• Title/Summary/Keyword: Web Credibility

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Analysis of User Preference on the Real Estate Web-sites (웹 사이트 사용자의 선호도 분석: 부동산 사이트를 중심으로)

  • Kim, Dae-kil;Kim, Byoung-soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.6
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    • pp.41-51
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    • 2016
  • For the competitive advantages of an real estate web-site, the study investigated the comparison between the real estate portal sites and the independent real estate web-site based on the users' preference. The experiment was conducted with 52 participants for the total 5 sites including two real estate portal sites (Naver real estate, Daum real estate), and independent real estate web-site (the real estate 114, the seoul real estate square, the MK estate). As a result, this study becomes very practical to web-site companies in terms of users' preferences, even though most of real estate web-site studies have focused on credibility. Therefore, it is considered to contribute largely for the advancement of real estate sites developing differentiation strategy through comparative analysis between real estate portal sites and independent real estate web-site.

The exploration of the Internet-based web survey as a case study: Australian holiday travellers (인터넷에 기초한 웹조사 방법 사례연구 : 호주관광객)

  • Yong-Ho Hyun;Yoon-Sook Kim
    • Journal of the Korea Computer Industry Society
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    • v.4 no.4
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    • pp.455-466
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    • 2003
  • A self-selected web survey was utilised to Investigate the preference of online holiday travellers to the Internet functions applied to the extensive decision-making process by adoptingthe Canberra tourism website as a case study in Australia. The use of web-based surveys is not at a mature stage, compared to other traditional surveys such as mail survey and telephone survey that have already-known home addresses and phone numbers as a frame population. The adopted web survey relies on non-probability sampling without a known frame population thatcan cause serious research errors. Therefore, the results of this study need to be compared to other official published statistics in order toverify reliability or credibility of the self-selected web survey. This study discusses the extent to which the self-selected web survey can be validated by finding the significant difference not only between the demographic results of web survey and those of official statistics released by several articles including the Graphic, Visualizations and Usability Center (GVU) at Georgia Tech research but also between the travel background features and those of ‘ACT Tourism Masterplan 2001-2005’published by the Canberra Tourism & Event Corporation (CTEC) located in Australian Capital Territory (ACT).

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Analysis and Evaluation of Most Clicked Documents of Korean Search Portal (검색 포털의 클릭 집중 문서 분석 평가)

  • Park, So-Yeon
    • Journal of Korean Library and Information Science Society
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    • v.42 no.1
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    • pp.325-338
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    • 2011
  • This study aims to investigate characteristics of most clicked documents of Naver's universal search service. In particular, this study analyzed characteristics of most clicked documents such as click ratio, collection distribution, and yearly distribution. Also, clicked documents were evaluated in terms of relevance, credibility, and currency. In conducting this study, query logs and click logs of unified search service were analyzed. The results of this study show that most clicks occurred in blog collection and average click concentration rate reached almost 50%. Also, the relevance and currency of most clicked documents were quite high, but credibility of these documents were on average level. The results of this study can be implemented to the portal's effective development of searching algorithm and interface.

Measures of Abnormal User Activities in Online Comments Based on Cosine Similarity (코사인 유사도 기반의 인터넷 댓글 상 이상 행위 분석 방법)

  • Kim, Minjae;Lee, Sangjin
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.2
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    • pp.335-343
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    • 2014
  • It is more important to ensure the credibility of internet media which influence the public opinion. However, there are vague suspicions in public from the examples of manipulation of online reviews with anonymity. In this study, we explore the possibility of manipulating public opinion in online web sites. We investigate the characteristics of comments posted by users on web sites and compare each comments by using the cosine similarity function. Our result shows followings. First, we found a correlation between the similarities of comments and the article ranks in the web sites. Second, it is possible to identify abnormal user activities indicating excessive multiple posting, double posting and astroturf activities.

A Study on Web-Site Evaluation Factors Affecting Students' Satisfaction Level in Science Class (사용자 중심의 웹사이트 구축을 위한 주요 평가요인에 관한 실증 연구 : 과학관련 사이트를 중심으로)

  • Han, Kwang-Hyun;Ahn, Jung Lyel;Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
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    • v.7 no.3
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    • pp.67-78
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    • 2004
  • Since the 7th National Curriculum was established, ICT has emerged as an indispensable tool for teaching a variety of subjects in K-12 education systems. This paper develops the model for explaining the factors affecting students' satisfaction level in using web contents for science class. Based on data collected from a questionnaire survey from the students who evaluated the web sites providing the information related to the science subject, the structural equation model is presented. From this model, a following conclusion is provided : credibility and understandability/motivation are the most important factors affecting the level of satisfaction, but the presentation method, the screen design as well as contents itself has indirect impact on user satisfaction through understandability/motivation. Other interesting results are also provided. This result might provide the useful guidelines for designing the web-contents for science class in high school.

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Design and Implementation of Web-Based Assessment System PAS for Increasing the Usability in Informatics Education (정보 교육에서의 사용성(Usability) 향상을 위한 웹기반 평가시스템 PAS의 설계 및 구현)

  • Yeum, YongChul;Yoo, SeungWook;Kim, Yong;Lee, WonGyu
    • The Journal of Korean Association of Computer Education
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    • v.11 no.1
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    • pp.1-10
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    • 2008
  • Web-based Assessment System is needed for Process-Oriented Evaluation to integrate instructions into evaluation frequently in Informatics Education, and considered usability for supporting teachers to test more conveniently. First of all, we analyzed usability of traditional Web-based Assessment System, and proposed PBA(Paper-Based Assessment) model by extracting usability features of paper-pencil assessment in off-line. The evaluation system based on the PBA model controls the whole processes of tests; before-test, under-test, after-test. Especially, the system readily can change the target class, and control access to the test page during each step. Thus we can get high credibility about the test results. Moreover, students can login to the paper easily by using their grade, class, number and name. Finally, we designed and implemented the Web-based Assessment System for Informatics education on the basis of PBA model; PAS(PBA-based Assessment System).

