Journal of the Korean BIBLIA Society for library and Information Science (한국비블리아학회지)

Korean Biblia Society for Library and Information Science (한국비블리아학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Effect of Presentation Modes of Health Information on Information Perception

건강정보 제시유형이 정보의 인지에 미치는 영향에 관한 연구

  • 남재우 (중앙대학교 대학원) ;
  • 김성희 (중앙대학교 사회과학대학 문헌정보학과)
  • Received : 2013.11.11
  • Accepted : 2013.12.16
  • Published : 2013.12.30
Download PDF
⟨ Previous Next ⟩

Abstract

We investigated how combining different types of images with written text affects the comprehension of health related information. The types of images were picture, photograph, and X-ray. 47 four year college students were recruited for the experiment. The independent variables in this study included information presentation format, vividness of image, and the degree of awareness for the disease. The dependent variables were recognition and recall for information. The results showed that the information with images in recognition and recall had higher score than information with written text only. In regard to the effect of different kinds of images on comprehension of health information, information with picture had higher score than the information with photograph and X-ray. The vividness of image were found to work as a negative factor on the recognition of information. Finally, the degree of awareness of disease also failed to have any significant effect on subjects' recall and recognition. This research has implications for the contents design of health related website.

본 연구는 이미지와 텍스트로 구성된 건강정보의 제시 유형이 정보의 인지에 미치는 차이에 대해 분석하였다. 이를 위해 대학생 47명을 대상으로 정보의 제시유형에 따른 정보의 인지 차이를 측정하였다. 또한, 피험자가 주관적으로 느끼는 이미지의 생생함과 질병의 인지도를 변수로 함께 대입하여 정보의 인지도를 측정하였다. 분석결과를 살펴보면 먼저 본문에 이미지가 함께 제시된 건강정보는 텍스트로만 구성된 건강정보보다 정보의 인지가 높은 것으로 나타났으며 이미지가 포함된 건강정보의 유형에서는 그림이 제시된 경우 정보의 인지가 가장 높게 측정되었다. 또한, 이미지의 유형 중 사진은 생생함이 가장 높게 측정되었으나 생생함이 높을수록 정보의 회상률은 낮은 것으로 측정되었다. 질병에 대한 인지도는 건강정보 제시유형별 회상과 재인에 통계적으로 유의미한 차이를 보이지 않았다. 본 연구는 도서관에서 건강정보서비스를 시작하고자 할 때 정보원 구축 및 콘텐츠 설계를 위한 기초자료로 활용할 수 있을 것이다.

