• Title/Summary/Keyword: Website review

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An Empirical Study Applying the PAD Factors to Loyalty of Culture and Arts Website Service (감정반응(PAD) 요인이 문화예술 웹사이트 서비스에서의 만족과 구전을 통해 충성도에 미치는 영향)

  • Baek, Heon;Kwon, Doo-Soon;Lee, Jae-Beom;Kim, Jin-Hwa
    • Information Systems Review
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    • v.14 no.1
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    • pp.105-128
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    • 2012
  • The Culture and Arts Website, one of the parts of providing information related to culture and art utilizing internet, is the website that giving information of arts genre like theater, music, art, architecture, video, and literature. As growing interest in the field of culture and arts, market of this website has been increasing and providing customized content which each customer wants in the field of culture and arts. Developers of culture and arts website consider the website media for increasing and developing awareness about culture and arts. They are accelerating development of various business models and application of culture and arts website service which it meets trend of the times and customers needs. This study will seize about influencing factors to culture and arts website service of domestic website users and analyze how these factors affect loyalty through satisfaction and word of mouth. This study presented research model applied main parameters of PAD(Pleasure, Arousal, Dominance) theory emphasized human's emotions that they are expected to affect the loyalty of culture and arts website service users based on satisfaction and word of mouth. The researcher in this study surveyed students of Seoul S University who had experiences with such culture and arts website to validate the model empirically. The results, firstly, if you experienced feeling related to pleasure and dominance in culture and arts website, you would satisfy this website and it could lead to loyalty. Secondly, the feeling related to ventilation does not affect the loyalty through satisfaction and word of mouth. Thirdly, the results show that all of three factors of emotional responses do not influence the loyalty through word of mouth.

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Applying Action Research on Improving Navigability for the Website of Korean Ministry of Health and Welfare: Gaze Analysis (보건복지부 웹사이트의 항행성 개선에 관한 실행 연구법 적용: 시선 분석을 중심으로)

  • Kim, Taekyung;Moon, Junghoon;Lee, Dongwon;Yeo, Euijoo
    • Information Systems Review
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    • v.17 no.2
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    • pp.157-177
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    • 2015
  • Website usability has been considered as a critical success factor for e-business. It has been widely acknowledged that website design with high level of usability results in positive outcomes including the increased number of visitors and vigorous user activities. Navigation which is an action for accessing and finding information is closely related with web usability when user access website providing information. The purpose of this study is to obtain design insights for improving website navigability of Korean Ministry of Health and Welfare (MHW). Action research and gaze analysis methods were applied, and we found design issues with regard to navigability in MHW website and the way how to improve. The lessons and implementation experiences will be beneficial in stimulating further theoretical work from researchers in the area of web usability. We also expect our study provide significant insights for design practitioners.

The Enhancement of Customer Royalty through Website Design (웹사이트 설계를 통한 고객충성도 강화)

  • Kim KaP-Sik;Lee Kwang-Jae
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.5 s.37
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    • pp.291-300
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    • 2005
  • Recently, e-Biz Companies are paying attention to e-CRM in an effort to utilize meaningful customers' information obtained using their websites. e-Biz companies try to increase the profit by collecting customers' data, serving customers better through interactive communications and differentiating customers' management using their websites. Although it is found that corporates' websites play a critical role in e-CRM, only a few researches have been conducted related to the effective website design. Tn this study, desirable website design factors were identified through literature review, and an empirical study was conducted to identify how these factors are related to customer's loyalty measured via customer's intention for continuous use and recommendation the website to others. Also this study was designed to suggest a benchmark for the companies which plan to build a website for e-CRM in the future.

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A Study on the Effect of Information Quality and Source Credibility on Product Arousal in Fresh Food Website (신선식품 유통 사이트에서 제품 정보품질과 정보원천 신뢰성이 제품환기에 미치는 영향)

  • In-Won Kang;Kyo-Won Jung
    • Korea Trade Review
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    • v.46 no.5
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    • pp.99-113
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    • 2021
  • This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

Education Programs for Disaster Mental Health: Website-Based Review

  • Hyun-Seo Park;Joohee Seo;Sang-Ho Kim
    • Journal of Oriental Neuropsychiatry
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    • v.34 no.1
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    • pp.43-59
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    • 2023
  • Objectives: Although a manual for a disaster medical support using Korean medicine doctors for disaster survivors has been developed, education programs for using the manual in disaster situations need to be developed. Thus, the purpose of this study was to analyze existing online education programs for disaster mental health to develop education programs for Korean medicine doctors. Methods: We conducted website searching for disaster mental health education programs using Google. Compositions, contents, hours, methods, costs, organizers, and targets of included educational programs were analyzed qualitatively. Results: After searching, eight websites among a total of 64 were included for the analysis. Lectures consisted of Psychological First Aid, Skills for Psychological Recovery, Self-Care, and Psychological Education after a disaster experience. Training hours for each program ranged from 30 minutes to 31 hours. All lectures were given only online. They could only be taken online. Free lectures were the most common ones. Most of them were for the general public. Conclusions: Findings of this study provide information regarding trends of online education programs for disaster mental health. Our information could be used for developing disaster trauma response education programs for Korean medicine doctors in the future.

