• Title/Summary/Keyword: Willingness-to-pay

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The Influence of the Burden of Nurturing and Depression on Sleep Quality in Female Full-Time Homemakers : The Moderated Mediating Effect of Monthly Income (전업주부의 양육 부담과 우울감이 수면의 질에 미치는 영향: 가계수입의 조절된 매개효과 검증)

  • Jeon, Min-Jeong;Jeong, Na-Rae;Hwan, Tae-Young
    • Sleep Medicine and Psychophysiology
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    • v.28 no.1
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    • pp.34-42
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    • 2021
  • Objectives: This study investigated sleep quality in female full-time homemakers and evaluated the relationship of sleep disturbance with psychological and socio-environmental factors. Methods: This cross-sectional study adopted a structured survey and sequential recruitment method for randomized participation of community-dwelling full-time female homemakers. Sleep quality and mental health were measured using the Korean version of the Pittsburgh Sleep Quality Index (K-PSQI), Korean version of the Beck Depression Inventory-II (K-BDI-II), Korean version of the Beck Anxiety Inventory (K-BAI), and Korean version of the Beck Hopelessness Scale (K-BHS). The willingness-to-pay (WTP) method was selected to measure the self-evaluated monetary value of household service work. The relationship among the main relevant factors was statistically analyzed through a mediation model. Results: A total of 166 participants were analyzed and classified having poor versus good sleep quality (poor : 24.1%, n = 40 ; good : 75.9%, n = 126 ; cut-off point = 9 on the K-PSQI). Significant between-group differences were observed in mental health status (K-BDI-II, p < 0.001 ; K-BAI, p < 0.001 ; K-BHS, p = 0.003). The moderated mediation model was verified, indicating that depression may mediate the association between nurturing burden and sleep disturbance. The path from nurturing burden to depression may be moderated by average monthly household income. Conclusion: A relatively high portion of full-time female homemakers may suffer from sleep disturbance and interactions between psychological and socio-environmental factors might determine sleep quality, suggesting the need for public health policies targeting improvement of sleep quality and mental health among full-time homemakers.

Effect of Network Externality on the Price Competition in Vertically Differentiated Market (망외부성이 수직 차별화된 시장의 가격경쟁에 미치는 영향 분석)

  • Cho, Hyung-Rae;Rhee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.1
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    • pp.37-44
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    • 2021
  • The information products dramatically reduce the production costs of vertically differentiated products. Information products are also more likely to be affected by network externalities. Thus the proliferation of digital products is increasing the interests in network externality and vertical product differentiation. In step with this trend, the impact of network externalities on price competition in vertically differentiated markets has been continuously studied. Existing studies related to this topic have assumed that network externalities increase consumers' willingness to pay per unit quality. The results show that higher quality products are affected more by network externality. However, network externality is essentially a concept affected by the size of the consumer, not a concept associated with quality. In this work, unlike previous studies, we present a new market model that reflects the essential definition of network externality. Based on the proposed market model, we derive both simultaneous and sequential Nash equilibria and analyze them numerically. The main results obtained from the analysis can be summarized as follows. First, network externalities primarily increase the demand for low-quality products and have a secondary impact on the demand for high-quality products. Second, the larger the quality difference between products, the more profitable they are. It also has been shown that sequential pricing methods are more advantageous in terms of revenue than simultaneous pricing method.

Analysis of Economic Value and Regional Economic Impact of Jeju Port Redevelopment Project (제주항 재개발사업의 경제적 가치 및 지역경제 파급효과 분석)

  • Sim, Ki-Sup
    • Journal of Korea Port Economic Association
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    • v.38 no.3
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    • pp.53-68
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    • 2022
  • In this study, the economic value and economic ripple effect of the Jeju Inland Port redevelopment project were estimated. The economic value was estimated from the viewpoint of amenity, the value of non-market goods such as landscape improvement, environmental improvement, and recreation effects. As a result of the estimation, the population was divided into Jeju Island and other regions and the individual's willingness to pay was estimated to be 2,952.9 won in Jeju Island and 4,722.8 won in other regions. On the other hand, the economic ripple effect of the Jeju Inland Port redevelopment project was estimated during the project period and after the completion of the economic ripple effect was estimated. As a result of the estimation, the production inducement value was KRW 84,387 million, the value-added inducement effect was KRW 37,292 million, and the employment inducement value was 5,846 employment when the (direct employment + indirect employment) effect was combined. After the end of the project period, as of 2022, there were 518,000 foreign tourists, and the value-added inducing effect was estimated to be about 149,885 million won.

Valuation of Air Quality in the Metropolitan Seoul (3중양분선택·개방형 CVM을 이용한 수도권 대기질의 편익가치)

  • Rhee, Hae-Chun;Chung, Hyun-Sik;Kim, Tae-Yung
    • Environmental and Resource Economics Review
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    • v.13 no.3
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    • pp.387-415
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    • 2004
  • This paper is intended to valuate air quality of the Seoul Metropolitan Area using triple-bound dichotomous choice (TBDC) contingent valuation method (CVM), supplemented by open-ended (OE) questionnaires. In the OE questionnaires, some respondents would state their willingness to pay (WTP) outside the limits of the WTP interval. It implies that WTP estimates based on the customary dichotomous choice (DC) questionnaires can be biased. We argue that the TBDC-CVM refined with OE questions is more efficient, because the latter helps purge the former of corrupted data that may have been collected by the TBDC interview process.

