• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.501-513
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• 2022

The COVID-19 crisis has accelerated the Digital Transformation, The ability to innovate is more important than ever for businesses. In particular, competition among IT companies is getting fiercer. The intimacy of inclusive leadership plays an important role in the innovation behavior and performance improvement of employees and contributes to the development and competitiveness of the company. The purpose of this study is to examine how inclusive leadership affects employees' innovative behavior and job performance. In order to confirm the purpose of this study, in this paper, a survey was conducted on employees working in Chinese IT companies. Total of 309 questionnaires were used and the collected data were empirically analyzed using SPSS26.0. The study results are summarized as follows. As a result of the study, 1) Inclusive leadership has a positive effect on innovative behavior and job performance. 2) Employee voice behavior positively affects innovation behavior and job performance. 3) Employee voice behavior showed a positive mediating effect between inclusive leadership and innovation behavior and job performance. This study is considered to be a useful guideline for encouraging innovative behavior and improving the performance of IT employees.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.235-242
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• 2018

The purpose of this study is to provide basic data for human resource management and efficient hospital management of organization by checking the effect of psychological contract of nurses on voice behavior. It is a descriptive research study that survey nurses who consented responded to the research questions. As a result, nurse practitioners showed a low level of perceptions of organizational commitment, psychological contracts, transactional contract and relational contract. There was a positive correlation between transactional contract and constructive voice(p<.05), and there was a negative correlation between relational contract and destructive voice(p<.05). Therefore, it is necessary to establish a system in which internal and external compensation can be made according to changes in roles of nurses in order to carry out new polices and organizational changes. It is also necessary to improve the organizational culture so that nurses can actively participate in policy and organizational change.

• Journal of Distribution Research
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• v.4 no.1
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• pp.51-69
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• 1999

This study investigates a theoretical background to find the effects of antecedents on postpurchase dissatisfaction behavior. To test hypotheses empirically, 209 questionnaires were collected from customers of Korean retailers in Pusan. The results can be summarized as follows. First, the perceived likelihood of successful complaint, the perceived value of complaint, attitude toward complaining has a direct influence on voice. However, controllability has no significant effect on voice. Second, the controllability has a direct effect on exit but perceived value of complaint has no significant effect. Third, no variables have direct effects on negative word-of-mouth. These findings may reflect the fact that negative word-of-mouth is different from voice and exit in terms of dimensions of postpurchase dissatisfaction behavior.

• Culinary science and hospitality research
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• v.13 no.2
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• pp.12-21
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• 2007

The purpose of this study was to examine the effect of subjective norms on customers' intention to engage in voice of dissatisfaction responses, the effect of subjective norms on attitude, and the mediating effect of attitude on the relationships between subjective norms and customers' intention to engage in voice of dissatisfaction responses. The simple regression analysis is used in order to estimate the effects of subjective norms on customers' intention to engage in voice of dissatisfaction responses and attitude. The mediated regression analysis is used in order to estimate the mediating role of attitude of the effect of subjective norms on customers' intention to engage in voice of dissatisfaction responses. Results of the study demonstrated that the inclusion of perceived behavioral control did significantly improve the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analysis indicated that the influence of subjective norms was mediated by mediator. In the contests of voice behavior, the effect of subjective norms on intention was mediated by attitude.

• Korean Journal of Culture and Social Issue
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• v.25 no.1
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• pp.27-53
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• 2019

The purpose of this study is to investigate the influence of techno-overload and techno-invasion on emotional exhaustion and the mediating role of psychological contract breach. In addition, this study examines the moderating role of voice behavior in the relationship between techno-overload, techno-invasion and psychological contract breach. The results from 296 participants provided evidence that (1) techno-overload and techno-invasion are positively related to psychological contract breach, (2) psychological contract breach is positively related to emotional exhaustion, (3) psychological contract breach partially mediates the relationship between techno-overload, techno-invasion and emotional exhaustion, (4) voice behavior moderates the relationship between techno-overload, techno-invasion and psychological contract breach. Based on the results, implications of these findings, limitations, and future research are discussed in general discussion.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.9-18
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• 2022

Organizational performance is directly associated with leaders' behavior and the importance of various leadership types are continuously emphasized. Various of leadership types are possessed of different roles and influences. Nowadays, Chinese organizations continue to reinforce social responsibility and demand ethical elements for continuous development of organization and performance improvement. It shows that the importance of ethical leadership is emphasized among Chinese organizations. Based on this phenomenon, this research focused on identifying the role of ethical leadership and verifying the level of performance. According to the current situation that requires innovation in relation to performance, we focused on the employees' innovative behavior. Furthermore, we also verified serial multiple mediating effects of trust in leader and voice behavior on the relationship between ethical leadership and innovative behavior. This research focused on 336 employees in Chinese small and medium-sized enterprises to conducted a survey and the data were used in empirical analysis. The results showed ethical leadership had a positive influence on innovative behavior. In additon, the serial multiple mediating effects of trust in leader and voice behavior were verified. Overall, this research focused on exploring performance that can be achieved through ethical leadership and finding the ways to improve performance. Finally, the future research related to ethical leadership and performance was presented.

