• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.3
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• pp.39-61
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• 2021

This study aims to examine the effect of the Mindfulness for YouTube users. Recently, video sharing platforms have grown rapidly with YouTube, and YouTube has grown rapidly despite the emergence of various video sharing platforms. Which YouTube represents these changes, provides an environment where anyone can make and distribute videos. And through these advantages, many viewers are coming in and more creators are making videos. The purpose of this study is to understand the influence factors of YouTube service in Korea and to clarify the causal relationship between the factors that affect the continued use intention through usefulness, confirmation, and satisfaction. For this reason, presented a research model that applied key variables of the Mindfulness theory, which emphasized that users should be aware of their emotions. In order to empirical verification the research model of this study, a questionnaire was conducted for university students and general office workers who had experience using YouTube. As a result, first decentered attention has been shown that has no positive effect on perceived usefulness and confirmation. Second, non-judgmental acceptance has benn shown that has a postitive effect on perceived usefulness and confirmation. Third, current self-perception has been shown that has no positive effect on perceived usefulness and confirmation. Fourth, concentration has been shown that has no positive effect on perceived usefulness and confirmation. And Mindfulness has been shown that has a positive effect on satisfaction and perceived usefulness. Through this, it is important to use YouTube to use what users feel is important, and it is important to determine whether the video is helpful to them when accepting content and make them expect the next video.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.512-520
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• 2019

This study is to investigate the compulsive use of the social media platform, YouTube. For this purpose, this study built a research model that considered how the personality trait perspective(agreeableness, conscientiousness, neuroticism, extraversion, openness) and the use motivation perspective(utilitarian, hedonic and social use motivations) work together to explain compulsive use of YouTube. The survey method was used for this paper, and data from a total of 165 were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, both agreeableness and conscientiousness have a negative effect on compulsive use of YouTube. Second, utilitarian use motivation has a negative effect on compulsive use of YouTube. The results of this study are meaningful in that it not only alerts YouTube users to the risks of compulsive YouTube use, but also helps them to develop self-management strategies.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.949-960
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• 2021

Documentaries based on facts not only contain the spirit of that era but have been transformed in various ways according to changes in technologies and media. This study analyzed under the premise that the original documentary of YouTube plays a role in representing the characteristics of the medium. YouTube's original documentary is released on YouTube and then re-edited and released as a documentary film, and has the same shooting source, and is edited and described differently depending on whether it is a YouTube or a movie. This is the content that can confirm the media differences between YouTube documentary and documentary film. The cinema version shows the difference in that the narrative is developed using third-person narration and subtitles, mainly for handheld shooting and smooth editing, and the YouTube version is developing the narrative centering on audio-centric rough editing, interviews and background music. Through this, it can be seen that the YouTube version reinforces intimacy through a personal and direct expression method, while the cinema version reinforces objectivity through an official and indirect expression method.

• Design Convergence Study
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• v.16 no.2
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• pp.63-81
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• 2017

Environmental change of consuming contents has led corporates to acknowledge the possibility of social media as being marketing platform. And as the importance of 'contents' is growing bigger at the same time, 'Content Marketing' is getting attention because 'Content' plays the key role in current marketing since it can deliver meaningful values to the companies and the customers both. Many companies are practicing contents marketing employing YouTube by not only creating their own YouTube channels and YouTube contents but also collaborating with YouTube creators. Purpose of this study is to figure out how domestic standalone beauty brands that are actively practicing content marketing, are exploiting the YouTube and to suggest design direction for future YouTube content marketing. 'Etude', 'Innisfree', 'Misha', 'The Face Shop' were selected for analyzing the content marketing cases using YouTube. As a result, this study could conclude that if the brand has inadequate number of subscribers, it is better to collaborate with the creators. Also, clarifying contents' purpose and distinguishing the way of delivering it is important.

• Journal of Haehwa Medicine
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• v.13 no.1
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• pp.97-105
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• 2004

In the Oriental medicine, it was recognized that mind and body have a inseparable relationship. The goal of this study was to examine the body(肉體) and self-be1ief(自己信念) and methods of self-therapy(自己治癒) in transcendental meditation(冥想療法). We will furnish the information of the basic concepts and methods in transcendental meditation. The findings are as follows: 1. The thing that you have in mind does not stay in abstract idea but materializes and operates the body. 2. When you have disease implies that you have negative belief, thought and mind. 3. When you can observe the things happening in your body and mind- just like meditation- you can have positive changes. 4. When you change the negative beliefs into positive ones on body, you feel gratitude and the disease will be cured.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.3
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• pp.33-39
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• 2019

