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http://dx.doi.org/10.7236/JIIBC.2019.19.3.33

Analysis of Content of YouTube Channel about Pet: Focus on Cream Heroes  

Han, Sukhee (Department of Media Communication, Graduate School, Hanyang University)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.19, no.3, 2019 , pp. 33-39 More about this Journal
Abstract
This study analyzes the content of YouTube channel "Cream Heroes" dealing pet(cat) produced in South Korea currently. Due to the advance of science and technology in the 21 century, the commons are able to independently upload their own content after filming videos, and it is called One Person Media. Unlike existing One Person Media that contains provocative and violent factors, "Cream Heroes" is sound content that shows various features of cats. Specifically, this study explores how and why "Cream Heroes" is popular via content analysis. Throughout this, it studies not only the trait of popular YouTube channel, but also proposes the proper environment of One Person Media.
Keywords
YouTube; Cream Heroes; Cat; Pet; Internet Broadcasting;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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