• 농촌계획
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• 제19권2호
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• pp.163-172
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• 2013

The purpose of this study is to survey on parents' preference and estimate parents' Willingness to pay(WTP) for after-school rural experience program in daegu city by choice experiment(CE). The results of this study are as follows; First, we divided after-school rural experience program into three types, namely: nature seeing, play exercise and learning experience. Second, the study has shown that parents prefer learning experience among those after-school rural experience programs. Among attributes which form a experience program, instructor certificates, consuming time and expense for participant are statistically effecting significant impact. Third, the result of estimation on willingness to pay for development of after-school rural experience program is as follow. The willingness to pay for learning experience is 6,337won, willingness to pay for instructor certificates is 14,102won and it for consuming time is 2,926won. Therefore, composition centering learning experience is better and instructor who has expert certificate is required. It is much better to compose that the consuming time is longer and the expense for experience is lower. But there is limitation because this survey was conducted based on an assumption, so it could read over estimation problem. The result of this study may provide useful information to develop after-school rural experience program using rural resources and to improve rural tourism policy.

• 한국언론정보학보
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• 제23권
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• pp.189-221
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• 2003

이 연구는 여론 지각이 의견표현에 미치는 영향을 현실공간과 사이버공간에서 비교한 연구이다. 사이버공간은 현실공간과 달리 관계로부터의 고립이 개인에게 가져다줄 위험이 미미하다. 그 결과 사이버공간은 자신의 의견을 소수 의견이라고 지각하는 사람이 다수 의견이라고 지각하는 사람들보다 의견표현을 자제해야한다고 생각할 이유가 별로 없다. 따라서 현실공간에서는 다수 지각자보다 의견표현 수준이 낮은 소수지각자라 하더라도 사이버공간에서는 다수 지각자만큼 적극적으로 의견을 표현할 것이라고 이 연구에서는 예측했다. 분석결과 이 예측은 타당한 것으로 나타났다. 또한 이 연구의 분석결과는, 다수 지각이냐 소수 지각이냐가 아니라 여론 지각과 관련하여 의견표현의 적극성에 더 큰 차이를 가져오는 것은 자신의 의견과 여론의 향방을 비교하는데 성공하느냐 여부 그 자체임을 보여준다. 현실공간에서도 소수 지각자는 최소한 비교에 실패한 사람들 즉, 의견과 지각 차원에서 명확한 판단을 하지 못하는 사람들보다 의견표현에 더 적극적이기 때문이다. 이처럼 다수지각과 소수지각이 의견표현의 적극성 정도에 미치는 영향은 공간에 따라 다르게 나타나지만, 두 공간에서 의견표현에 더 적극적인 사람들은 대체로 유사한 특성을 지닌다. 어떤 공간이든지 이슈를 중요하게 생각하는 사람일수록, 커뮤니케이션에 대한 우려를 적게 하는 사람들일수록, 그리고 나이가 많은 사람들일수록 더 적극적으로 의견을 표현한다. 다면 현실공간에서는 이에 더해 성, 진보보수성향과 같은 인구사회학적 특성이, 사이버공간에서는 온라인 대화 빈도와 같은 특성이 의견표현의 적극성 정도에 영향을 미치는 것으로 나타난다.

• 한국경영과학회지
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• 제29권1호
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• pp.71-85
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• 2004

Many online content providers who use the Internet to distribute contents, such as news, music, games, books, and other types of information, have been experiencing an extremely competitive business environment. To survive in this environment, they have started charging a fee for the contents that they provide. However, there have been very few success stories in commercializing online contents. One of the biggest hurdles may be customers' psychological resistance against paying a fee for the contents that have been free of charge previously. Without examining customers' perceived prices for online contents, many online content providers have tended to decide their prices by themselves. Online games are not exceptional cases. Although many online game-related research works have focused on psychological and technical aspects, very few works have examined online garners' preference carefully. This study alms at exploring online garners' preference by measuring their WTP (willingness to pay) for online games.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 추계학술대회
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• pp.453-459
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• 2007

The mobile telecommunication sector is increasingly gathering way becoming a key area for the economic development in Uzbekistan. One way to promote competition among providers is the introduction of a number portability service. This paper estimates subscriber's willingness to pay (WTP) for the MNP service in the mobile communication market in Uzbekistan. Consumer valuation was estimated using a conjoint analysis. Since number portability had not been introduced at the time of the study, stated preference data from the conjoint survey was used. Results indicate that currently subscribers do not attach a lot of importance to the MNP service, while price and service quality are most valuable components. The results of this study provide important implication for mobile network operators and policy developers on potential MNP implementation.

