• Title/Summary/Keyword: Work experience in the related industry(Work experience)

Search Result 86, Processing Time 0.026 seconds

The Influence of Pop-up Store Attributions Toward Brand Attitude and Revisiting Intention - Focus on Sports Brands - (팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 - 스포츠 브랜드를 중심으로 -)

  • Chae, Hee-Ju;Choi, Hyeon-Young;Jang, Jin-Hee;Ko, Eun-Ju
    • Fashion & Textile Research Journal
    • /
    • v.14 no.3
    • /
    • pp.400-412
    • /
    • 2012
  • This study explores the characteristics and effects of a pop-up store based on how the store attributions of a pop-up store influence brand attitude and brand patronage intention. The questionnaire consisted of 3 instruments: store attributes, brand attitude, and brand revisiting intention. Data were analyzed by factor analysis, frequency analysis, reliability analysis, and multiple regressions, using SPSS 18.0. We surveyed 123 males and females, who had an experience of a pop-up store, and interviewed five experts who work in the fashion related area. The results of this study were as follows. First, it was shown that VMD has positive impacts on brand patronage intention, but with no significant relationship to brand attitude. Second, a brand culture's experience of a pop-up store has a strong influence on brand attitude and brand patronage intention. Third, products in the store are the most important factors that influence brand attitude. The findings indicate that the promotion of diverse attributes of apop-up store is critical to make customers perceive brand attitude and brand patronage intention that are expected to be used to establish advanced marketing strategies.

A Study on the Internal Marketing Network for Airport Employees' Leisure Satisfaction and Restrictions (공항근무 직원의 여가만족과 여가제약에 대한 내부마케팅 연결망 연구)

  • Lee, Sun-Mi
    • Journal of Distribution Science
    • /
    • v.15 no.7
    • /
    • pp.53-59
    • /
    • 2017
  • Purpose - In the airline industry, an airport plays an important role. There are a lot of employees who work at an airport, and most of the workers experience restraints regarding leisure activities. Thus, there is a need for studying the internal marketing in the airport to better serve the worker. Although there is a lack of well-structured research regarding the restrictions and satisfaction factors experienced by the airport employees for their leisure activities, this research studies how the restrictions and satisfaction factors influence each other in relation to the internal marketing in the airport. The purpose of this research is to provide a detailed, real time research method for studying the restrictions and satisfaction factors in relation to the internal marketing that are experienced by the airport employees regarding their leisure activities. Research design, data, and methodology - This survey was conducted for airport employees working in two shifts. The questionnaire is 152 copies. The analysis method was used as SPSS statistical package 21.0 and Netminer 4.0 program. Social networks were analyzed for leisure satisfaction and leisure restrictions. Results - As a result of analyzing the linkage between variables for leisure satisfaction, most of the variables of leisure satisfaction are satisfied with "psychological factor" and "social factor". However, "educational factor" and "environmental factor" are not satisfied. In order to improve the leisure satisfaction of airport workers in the future, it is necessary to have an environment where leisure activities can be performed and related education. As a result of analyzing the linkage between variables of leisure restrictions, most of the variables in leisure restrictions are "personal factors" and "temporal factors". However, there are few restrictions on "cost-efficient" and "environment-friendly". Conclusions - In the future, in order to reduce the leisure restrictions of airport workers, they need to reduce work stress, psychological time and leisure allowance for leisure activities. However, it is difficult to solve these problems due to realistic problems including the specificity of working at the airport. This research presents an interdisciplinary analysis of how the restrictions and satisfaction factors influence each other in order to further advance the understanding of the constraints and satisfaction that are experienced by the airport employees.