• Journal of Convergence for Information Technology
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• v.10 no.1
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• pp.99-108
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• 2020

This study examines the relationship between service provider's authenticity, customer voice, and customer behavior in failure situation. This study employed questionnaire survey and collected 216 data. The structural equation modeling (SEM) method is used to test the hypotheses of the study. As a result, the service provider's authenticity has a significant positive effect on the constructive voice of the customer and a negative effect on the destructive voice in the failure situation. In addition, constructive voice had a significant positive effect on relationship retention intentions and destructive voice had no significant effect on relationship retention intentions. This study suggests the importance of customer voice as well as the factors to increase customer positive voice in the failure situation and provides an opportunity to be interested in customer voice.

• Journal of the Korean Society for information Management
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• v.39 no.2
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• pp.1-33
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• 2022

Voice shopping is gaining attention following the trend of non-contact E-commerce by enabling people to shop via voice command. Therefore, in this study, voice shopping service heuristics using a display-mounted voice interface were developed in preparation for the future where voice shopping becomes a part of daily life in the world. First, as a theoretical approach, a literature survey of 50 papers on the design principles of 'visual interface,' 'voice interface,' and 'shopping service' was conducted to produce a total of 29 draft design principles. Second, as an empirical approach, a focus group interview was conducted on consumer decision-making processes in shopping experiences and information-seeking behavior within the context of shopping to draft the heuristics. This was to supplement the user experience, a weak part of the literature research. Finally, a Delphi survey asked 20 experts in UX, service planning, artificial intelligence development, and shopping to evaluate the heuristics draft developed through the above two stages. After three rounds of Delphi surveys, the final heuristics were proposed.

• International Journal of Advanced Culture Technology
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• v.8 no.2
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• pp.48-57
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• 2020

This study aims to examine the impact of Korean paternalistic leadership under a hierarchical structure on employee voice and also to compare the differences in leaders' behaviors-authoritarian, benevolent, and moral, and the effects on employee voice between governmental organizations and Quasi-government organizations. The sample of governmental organizations includes 195 employees under job control from at least middle-range or higher managers at local governments and local police agencies in Daegu and Busan metropolitan. The other sample also includes 189 employees reporting directly to managers with job control in public enterprises and government-funded Korean institutes in the same cities. This study employs t-test and regression analysis to test presumed hypotheses. As the results of the analysis, there is a significant difference in authoritarian leadership between governmental organizations and Quasi-government organizations, but both benevolent and moral leadership are not. Benevolent and moral leadership are positively related to employee voice, but authoritarian leadership is not. Based on the analytical results, this research suggests the theoretical implications and the limitations on the applicability of paternalistic leadership into the Korean cultural context for an expanded understanding of leadership theory and practical implications for managers in terms of improvement of employee voice.

• Journal of Fashion Business
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• v.21 no.1
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• pp.112-123
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• 2017

This study investigated if there are differences between Korean and Chinese consumers among the determinants of consumer complaint intention, type of complaint intention, and traits of complaining behavior. Sample subjects used in this study were female college students in Jeollabukdo and Jeollanamdo, Korea and Yunnam, China. Questionnaire data from 780 college students(Korea: 441, China: 339) were analyzed through a reliability analysis, factor analysis, frequence, mean, and multiple regression analysis. The results of the study were as follows. First, complaint intention of college students was divided into 3 factors, voice, private, and third party. Second, the findings of regression analysis for the total sample showed that the determinants of the factor 'voice' were the country, salespeople, product involvement, complaint cost, psychological tension, and social benefit. Whereas, the determinants of the factor 'private' were the producer, product involvement, psychological tension, and social benefit. Also, the determinants of the factor 'third party' were the country, oneself, salespeople, complaint cost, personal norms, and social benefit. Third, significant differences were indicated in the determinants of the 'voice', 'private' and 'third party' factors of complaint intention between Korean and Chinese consumers. Fourth, the complaint intention factors of 'voice' and 'third party' of Chinese consumers were higher than Korean consumers. Fifth, the attributions to dissatisfaction of Korean consumers were higher than Chinese consumers, and the product involvement, possibility for success, and consumer complaint attitudes of Chinese consumers were revealed to be higher than Korean consumers.