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http://dx.doi.org/10.9723/jksiis.2016.21.6.041

Analysis of User Preference on the Real Estate Web-sites  

Kim, Dae-kil (서울여자대학교 언론영상학부)
Kim, Byoung-soo (영남대학교 경영대학)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.21, no.6, 2016 , pp. 41-51 More about this Journal
Abstract
For the competitive advantages of an real estate web-site, the study investigated the comparison between the real estate portal sites and the independent real estate web-site based on the users' preference. The experiment was conducted with 52 participants for the total 5 sites including two real estate portal sites (Naver real estate, Daum real estate), and independent real estate web-site (the real estate 114, the seoul real estate square, the MK estate). As a result, this study becomes very practical to web-site companies in terms of users' preferences, even though most of real estate web-site studies have focused on credibility. Therefore, it is considered to contribute largely for the advancement of real estate sites developing differentiation strategy through comparative analysis between real estate portal sites and independent real estate web-site.
Keywords
Real Estate Web-sites; Web-site Evaluation; Users' Preference;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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