Improvement Measures for Construction Education System in Specialized High School (특성화 고등학교의 건설교육 및 훈련체계 개선방안)

  • You, Sunggon;Son, Changbaek
    • Korean Journal of Construction Engineering and Management
    • /
    • v.20 no.3
    • /
    • pp.97-104
    • /
    • 2019
  • The construction industry is heavily dependent on labor force as automation to building constructions is difficult due to its characteristics such on-site production, custom manufacturing production. Thus, while securing and fostering high-quality functional manpower for stable construction work are significant, the construction workforce has been persistently lacking compared to demand. Young workers are reluctant to enter the construction industry due to high labor intensity, unstable employment structure, and uncertainty for the future. The employment rate for new jobs in the construction industry is half as high as in others. Currently, the departments related to construction are organized in specialized high school to conduct training for young workers. The graduates have a low ratio of employment rate to the construction industry and functional capacities fallen short of expectations. In this study, the education and training conditions of specialized high schools were analyzed to derive problems and key improvements of the education system were drawn. As an improvement for the analysis results, it provides solutions such as giving advantages of previous education experience, expand industry-academic cooperation with businesses, and expand links with external educational institutions.

Operation System of Capstone Design Based on Continuous Industry Related Project (지속적인 기업체 연계 프로젝트 기반의 캡스톤 설계 운영시스템)

  • Kwon, Soon-Kak;Kim, Seong-Woo;Park, Yoo-Hyun
    • Journal of Engineering Education Research
    • /
    • v.16 no.3
    • /
    • pp.61-68
    • /
    • 2013
  • Capstone design course has been opened in order to improve students' practical project in undergraduate courses. This paper presents the efficient operation method for capstone design course. The proposed capstone design is operated such as outside outsourcing institute of industry, that is, the industry suggests the topics and fourth grade students work on this project during this year, and third grade students take over same project and proceed to improve in next year, so it is the continuous operating. Based on this system, industry can get the desired project outputs, and the university can give practical team project experience for students, so a mutual benefit between the industry and university can be possible. The proposed operating system is actually applied to the department of computer engineering, the questionnaire surveys are performed to participated students and corporate mentors, and then the operating results of the proposed system are analyzed.

A Phenomenological Study on the Burnout of Specialized Counselors in the 117 Report Center - Application of the Integrated Working System of Government Departments- (117 신고센터 전문상담 요원의 소진에 관한 현상학적 연구 -정부 부처 통합근무 체제 적용-)

  • Youn, Yang-suk;Kim, Eun-hye
    • Industry Promotion Research
    • /
    • v.7 no.3
    • /
    • pp.85-91
    • /
    • 2022
  • In modern society, the field of life is expanding to complex and diverse fields according to changes in lifestyle. As people's consciousness also changes, various social problems are involved, and countermeasures are being taken in various ways. In particular, as the issue of school violence has become a subject of interest, government-related ministries have jointly set up a reporting center and professional counselors are receiving and consulting on damage reports. Counselors experience mental and physical exhaustion in the course of their work. Therefore, the need to contribute to effective counseling work is raised by studying the factors that cause burnout. This study collected the experiences of 10 counselors working at 117 reporting centers from February 2019 to May 2020 through interviews and analyzed them with Colaizzi's phenomenological research method. The exhaustion factors derived from the results of the study were first experiences such as conflict between counselors during the period of institutional integration in the "117 reporting center experience", and secondly, professional counselors experienced emotional exhaustion, inhumanization, and lack of achievement. In order to prevent and overcome the exhaustion factors of counseling agents, it was necessary to prepare measures to promote fraud. This is expected to be useful data for improving the working environment of special job counselors in the era of industrialization and informatization in which various anonymous counseling methods are used.

Musculoskeletal Disorder Symptoms and Its Related Factors among Male Workers in Manufacturing Industries (제조업 남성 근로자의 신체부위별 근골격계질환 자각증상과 관련요인)

  • Lee, Seung-Hyun;Cho, Young-Chae
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.10
    • /
    • pp.6627-6640
    • /
    • 2015
  • This study was performed to determine the complaint rates of musculoskeletal symptoms and its association with related factors among manufacturing workers. The self-administered questionnaires were given to 856 male with 50 or less employees in manufacturing industries. As a results, complaint rates of work-related musculoskeletal symptoms of the body sites was 61.2% for shoulders, 55.4% for low back, 55.3% for neck, 38.6%, for legs/feet, 32.2% for hands/wrists/fingers and 26.9% for arms/elbows. In logistic regression analysis of significant factors related with musculoskeletal symptoms of body sites, neck was related with marital status, subjective health status, smoking, drinking coffee and occupational stress, shoulders was related with job tenure, shift work, visiting out-patient department and occupational stress, arms/elbows was related with sleeping time, experience of sick absence and occupational stress, hands/wrists/fingers was related with age, smoking, drinking coffee, working hour, job position, job tenure, visiting out-patient department and occupational stress, low back was related with educational level, BMI, sleeping time, job position, job tenure, visiting out-patient department and occupational stress and legs/feet was related with marital status, job position, job tenure, history of hospitalization and occupational stress.

