• Title/Summary/Keyword: Young casual

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The Influence of New Seniors' Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products (뉴시니어 라이프스타일과 의복구매기준이 아웃도어 의류제품 디자인 선호도에 미치는 영향)

  • Ji, Kyoungha;Kim, Hanna
    • Journal of Fashion Business
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    • v.21 no.4
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    • pp.73-89
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    • 2017
  • This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.

A Qualitative Study on Adult Learners' Learning Experience Typology in Humanities & General Education (성인학습자의 인문교양교육 학습경험 유형화에 관한 질적 연구)

  • Kim, Mi-Jeong;Lee, jung-Hee;Ahn, Young-Sik
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.2
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    • pp.510-525
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    • 2013
  • The purpose of this study is to investigate adult learners' experience by studying Humanities & General Education and get to know types and characteristics by classifying their learning experiences. This study uses grounded theory method which is suitable to investigate subjective experiences. In this study, data is collected from 13 adult learners by using Focus Group Interview(FGI) who participate in learning experience of Humanities & General Education of D university in Busan region. The data is categorized by open coding, axial coding and selective coding based on data analysis method of grounded theory and analysis processes. This study provides several outcomes as follows: 113 concepts, 38 subcategories and 16 upper categories are derived through the process of abbreviation and categorization of learning experience of Humanities & General Education. In a process of learning experience, this study shows interrelationship in a frame of paradigm and derives results of a process of abbreviation and categorization casual condition, contextual condition, phenomenon and interaction(help/obstruction factor). Tree types of learning experiences and characteristics are drawn as follows: 1) "Self-realization" is the type who participate in Humanities & General Education with desire of learning and they want to find identity and plan detailed future. 2) "The pursuit of happiness" has less desire on learning than "self-realization" and they are types who participate in Humanities & General Education because of someone else's help and suggestion. 3) "Local community" is the type who participate in Humanities & General Education because they feel necessity of social role and they expect local development based on their interest in local community. Several conclusions and suggestions are provided for further studies.

Study of Merchandising Process of Fur Clothing (모피의류의 상품화과정에 관한 연구)

  • Kim, Ji-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.135-149
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    • 2014
  • Fur clothing as fashion items is expanding into casual & ladies's wear market as well as fur market. The interest of fur fashion is rising. So this study compares and analyzes the merchandising process of textile clothing also it of fur clothing by merchandising steps. Fur clothing has so many change factors at time of purchase by scarcity of raw material, price fluctuation, exchange rate and others. Therefore it is primarily about securing of raw material. As soon as plan of product is finished, the purchase of fur raw material has to be started while progress of design products for commercializing the fur clothing. The design of fur clothing is consist of material design, color design and shape design. And It makes a new trend & market as we are developing new & various treatments. The some of imported materials are transferred to the factory for being treated first dressing, fabric treatments and dyeing processing according to the design. The first treated materials are transferred to the sewing factory again for secondary treatments and finally inspected and shipped. During secondary treatments the fur has gone through various manufacturing process for using like fabric materials and it takes long time because almost work is running manually. Unlike fabric clothing, fur clothing's manufacturing method is complicated and various from material process to shape process as per feature. Therefore the merchandising with fur cannot make mass production also needs detail craftsmanship depending by expert's skills. On this wise the fur clothing takes long time to the completion thus it has been risky and costly.

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The Analysis and Comparison of Analogies in High School Science Textbooks (고등학교 과학 교과서에 제시된 비유 분석 및 비교)

  • Choi, Kyung-Hee;Lee, Young-Ae;Ryu, Soo-Kyung
    • Journal of The Korean Association For Science Education
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    • v.23 no.2
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    • pp.165-175
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    • 2003
  • The purpose of this study was to analyze the use of analogies in high school science textbooks in explaining abstract science concepts. For this study, the analogies used in high school science textbooks of the 7th science curriculum were analyzed. The analogies were classified into the six following types: the nature of shared attributes, representation, analogy/target abstraction, number of analogies, with and without specified use of analogy, and casual relations. A total of 189 analogies were found in the 7th science textbooks. This means that 16.9 analogies were used for each book. In analyzing the analogies, we found some analogies were appropriate, while others were ambiguous and inadequate in explaining the various science concepts. The number of analogies used varied considerably according to the publishing company and the science domain. For more effective understanding of various science concepts, it is necessary to develop more analogies and research the application of analogy.

