International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

A study on the corporate culture of Dianping

  • Received : 2019.10.14
  • Accepted : 2019.11.04
  • Published : 2019.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

In recent years, with the development of IT technology and mobile communication, the powerful communication function of the Internet will gradually eliminate the information asymmetry between supply and demand, and the third-party review website emerges as The Times require. Dianping.com was founded in 2003. After a few years of development, it has become an independent third-party consumer review website worldwide. One of the reasons for such great success is corporate culture, which plays an important role in human resource management. The competition of enterprises is not only the competition of products and cost advantages, but also the superior enterprise culture presented to customers in the international environment. The competition between third-party review sites has been very fierce. In just a few years, many foreign third-party review websites went public and made profits, but some domestic start-ups went bankrupt due to the lack of a good business model and corporate culture. A good business model is particularly important. Taking dianping.com as the research object and combining with the business model of the company, this paper studies the unique corporate culture of dianping.com, hoping to help the company through the investigation and research of this paper, so as to improve the company in the future. And put forward a certain practical significance and value.

Keywords

References

  1. He lefei, Research on O2O group-buying website business model, Zhejiang University of Technology, Master Thesis 2012.
  2. Liu yuxue, "Research on strategic human resource management based on corporate culture," Modern marketing, pp. 198, 10, 2019.
  3. dianping.com:www.dianping.com
  4. Lu xiuying, "A brief analysis of the development of third-party review websites in China under the Web2.0 environment," Southeast University, pp. 87-92, 2011.
  5. He fei, "Dianping: digest competition rather than eliminate IT," World of IT Managers, pp. 82-83, August 2013.
  6. Sun wei, "Inspiration and hidden worries of the strategy of "channel is king" on dianping.com," Media Theory Garden, pp. 64-65, 2013.
  7. Qi li, "Research on Meituan network operation mode," Chongqing Technology and Business University, pp. 108-110, 2014.
  8. Zhang hui, "Study on operational efficiency of group purchase websites under platform strategy," Zhongbei University, Master Thesis, 2015.
  9. Huijun Jiang, MyeongCheol Choi, and Xinke Leng, “Study of the Spillover Effect on Sport to Chinese Regional Economic Development,” International Journal of Financial Research, Vol. 10, No. 5, pp. 487-494, June 2019. https://doi.org/10.5430/ijfr.v10n5p487
  10. Ximeng Zhang, and MyeongCheol Choi, “Study on the Development Strategy of Ant Financial,” International Journal of Financial Research, Vol. 10, No. 5, pp. 262-268, June 2019. https://doi.org/10.5430/ijfr.v10n5p262
  11. JinHee Kim, and MyeongCheol Choi, “A Historical Study of Huawei : The Innovative Private Company in China,” The Korean Academy of Business History, Vol. 34, No. 3, pp. 27-46, 2019.
  12. MoonKyo Seo, and MyeongCheol Choi, “Contingency theory and the institutionalism in terms of management organization,” The Asian International Journal of Life Sciences, Vol. 18, No. 3, pp. 1573-1580, Feb 2019.