Analysis of Perception Factors Affecting Students' Satisfaction with the Cosmetology Education of a Cyber University (사이버대학 미용 교육 만족도에 미치는 인식 요인 분석)

  • Kim, Min-Kyoung;Kim, Gwi-Jeong;Li, Shun-Hua
    • Journal of Digital Convergence
    • /
    • v.15 no.6
    • /
    • pp.493-504
    • /
    • 2017
  • This study attempted to derive the sub-factors for the perception of cosmetology education affecting satisfaction of students with the cosmetology education and analyze their effects on career choice through a questionnaire survey against a total of a total of 120 people who had taken the cyber university cosmology lecture previously. For cosmetology education perception factors, four predictive variables (educational environment, operating system, curriculum and lecture management) and one variable regarding educational satisfaction were derived and used as analysis tools. The purpose of education by academic major was the acquisition of license and theory & practice education in hairdressing and skin care, respectively. Students showed more interest in hairdressing lectures as they had little work experience and in skin care lectures when they had extensive work experience (p<0.01). Correlation was found between the four education perception-related sub-regions and satisfaction with education (p<0.01). In particular, curriculum and lecture management had a positive effect on satisfaction with education with statistical significance. As the perception of lectures increased, students were more satisfied with cosmetology education (p<0.001). In addition, academia-industry cooperation, career analysis, cosmetology lectures and school had influence on career choice. This study found several issues such as difficult curriculum and poor communication, and it appears that it is necessary to develop a better communication plan and new educational lectures by career and stage.

Study of Hospitality Security (Hospitality Security의 학문적 고찰)

  • Kim, Hyeong-Seok;Chun, Yong-Tae
    • Korean Security Journal
    • /
    • no.54
    • /
    • pp.37-56
    • /
    • 2018
  • Safety is considered as a very important factor when tourists select tourist spots, which means that the desire for safety in the tourism industry is very high. Therefore, a specialized field for the safety of the tourism industry is necessary. Already, there are staff members who are responsible for safety in various tourism sectors, but they have been led through knowledge based on work experience without professional education. In order to train specialists who are responsible for the safety of the tourism industry, research in related fields is indispensable, and universities in charge of research and education systematically construct surveys of related fields, and through experts I have to train. In the field meaning tourism security, there is Hospitality Security. Hospitality means 'to hospitality', 'to be entertaining', Hospitality Industry is used to cover the tourism industry in its exhaustive sense. Security is a term that refers to safety and security. Therefore, Hospitality Security which the two meanings together, that is, korean word hospitality security, tourism security can be said. Already in the US experts in the field of Hospitality Security explained the importance through related books. Currently in Korea, well-known tourism related universities operate subjects in the Hospitality field, and the security field also manages subjects at several universities. So, We collected the subjects managed at each university, analyzed them, and selected subjects of Hospitality Security. If the results of research through continuous research accumulate, the value as academic will be further increased, and it will be possible to have a role responsible for the safety of the tourism industry by producing experts accordingly.

UX Methodology Study by Data Analysis Focusing on deriving persona through customer segment classification (데이터 분석을 통한 UX 방법론 연구 고객 세그먼트 분류를 통한 페르소나 도출을 중심으로)

