• 한국식품영양학회지
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• 제32권4호
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• pp.385-394
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• 2019

This study was designed as the precedent research to develop improve the HMR type flavored cooked rice, by analyzing the consumer perception and purchase pattern. This will in turn provide base data to that will help in the development of products that meet consumer's convenience and quality demands. An online survey of 247 people (63.5%) in the age of 20 to 60 was conducted on January 2019. For the primary reason of buying those products, the survey respondents chose a convenience of 71.7%. They are likely to buy 1~2 times a month (40.5%) in hypermarkets (63.6%). The channel choice showed meaningful difference between segments (p<0.01). 89.1% of respondents replied that they are willing to purchase frozen flavored cooked rice in the future. The Key Purchasing factor appeared to be the flavor (5.80), while nutrition (4.89) was chosen as the least important factor. For flavor preference, sea food received the highest score (5.05), while radish kimchi flavor received the lowest (4.02) with a meaningful difference by gender and age (p<0.01). Consumers who sought nutrition, convenience and adventure in HMR products had higher willingness to re-purchase. Developing healthy, flavorful, sensory, and enjoyable HMR products will be critical in the fulfillment of diverse consumer needs.

• Ocean and Polar Research
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• 제26권1호
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• pp.77-86
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• 2004

The paper is to estimate the economic value of ecotourism in Anmyeondo tidal wetlands using a double-bounded dichotomous choice (DBDC) model of the Contingent Valuation Method (CVM). For the reliability and the validity of CVM a survey was conducted for 511 visitors by personal interview method in Anmyeondo during August 2000, and respondents were asked for maximum Willingness-To-Pay (WTP) to buy a ticket fer the tidal flat's ecotourism. Overall, respondents answered that they would be willing to pay 55,879 won for a ticket under the study. All equations and results estimated are statistically significant at the 1% or 5% level. For the aggregation of WTP estimates, the sample values are extended to the total annual number of visitors in Anmyeondo area during 1998. A conservative estimate, which considers the calibration factor (0.5) recommended by NOAA (1994) and a positive response rate (83.17%), is 73 billion won.

• 한국주거학회논문집
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• 제18권4호
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• pp.17-25
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• 2007

The study analyzed the consciousness of mortgage loan of the prospective home-buying households using self-administered questionnaire surveys. The sample of the survey was chosen by convenience sampling method to be 366 prospective home-buying households in Ulsan, with the households head's age being younger than 50. These are the results. First, approximately 80% of the respondents had plans to buy a house through self-support and loan. Second, the consciousness of mortgage loan was relatively low, but the willingness to use it was very high. Third, the need for mortgage loan was relatively high, especially the need for specialists to facilitate the information circulation. Lastly, the awareness and need for mortgage loan were significantly influenced by the family and housing characteristics of households including family life cycle stages, the structure of dwelling, tenure type and monthly household income. It is necessary to provide potential house buyers with appropriate education and information on housing financing, the change of interest rate, and the effects of various financing packages.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.429-437
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• 2020

The paper investigates the antecedents of Organic Food (OF) produce in Vietnam and the intentions and behavior of OF purchasers. A theoretical framework is developed and evaluated by simulation of the structural model. Data was collected from a convenient sample of 222 consumers from Ho Chi Minh City in Vietnam. The selection included 159 (72%) women, who were identified as being the primary buyers of organic food for their family (73%). Findings suggest food hygiene issues and conscientious self-identity as the much beneficial determinants of organic production perceptions. Because of the results in this report, the consideration for food security has gained little research consideration throughout the field of organic produce. Food safety concerns are also related to academics exploring consumer confidence as they might be regarded as one of their aspects in selecting standard, natural or health food products. Findings suggest food security as one of the essential determinants of motivation, while health awareness purports to become the least significant motivation, contrary to observations from certain previous studies. However, it is observed that moral personality-identity influences both perceptions and willingness to buy organic food, stressing that the association of participants with ethical concerns influences their perceptions and eventual choices of consumption.

• 한국멀티미디어학회논문지
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• 제25권2호
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• pp.335-344
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• 2022

In recent years, Internet Word of Mouth (IWOM) as an important way for internet consumers to obtain product information, it has become a key factor influencing consumers purchase intention. However, does IWOM also affect consumers' willingness to buy in the E-commerce live broadcast environment? What online IWOM can make a difference? And how? This study establishes a theoretical model of the impact of IWOM on consumer purchase intention in Chinese E-commerce live broadcast. Questionnaire data were collected from 204 people through the internet, with the model and the hypotheses are tested by SPSS 21.0 software. The research results show that: Firstly, the influencing factors of IWOM in the E-commerce live broadcast are different from those in general E-commerce. Secondly, anchor traits, word of mouth quantity, and product involvement have a positive impact on consumers purchase intentions, but the strength of relationship, word of mouth quality and Word of mouth timeliness do not have significantly direct effect on consumers' purchase intentions. Finally, conclusion with theoretical references and practical suggestions for E-commerce live broadcast merchants that may enter the Chinese market.

