• Title/Summary/Keyword: Website design

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Analysis on the Trend in Customers' Consciousness as Appeared in Wellbeing Trend, LOHAS -Mainly in Food, Clothing, and Shelter Based Websites- (웰빙 트렌드 로하스(LOHAS)에 나타난 소비자 의식 변화에 따른 웹 디자인 발전방향 분석 - 의, 식, 주 웹 사이트를 중심으로 -)

  • Kim, Min-Seo;Chun, Yang-Deok
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.49-60
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    • 2007
  • As the world is in the age of globalization and information, we observe diverse changes in the market environment. Since wide-spread internet services and global networks made ubiquitous learning and business possible, equalizing consumers' ideology and preference, new trend and life style could be introduced easily. This study stipulates on the theoretical concept of the wellbeing consumer and LOHAS consumer. Consumers of LOHAS could be sampled out through pre-questionnaire targeting at selected food, clothing, and shelter based on companies of both wellbeing and general brands. Through this it is attempted to measure wellbeing emotion, recognition quotient of emotion and reason, affirmation and negation, mental emotion quotient, and preference in order to find out their value and to ultimately come up with what web design should be aiming at. Conclusions are as follows: Firstly, consumers easily recognize emotional identification from the web pages of wellbeing brand, rather than that of general brands. Secondly, what web pages of wellbeing brand recognize is reason, not emotion. Thirdly, the design of wellbeing brands scored higher than those of general brands in terms of positive aspects such as hospitality and familiarity, and high mental emotion quotient could not affect the consumers' preference toward web design. Fourthly, wellbeing brands win more preference than general brands do, and preference becomes higher after customers' visit to web pages basically. Lastly, sampled emotional adjectives toward the web designs of wellbeing brands marked a aesthetic graph figure, without leaning toward an active or stable one. It is expected that this study can serve as a groundwork to create proper strategies to actively involve consumers in industrial sphere.

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The Effects of Service Qualities on Customer Satisfaction, Trust, and Behavioral Intention in Smartphone Shopping Malls (스마트폰 쇼핑몰의 서비스품질이 고객만족, 신뢰, 행동의도에 미치는 영향)

  • Yang, Seung-Kwon;Shim, Jae-Hyun
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.31-43
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    • 2018
  • Purpose - Smartphone shopping malls provide customers with a variety of tangible and intangible services including web sites, web design, use convenience, information for products and shopping and various after services. Accordingly, it is needed to expand and classify service qualities based on the various services provided by smartphone shopping malls, and then analyze path structures of smartphone shopping malls' qualities → customer satisfaction → behavioral intention. The purpose of this study is to categorize the qualities of smartphone shopping mall users based on the e-SERVQUAL by Lee(2002) and the SERVQUAL by Parasuraman et al.(1988, 2005), the smartphone shopping malls' service qualities based on service quality of smartphone shopping malls used in the previous use studies, and the Website quality factors of service industry and to analyze path structure of smartphone shopping mall's qualities → customer satisfaction → behavioral intention on college students in order to confirm the system of smartphone shopping malls' qualities. Research design, data, and methodology - This study's survey was carried out on the college students of university located in northeastern of Seoul. It was from December 7 - 15, 2017, and a total of 240 questionnaires were distributed, with 228 collected. Of them, effective questionnaires used in the final study were a total of 201 except 27 that couldn't be used. In this study, empirical analysis was done with factor analysis, correlation analysis, multiple regression analysis, simple multiple regression analysis and moderating regression analysis by using Statistics Package SPSS18.0. Results - The study results are as follows: First, smartphone shopping malls' qualities were classified into six categories like customer system quality, Web design quality, convenience quality, information-offering quality, service quality, and product quality. Second, it showed that system quality, Web design quality, and information-offering quality had a positive impact on customer satisfaction, respectively. Third, it suggested that quality factors of smartphone shopping mall users had a positive impact on customer satisfaction in the order of quality, information-offering quality, system quality and Web design quality. Finally, it showed that customer service quality, product quality, and convenience quality did not have a positive impact on customer satisfaction. In addition, it said that customer satisfaction of smartphone shopping mall users had a positive impact on behavioral intention and thereby, the higher the customer satisfaction was, the higher the relations between reuse intention and recommendation intention were. Meanwhile, moderating regression analysis showed that trust did not have moderating effect in the relations between customer satisfaction and behavioral intention. The above study revealed that smartphone shopping malls' qualities were classified into six categories and it was possible to generalize after empirical analysis was made in the path structure. Conclusions - Smartphone shopping mall users consider usefulness of obtaining shopping information and quality on quick and abundant shopping information more important than access environment of smartphone shopping malls and kind services of smartphone shopping mall managers. Thereby, smartphone shopping mall marketers need to take service qualities like system quality and information-offering quality into more consideration.