  • Lee, Seul-Yi;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
    • /
    • v.27 no.1
    • /
    • pp.151-176
    • /
    • 2021
  • As the information technology industry develops, various kinds of data are being created, and it is now essential to process them and use them in the industry. Analyzing and utilizing various digital data collected online and offline is a necessary process to provide an appropriate experience for customers in the industry. In order to create new businesses, products, and services, it is essential to use customer data collected in various ways to deeply understand potential customers' needs and analyze behavior patterns to capture hidden signals of desire. However, it is true that research using data analysis and UX methodology, which should be conducted in parallel for effective service development, is being conducted separately and that there is a lack of examples of use in the industry. In thiswork, we construct a single process by applying data analysis methods and UX methodologies. This study is important in that it is highly likely to be used because it applies methodologies that are actively used in practice. We conducted a survey on the topic to identify and cluster the associations between factors to establish customer classification and target customers. The research methods are as follows. First, we first conduct a factor, regression analysis to determine the association between factors in the happiness data survey. Groups are grouped according to the survey results and identify the relationship between 34 questions of psychological stability, family life, relational satisfaction, health, economic satisfaction, work satisfaction, daily life satisfaction, and residential environment satisfaction. Second, we classify clusters based on factors affecting happiness and extract the optimal number of clusters. Based on the results, we cross-analyzed the characteristics of each cluster. Third, forservice definition, analysis was conducted by correlating with keywords related to happiness. We leverage keyword analysis of the thumb trend to derive ideas based on the interest and associations of the keyword. We also collected approximately 11,000 news articles based on the top three keywords that are highly related to happiness, then derived issues between keywords through text mining analysis in SAS, and utilized them in defining services after ideas were conceived. Fourth, based on the characteristics identified through data analysis, we selected segmentation and targetingappropriate for service discovery. To this end, the characteristics of the factors were grouped and selected into four groups, and the profile was drawn up and the main target customers were selected. Fifth, based on the characteristics of the main target customers, interviewers were selected and the In-depthinterviews were conducted to discover the causes of happiness, causes of unhappiness, and needs for services. Sixth, we derive customer behavior patterns based on segment results and detailed interviews, and specify the objectives associated with the characteristics. Seventh, a typical persona using qualitative surveys and a persona using data were produced to analyze each characteristic and pros and cons by comparing the two personas. Existing market segmentation classifies customers based on purchasing factors, and UX methodology measures users' behavior variables to establish criteria and redefine users' classification. Utilizing these segment classification methods, applying the process of producinguser classification and persona in UX methodology will be able to utilize them as more accurate customer classification schemes. The significance of this study is summarized in two ways: First, the idea of using data to create a variety of services was linked to the UX methodology used to plan IT services by applying it in the hot topic era. Second, we further enhance user classification by applying segment analysis methods that are not currently used well in UX methodologies. To provide a consistent experience in creating a single service, from large to small, it is necessary to define customers with common goals. To this end, it is necessary to derive persona and persuade various stakeholders. Under these circumstances, designing a consistent experience from beginning to end, through fast and concrete user descriptions, would be a very effective way to produce a successful service.

New business opportunity: Green field project with new technology

  • Lee, Seung Jae;Woo, Jong Hun;Shin, Jong Gye
    • International Journal of Naval Architecture and Ocean Engineering
    • /
    • v.6 no.2
    • /
    • pp.471-483
    • /
    • 2014
  • Since 2009 of global financial crisis, shipbuilding industry has undergone hard times seriously. After such a long depression, the latest global shipping market index shows that the economic recovery of global shipbuilding market is underway. Especially, nations with enormous resources are going to increase their productivity or expanding their shipyards to accommodate a large amount of orders expected in the near future. However, few commercial projects have been carried out for the practical shipyard layout designs even though those can be good commercial opportunities for shipbuilding engineers. Shipbuilding starts with a shipyard construction with a large scale investment initially. Shipyard design and the equipment layout problem, which is directly linked to the productivity of ship production, is an important issue in the production planning of mass production of ships. In many cases, shipbuilding yard design has relied on the experience of the internal engineer, resulting in sporadic and poorly organized processes. Consequently, economic losses and the trial and error involved in such a design process are inevitable problems. The starting point of shipyard construction is to design a shipyard layout. Four kinds of engineering parts required for the shipyard layout design and construction. Those are civil engineering, building engineering, utility engineering and production layout engineering. Among these parts, production layout engineering is most important because its result is used as a foundation of the other engineering parts, and also, determines the shipyard capacity in the shipyard lifecycle. In this paper, the background of shipbuilding industry is explained in terms of engineering works for the recognition of the macro trend. Nextly, preliminary design methods and related case study is introduced briefly by referencing the previous research. Lastly, the designed work of layout design is validated using the computer simulation technology.