• 대한간호학회지
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• 제29권2호
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• pp.371-382
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• 1999

Nurses are at the forefront of providing hands-on care to patients infected with HIV(Human Immunodeficiency Virus). Therefore, appropriate and sensible infection control precaution should be taken at all times. The purpose of this study is to find out nurse's loaming needs about HIV/AIDS ; and nurse's willingness to perform nursing care to HIV/AIDS patients ; and the degree of fellowing universal precautions in nursing care ; and the degree of knowledge of HIV/AIDS to provide information on the guide for the further continuing education. The respondents of this study were 280 nurses in a university hospital in Kwang-Ju city. Data were collected using a self-administered questionnaire and analyzed by using percentages, means, Pearson's correlation, t-test, ANOVA, Duncan's grouping. The findings were as follows ; 1. The mean age of the nurses was 28.9 years, and the mean duration of their clinical experience was 6.8 years. Majority of the nurses(83.9%) had no experience in taking care of the AIDS patients. 2. The content s nurse's need to learn were showed in order such as clinical manifestations, infection control, patient care, and the mode of transmission of HIV/AIDS. 3. Even though the nurses had quite low knowledge about HIV/AIDS(mean score was 12.2 from the total of 26), they are willing to take care of the AIDS patients (mean score was 39.5 from the total of 60), and the degree of following universal precaution was also not so bad (mean score was 40.8 from the total of 50). 4. Nurses who are over 35 years old and had informal education regarding HIV/AIDS better following universal precautions. Nurses who had over 12 years of clinical experiences have more willingness to perform nursing care to the AIDS patients. Nurses who had experiences in taking care of the AIDS patients were more knowledgeable about HIV/AIDS. These findings suggest that some strategies should be develope to increase the willingness to perform the nursing care to the AIDS patients. And also continuing education program should be develope and run for the clinical nurses so that they can provide effective and appropriate nursing care to the AIDS patients.

• 가정과삶의질연구
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• 제21권2호
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• pp.19-30
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• 2003

In this study, housewives' attitudes toward genetically modified foods (GM foods) and their willingness to purchase GM foods were examined. The findings of this study could provide useful information for consumer education and consumer policy development regarding GM foods. The specific purposes of this study were: (1) to examine consumers' attitudes toward GM foods, (2) to analyze the effect of the perception of GM foods and demographic variables on consumers' attitudes toward GM foods, and (3) to analyze the effect of the perception of GM foods and demographic variables on consumers' willingness to purchase GM foods. The questionnaire used in the survey was constructed by the author, based on existing literature. The survey was conducted with 1,100 housewives, and 723 of the completed survey forms were used in the final analysis. Frequencies, percentages, means, standard deviation, t-tests, ANOVA, Duncan-test, Pearson's Correlation, factor analysis, and discriminant analysis were employed for data analysis methods. Major findings are: (1) Consumers' attitudes toward GM foods consist of three factors, that are, attitude regarding potential danger, attitude regarding the use of GM technique on plants, and attitude regarding the use of GM technique on animals. (2) Consumers with a higher level of education tend to perceive GM food as more dangerous, whereas consumers with a lower level of education tend to accept more the use of GM technique on plants. (3) Consumers who tend not to consider GM foods as dangerous, and those who acknowledged benefits in using GM technique on plants are more willing to buy GM foods.