A Critical Examination of Public Sphere Communication in the Decision-making Process in Relation to Seoul City Hall Plaza (서울시청 앞 광장조성 관련 공론장에서의 의사소통에 대한 비판적 검토)

  • Kim Yun-Geum;Lee Kyu-Mok
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.5
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    • pp.11-22
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    • 2004
  • A few years ago, many people proposed that a plaza be added to Seoul City Hall. The proposal, however, did not materialize because of traffic confusion. The June 2002 World Cup cheering in front of Seoul City Hall has prodded the public to reconsider the plaza. Even though the exercise failed to gain support, many democratic procedures, opening a Web page and design competitions, and so on were attempted while the design and management of Seoul City Hall Plaza was being deliberated. In the future, the need for proper communication and democratic procedures in the process of making decisions regarding public spaces is expected to increase because of the strengthening of the requirement of participatory and deliberative democracy. An examination of the nature and extent of the communication that has been carried out in relation to the plan to add a plaza to Seoul City Hall will be very helpful in gathering feedback to guide decision-making in regards to the use of other public spaces. Thus, this study has a three-fold purpose. : (1) to examine the theories that may justify the need for public input in relation to decisions made regarding the use of public spaces, and to propose the criteria to be used for the methods of communication (2) to examine the contents and conflicts of communication in relation to the decision made regarding the design and management of Seoul City Hall Plaza and (3) to examine the potential distortion of that communication by analyzing the communication according to the criteria previously proposed. The study method that is used herein is the analysis of articles about the subject matter, which have been posted on the Seoul City Hall Plaza Website and which have been published in newspapers such as the Chosun ilbo, Donga ilbo, the Jungang ilbo, and the Hankyoreh. Diverse article contents are also discussed. As result, there are many differences in the contents and viewpoints of the newspapers that are included in this study. In addition, the related Internet bulletin board has not been used actively, but has contributed to forming public opinion on this issue. Finally, the public demanded to be given acceptable reasons for the results of the design competition, and for the decision to make the grass plaza, which ignores the chosen design in the newspapers or on the Web page. However, their demand was rejected. The communication therefore became distorted and consequently did not become successful in bringing about its intended result.

A Study on the Policy Proposal for the Expansion of Design Utilization in the Public Sector : Focused on the Case of the National Design Group (공공분야 디자인 활용 확대를 위한 정책제안 연구: 국민디자인단 사례를 중심으로)

