• Korea Trade Review
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• v.46 no.5
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• pp.99-113
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• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• Healthcare Informatics Research
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• v.24 no.4
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• pp.309-316
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• 2018

Objectives: Both the valence and arousal components of affect are important considerations when managing mental healthcare because they are associated with affective and physiological responses. Research on arousal and valence analysis, which uses images, texts, and physiological signals that employ deep learning, is actively underway; research investigating how to improve the recognition rate is needed. The goal of this research was to design a deep learning framework and model to classify arousal and valence, indicating positive and negative degrees of emotion as high or low. Methods: The proposed arousal and valence classification model to analyze the affective state was tested using data from 40 channels provided by a dataset for emotion analysis using electrocardiography (EEG), physiological, and video signals (the DEAP dataset). Experiments were based on 10 selected featured central and peripheral nervous system data points, using long short-term memory (LSTM) as a deep learning method. Results: The arousal and valence were classified and visualized on a two-dimensional coordinate plane. Profiles were designed depending on the number of hidden layers, nodes, and hyperparameters according to the error rate. The experimental results show an arousal and valence classification model accuracy of 74.65 and 78%, respectively. The proposed model performed better than previous other models. Conclusions: The proposed model appears to be effective in analyzing arousal and valence; specifically, it is expected that affective analysis using physiological signals based on LSTM will be possible without manual feature extraction. In a future study, the classification model will be adopted in mental healthcare management systems.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.1
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• pp.1-10
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• 2021

This study proposed a Long-Short Term Memory network to consider changes in emotion over time, and applied an attention mechanism to give weights to the emotion states that appear at specific moments. We used 32 channel EEG data from DEAP database. A 2-level classification (Low and High) experiment and a 3-level classification experiment (Low, Middle, and High) were performed on Valence and Arousal emotion model. As a result, accuracy of the 2-level classification experiment was 90.1% for Valence and 88.1% for Arousal. The accuracy of 3-level classification was 83.5% for Valence and 82.5% for Arousal.

• Proceedings of the KOSOMBE Conference
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• v.1996 no.11
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• pp.86-89
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• 1996

This paper describes compensation method to evaluate arousal level in different initial arousal state. Arousal level was measured by the relationship between IRI and Nz. The value of Nz is affected by BI which is variable with initial drowsiness. we introduced a correction factor to compensate these differences.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.3
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• pp.55-73
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• 2022

This study aims to identify the object relations and PAD factors of Instagram users, apply the object relations to the emotional response (PAD) factors, and empirically study the structural relationship between these factors and satisfaction. To this end, we proposed a research model to which the four factors of object relations theory and the three factors of emotional response (PAD) theory that emphasize the emotions of users are applied. Surveys were conducted on the college students in Seoul and Suwon who had used Instagram. As a result of this study, the following conclusions can be drawn: Non-alienation has a significant influence on pleasure, arousal, and domination. Secure attachment does not have a significant influence on pleasure and arousal, while it does have on domination. Social ability does not have a significant influence on pleasure, arousal, and domination. Egocentrism has a significant influence on arousal, but not on pleasure and domination. Pleasure has a significant influence on arousal and satisfaction. Arousal has a significant influence on domination and satisfaction. Domination has a significant influence on satisfaction. In conclusion, when emotions are shared among the users of Instagram, not alienated, it affects their satisfaction.

• Journal of information and communication convergence engineering
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• v.18 no.3
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• pp.188-193
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• 2020

In this paper, we examine whether the 3D image experience through a light-field display device showed the difference in the arousal of the user compared with the 2D image experience. For our experiment, the Looking Glass^TM (LG) was used as a lightfield display device that provided 3D images, and 2D images were provided by digital and printed images. The subject's facial behavior during each media experience was recorded for analysis and the degree of arousal was measured by FaceReader^TM. As a result, the first image presented in the first order among the three kinds of images showed that there was a statistical difference in the degree of arousal between the three media. However, no significant differences were found between the three media in the other images. This may be because the arousal did not increase from the experience of the second image through the LG, owing to habituation. In conclusion, the 3D imaging experience may appear in the beginning, but does not continue.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.137-147
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• 2021

