• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.4
• /
• pp.25-35
• /
• 2013

The main objective of this study is to investigate the structural relation between antecedents and consequences of web sites' trust of venture company. It examines consumer perceptions trust in a web site and address following research questions; what factors influence consumer trust in a web site and what specific web site cues are associated with trust, satisfaction, and intention? We test our hypothesis in a empirical data from 123 consumers across 3 web sites of venture companies. By factor analysis, the results show that web site characteristics are such as design, business function, interface, technology, community, and contents of each web site. We also find that web site characteristics such as design, interface, technology, and community can influence significantly satisfaction of web site, and design and contents of web site can influence consumer's trust. And the results show that trust influence behavioral intention through the satisfaction. The results offer important implication for web site strategies of venture company that include the manipulation of factors influencing web site trust. And the future directions of the present research are discussed.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.1200-1204
• /
• 2009

Success or failure depends on the customer relationships from information services. Recently, as strengthening the customer relationships, marketing with the customer relationships through the web-site is being important factor. In the web-site, applying the service brand or the sense of community in online is the core. In the order to apply the sense of community in online to KISTI's Scent web-site, it is operated KISTI's Scent supporters and proposed the management of customer group plans.

• Asia pacific journal of information systems
• /
• v.16 no.4
• /
• pp.179-202
• /
• 2006

The objective of this study is to identify the impacts of communication reinforcement on performance of learning in Web-PBL. Communication reinforcement is defined as the combination of information sharing and co-construction. As factors facilitating communication reinforcement, we propose learner's characteristics, task characteristics, and group characteristics. Learner's characteristics are collaboration-orientation, openness, holistic approach, and online community-orientation which reflects e-learning environment. Collaboration-oriented tasks as group projects were developed and given to groups with 5-6 members. The group characteristics are categorized into 'horizontal' and 'vertical', according to the patterns of communication between a group leader and members. To verify empirically the proposed research model, an experimental design was performed to learners who took on-line and off-line courses with group projects. We found important results as follows; First, field dependence has positive impacts on information sharing, and online community-orientation has positive impacts on co-construction. These results correspond with prior studies on relationship between field dependence and collaborative learning. Second, collaboration-oriented task directly impacts on information sharing, and indirectly affects co-construction, This result implicates that information sharing is pre-requisite of co-construction. Third, 'horizontal' was identified as a factor giving positive effects on information sharing and co-construction. This result implies that horizontal communication is very important to facilitate communication reinforcement.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2007.05a
• /
• pp.163-170
• /
• 2007

Web 2.0은 개방형과 사용자 중심형이라는 특징으로 우리에게 많은 가능성을 안겨주기도 하지만 UCC에서 나타나는 문제점들의 예를 보면 그 정도가 상당히 심각함을 알 수 있다. 이러한 문제점을 분석하고 해결하기 위해 본 연구에서는 Wiki 시스템을 이용한 사용자 주도형 커뮤니티에 관한 연구를 하였다. 우선 Wiki 시스템의 특징을 이용하여 커뮤니티를 운영하고 운영상의 문제점을 발견, 분석하여 Web 2.0의 긍정적인 문화가 정착될 수 있도록 해결방안을 제시하였다. 이는 사용자들이 만들어가는 Web2.0 시대를 더욱 가능성 높이 만들어 줄 것이다.

• Educational Technology International
• /
• v.9 no.2
• /
• pp.123-142
• /
• 2008

The purpose of this study was to examine how computer conferencing might facilitate collaborative learning for students to engage in meaningful discussion. The participants in this study consisted of the instructor and the students in a graduate level course. Different sources of evidence were used to triangulate the data: in-depth interviews, content analysis of transcripts of discussion, and other archival data including course syllabus, presentation materials, and lecture notes. Participants perceived web-based learning as collaborative process, providing opportunities to share the idea, respect and evaluate different perspectives, and co-construct new insights. Analysis of the data revealed several challenges related collaboration in a web-based learning environment: absence of a sense of community, technical problems, adaptability to different types of learner, and managing the discussion. The data also indicated that a variety of strategies were used to facilitate learning: building a sense of community, technical support, developing instructional methodologies, class size, and design of the content.

• Journal of Digital Convergence
• /
• v.5 no.2
• /
• pp.135-154
• /
• 2007

Web 2.0 is a platform which produce various service offered data from many people and it is activity open space depend on user focused community in diversity web environment. Web 2.0 is simple link structure with web site connectivity in informations such as page to page in other words, it is meaning of developing of semantical and circumstantial connection. The core of web 2.0 is user participation. RSS, Mash-up, UCC are main service of web 2.0 which make user directly participate from center of service offer to center of user manufactured an informations and then they offer re-information to other areas, also user freely express what they want through UCC and blogger. However, recently it comes the argument of skeptic of web 2.0 problem. Thus, In this research I will try to give an right comprehension and will try to have more accurate prediction of web 2.0 with the study of open service of web which is the key of web 2.0 success in a future.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.30 no.1
• /
• pp.187-198
• /
• 2005

The structure of a Web site can prevent the search robots or crawling agents from confusion in the midst of huge forest of the Web pages. We formalize the view on the World Wide Web and generalize it as a hierarchy of Web objects such as the Web as a set of Web sites, and a Web site as a directed graph with Web nodes and Web edges. Our approach results in the optimal hierarchical structure that can maximize the weight, tf-idf (term frequency and inverse document frequency), that is one of the most widely accepted content centric measures in the information retrieval community, so that the measure can be used to embody the semantics of search query. The experimental results represent that the optimization model is an effective alternative in the dynamically changing Web environment by replacing conventional heuristic approaches.

• Korean Management Science Review
• /
• v.17 no.3
• /
• pp.161-180
• /
• 2000

The purpose of this paper is to propose an analytical model for evaluating Internet Web sites, that is comprehensive and flexible enough to accomodate different categories of Internet Web sites. This paper is intended to identify critical success factors of Internet Web sites to determine criteria for evaluating the Web sites, and use the criteria to develop a framework for comprehensive evaluation of Internet Web sites. The framework consists of eight categories, including design, business functions, trustworthiness, interface, technology, community, contents, and others. An empirical study designed to validated the framework has been conducted for each of the three Web site categories, including (1) information provision, (2) product sale, and (3) customer service. The results show that ‘content ’ is the most important for information provision Web sites, ‘trustworthiness’for product sale Web sites, and ‘design’ for customer service Web sites. The framework may be used not only as a tool to evaluate Internet Web sites, but also as a checklist to improve the quality of a Web site that is under development.

• Asia pacific journal of information systems
• /
• v.12 no.4
• /
• pp.55-75
• /
• 2002

The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.

• Journal of The Korean Association of Information Education
• /
• v.15 no.1
• /
• pp.59-66
• /
• 2011

In this study, we proposed the learning activities using open community systems to increase critical thinking and cooperative work. We designed and implemented the Wiki system that is an opened community and general Web-Board system that is a closed community. Then, elementary students had the critical essays activities using these systems. The results of the study are as follows. First, the critical thinking activities were happened more actively at the Wiki system than at the Web-Board system. And we found that the critical thinking dispositions were improved at the Wiki system after students performed the critical writing activities. The critical thinking activities also occurred more actively in cooperative groups than in studying individual groups. In conclusion, when the students learn with the open community like the Wiki system than closed community, it is hoped that they would participate actively and their critical thinking would be improved better.