  • Bang, Songhee;Kim, Taewan
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.160-171
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    • 2023
  • The importance of design utilization as a method for establishing policies and services in the public sector is increasing. Accordingly, Korea has introduced a public service design development method and has implemented and operated a national design group for consumer-centered policy development since 2014. This study analyzes the cases of the National Design Group to expand the use of design in the public sector and propose sustainable public service design strategies. The time range of this study is from 2014 to 2021, when the National Design Group was implemented, and the content is limited to tasks that can be found on the Gwanghwamun 1st Street website and the National Design Group casebook. This study was conducted as follows. First, we looked for implications for how to use and identify the role of design in the public policy development stage by referring to the literature on design policy and public service design, and second, based on major implications, we analyzed the task name and contents. Based on literature studies and case studies, we found implications that design can be used in various public fields, and the policy implications proposed to expand the use of sustainable design in the public sector are as follows. First, by raising awareness of service design in public policies and services, it continues to provide opportunities for the use of design to expand as a role that leads to voluntary behavioral changes of citizens beyond civic participation. Second, more active publicity is needed for the successful cases of the National Design Group, a product of the active use of public service design. Third, a more specific evaluation system should be introduced to verify the effectiveness and effectiveness of public service design. Through this, it is expected that it will greatly contribute to reducing the error in policy delivery and realizing citizen-centered public services by utilizing design for various problems facing our society.

The Study on the Internet-based Virtual Apartment Remodeling and Auto Estimation Simulator (인터넷 기반의 아파트 리모델링 및 자동 내역산출을 위한 시뮬레이터 디자인 연구)

  • 서재은;김성곤
    • Archives of design research
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    • v.15 no.1
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    • pp.191-202
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    • 2002
  • As family types have been diverse, patterns of living and living space became diverse as much as users are. Therefore, it is needed to provide various remodeled design of living space corresponding to changes of users'living patterns, and to provide these remodeling process to users directly on the web. In this paper, use scenario for the Internet-based Virtual Apartment Remodeling Simulator is researched as an export system to remodel space in accordance with users diverse lifestyle paradigm and the website is developed. The study consists of four parts. First, the general concept of remodeling, including the range and types of remodeling, are defined, and the misleading terms in this field are reviewed and organized by secondary research Second, fixed factors and variable factors are differentiated in the complex building for residence and business that was decided as a basic building type in this study. Third, there needed a database for consulting, final material, pre-estimation real estimation for simulation of remodeling. This database was introduced along with floor plan and elevation. Finally, the remodeling simulator is presented by the case study developed on the web. The system structure and use scenario are also presented. In order to present and inspect design alternatives, prototype was produced. The Final simulator was enhanced by defeating problems regarding interface efficiency and missing information of existing online site.

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Design and Implementation of Real-Time News App using RSS of the Internet Newspaper (신문사 RSS를 활용한 실시간뉴스 어플리케이션 설계 및 구현)

  • Song, Ju-Whan
    • Journal of Digital Contents Society
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    • v.19 no.4
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    • pp.631-637
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    • 2018
  • In order to read newspaper articles, the use of paper newspapers is decreasing and smartphone are increasingly used. As a result, the number of news apps continues to increase. Many of the news apps in the Android Play Store fall into two categories. The first is an app that is developed by a specific newspaper company and distributes only the articles of the newspaper company. The rest is an app that shows a list of newspapers and shows the homepage when a newspaper is selected. In this paper, we have designed and implemented a Real-Time News app for collecting articles from many newspapers and providing them in real time. Newspapers provide up-to-date articles with RSS feeds. The server program stores them in the DB, and transmits the articles requested in the Real-Time News app in real time. In order to see the latest news, it is possible to collect the articles of each newspaper without visiting the websites of the various newspapers, and it is possible to reduce the mobile data usage used to access each website.

A Study on the Effect of Presentation Modes of Health Information on Information Perception (건강정보 제시유형이 정보의 인지에 미치는 영향에 관한 연구)

  • Nam, Jae Woo;Kim, Seonghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.4
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    • pp.217-238
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    • 2013
  • We investigated how combining different types of images with written text affects the comprehension of health related information. The types of images were picture, photograph, and X-ray. 47 four year college students were recruited for the experiment. The independent variables in this study included information presentation format, vividness of image, and the degree of awareness for the disease. The dependent variables were recognition and recall for information. The results showed that the information with images in recognition and recall had higher score than information with written text only. In regard to the effect of different kinds of images on comprehension of health information, information with picture had higher score than the information with photograph and X-ray. The vividness of image were found to work as a negative factor on the recognition of information. Finally, the degree of awareness of disease also failed to have any significant effect on subjects' recall and recognition. This research has implications for the contents design of health related website.