A Study on the Evolution of Image Making through Costumes in the '007' Film Series ('007' 시리즈 영화 의상의 시대별 이미지 연출에 관한 연구)

  • Jang, Sung-Eun
    • Journal of the Korean Society of Costume
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    • v.59 no.1
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    • pp.106-118
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    • 2009
  • This research is about the changes in the images of Bond and Bond Girl in '007' Series. And it examined through the social background of England from 1960s to 2000s and the costume in the film. The results were as follows: As the era of young fashion was opened after 1960, there was a big change, but Bond was expressed as a hero who had strong male chauvinism of the English aristocratic circles. However, after 1990s, he wore comfortable clothes and he underwent all sorts of hardships. On the other hand, Bond Girl had the image of a sexual target. However, after 1990s, she had sharp appearance and smart brain. Besides, she had professional ideas of a given work and she was changed into a healthy image. Second, Bond's job was an English secrete agent, but Bond Girl had no particular job in 1960s. In 1980s, various professional jobs appeared and in 1990s and 2000s, the professional job which was directly related with Bond's duties appeared. Third, Bond's upper class image was expressed by tuxedo, suit, black, gray, navy, beige, brown, and ivory. His hair was 2:8 parting or Dandy all black style produced his dignified and neat image. After 1990s, he often had casual dress, which created a comfortable image. Bond Girl was expressed feminine style by bikini, underwear, long dress, sky-blue, violet, black, simple costume. After 1990s, she wore a suite, one-piece, or a combat uniform, which showed her professionalism. especially Bond Girl's red dress was used as a psychological color to express temptation, enemy, and betray.

A Study on Ambivalent Consumption in the Purchase Behavior of Apparel Products (의류상품 구매행동에 나타나는 양면적 소비)

  • Kim, Joo-Hyun;Rhee, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.172-189
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    • 2007
  • The purpose of this study was to identify the characteristics of ambivalent consumption appeared in the purchase behavior of apparel products by the 4Ps element of marketing mix and to clarify the relation between consumption value and clothing involvement that were the antecedent variable. Among the 4Ps element of marketing mix, brand was selected in the exterior criteria of products, and fashionability was selected in the internal criteria of products. Meanwhile, it was considered that there were no objects of conflicted or ambivalent criteria in the element of promotion. Finally, brand, fashionability, price, place, etc. were selected as the elements of marketing. A self-administered questionnaire was distributed to 550 subjects from Jun, 8th, 2006 to Jun, 22nd, 2006; 507 were used for the data analysis. The results from data analysis were following: firstly, it was identified that ambivalent consumption showed up, as the result from measuring the individual conflicting consumption by elements. Brand was the highest in the frequency of ambivalent consumption among the elements of marketing mix, and price, place, and fashionability were followed. Secondly, by product characteristics, the frequency of ambivalent consumption of casual shirt, group II, was lower than that of mountain climbing jacket, group III, in the brand element and the price element. Thirdly, as the results from conducting factorial analysis to consumption value, it had 5 dimensions, which were practical value, distinguishable/aesthetic value, conspicuous value, social/confirmative value, and enjoyable value. Also clothing involvement was classified into 4 dimensions of emotion, fashionability, symbolic and brand involvement in the result from conducting the factorial analysis to clothing involvement. Fourthly, the mean of ambivalent consuming group by each element was highest among that of other consuming groups in all the dimensions. Fifthly, ambivalent consuming group had the highest mean among other consuming groups in all the dimension of clothing involvement, such as emotion, fashionability, and symbolic by each element of marketing mix, and it means that overall, ambivalent consuming group is highly involved in all the dimension of clothing involvement.

A Comparative of Satisfaction for Body and Perceived Body Types in Accordance with Clothes Preference between Korean and Chinese Female College Students (한국과 중국 여대생의 의복 선호도에 따른 인지 체형 및 신체 만족도 비교 연구)

  • Nam, Young-Ran;Kim, Ye-Jin;Choi, Hei-Sun
    • Journal of the Korean Society of Costume
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    • v.64 no.5
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    • pp.108-124
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    • 2014
  • The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.