We aimsto examine the determinants of visitors' positive word-of-mouth (WOM) in a web-based virtual reality contemporary art exhibition. We also examines the effects of 3 realms of experience (entertainment, esthetic, escapist) on emotional arousal, how this emotional arousal affects memory and positive word-of-mouth, how memory affects positive word-of-mouth and how age moderate all of the paths. We examined a total of 297 visitors and was conducted through an online survey focusing on Chinese users of ages 20-49. The analysis results showed that entertainment and esthetic have an effect on emotional arousal, but escapist did not. The results also showed emotional arousal has an effect on memory and positive WOM. Memory did not affect positive word-of-mouth. Finally, age has a moderate effect on all the paths, except for the path form escape towards emotional arousal and memory to positive word-of-mouth. The theoretical implications of this study are meaningful exhibition research. While, it also will be helpful to segment the web-based virtual reality art exhibition visitors by dividing into 3 groups (20s, 30s, 40s) and to provide marketing and operation strategies.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.89-93
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• 2001

Human arousal represents one of human emotion dimension. Its effort on human performance has been generally accepted at a invert-cup trend. h optimal range of human arousal enhances human performance However, definition of arousal is not Vet clear. Human arousal has different types depending on the causes. This paper observes different reponses based on different arousals such as cognitive arousal and physical arousal. Twenty undergraduate students participated and experienced cognitive and physical arousals. Their physiological response were analyzed and differentiated between cognitive and physical arousal. Finally, significant difference between them are not shown in autonomic responses but in central nervous responses.

• Science of Emotion and Sensibility
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• v.17 no.3
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• pp.107-116
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• 2014

In the current study, it is suggested that when two emotions are presented through cross-modality, such as auditory and visual, incongruence will influence arousal, recognition, and recall of subjects. The first hypothesis is that incongruent cross-modality does not only increase arousal more than the congruent, but it also increases recall and recognition more than congruent. The second hypothesis is that arousal modulates recall and recognition of subjects. To demonstrate the two hypotheses, our experiment's conditions were manipulated to be congruent and incongruent by presenting positive or negative emotions, visually and acoustically. For dependent variables, we measured recall rate and recognition rates. and arousal was measured by PAD (pleasure-arousal-dominance) scales. After eight days, only recognition was measured repeatedly online. As a result, our behavioral experiment showed that there was a significant difference between arousal before watching a movie clip and after (p<.001), but no difference between the congruent condition and incongruent condition. Also, there was no significant difference between recognition performance in the congruent condition and incongruent condition, but there was a main effect of the clips' emotions. Interestingly after analyzing recognition rates separately depending on clips' emotions, there was a significant difference between congruent and incongruent conditions in the only negative clip (p= .044), not in the positive clip. In a detailed result, recognition in the incongruent condition is more than in the congruent condition. Furthermore, in the case of recall performance, there was a significant interaction between the clips' emotions shown in the clips and congruent conditions (p=.039). Through these results, the effect of incongruence with negative emotion was demonstrated, but an incongruent effect by arousal could not be demonstrated. In conclusion, in our study, we tried to determine the impact of one method to convey a story dramatically and have an effect on memory. These effects are influenced by the subjects' perceived emotions (valence and arousal).

• Journal of the Ergonomics Society of Korea
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• v.29 no.1
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• pp.113-120
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• 2010

This research is to evaluate the arousal level by using cardiovascular response. PPG was used in this study as one of the method of measuring it rather than ECG (Electrocardiography) for the purpose of solving ergonomic problem of sensing. The participants were in the age group of 20 (mean=24, standard deviation=1.25): five men and five women. Each experiment composed with four identical sets. First, a black screen was displayed for 30 second rest. Then, the prepared 6 pair images were randomly presented for 10 second stimulation and for 30 second non-stimulation. PPG was measured on the earlobes of experimenters at 200Hz sampling frequency. PPG amplitude, PPI(Pulse to Pulse Interval), and PRV(Pulse Rate Variability) were analyzed according to arousal level. T-test was performed to compare between the PPG variables of rest and relaxation, rest and arousal, and relaxation and arousal. Relative to the rest state, PPG amplitude decreased in relaxed state and increased in aroused state. Relative to the rest state, PPI decreased in both emotional states. However, more significant decline was observed in aroused state. PRV's LF and HF were used in the form of LF/HF to compare between the relaxed and the aroused state. Therefore, PPG signal showed significant differences between relaxed and aroused state. In conclusion, evaluation of human arousal level used in the PPG analysis demonstrated that PPG has better usability and comforter measurement than ECG and is clearly an alternative method of measuring arousal level.