• 한국산학기술학회논문지
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• 제14권5호
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• pp.2157-2167
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• 2013

본 연구의 목적은 온라인 패밀리 레스토랑 웹사이트 상에서 웹사이트가 제공하는 서비스품질에 대해 사용자 자신이 인지하는 서비스품질 평가와, 자신이 아닌 타인 사용자의 평가에 기반을 둔 구전효과의 영향효과가 고객만족도 및 웹사이트에 대한 재방문의도에 미치는 영향을 분석하고자 하는 것이다. 서비스품질, 구전효과, 고객만족도, 그리고 재방문의도의 4가지 구성개념을 기반으로 연구모형이 제시되었으며, 연구모형은 수도권 3개 대학의 175명의 대학생 설문지를 대상으로 구조방정식을 이용하여 검증 하였다. 검증결과, 서비스품질은 고객만족도에 유의적인 영향을 미쳤으나, 구전효과는 서비스품질과 고객만족도 간 관계에서 완전매개효과가 있음이 나타났다. 또한 고객만족도와 재방문 의도 간 관계는 유의한 것으로 드러났다. 결론적으로 패밀리 레스토랑 업체는 웹사이트를 고객관계관리의 효과적인 수단으로 활용하기 위해서 서비스품질요인과 더불어 온라인 구전효과와 같은 사회적 영향 효과를 함께 관리하는 노력이 필요할 것이다.

• 경영과학
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• 제20권2호
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• pp.113-133
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• 2003

This study developed the ISM (Electronic Store Success Model) by basing upon the revised D&M IS Success Model and reflecting the characteristics of marketing and e business. The theoretical rationale of this model was as following : 1) Though the revised D&M IS Success Model (2002) must be more logical and complete model than the original D&M IS Success Model (1992), it did not reflect characteristics of marketing and e business. 2) In the marketing studios, Service Quality has been suggested as one of basic strategies for success. 3) In e business studies, Trust has been emerging as a potentially important antecedent of e loyalty. 4) There has been a paradigm shift from satisfaction to loyalty in marketing emphasis. 5) Nowadays, ERP (Enterprise Resource Planning) has been pervaded in many organizations and has supported PCA (Profit Center Accounting) or Channel based Accounting, so it has not been difficult to evaluate financial performance of Electronic Store. The ESM that has six dimensions (System Quality, information Quality. Service Quality, Trust, Loyalty, Financial Performance) and expresses the causal relationship among them was proposed and was compared with BSC (Balanced Scorecard), WebQual, and EWAM (Extended Web Assessment Method). The results showed that the ESM coincides with BSC and contains dimensions of WebQual, and EWAM.

• 경영과학
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• 제17권3호
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• pp.161-180
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• 2000

The purpose of this paper is to propose an analytical model for evaluating Internet Web sites, that is comprehensive and flexible enough to accomodate different categories of Internet Web sites. This paper is intended to identify critical success factors of Internet Web sites to determine criteria for evaluating the Web sites, and use the criteria to develop a framework for comprehensive evaluation of Internet Web sites. The framework consists of eight categories, including design, business functions, trustworthiness, interface, technology, community, contents, and others. An empirical study designed to validated the framework has been conducted for each of the three Web site categories, including (1) information provision, (2) product sale, and (3) customer service. The results show that ‘content ’ is the most important for information provision Web sites, ‘trustworthiness’for product sale Web sites, and ‘design’ for customer service Web sites. The framework may be used not only as a tool to evaluate Internet Web sites, but also as a checklist to improve the quality of a Web site that is under development.

• 보건의료산업학회지
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• 제6권1호
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• pp.219-229
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• 2012

The purpose of this study is to introduce the web database for healthy city Wonju that contains healthy city indicators and materials. It has provided diverse information to public officers who are working on healthy city projects and citizens for monitoring and evaluating the projects, effectively. The web database was made on 2006 and was updated on 2009. The new Web database system was designed for supporting that the staffs of healthy city can manage all data update by themselves. The new Web database encompasses more recent information about health city projects. After identifying users' needs and reasons for modifying the fields of data, we added new indicators to the Web database. Some redundant indicators were deleted based on users' requests. The Web database quality evaluations were performed by using 13 quality evaluations constructs. Through all 13 constructs, less than 20% of study subjects felt that it did not satisfy their needs or expectations. Well developed and verified contents of the Web database for healthy city are very essential and important. The database makes healthy city projects alive by managing and sharing healthy city related data and indicators effectively.

