• Asia pacific journal of information systems
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• 제25권3호
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• pp.563-578
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• 2015

Forecasting daily box-office performance is critical for planning the distribution of marketing resources, and by extension, maximizing profits. For certain movies, the number of viewers increases rapidly at the beginning of their theatrical run, and the increments slow down later. Other movies are not popular in the beginning, but the audience sizes grow rapidly afterward. Thus, the audience attendance of movies grow in different trajectories, which are influenced by various factors including marketing budget, distributors, directors, actors, and word of mouth. In this paper, we propose a method for predicting the daily performance trajectory of running movies based on the hierarchical linear model. More specifically, we focus on the effect of online word of mouth on the shape of the growth curves. We fitted the mean trajectory of the cumulative audience size as a cubic function of time, and allowed the intercept and slope to vary movie-to-movie. Moreover, we fitted the linear slope with a function of online word of mouth predictors to help determine the shape of the trajectories. Finally, we provide performance predictions for individual movies.

• 음성과학
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• 제10권2호
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• pp.303-318
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• 2003

This paper attempts to investigate the tonal implementations of English stress clash, arguing that a preceding stress shifts leftward when two lexical stresses conflict across word boundaries or that H* and L* pitch accents are alternatively manifested on the stressed syllables, establishing intonational peak and valley contours. We claim that the H*/L* alternation might be a tonal strategy to avoid stress clash, and that pitch could be solely manipulated to display a rhythmic effect with maintaining lexical stress. In the experiment, we examined two-word combinations whose boundaries involve stress clash, and divided them into two categories. One has the preceding words involving a heavy syllable ahead of stress to guarantee the place for a shifting stress and the other, a light syllable, in which case stress shift is completely prevented. We analyzed the distribution of pitch accents in the word combinations, focusing on the pitch configurations in the cases where stress should not be shifted. Results show that approximately 50% of the stimuli show stress shift in the heavy syllable combinations of the preceding words; the preceding stress is moved leftward within the word. The other 50% and the light syllable combinations show various pitch accents patterns; H* and L* alternation, deaccentuation of either stressed syllable, or L-insertion between two H* pitch accents, etc. We interpret this as a rhythmic effect of tone to avoid stress clash and suggest that a true stress clash would be confined into cases without H*/L* contours.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.855-863
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• 2020

The purpose of this study is to investigate the impacts of two different kinds of interactivity, such as user-to-user and user-to-media interaction, on the relationship between SNS motivation and online word of mouth (WOM). An online survey was conducted with SNS users in Korea. Using the convenience-sampling method, 300 surveys were collected and 295 were used in the actual analysis after excluding data with careless responses or missing values. Hypotheses were tested using Structure Equation Model (SEM) and path analysis by using AMOS22. The results indicate that four different SNS motivations (self-expression, relational, fun, and browsing motivation) have a partially significant positive effect on perceived user-to-user and user-to-media interaction in SNS. Although both user-to-user interactivity and user-to-media interactivity were found to have a significant effect on online word of mouth, by comparing the standardized regression coefficients in these relationships, it was found that user-to-user interactivity has a greater effect on online WOM than user-to-media interactivity. These results show that the motivated SNS users want to express their desire to communicate with other users in contrast than their desire to learn media functions when motivated SNS users reveal their personalities, knowledge, and abilities. Theoretical and managerial implications are discussed.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.341-348
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• 2021

The aim of this study is to fill gaps in emerging empirical evidence and negative electronic word of mouth (NeWOM) in repurchase intention (RI) moderated by the roles of social network sites (SNS) and company mitigation response (CMR). This type of research is descriptive. The sample used in this study is online consumers who buy energy drinks, based on the questionnaire obtained by 145 respondents. Based on the results of testing the estimation of the structural equation model, it was found that the negative variable brand experience sharing had no significant effect on NeWOM; the negative variable electronic reviews had a significant effect on the electronic word of mouth variable, the negative variable electronic reviews had a significant effect on the negative electronic variable word of mouth, the variable intensity of the use of social networking sites can strengthen the direction of the causal influence between the negative variables sharing brand experiences on negative electronic words of mouth. The variable social networking sites usage intensity can strengthen the direction of the effect of causality between negative electronic review variables on negative electronic word of mouth, the negative brand experience sharing variable does not have a significant effect on the repurchase intention variable.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.593-600
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• 2021

Service failures are fairly common these days, and recovering from them is difficult. If service failures are not addressed quickly, the service provider may lose revenue and customers. A good service recovery strategy will positively impact the business results of the service provider. The study aims to demonstrate the impact of service recovery on the satisfaction and word of mouth of international visitors towards homestays in the Mekong Delta, Vietnam. The research data was collected from 320 international visitors who have used services at homestays and experienced service failures in the Mekong Delta, Vietnam. Structural equation modeling was applied to analyze the data. The result shows that 3 dimensions constitute service recovery which are distributive justice, interactional justice, and procedural justice. Most importantly, the study has proved the positive impact of service recovery on both satisfaction and word of mouth of overseas tourists towards homestays in the Mekong Delta, Vietnam. The results have stressed the importance of service recovery to tourists' perceptions of service quality and service image. In addition to this, the study suggests that homestay owners should develop risk handling and risk prevention plans for their services.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.229-240
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• 2021