• 토지주택연구
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• 제14권1호
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• pp.1-16
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• 2023

본 연구에서는 한국고용정보원의 청년패널조사(YP2007) 10-14차(2016~2020년) 직업력 자료를 이용하여 미혼 청년층의 주거 관련 특성 현황들을 살펴보고, 주거의 특성들과 취업한 일자리의 특성들이 결혼 의향(의지)에 미치는 영향을 실증적으로 분석하였다. 분석 결과를 종합해 보면, 고학력층, 고임금 취업자, 가구주이거나 경제적으로 독립한 청년층, 경제적으로 재정상태가 좋은 청년층은 결혼 의지가 높게 나타나고 있어 경제적 여건이 매우 중요한 요인으로 작용하고 있다. 결과적으로 부모로부터 경제적으로 독립한 상당수의 청년취업자 중에서도 상용직, 대기업, 고임금의 청년층은 결혼할 의향이 높게 나타나고 있는 반면, 임시/일용직, 중소기업, 저임금의 고용상태가 취약한 청년층은 결혼에 대한 의향도 낮게 나타나고 있다. 결국 노동시장에서 취약한 상태에 있는 청년층의 경우도 자신의 생애과정에 있어 매우 중요한 의미를 가지고 있는 결혼에 대해서도 포기하거나 미루게 되는 현상이 나타나고 있는 것으로 추정된다. 이에 청년층의 일자리 문제에 대한 개선과 지원정책을 강화함과 동시에 주거문제의 개선 및 대책도 충분히 검토되어야 한다.

• 디지털산업정보학회논문지
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• 제20권2호
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• pp.91-108
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• 2024

The purpose of this study is to investigate factors influencing the prospects of living labs among Millennials and Generation Z and to provide policy suggestions. This study proposed a comprehensive framework to investigate the influence of citizen awareness, perceived definition, willingness to participate, the role of local government. and expected satisfaction. This study employed an online survey conducted by a well-known research organization. Factor and regression analysis were utilized for data analysus. The results of this study indicate that the effects of citizen awareness, willingness to participate, the role of local government, and expected satisfaction on the prospects for living labs were significant for Millennials, whereas the effects of perceived definition and expected satisfaction on the prospects for living labs were significant for Generation Z. This study suggests the importance of developing better policies to create prospective living labs for real-world environments. This includes preparing policies for the development of future-oriented living labs, establising innovative living labs for practical applications, and designining future-realy living labs to address real-world challenges.

• Asia pacific journal of information systems
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• 제29권2호
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• pp.308-327
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• 2019

The concept of sharing economy has received rich attention in recent years. As a typical type of business model in the sharing economy, online short rent has been paid attention by both industry and academia. In this study, we find trust to be a critical determinant to the success of online short rent platforms. Based on three dimensions of trust theory, i.e., ability, benevolence and integrity, we investigate the factors influencing tenant' willingness to participate in online short rent. We further examine the extent to which trust can influence the number of sales and comments of rooms listed at online short-term rent platforms, which can represent tenant' willingness to participate in the sharing economy. The results show that the trust dimensions represented by a landlord's personal characteristics have significant positive correlations with the number of sales and comments. For example, the real name authentication and the sesame score can represent the trust integrity; online replay ratio and the average confirmation time representing the trust sincerity, and the order acceptance ratio representing the trust ability. On this basis, we proposed some recommendations for both platforms and landlords. For example, the landlords can improve the tenants' trust by authenticating his/her real name, replying actively and timely. For platforms, when they make housing list ranking rules, they can take the landlord's personal attributes that may affect trust into consideration. Moreover, platforms can also allow landlords to supply value-added services to improve service quality and ultimately promote the virtuous circle of the platform ecosphere. Through conducting the empirical research on a particular application of the sharing economy, we aim to fill the research gap of this field in China and provide theoretical and practical contributions to the future development of online short rent.

• 한국경영과학회지
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• 제23권3호
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• pp.63-73
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• 1998

The paper deals with interactive multiple criteria decision making procedure when decision maker (DM) specifies her or his preference in incomplete ways. Usually DM is willing or able to provide only incomplete information, because of time pressure and lack of knowledge or data. Under incomplete information on utility and attribute weight, the pairwise dominance checks result in strict or weak dominance values. Considering only strict dominance values sometimes fails to Prioritize alternatives because of fuzziness of preference information. Further there exists some information loss useful if used, otherwise. In this paper, we consider the outranking concept which implies the willingness of DM's taking some risk under the least favorable situation because she has enough reasons to admit the results. By comparing the magnitude of net preference degree of alternatives which is defined by difference between outrankings and outranked degree of each alternative, we can prioritize alternatives.