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An Investigation of the Motivations of Second-hand Clothing Donation and Purchase  

Baker, Jennifer Bauk (Department of Consumer, Apparel, and Retail Studies, University of North Carolina Greensboro)
Yurchisin, Jennifer (Department of Consumer, Apparel, and Retail Studies, University of North Carolina Greensboro)
Publication Information
International Journal of Costume and Fashion / v.14, no.2, 2014 , pp. 1-17 More about this Journal
Abstract
The purpose of this research was to investigate the motives of second-hand clothing consumers who both purchase from and donate to one retail outlet. Individuals' purchasing and donating motivations were examined using the hedonic/utilitarian framework. Eighteen participants who had donated to and purchased second-hand clothing from a charitable organization's thrift store were purposively selected and interviewed. Themes that emerged during data analysis were used to categorize the participants. The participants' responses suggested that hedonic and utilitarian motives drove both donation and purchase behavior. Academic and practical implications are presented.
Keywords
Second-hand; Clothing; Donation; Purchase;
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