Development of a Web-Based Application for YWBS in Integrated Management Systems (세일요트 통합관리 시스템을 위한 웹기반 YWBS 설계 프로그램)

  • Lee, Dong Kun;Nam, Seung Hoon;Jeong, Yong Kuk;Shin, Jong Gye
    • Journal of Korean Institute of Industrial Engineers
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    • v.39 no.1
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    • pp.46-54
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    • 2013
  • Recently, the marine leisure industry has begun to make a mark on the growth engines of the Korean economy. Hence, various government research projects are in progress to catch up with the fundamental yacht technologies of advanced countries. Research on the integrated management technologies of sail yachts is carried out as a part of those projects. Work Breakdown Structure (WBS) is a basic architecture for robust and high-level management systems. In this paper, we suggest a product-oriented Yacht Work Breakdown Structure (YWBS). General WBS has a drawback in that it can only follow the targeted purpose, but YWBS allows for a generic WBS approach. This concept allows us to apply WBS to multi-purpose uses. The YWBS is used as an infrastructure in information management and for data relationships in sail yacht management systems. YWBS is designed and managed by a web application, and the system is implemented with a website as a user interface. This application has not only a design function, but also a data transfer function that is based on the Microsoft Silverlight platform, a kind of Rich Internet Application (RIA) technology. Using this application, YWBS designers can communicate with the management system without added tasks like as uploading and updating.

Mobile Automatic Conversion System using MLP (다층신경망을 이용한 모바일 자동 변환 시스템)

  • Han, Eun-Jung;Jang, Chang-Hyuk;Jung, Kee-Chul
    • Journal of Korea Multimedia Society
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    • v.12 no.2
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    • pp.272-280
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    • 2009
  • The recent mobile industry is providing of a lot of image on/off-line contents are being converted into the mobile contents for architectural design. However, it is difficult to provide users with the existing on/off-line contents without any considerations due to the small size of the mobile screen. In existing methods to overcome the problem, the comic contents on mobile devices are manually produced by computer software such as Photoshop. In this paper, I describe the Automatic Comics Conversion(ACC) system that provides the variedly form of offline comic contents into mobile device of the small screen using Multi-Layer Perceptorn(MLP). ACC produces an experience together with the comic contents fitting for the small screen, which introduces a clustering method that is useful for variety types of comic images and characters as a prerequisite as a stage for preserving semantic meaning. An application is to use the frame form of pictures, website and images in order into mobile device the availability and can bounce back the freeze images contents into dynamic images content.

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Usability Test of Website Navigation by Using Spatial Metaphor Concept (공간메타포 개념을 이용한 웹 사이트 네비게이션의 사용성 평가)

  • 이건창;정남호;홍노경
    • Journal of Intelligence and Information Systems
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    • v.10 no.1
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    • pp.93-107
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    • 2004
  • This study is concerned with proposing a new construct named "spatial metaphor" in the field of user interface design for web. Recently, web has been recognized as an important vehicle of delivering messages and information to customers. Since both hyperlink and multimedia technology are crucial part of web, its user interface requires a new approach to enhance user's acceptance of web. In this sense, we introduced a new concept named "spatial metaphor" instead of hierarchical menus. As a theoretical basis, Davis (1986)'s TAM(Technology Acceptance Model) was used to test the statistical validity of the proposed spatial metaphor. For test web site, we developed a prototype designed by using atomic-web system and spatial metaphor. By using the prototype, we built a web-based questionnaire system so that respondents can use it directly before answering the questionnaire. To prove its statistical validity, we collected valid questionnaires and tested with LISREL. In this way, statistical validity of our proposed approach was proven.approach was proven.

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