A Study on Security Factors on Online Shopping - focus on internet bookshops -

  • Hua, Deng;Kim, Chang-Eun
    • Proceedings of the Safety Management and Science Conference
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    • 2005.11a
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    • pp.418-422
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    • 2005
  • Electronic commerce has provided another access for consumers to purchase products, but some researches have pointed out that there are difficulties for companies to do business on web. For lack of trust, many people not prefer purchasing through virtual channels. Based on the literature review, this study aims at empirically testing the impact of website design on individual trust in internet firms. From statistic analysis, we will conclude that security, interaction, and navigation functionality will affect on-line trust.

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A Comparative Analysis of Korean and Overseas Art Museum Homepage(GUI) in Internet Marketing (인터넷마케팅차원에 있어서 한국과 해외의 Artmuseum의 홈페이지(GUI) 비교 분석)

  • Lee, Woo-Chae
    • International Commerce and Information Review
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    • v.10 no.1
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    • pp.73-95
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    • 2008
  • The most important instrument to declare oneself publicly in cyberspace is to use a homepage or website. Nowadays most of Korean as well as overseas art museums have their own websites, through which they provide consumers with essential information and strive to declare themselves publicly in cyberspace. A homepage is composed of various components and the most crucial component is the interface. The objective of this paper is to present a proposal to help get a program for efficient website management and consumer satisfaction.

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A study on the corporate culture of Dianping

  • Wei, Feng-Ping;Choi, Myeong-Cheol;Shang, Xian-Fa
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.69-75
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    • 2019
  • In recent years, with the development of IT technology and mobile communication, the powerful communication function of the Internet will gradually eliminate the information asymmetry between supply and demand, and the third-party review website emerges as The Times require. Dianping.com was founded in 2003. After a few years of development, it has become an independent third-party consumer review website worldwide. One of the reasons for such great success is corporate culture, which plays an important role in human resource management. The competition of enterprises is not only the competition of products and cost advantages, but also the superior enterprise culture presented to customers in the international environment. The competition between third-party review sites has been very fierce. In just a few years, many foreign third-party review websites went public and made profits, but some domestic start-ups went bankrupt due to the lack of a good business model and corporate culture. A good business model is particularly important. Taking dianping.com as the research object and combining with the business model of the company, this paper studies the unique corporate culture of dianping.com, hoping to help the company through the investigation and research of this paper, so as to improve the company in the future. And put forward a certain practical significance and value.

Art Gallery website and content analysis on the elements of the leading marketing research (아트갤러리 웹사이트의 마케팅 요소와 컨텐츠에 관한 분석연구)

  • Lee, Woo-Chae
    • International Commerce and Information Review
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    • v.11 no.1
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    • pp.265-287
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    • 2009
  • Most of the art gallery has been running their own websites. Not only in physical space but also in cyber space, they are achieving their goals through introducing exhibition and the artist and selling the artist's works. To this end, what are considered important items to the website contents of a large art gallery are assessed. These items include the goals and the mission of the art gallery, the targets of users, the scope of the information, the payment of information fees, relationships with other resources, reliability, accuracy and objectivity. And the analysis of these assessments are to promote the content of the gallery's website, and how to further promote customer satisfaction through the help is provided.

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The system case of operating multilingual and multimedia base website for the globalization of traditional food (전통음식의 세계화를 위한 다국어/다매체 기반의 웹사이트 운영을 위한 System 사례)

  • Ji, Hyun-Chul
    • Review of Korea Contents Association
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    • v.10 no.3
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    • pp.19-21
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    • 2012
  • 한국전통식품포탈은 전통음식의 세계화를 위해 필수적인 컨텐츠 포탈을 통해 새롭게 개편한 한맛한얼 사이트를 운영 중이며, 더불어 앞으로 전통음식 및 한국 고유문화 관련 콘텐츠의 세계화를 위해 어떠한 시스템적 방향성이 있는가에 대한 해답을 제시하고자 함.