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Factors Influencing the Market Diffusion and Marketing Strategy of WCDMA Service (국내 WCDMA 서비스의 시장확산과 마케팅전략 영향요인)

  • Kim Moon-Koo;Park Jong-Hyun;Nam Changi
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.8B
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    • pp.569-580
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    • 2005
  • In case of one of the next generation mobile telecommunication; WCDMA service, the relevant market growth is delayed by market uncertainty, lack of effective demands, rapid evolution of technology, non-existence of business strategy, lack of distinction with competitive services and killer applications. In this study we intended to analyze the influence factors of market diffusion and marketing strategy of WCDMA. For doing so, we obtained both promotion and hindrance factors for diffusing the market of WCDMA through expert survey. Also we acquired such categories as factor for adoption, willingness to pay, killer application, preferred terminal and pronising customer, which becomes the reason ifluencing on the decision of WCDMA service marketing strategy. On the basis of such results, this paper suggests the direction of deployment for marketing focusing on the strategies as customer, price, sewice, terminal provision, and positioning of WCDMA.

Economic Evaluation of Use and Conservation Values of Traditional Temples - In Case of Sinheungsa in Seolak Mountain and Hainsa in Gaya Mountain - (전통 사찰의 이용 및 보존 가치에 대한 경제적 평가 - 설악산 신흥사와 가야산 해인사를 중심으로 -)

  • Yi, Young-Kyoung;Yi, Pyong-In;Han, Sang-Yoel
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.5 s.118
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    • pp.84-99
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    • 2006
  • The traditional temples located in national parks have various functions, such as religious practice, tourist destination, and conservation for cultural and natural resources. One functions have implicit monetary values in terms of public benefits. The purpose of this study was to estimate both use and non-use conservation values for two traditional temples, Sinheungsa and Haeinsa, using the contingent valuation method. In the study, both single-bounded and double-bounded dichotomous choice methods were used in an application of Turnbull distribution-free model. A total of 659 visitors were interviewed, 350 in Sinheungsa and 309 in Haeinsa. The mean WTP (willingness to pay) for Sinheungsa using single-bounded method was 4,040 Won for the use value, 6,157 Won for the cultural conservation value, and 5,624 Won for the natural conservation value. The mean WTP for Haeinsa using single-bounded method was 6,463 Won for the use value, 8,769 Won for the cultural conservation value, and 8,013 Won for the natural conservation value. The total economic value of each temple accounted for 50% (Sinheungsa) and 80% (Haeinsa) of the total economic value of the associated national park. It was also found that the single-bounded method was more conservative than the double-bounded method in terms of value estimation. The WTP was highest for the cultural conservation value and lowest for the use values in both temples, with natural conservation values falling in the middle, which showed that people perceived traditional temples as the cultural heritage. Based on these results, it was suggested that traditional temples should be designated as an 'multiple heritage area' so that conservation can be used as the main criteria for various use programs.

Evaluating Proton Accelerator in Korea (양성자가속기시설의 편익분석)

  • Jeong, Kiho;Cho, Jinsam;Kim, Jeeyoung;Kim, Junyeon
    • Environmental and Resource Economics Review
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    • v.15 no.4
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    • pp.741-760
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    • 2006
  • As a part of the 21st Century Frontier Projects, Korea is building a proton linear accelerator complex. Using the discrete choice conjoint analysis method, this study evaluates the complex. Multinomial logit model is employed as an econometric model and Hicks' compensating variation is adopted as a welfare measure. The results show that an average willingness-to-pay (WTP) of a would-be user measured by the compensating variation is estimated by 1.93 million Korean won per hour for the specification of the complex being built.

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Consequentiality and Hypothetical Bias in Contingent Valuation Method: An Experimental Investigation (가상가치평가법에서의 결과수렴성과 가상편의)

  • Lee, Jinkwon;Hwang, Uk
    • Environmental and Resource Economics Review
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    • v.29 no.1
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    • pp.1-22
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    • 2020
  • While contingent valuation method (CVM) has been widely used for non-market valuations, it has been argued that it may suffer from hypothetical bias. However, if CVM respondents believe that their responses could affect the real consequence, the method could satisfy consequentiality. If a CVM satisfies a sufficiently high consequentiality, hypothetical bias could disappear as shown by some previous studies. In this study, we experimentally compare the willingness to pay (WTP) for donation of a relatively high consequentiality group with that of a relatively low consequentiality group for Korean university students. We find that both the existence probability and the size of hypothetical bias are lower for the high consequentiality group. This result implies that a CVM for a real policy including environmental policies could be free from hypothetical bias because its consequentiality would be relatively high, and warrants a future field study investigating the effect of consequentiality on hypothetical bias.