Development and Evaluation of Smart Jacket for Women aged Fifties and Sixties (50, 60대 여성을 위한 스마트 재킷의 개발 및 평가)

  • Lee, Jeong-Ran;Paek, Kyung-Ja;Kim, Gu-Young
    • Fashion & Textile Research Journal
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    • v.13 no.6
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    • pp.926-933
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    • 2011
  • The purpose of this research was to develop a smart wear equipped with wearable technologies for women in the age of 50's and 60's and confirm its acceptability. For this, we constructed a casual jacket that has the integration of heating and lighting function, and evaluated the user's satisfaction. The size of the heating device attached at the back of the jacket was 300 mm in width and 120 mm in length and the size of the one attached at the front abdomen was 180 mm in width and 120 mm in length. The power supplier was the unification of the battery and controller which have been waterproofed. The lighting device connected with LED was 26mm in width, 20 mm in length and 1.5 mm in thickness. It has been designed in a waterproofed rectangular shape and was attachable to the jacket. The satisfaction survey of a smart jacket has been conducted with three standards, which were convenience, appearance and practicality. Free physical movement among the standard of convenience had very high scores with the average of 4.7 on a five point-scale. The acceptability of the jacket was 4.6, which proved that it didn't have unique feelings compared to ordinary ones. The evaluation score of the appearance of the jacket was 4.5. Especially inside finishing of the jacket received the highest scores from all ages. According to the evaluation of practicality, there has been no change in the appearance of the jacket and the function of heating device after laundry.

The Emergence of $Gar\c{c}onne$ and it's Costume in 1920's (1920년대 가르손느의 출현과 그 복식)

  • Cho Kyu Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.8 no.3
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    • pp.19-30
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    • 1984
  • There is a symbolic term which has realized custom of an era and has eome into fashion since the middle of 1920's. That is Garconne. This paper studied the image and costume of Garconne expressed in literary works, the form of art made it to come into being, and costume of a group of women played a role of pioneers of Garconne. Garconne attempted simple, casual, and mannish costume instead of usual elegance. It was the boiysh style($\`{a}$, la Garconne) which did not stress on the bust and waist like chanel suits used wool jersey by a designer, Chanel ana short skirts of low waist line. They got short haircut and wore low heel shoes. Garconne meant women who were free of convention, were familiar with love a d profession, and lived for themselves in the same manner of young men. They yieled new mode of 1920's. Though their lives were only a period, they manifested the symbol of the period though their figure and designation was not disappeared at the age but was settled as a mark of fixed image. There were several reasons why the Garconne was born. Rapid changes in politics, economics, and society in Europe were occurred from the First World War to 1920 and the trend of custom and art was a turning point. Especially, the entry of women into the society and the mode of Art Deco influenced it directly. The role of a pioneer of Garconne was appeared from the French Revolution. As Merveilleuse, Lionne, and Bloomers wore peculiar clothings ana had life style being irrelevant to tradition, they were talked about. They informed in advance the appearance of new women who were different from romantic ladies and were more modern and active. The pioneer design of Paul Poiret which were over whelming throughout a period and functional design of Chanel were increasingly accelerated.

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Potato Basal Stem Rot Caused by Pythium myriotylum in Hydroponic Cultural System (양액 재배시 발생하는 Pythium myriotylum에 의한 감자 줄기기부썩음병)

  • Hong, Soon-Yeong;Kim, Jin-Won;Kang, Yong-Kil;Yang, Young-Moon;Kang, Hyeong-Sik
    • Research in Plant Disease
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    • v.10 no.1
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    • pp.13-16
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    • 2004
  • A basal stem rot disease of potato (Solanum tubersum) grown on hydroponic system in greenhouse was found in Jeju-city, Jeju Province of Korea in January 2001. The symptoms occurred on basel stem and root, and than plants eventually were died. The casual fungus isolate from basal stem rot symptom and identified to be Pythium myriotylum on the basis of mycological characteristics; Main hyphae wide were 8.4 ${\mu}{\textrm}{m}$ in size. Oogonia were spherical, smooth, mostly terminal in shape and 26.4∼31.2 ${\mu}{\textrm}{m}$ in size. Antheridia were 9.6∼14,4${\times}$4.8-9.6 ${\mu}{\textrm}{m}$ in size. Oospores were spherical, smooth, aplerotic in shape and 21.6∼26.4 ${\mu}{\textrm}{m}$ in size. This is the first report on the basal stem rot of potato caused by P. myriotylum in Korea.