The environment friendly lifestyle and the green product trend have motivated corporates to develop and adopt sustainable business practices. However, an increasing number of corporations have engaged in greenwashing practices to create the appearance of environmental responsibility. By employing the theory of reasoned action, the paper investigated a model linking corporate greenwashing and consumers' green purchase intentions with the mediating role of green trust and green word-of-mouth about green electronic devices in Vietnam. Using an online survey via Email, Zalo, and Wechat, data was obtained from 308 Vietnamese consumers who have been purchasing green electronic devices. Based on the responses of the participants from the questionnaires conducted, data analysis was conducted by using SEM in AMOS version 23. This investigation shows that corporate greenwashing negatively affects consumers' green trust, green word-of-mouth, and their green buying intentions. Additionally, the paper verifies that green trust and green word-of-mouth mediate the relationships between greenwashing and consumers' green purchase intentions. These results reinforce the extant understanding of greenwashing and its consequences. Finally, the study not only stimulates future research but serves as a reference for business managers, scholars, and students who are interested on the topic of environmental sustainability, new product development, and green brands.

• 유통과학연구
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• 제15권8호
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• pp.75-86
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• 2017

Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

• 한국정보과학회논문지:소프트웨어및응용
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• 제34권9호
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• pp.804-816
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• 2007

기계 학습 과정에서 수집된 많은 정보들 중에는 학습하고자 하는 개념과 관련이 없거나 중복된 정보를 가진 경우가 많다. 또한 자료 자체에 오류가 있기도 하다. 이와 같이 학습 모델 생성을 위해 수집된 정보를 신뢰할 수 없다면, 학습 과정에서도 정확한 지식 습득이 어렵다. 그래서 기계 학습은 학습 과정에서 정확한 지식 습득을 위해 특징 선택 방법을 사용한다. 특징 선택은 학습할 클래스와 관련이 없거나 중복된 정보를 학습 모델 생성 이전에 제거함으로써 학습 알고리즘의 성능을 향상시킨다. 기존의 특징선택 방법들은 적절한 특징을 선택하기 위하여 문서가 균등하게 분포되어 있다고 가정한다. 하지만, 실제로는 그렇지 않으며, 문서의 수 또는 문서의 길이가 모두 동일한 학습 예제를 준비하는 것도 매우 어렵다. 본 논문에서는 보다 효율적으로 특징을 선택하기 위해 클래스 별 단어의 불순도와 문서의 불균등 분포를 고려한 특징 선택 방법을 제안한다. 클래스를 대표할 수 있는 특징 후보들을 단어의 불순도 측정을 통해 얻고, 문서의 불균등 분포를 고려하여 특징을 선택한다. 실험을 통해 보다 좋은 성능을 보임을 입증한다.

• 한국음향학회:학술대회논문집
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• 한국음향학회 1993년도 학술논문발표회 논문집 제12권 1호
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• pp.249-252
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• 1993

In speech signal processing, The accurate detection of the voiced/unvoiced is important for robust word recognition and analysis. This algorithm is based on the MD in the frame of speech signals that does not require statistical information about either signal or background-noise to decide a voiced/unvoiced. This paper presents a method of estimation the Characteristic of Magnitude Distribution from noisy speech and also of estimation the optimal threshold based on the MD of the voiced/unvoiced decision. The performances of this detectors is evaluated and compared to that obtained from classifying other paper.

• 한국초등과학교육학회지:초등과학교육
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• 제29권4호
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• pp.401-413
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• 2010

This study analyzed the kinds and frequencies of descriptors in 154 articles in ERIC data base on the 4th day of January in 2010. The titles of the articles includes the words, 'scientific literacy'. As each descriptor is constituted of two words and over, in this study the first word in the descriptor was defined as 'restrictive word' and the rest word(s) as 'target word(s)'. The results are as follows. First, the descriptors which show high frequencies of target words are the traditionally important themes of scientific literacy education. Target words which show relatively high frequency are 'education', 'literacy', 'instruction' and 'countries'. Low frequency word is 'curriculum', which has various restrictive words and represents wide differentiation. Second, among the descriptors which show low frequencies of target words, relatively high frequency descriptors are '(and)society', 'change', 'secondary education', 'concepts', and 'biology', which have been given more attention in scientific literacy research than the rest descriptors. Third, the number of the descriptors that shows largely distributed pattern A, which happens over 15 years continuously, is over the half of all analyzed descriptors, which shows that they have been the major objectives in researches about scientific literacy. Most descriptors of pattern A shows normal distribution of frequency or the trends of increasing frequency as the time is nearer. Fourth, The descriptors are divided into four groups according to the time span. Each research trends are as follows. In later 80s, the research which emphasizes the importance of the sociality and technology in all level school science curriculum. In later 90s the research for educational change of inquiry-centered science curriculum which considers technological literacy in social contexts. In earlier 2000s the research that scientists and science teachers develop science curricula mostly related to scientific principles and thinking in chemistry and biology especially. In later 2000s case studies which relates teaching methods and science process activities to students' attitudes, scientific concepts and curricula.