This study analyzes the content of YouTube channel "Cream Heroes" dealing pet(cat) produced in South Korea currently. Due to the advance of science and technology in the 21 century, the commons are able to independently upload their own content after filming videos, and it is called One Person Media. Unlike existing One Person Media that contains provocative and violent factors, "Cream Heroes" is sound content that shows various features of cats. Specifically, this study explores how and why "Cream Heroes" is popular via content analysis. Throughout this, it studies not only the trait of popular YouTube channel, but also proposes the proper environment of One Person Media.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.85-96
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• 2022

The MZ Generation likes watching YouTube videos produced by senior influencers despite the big age gap. In addition, the final goal of collaborative YouTube videos between senior influencers and brands is to increase sales. Accordingly, this study examined this interesting phenomenon and aimed to provide useful insights for creating YouTube videos targeting the MZ generation. This study was divided into two parts. Study 1 explored the viewers' perceived benefits by looking at the YouTube video comments of a senior fashion influencer, and then classified the perceived benefits into informational, psychological, and hedonic benefits. Study 2 analyzed the relationships among the viewers' perceived benefits (informational, psychological, hedonic benefits), attitude toward a brand, and behavior intention. Study 2 found that only informational benefits, among the three perceived benefits, enhanced attitudes toward a brand, thereby affecting behavior intention. Based on the results of two sub-studies, this study highlights the importance of informational benefits to maximize the marketing effects employing the collaborative YouTube videos of senior influencers and brands.

• Asia-Pacific Journal of Business
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• v.14 no.2
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• pp.141-151
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• 2023

Purpose - This study aims to determine whether four characteristics of tourism content on YouTube (i.e., entertainment; credibility; diversity; and informativeness) influence tourists' destination choices. Design/methodology/approach - A total of 201 Koreans and Mongolians who use YouTube were surveyed in the research. Validity and reliability, correlation, and regression analyze were performed in SPSS 29.0. Findings - As a result of the study, it was found that the features of YouTube tourism content, such as entertainment, credibility, and diversity, have a positive effect on tourists' choice of destination. Also, it was found that there is no difference in the perception of tourism content features between Korean and Mongolian YouTube users and it is not statistically significant. Research implications or Originality - Tourists' YouTube content shows that YouTube features such as entertainment, variety, and trustworthiness, influencing tourists' travel destination choices. The limitations of this study and suggestions for future research were discussed.

• Restorative Dentistry and Endodontics
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• v.49 no.1
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• pp.10.1-10.8
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• 2024

Objectives: This study aimed to evaluate the content, quality and demographics of YouTube videos about rubber dam as an information source for clinicians and dental students. Materials and Methods: "Rubber dam," "rubber dam application," "dental isolation," "rubber dam isolation," and "dental dam" were determined as keywords for the detection of YouTube videos related to rubber dam. Seventy 3 videos were evaluated and a total of 34 videos met the inclusion criteria. All selected videos were evaluated according to 8 parameters. The videos were scored 1 if the videos contained information about the selected parameter, but if the videos did not contain enough information, they were scored 0. The data were statistically analyzed with the analysis of variance and post hoc Tukey test (p < 0.05). Results: We found that 41% of the videos have poor, 47% have moderate, and 12% have good information. There is a statistically significant difference in time between poor and good information content (p < 0.05). There is a statistically significant difference between the poor and good information in the video information and quality index 1. Conclusions: Rubber dam-related videos available on YouTube are generally moderately informed and insufficient. YouTube is currently not sufficient as a source of information for patients and clinicians at the moment. The YouTube platform should be developed and enriched with quality information on current and dental issues.

• Journal of the Korea Safety Management & Science
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• v.26 no.2
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• pp.93-105
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• 2024

In this study, based on previous research on personal broadcasting, we indirectly measured content quality, YouTuber attributes, user satisfaction, and behavioral intention, which are latent variables that cannot be directly measured, as measurement variables, and then measured theoretically between the latent variables. In order to analyze the causal relationship, we used a structural equation model to determine to what extent the content quality of the YouTube mukbang channel and the YouTuber's attributes influence behavioral intentions such as purchase, recommendation, and continued use according to viewers' satisfaction with use. We intend to analyze and verify the relationship between related variables. The research results are as follows. First, the value, relevance, timeliness, completeness, and data quantity of content quality were found to have no significant impact on user satisfaction. Second, the trustworthiness, expertise, attractiveness, and intimacy of YouTuber attributes were found to have a significant impact on user satisfaction, but the similarity of YouTuber attributes did not have a significant impact on usage. Third, user satisfaction was found to have a significant impact on behavioral intentions and purchase intentions. However, user satisfaction was not found to have a direct significant impact on recommendation intentions or continued usage intentions.