• 한국식생활문화학회지
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• 제14권4호
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• pp.289-304
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• 1999

식품의 방사선조사 기법은 지난 40여년간 세계적으로 체계적인 연구가 수행되면서 그에 대한 안전성과 기술적 타당성이 입증되고 있음에도 불구하고 아직까지도 제한적으로 이용되고 있는데 이의 주된 이유는 방사선조사 식품에 대한 소비자의 수용도를 확신할 수 없기 때문이다. 따라서 본 연구에서는 방사선조사 식품에 대한 올바른 정보를 소비자들에게 제공하기 위한 기초자료를 얻기 위해 방사선조사 식품에 대한 소비자들의 구입의도 및 구입의도에 따른 집단을 구분하는데 영향을 미치는 변수들을 분석하였다. 본 연구를 통해 얻어진 결과를 요약하면 다음과 같다. 첫째, 우리 나라 소비자들의 식품의 안전성 및 식품의 신선도 보존에 관한 관심도는 매우 높았다. 방부제, 잔류농약, 식중독, 식품의 변패 및 식품의 신선도 보존 등의 5가지 항목 중 식품의 변패에 대한 관심도가 특히 높게 나타났으며, 그 다음으로는 잔류농약, 식중독의 순으로 관심이 많았다. 둘째, 우리 나라 소비자들의 방사선조사 식품에 대한 인지도는 대체로 낮았으며 특히 연령이 많거나 학력이 낮은 경우 방사선조사 식품에 대해 인지도가 낮은 것으로 나타나 이들을 대상으로 한 소비자교육이 보다 활성화되어야 할 필요가 있는 것으로 나타났다. 방사선조사 식품에 대한 수용 정도에 있어서는 응답자의 1/3-4/5가 방사선조사 식품의 구입에 대한 찬성이나 반대의 의사표시를 보이는 대신에 관망적인 자세를 취하고 있었다. 방사선조사 기법이 제공하는 혜택 중에서 농약 처리 후 식품에 농약이 잔류되는 것과는 다르게 방사선조사 식품에 방사선이 잔류하지 않는 경우, 방사선조사 식품을 구입할 의도가 많은 것으로 나타났다. 즉 식품의 안전성과 관련하여 많은 소비자들이 식품에서 농약의 잔류성분에 대해 우려를 하고 있는 것으로 나타났으므로 앞으로 이를 대체할 수 있는 하나의 방법으로 식품에 방사선조사 처리 기법이 활용될 것으로 예상되며, 이를 위해서는 방사선조사 식품의 안전성이 뒷받침되어야 할 것으로 보인다. 셋째, 방사선조사 식품의 구입의도 정도에 따른 집단을 구분하는데 영향을 미치는 변수를 살펴본 판별분석의 결과, 식품의 안전성에 대한 관심도, 혁신성에 대한 자아평가, 유기농작물에 대한 지불의도, 그리고 방사선조사 식품의 인지도는 방사선조사 식품의 구입의도를 구분하는 집단을 설명하는 데 있어 대체로 영향력이 있는 것으로 나타났다. 반면에 월가계소득은 5개의 판별분석에서 한 번도 유의하지 않은 것으로 나타나서 방사선조사 식품의 수용정도를 구분하는 데 있어 영향력이 없는 것으로 나타났다. 특히 소비자의 혁신성 정도가 방사선조사 식품의 수용도를 구분하는데 있어 중요한 변수라는 사실은 방사선조사 식품의 기법이나 그러한 식품이 갖는 혜택과 관련된 정보를 혁신적 소비자나 조기수용자에게 우선적으로 제공하는 것이 효과적임을 알려주고 있다. 최근 국제적으로 방사선조사 식품의 이용이 확대되고 있으며, 수출입 식품에 대한 방사선 처리가 증가되고 있는 국제환경 속에서 소비자들에게 방사선조사 식품에 대한 올바른 정보를 효과적으로 제공함으로써 그들의 식품구입 의사결정에 도움을 주는 것이 매우 필요하다. 더욱이 본 연구결과 우리 나라 소비자들은 방사선조사 식품에 대한 낮은 인지도를 가지고 있어 소비자로서의 알권리를 제대로 누리지 못하고 있는 것으로 나타나 앞으로 국내에서 방사선조사 식품이 상업적으로 널리 보급되기에 앞서 방사선조사 식품에 대한 소비자교육이 활발하게 이루어질 필요가 있다고 본다.

