on the purchase places such as department store and market, and to examine the influence of the clothing consumption value and demographic variables on the consumer satisfaction. The subjects were 364 females ranging in ages from twenties to fifties who dwelt in Seoul and in the suburbs of Seoul. Four factors of clothing consumption value derived by factor analysis: 'functional value', 'emotional value', 'epistemic value', and 'conditional value'. The clothing consumption value and satisfaction of shopping system, purchase system, and consumption system of buyers at department store showed higher than that of buyers at market. Emotional value was most important in predicting the consumer satisfaction of buyers at department store, followed by epistemic value (-) and conditional value. Conditional value was most important in predicting the satisfaction of buyers at market, followed by emotional value and the academic background of buyers. Generally the higher the emotional and conditional value, the higher the consumer satisfaction. and the consumer satisfaction was influenced by epistemic value negatively.

• International Journal of Costume and Fashion
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• 제14권2호
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• pp.1-17
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• 2014

The purpose of this research was to investigate the motives of second-hand clothing consumers who both purchase from and donate to one retail outlet. Individuals' purchasing and donating motivations were examined using the hedonic/utilitarian framework. Eighteen participants who had donated to and purchased second-hand clothing from a charitable organization's thrift store were purposively selected and interviewed. Themes that emerged during data analysis were used to categorize the participants. The participants' responses suggested that hedonic and utilitarian motives drove both donation and purchase behavior. Academic and practical implications are presented.

• International Journal of Costume and Fashion
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• 제8권1호
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• pp.75-84
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• 2008

This paper starts with the assumption that in order for hanbok to be made known to the world as a cultural code representing Korean beauty, it must first be made familiar among Koreans with opportunities for widespread use of hanbok in a way which forms an understanding with the fashion sense of young generations, and that wearing hanbok must be promoted. We observe the contents and problems of past hanbok festivals and provide methods to promote the wearing of hanbok among the population, creating an occasion for mingling with various cultures in hanbok events which may be experienced by the general population, and developing hanbok as a tourist item and promoting the hanbok industry through standardized hanbok festivals. Globalization of hanbok most occur through a combination of related academic fields, division of roles in fields of expertise, and a scientific understanding of hanbok. The re-creating of traditional hanbok will allow for affirmation of Korean image, a rediscovery of the value of Korean culture, and the establishment of cultural identity. The development of such global designs will form a foundation for hallyu wave culture within popular culture.