• 디지털융복합연구
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• 제11권12호
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• pp.361-366
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• 2013

최근 인터넷이 발전함에 따라 월드와이드웹(world wide web) 기반의 서비스 규모는 기하급수적으로 증가하였다. 또한 최근 기업간 비즈니스 로직의 구현에 웹 서비스를 이용하고 응용 간 통신 및 상호 응용의 사례가 많아지고 있으며 이를 위한 기업 내의 기반 시스템 구축에도 웹 서비스의 이용이 활발해지고 있다. 이에 따라 인터넷을 이용한 웹서비스에서 다루어지는 정보의 품질에 대한 중요성이 증대되고 있으며, 다양하고 방대한 정보에 대한 보안 역시 점점 더 중요성을 띄고 있다. 따라서 본 연구에서는 웹서비스에 대한 표준 동향들을 고찰하고, 사용자들의 정보를 보호하기 위한 다양한 보안정책들을 분석하였다. 이를 기반으로 웹서비스의 보안성을 강화하기 위한 방안을 기술하였다.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2001년도 추계학술발표논문집 (하)
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• pp.1481-1484
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• 2001

Most implementations of HTTP servers do not distinguish among requests for hypermedia data from different clients. Commercialization of Web site is becoming increasingly common. Therefore providing quality of service with members paying to the site is often an important issue for the hosts. For some uses, such as web prefetching or multiple priority schemes, different levels of service are desirable. We propose server-side TCP connection management mechanisms to provide two different levels of Web service, high and regular levels by setting different timeout for inactive connection. Therefore this mechanism can effectively provide different service classes even in the absence of operating system and network support.

• 품질경영학회지
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• 제40권4호
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• pp.559-576
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• 2012

Purpose: This research aims at quality improvement of website services on the internet. Methods: SERVQUAL is redefined for web environments as sixteen statements in five dimensions to identify user requirements for websites and measure their importance ratings. Quality Function Deployment (QFD) is used to integrate user requirements into service development for websites so that management and design guidelines can be obtained for user-oriented websites. Fuzzy set theory is introduced to resolve the ambiguity and subjectivity of user requirements in the House of Quality (HOQ). Results: The priorities of design characteristics are extracted from the Fuzzy QFD for University websites. Conclusion: It is expected to provide quality services in less time with less effort, if the results of the Fuzzy QFD are used to provide services in a strategic way under limited resources.

• 한국항공운항학회지
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• 제23권1호
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• pp.103-112
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• 2015

In this study, a study was carried out to see what influence low-cost carrier's e-service quality has on low-cost carrier customers' perceived value and customer satisfaction and what impact the results have on customer loyalty based on the results of previous studies related to e-SERVQUAL, an e-SERVQUAL measurement model for general e-commerce. In addition, a survey of consumers who have experienced using low-cost carrier experience through web sites was conducted. For the analysis of the data collected, SPSS 18.0 was used to conduct frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis and thus to test a hypothesis. Research findings showed that perceived value and customer satisfaction are closely related to customer loyalty, and it was also observed that the reliability factor on the service provided on the web site acts as an important influencing factor for customer loyalty in the perceived value and security factors such as payment by credit cards and protection of personal information serve as important one in terms of customer satisfaction. This study has its limitation in that samples of users who have experienced low-cost carrier are concentrated on specific ages and professions. In the future, it is required to conduct further studies on whether difference is made on the importance of measurement factors related to e-service quality by gender, age group, occupation, and e-service quality.

• Asia pacific journal of information systems
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• 제14권2호
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• pp.1-20
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• 2004

Finding the factors to affect the success of the business web sites is critical to enhance their competitiveness. This paper categorizes these factors into 4 quality measures: system, information, service and entertainment. The success is measured via user's satisfaction and loyalty. It surveys 474 Internet users to explore the effect of the quality measures on web site success. We confirm the causal effect of quality factors on users' satisfaction and loyalty. Furthermore, a comparative study is performed for web site types, such as finance, e-commerce(shopping mall), and entertainment. We note that the effect differs in web site types.

• 한국시뮬레이션학회논문지
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• 제9권2호
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• pp.1-14
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• 2000

Recently, as construction of information infra including high-speed communication networks remarkably expands, more various information services have been provided. Thus the number of internet users rapidly increases, and it results in heavy load on Web server and higher traffics on networks. The phenomena cause longer response time that means worse quality of service. To solve such problems, much effort has been attempted to loosen bottleneck on Web server, reduce traffic on networks and shorten response times by caching informations being accessed more frequently at the proxy server that is located near to clients. And it is also possible to improve internet performance further by allowing clients to share informations stored in proxy caches. In this paper, we perform simulations of hierarchical proxy caches with the 3-level 4-ary tree structure by using real web traces, and analyze cache hit ratio for various cache replacement policies and cache sizes when the delayed-store scheme is applied. According to simulation results, the delayed-store scheme increases the remote cache hit ratio, that improves quality of service by shortening the service response time.