The Recreational Benefits of Soyang Multipurpose Dam (소양강댐의 레크레이션 편익)

  • Koun, Hyoung-Joon
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.575-582
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    • 2008
  • 다목적댐의 레크레이션 편익은 수자원 관리 측면에서 매우 중요한 요소이다. 그러나, 레크레이션 편익의 중요성에도 불구하고 이에 대한 충분한 고려없이 댐의 관리와 다목적댐에 대한 평가가 이루어진 결과 경쟁적인 물의 용도간 부적정한 유량배분의 결과를 초래하고 있었다. 최근 비록 시범적이지만 하천의 환경개선을 위해 다목적댐의 flusing 방류가 이루어지고 잇는 점도 댐의 기능이 점차 확장되어 가고 있음을 보여주고 있다. 다목적댐의 레크레이션 편익에 대한 인식은 효율적인 수자원 관리뿐만 아니라 레크레이션 이외의 다목적댐의 다른 용도의 진실된 가치 및 효율성을 확보하기 위해 어떻게 효율적으로 시간의 흐름에 따라 다목적댐의 저수(貯水)가 방류되어야 하는지에 대한 이해로 연결된다. 다목적댐의 레크레이션 편익 측정은 댐의 역할에 대한 진정한 평가가 될 수 있으며 그동안 간과되어 왔던 댐 건설로 인해 가능하게 된 레크레이션 기회를 가치화하는 시도가 될 수 있다. 본 연구는 조건부가치측정법(Contingent Valuation Method, CVM)을 이용하여 서울과 춘천지역을 대상으로 표본에 대한 설문조사와 함께 집중그룹인터뷰(Focus Group Interview, FGI)를 통해 소양강댐의 레크레이션 편익을 측정하였다. 서울은 소양강댐의 하류지역에 위치하면서 일반적으로 소양강댐의 건설로 인해 가장 큰 혜택을 누리는 지역이며 춘천지역은 소양강댐의 주변지역으로 소양강댐의 건설로 인해 가장 많은 피해를 입는 지역으로 여겨지고 있어 양 지역에서 느끼는 소양강댐에 대한 인식은 매우 독특할 것이라는 기대와 함께 댐으로 인한 레크레이션은 댐 저수지뿐만 아니라 댐 하류 하천 전체에 걸쳐 이루어지기 때문에 댐 저수지 지역인 춘천과 댐 하류지역인 서울을 대상지역으로 삼았다. 4개의 시나리오를 적용한 결과 소양강댐의 연간 레크레이션 편익은 235억원$\sim$913억원으로 추정되어 소양강댐의 주요 기능인 용수공급이나 발전에 따른 편익과 비교할 때도 결코 작지 않은 편익을 보여주고 있다. 아울러, 일반적으로 댐 건설로 인한 피해자로 인식되고 있는 하천의 상류지역인 댐 주변지역에 거주하는 사람들의 지불의사액(Willingness to Pay, WTP)이 댐의 수혜자로 인식되는 하류지역에 거주하는 사람들의 WTP보다 크다는 것과 댐 주변지역에 거주하는 사람들은 댐에 대하여 양 극단적인 태도, 즉 강한 애착과 강한 반감을 함께 보이는 것으로 나타났다. 본 연구는 레크레이션 기능이 댐의 주요 기능으로 고려되어야 하는 가에 대한 해답을 줄 수 있는데, 그동안 댐의 레크레이션 편익 측정을 어렵게 하였던 댐의 레크레이션 편익의 개념화를 통해 편익이 측정 가능하며 소양강댐의 경우 다른 목적의 물 사용 용도보다 편익이 클 수 있기 때문에 향후 다목적댐의 주요 기능을 확장할 필요성을 보여준다. 또한, 레크레이션 편익을 어떻게 내재화(內在化)하여야 하는지에 대한 향후 연구의 필요성도 제기한다.

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Economic Valuation of the Taehwa Field Ecological Park: An Application of a Contingent Valuation Method with Preferance Uncertainly (태화들 생태공원의 경제적 가치추정에 관한 연구: 선호불확실성을 고려한 조건부가치측정법의 적용)

  • Kim, Jae-Hong
    • Journal of Environmental Policy
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    • v.9 no.1
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    • pp.109-135
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    • 2010
  • This study estimated the social benefits of establishment 01 the Taehwa Field Ecology Park in Ulsan Metropolitan City, using CVM(Contingent Valuation Method) with multiple choices in consideration of respondent's uncertainty. The estimation results 01 lour logit models show that the probability of willingness-to-pay increases significantly with higher income, higher evaluation on the relevancy of establishment of the Park, and male gender, and decreases significantly with the bidding price. Truncated mean household WTP is estimated as 2,409.4 KRW in the MBYES model with the most efficient estimates of WTP among four models. On the basis of the WTP estimates, the present values of total social benefits in Ulsan Metropolitan City are estimated as 236.5 bill ion KRW when applying the 5% discount rate. This result shows that the present values of total social benefits are greater than the total costs in all models, and thus may prove the economic relevancy of the investment for the ecology park establishment.

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