Keywords

References

  1. 강명희, 구한나, 문소영, 정지윤, 김지심. 2007. 온라인 강의에서 내용제시유형이 인지적실재감과 학습효과에 미치는 영향. 교육정보미디어연구, 13(4): 155-181.
  2. 강효정. 1996. TV광고 혼잡의 기억 인출 효과. 광고문화론집, 1(2): 65-92.
  3. 김민정, 이승복, 정범석. 2009. 단어재인에 미치는 연상과 심상성의 영향. 인지과학, 20(3): 243-274.
  4. 노영희. 2011. 국내 공공도서관의 소비자건강정보 제공현황 조사분석 연구. 한국문헌정보학회지, 45(2): 415-437. https://doi.org/10.4275/KSLIS.2011.45.2.415
  5. 노영희, 오상희. 2011a. 공공도서관에서 소비자 건강정보를 제공하는 것에 대한 사서의 인식 조사연구. 한국비블리아학회지,22(3): 25-55.
  6. 노영희, 오상희. 2011b. 공공도서관의 소비자건강정보서비스에 대한 이용자인식 조사연구. 한국도서관.정보학회지, 42(3):45-77. https://doi.org/10.16981/kliss.42.3.201109.45
  7. 노영희, 오상희. 2011c. 문헌분석을 통해서 도출한 공공도서관 소비자건강정보(CHI) 서비스 연구. 한국비블리아학회지, 22(1):47-77.
  8. 류시원, 하유정. 2003. 인터넷 건강정보 질 관리실천방안. 보건복지포럼, 86: 68-82.
  9. 전희성. 2011. 텍스트, 그래픽, 애니메이션 적용에 따른 정보제시양식의 차이가 웹사이트 효과에 미치는 영향에 관한 연구. 디지털디자인연구, 11(3): 281-290.
  10. 조경자, 송승진, 한광희. 2002. 멀티미디어 환경에서 정보제시 유형과 인지부하가 정보처리에 미치는 영향. 인지과학, 13(3):47-60.
  11. 조경자. 2007. 멀티미디어 환경에서 정보제시 유형이 아동의 내용 이해에 미치는 영향. 아동교육, 16(2): 293-302.
  12. 최이정. 2009. TV동영상과 신문텍스트의 정보제시특성이 어린이와 성인의 정보기억에 미치는 영향. 한국콘텐츠학회논문지,9(7): 149-158. https://doi.org/10.5392/JKCA.2009.9.7.149
  13. 하지영, 박지혜. 2012. 소비자의 기억은 정확한가?: 브랜드 과부하, 사건의 방향성, 브랜드 간 속성 거리가 기억 오류에 미치는 영향. 마케팅연구, 27(3): 51-72.
  14. 한광희, 임중우, 김민식, 이일병, 변혜란. 2000. 인지과학. 서울: 학지사.
  15. 한국인터넷진흥원. 2012. 2011년 인터넷이용 실태조사 최종보고서. [online]. [cited 2013.4.28]. .
  16. Anderson, J. R. and G. H. Bower. 1973. Human Associative Memory, Washington, DC: Winston.
  17. Austin, P. E., Robert Matlack∥, K. A. Dunn, C. Kesler, and C. K. Brown. 1995. "Discharge Instructions: Do Illustrations Help Our Patients Understand Them?" Annals of Emergency Medicine, 25(3): 317-320. https://doi.org/10.1016/S0196-0644(95)70286-5
  18. Bernard, Robert M. 1990. "Using Extended Captions to Improve Learning from Instructional Illustrations." British Journal of Educational Technology, 21(3): 215-225. https://doi.org/10.1111/j.1467-8535.1990.tb00040.x
  19. Burke, A., F. Heuer, and D. Reisberg. 1992. "Remembering Emotional Events." Memory & Cognition, 20(3): 277-290. https://doi.org/10.3758/BF03199665
  20. Chang, Chi-Cheng, Kuo-Hung Tseng, and Ju-Shih Tseng. 2011. "Is Single or Dual Channel with Different English Proficiencies Better for English Listening Comprehension, Cognitive Load and Attitude in Ubiquitous Learning Environment?" Computers & Education, 57(4): 2313-2321. https://doi.org/10.1016/j.compedu.2011.06.006
  21. Danan, Martine. 1992. "Reversed Subtitling and Dual Coding Theory: New Directions for Foreign Language Instruction." Language Learning, 42(4): 497-527. https://doi.org/10.1111/j.1467-1770.1992.tb01042.x
  22. Deese, James. 1959. "On the Prediction of Occurrence of Particular Verbal Intrusions in Immediate Recall." Journal of experimental psychology, 58(1): 17-22. https://doi.org/10.1037/h0046671
  23. Delp, Chris and Jeffrey Jones. 1996. "Communicating Information to Patients: the Use of Cartoon Illustrations to Improve Comprehension of Instructions." Academic Emergency Medicine, 3(3): 264-270. https://doi.org/10.1111/j.1553-2712.1996.tb03431.x
  24. Dirr, K. L. and A. A. Katz. 1989. "Cartoons vs. Realistic Illustration: Picture Preferences of Adolescent Patients." Journal of Biocommunication, 16(4): 2-7.
  25. Gambrell, Linda B. and Paula B. Jawitz. 1993. "Mental Imagery, Text Illustrations, and Children's Story Comprehension and Recall." Reading Research Quarterly, 23(3): 265-276.
  26. Glenberg, Arthur M. and William E. Langston. 1992. "Comprehension of Illustrated Text: Pictures Help to Build Mental Models." Journal of Memory and Language, 31(2): 129-152. https://doi.org/10.1016/0749-596X(92)90008-L
  27. Guttmann, J. Pictures. 1977. "Partial Pictures, and Young Children's Oral Prose Learning." Journal of Educational Psychology, 69(5): 473-480. https://doi.org/10.1037/0022-0663.69.5.473
  28. Heuer, Friderike and Daniel Reisberg, 1990. "Vivid Memories of Emotional Events: the Accuracy of Remembered Minutiae." Memory & Cognition, 18(5): 496-506. https://doi.org/10.3758/BF03198482
  29. Hwang, Stephen W., Carolyn Q. N. Tram, and Nadia Knarr. 2005. "The Effect of Illustrations on Patient Comprehension of Medication Instruction Labels." BMC Family Practice, 6(1): 26. https://doi.org/10.1186/1471-2296-6-26
  30. Just, M. A., S. D. Newman, T. A. Keller, A. McElency, and P. A. Carpenter. 2004. "Imagery in Sentence Comprehension: an fMRI Study." NeuroImage, 21(1): 112-124. https://doi.org/10.1016/j.neuroimage.2003.08.042
  31. Keller, Punam Anand and Lauren G. Block. 1997. "Vividness Effects: a Resourcematching Perspective." Journal of Consumer Research, 24(3): 295-304. https://doi.org/10.1086/209511