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Information Management System for Protective Relaying (보호 계전 정보 관리 시스템)

  • Kim, J.Y.;Min, B.W.;Lee, S.J.;Choi, M.S.;Kang, S.H.;Cho, B.S.;Lee, W.H.;Choi, H.S.
    • Proceedings of the KIEE Conference
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    • 2000.07a
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    • pp.203-205
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    • 2000
  • The credibility and reliability of data is a very important issue in the protective relay setting which seriously influences the system security In this paper, DB management system which provides a convenient environment for various data handling such as data saving, retrieval, DB copy, DB update, DB editor and DB navigation using Web is explained. This paper also describes DB security adopted in the developed system.

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Web Credibility Analysis of University Libraries in Central Africa (저개발 국가의 대학도서관 웹사이트 신뢰성 분석 - 아프리카의 중부지역 10개 국가를 중심으로 -)

  • LEE, Won-Kyung;SEO, Eun-Gyoung
    • Proceedings of the Korean Society for Information Management Conference
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    • 2013.08a
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    • pp.61-65
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    • 2013
  • 아프리카의 인터넷 이용인구는 3%로 웹 정보접근성이 부족하다. 디지털 정보자원의 주체인 대학도서관은 정보접근의 수단을 넘어 의사소통의 역할을 담당하기 때문에 대학도서관 웹사이트 신뢰성은 매우 중요하다. 본 연구에서는 신뢰성 가이드 10개 요소를 중심으로 아프리카 중부지역의 10개국 14개 대학의 신뢰성을 분석하였다. 그 결과 잘 지켜지지 않은 항목은 정보의 정확성, 정보의 최신성, 오류제한, 웹사이트 기관의 신뢰성으로 나타났다. 이는 웹사이트의 기능과 디자인보다는 콘텐츠로 정보의 정확성, 충실함, 신뢰성에 관한 요인들 이었다. 따라서 운영자는 자관의 사용을 배려한 콘텐츠의 정기점검으로 페이지의 정확한 연결, 안내페이지와 정보페이지의 명확성, 최신정보의 유지, 오류를 최소화 하여야 한다. 또한 도움말 제공과 반복적인 페이지를 제한하여 신뢰성을 갖추어야 하며 이를 토대로 웹사이트를 구축해야 할 것이다.

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The effect of private information quality on firm performances (개인정보의 질적 수준이 기업성과에 미치는 영향)

  • Son, Jeyoung;Kang, Inwon
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.31-54
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    • 2016
  • This study explores the factors that determine the quality of private information and how the subsequent consumption behavior is driven. The aim of the study is to discuss how the firms' collection of private information should be conducted and which factors are crucial to raising firm performances. The empirical test conducted with a sample of 331 online consumers suggest that credibility and skepticism were strongly influenced by website reputation and massive information collection, accordingly. Then, the established credibility and skepticism determined the quality of the provided information, ultimately influencing the subsequent consumption behaviors, which are revisit intention and switching intention. Especially, the falsity of provided information was a strong driver of the consumption behavior, highlighting the importance of the quality of provided information on firm performances.

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Development of a Nutrition Education Website for Children (초등학생 대상의 영양교육 웹사이트 개발)

  • 현태선;연미영;김선희;김난희;안숙미;이순미;지현정;선명희;오춘화
    • Korean Journal of Community Nutrition
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    • v.8 no.3
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    • pp.259-269
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    • 2003
  • The purpose of this study was to develop a nutrition education website for children, especially those around the 4th-6th grade levels. Among the already existing websites providing nutritional information for children, 7 websites with comparable amounts of information were evaluated in terms of their topics, credibility, content, ease of use, and aesthetics. In addition, a survey was conducted to assess the need for nutrition information among 305 elementary students. The food pyramid was the topic offered most often on those websites. Information on nutrients, digestion, food safety, nutrition labeling, and healthy eating habits were available on the websites. Some of those websites also provided games or quizzes to attract the children's interest. However, seine of the websites did not give any information on the person responsible for providing the information, which is most important in determining the credibility of the website. Other problems were that some information was too difficult for children, and some of the websites did not provide a way to search for information. According to the survey results, the topics that children wanted to know about were‘desirable weight’,‘cooking’,‘correct food choice’,‘weight control method’,‘calories consumed during exercise’, but, they did not have a high interest in‘asking questions’‘books with nutrition messages’,‘under weight’,‘negative effect of weight control’and‘helping hungry children’. Based on these results, we developed a new nutrition education web-site, ifood’(http: //1 ifood.or.kr). We focused on helping children develop healthy eating habits by providing information which is easy and practical for children. However, we neither included the program to assess their dietary intake, nor provided entertaining background sounds, which children like. Also, the game section is composed mainly of quizzes. Therefore, we need to further develop exciting games to teach nutrition to children. In the near future, the newly developed website should be evaluated by children regarding understandability and coverage of the contents as well as usability and design, and then revised to improve the educational effect.