• 감성과학
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• 제22권4호
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• pp.15-30
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• 2019

자율주행차는 운전자의 부주의로 인한 사고를 줄일 수 있는 반면, 기계에 어느 정도의 자율성을 허용해야 할 것인지의 문제를 제기한다. 특히 돌발상황의 발생시에 운전자와 보행자 중에서 누구를 선택해야 할 것인지에 대한 의사결정은 모두가 합당하다고 생각하는 도덕적 원칙을 기반으로 일관적으로 실시되어야 한다. 본 연구(N = 103)에서는 한국 사회에서 자율주행차의 윤리적 의사결정을 프로그래밍한다고 가정했을 때, 의사결정과정에 영향을 끼칠 수 있는 개인적/상황적 변인을 검증하였다. 이에 따라 개인적 변인으로서 참가자의 자율주행차의 자동화 기술에 대한 수용도를 측정한 후, 상황적 변인으로 문장완성과제를 통해 참가자에게 성취 또는 배려의 가치를 활성화시켰다. 이후 자율주행차의 사고상황에서 공리주의 의사결정의 비율 및 자율주행차 구매의향이 어떻게 달라지는지를 설문지를 통해 비교하였다. 그 결과 연구참가자에게 성취의 가치를 활성화시켰을 때, 자신이 차 안의 운전자로 가정된 상황에서 다수의 보행자를 배려하는 공리주의 의사결정의 비율이 가장 낮게 나타났다. 또한 연구참가자가 자율자동차 기술을 긍정적으로 생각할수록 공리주의 원칙으로 설계된 자율주행차의 구매의향이 전반적으로 높았지만, 성취-운전자 조건에서 참가자의 구매의향이 다른 조건보다 유의하게 낮게 나타났다. 이 결과는 자율주행차의 사고상황에서 의사결정의 과정이 개인적 변인뿐만 아니라 특정 상황에서 활성화된 가치 및 관점의 차이에 따라 영향을 받을 가능성을 시사한다. 논의에서는 연구결과의 제한점 및 후속 연구방향에 관해 논의하였다.

• 유통과학연구
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• 제13권3호
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• pp.79-91
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• 2015

Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.

• 농업과학연구
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• 제44권1호
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• pp.123-132
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• 2017

Nowadays, many people suffer from stress because of their jobs, studies, traffic, etc. Daily stress may cause many diseases (Garrett, 1991). One of the methods for reducing stress is experiencing a natural environment (Frumkin, 2001). Cibodas botanical garden (CBG) is one of the most famous travel destinations in Bogor, Indonesia. CBG has the potential for tourism activities. However, an economic assessment is required to verify their sustainability. The research objectives of this study were to identify the characteristics of tourism utilization in CBG, to analyze the economic tourism value of CBG, and to measure the effectiveness of traveling to a natural environment for reducing stress. The research method used was the survey. This study used three data analysis methods: (1) descriptive analysis which was used to identify the characteristics of tourists, (2) travel cost method (TCM), and (3) contingent valuation method (CVM). Results showed some differences in the characteristics of foreign and domestic tourists respondents in age, educational background, income level, number of dependents, and the frequency of their visits. CBG has a high economic value, amounting to IDR (Indonesian Rupiah) 5,508,932,605,405 or approximately USD (United State Dollar) 413,000,000. WTP (Willingness to Pay) of domestic tourist respondents was IDR 29,702 or USD 2.2 per visit, while the value of foreign tourist respondents reached IDR 39,700 or USD 2.9 per visit. Respondents found it preferable to pay more for tickets (WTP value) than to buy medication to reduce their stress.

• 가정과삶의질연구
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• 제20권4호
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• pp.89-102
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• 2002

Genetically modified foods may be defined as the foods deemed as safe by current technology among the many kinds of agricultural and stockbreeding products that are now under research and development using contemporary gene-modification techniques. This study examines hotly debated arguments, both for and against genetically modified- foods, in various countries. This study also investigates consumers'rights and responsibilities. Countries that are developing and exporting genetically modified organisms(GMO) have maintained that GMO can help produce more crops while reducing labor and other production-related costs, and that the genetically modified foods signify ″the second green revolution,″ which will solve future food and environmental problems by strengthening specific nutritive substances and extending shelf-life. But consumer groups, environmental organizations. and food-importing countries are more cautious about importing and consuming those foods because the potential dangers of GMO to human bodies and the environment have not been tested thoroughly yet. South Korea, following suit with others such as EU, Japan, Australia, and New Zealand, introduced a law on 'Labeling of Genetically Modified Foods', which went in effect in March, 2001, on the basis of customers'rights to make informed choices. The law takes the ″precautionary principle″ into consideration, rather than stopping at insuring ″substantial equivalence″ in developing and consuming GM foods. The actual impact of the law will depend on the level of citizens'Participation more than on the government's willingness to carry out the law. So far the level of Korean consumers'consciousness about genetically modified foods is very low. Therefore, it is hard to expect consumers to exercise their ″rights not to buy″ foods that are potentially unsafe. The Korean government must devise an effective plan to inform and educate the people about the labeling of genetically modified foods.