  32. Kensinger, Elizabeth A. and Suzanne Corkin. 2004. "Two Routes to Emotional Memory: Distinct Neural Processes for Valence and Arousal." Proceedings of the National Academy of Sciences, 101(9): 3310-3315. https://doi.org/10.1073/pnas.0306408101
  33. Kensinger, Elizabeth A., Rachel J. Garoff-Eaton, and Daniel L. Schacter. 2006. "Memory for Specific Visual Details Can Be Enhanced by Negative Arousing Content." Journal of Memory and Language, 54(1): 99-112. https://doi.org/10.1016/j.jml.2005.05.005
  34. Kensinger, Elizabeth A., and Daniel L. Schacter. 2007. "Remembering the Specific Visual Details of Presented Objects: Neuroimaging Evidence for Effects of Emotion." Neuropsychologia, 45(13): 2951-2962. https://doi.org/10.1016/j.neuropsychologia.2007.05.024
  35. Kensinger, Elizabeth A. 2007. "Negative Emotion Enhances Memory Accuracy: Behavioral and Neuroimaging Evidence." Current Directions in Psychological Science, 16(4): 213-218. https://doi.org/10.1111/j.1467-8721.2007.00506.x
  36. Loftus, Elizabeth F. and Terrence E. Burns. 1982. "Mental Shock Can Produce Retrograde Amnesia." Memory & Cognition, 10(4): 318-323. https://doi.org/10.3758/BF03202423
  37. Levie, W. Howard and Richard Lentz. 1982. "Effects of Text Illustrations: a Review of Research." Educational Communication and Technology Journal, 30(4): 195-232.
  38. Marks, David F. 1973. "Visual Imagery Differences in the Recall of Pictures." The British Journal of Psychology, 64(1): 17-25. https://doi.org/10.1111/j.2044-8295.1973.tb01322.x
  39. Mayer, Richard E. and Valerie K. Sims. 1994. "For Whom Is a Picture Worth a Thousand Words? Extensions of a Dual- Coding Theory of Multimedia Learning." Journal of Educational Psychology, 86(3): 389-401. https://doi.org/10.1037/0022-0663.86.3.389
  40. Mayer, Richard E. and Richard B. Anderson. 1991. "Animations Need Narrations: An Experimental Test of a Dual-Coding Hypothesis." Journal of Educational Psychology, 83(4): 484-490. https://doi.org/10.1037/0022-0663.83.4.484
  41. Michielutte, Robert, Judy Bahnson, Mark B. Dignan, and Elissa M. Schroeder. 1992. "The Use of Illustrations and Narrative Text Style to Improve Readability of a Health Education Brochure." Journal of Cancer Education, 7(3): 251-260. https://doi.org/10.1080/08858199209528176
  42. Moll, J. M., V. Wright, M. R. Jeffrey, J. D. Goode, and P. M. Humberstone. 1977. "The Cartoon in Doctor-patient Communication. Further Study of the Arthritis and Rheumatism Council Handbook on Gout." Annals of Rheumatic Disease, 36(3): 225-231. https://doi.org/10.1136/ard.36.3.225
  43. Paivio, Allan. 1986. Mental Representations. New York: Oxford University Press.
  44. Purnell, Kenneth N. and Robert T. Solman. 1991. "The Influence of Technical Illustrations on Students' Comprehension in Geography." Reading Research Quarterly, 26(3): 277-299. https://doi.org/10.2307/747764
  45. Reid, D. J. and M. Beveridge. 1986. "Effects of Text Illustration on Children's Learning of a School Science Topic." British Journal of Educational Psychology, 56(3): 294-303. https://doi.org/10.1111/j.2044-8279.1986.tb03042.x
  46. Roediger, Henry L. and Kathleen B. McDermott. 1995. "Creating False Memories: Remembering Words not Presented in Lists." Journal of Experimental Psychology- Learning Memory and Cognition, 21(4): 803-814. https://doi.org/10.1037/0278-7393.21.4.803
  47. Schmolck, Heike, Elizabeth A. Buffalo, and Larry R. Squire. 2000. "Memory Distortions Develop Over Time: Recollections of the O.J. Simpson Trial Verdict after 15 and 32 Months." Psychological Science, 11(1): 39-45. https://doi.org/10.1111/1467-9280.00212
  48. Sharot, T., M. R. Delgado, and E. A. Phelps. 2004. "How Emotion Enhances the Feeling of Remembering." Nature Neuroscience, 7(12): 1376-1380. https://doi.org/10.1038/nn1353
  49. Strong, J. and C. Erolin. 2013. "Preference for Detail in Medical Illustrations amongst Professionals and Laypersons." Journal of Visual Communication in Medicine, 36(1-2): 38-43. https://doi.org/10.3109/17453054.2013.790793
  50. Waddill, P. J., M. A. McDaniel, and G. O. Einstein. 1988. "Illustrations as Adjuncts to Prose: A Text-appropriate Processing Approach." Journal of Educational Psychology, 80(4): 457-464. https://doi.org/10.1037/0022-0663.80.4.457
  51. Yen, Jung-Chuan, Chun-Yi Lee, and I-Jung Chen. 2012. "The Effects of Imagebased Concept Mapping on the Learning Outcomes and Cognitive Processes of Mobile Learners." British Journal of Education Technology, 32(2): 307-320.

Cited by

  1. A Study on Intention of Accepting for Consumer Health Information Services in Public Libraries vol.48, pp.2, 2014, https://doi.org/10.4275/KSLIS.2014.48.2.221