• Title/Summary/Keyword: Visual messages

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Characteristics of Graphics Expressed on Fashion Items (패션아이템에 표현된 그래픽의 특성)

  • Rha, Soo-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.3
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    • pp.111-124
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    • 2009
  • Since the graphics of fashion items as a means to deliver messages suggest practical sections of the society while showing individual ideas and identity, they have values of promotion to attract attention by manifesting an effective function during the process of delivering intentions and the signification. Accordingly, this study aims to investigate the characteristics expressed with graphics shown on T-shirts of casual wear out of all the fashion items and analyze the social messages reflected on them. Using the Barthes' system of denotation and connotation, distinguished symbolic functions and meaning among graphics were analyzed through the analysis of expression methods of the graphics as the denotation of initial meaning and connotation of secondary meaning. Each casual brand has led the sale of casual markets by appealing consumers with graphic items with characters printed such as various kinds of animals and symbols or lettering printed such as hieroglyph and logos, as various expressive methods and social significance as well as a effective communicative means of graphics. As examined above, graphics expressed on fashion items have an informative characteristic and a persuasive characteristic in the aspect of contents, which has a single value as a communicative characteristic. Those characteristics have developed into the fashion graphic actively reflecting a designer's conviction, values, feelings and identity by acting on social issues and publicness. That is, in the age of information, effective messages delivered through the fashion graphic to the public have contributed to the establishment of an appropriate atmosphere of visual culture while maximizing the role and function as a social significance.

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A Research into Deconstructive Features in Visual Communication Design

  • Hong Dong-Sik
    • Archives of design research
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    • v.19 no.3 s.65
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    • pp.207-218
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    • 2006
  • 21st century is called digital and information era. The visual communication becomes more important than any other centuries. Visual communication design has been represented in varied images from ancient society up until the present time. Especially graphic design, which has experienced artistic upheaval from modernism and postmodernism, has been enabled to deliver messages in a more developed and sensuous appearances. Deconstructionist design wasn't well received by modernism, an advocate of practicality and effectiveness; however, as the beginning of subsequent postmodernism, it started to earn a warm welcome from a number of designers. Postmodernism made it possible for deconstruction to be a new paradigm appreciating neutral respect for varied expressions and designers' idiosyncrasy. Corresponding to this new trend, Edward Fella published his artwork 'Letters on America', which introduced a variety of vernacular design works in America. It was the result of years of research, and included materials which were not something completely new to field of communication design but rather symbolic, deconstructive images available everywhere around us. Deconstruction broke away from the previous modernism's unity and standards, and sought to achieve a new tensional deliverance. As a consequence, images were created in destructive and incomplete forms. Graphic design also complied with this new code and its advent fascinated the artists in the fields of advertising, editorial and poster designs. This paper contends that contemporary graphic design still maintains a deconstructive representation, examines its locality in design works from an aesthetic viewpoint, and researches theoretical approaches to deconstructionist and case studies conducted domestically. There has been incessant critical contradiction in terms of the heritage of deconstruction. I would like to present you with a moment in which you can struggle to decide whether it is a result of an effort to get away from modernism or an offspring of postmodernism.

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Study of emoticon as an emotional sign under the digital communication environment (디지털 커뮤니케이션 환경에서 감성기호로서 이모티콘에 관한 연구)

  • 조규명;김경숙
    • Archives of design research
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    • v.17 no.1
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    • pp.319-328
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    • 2004
  • The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

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Bidirectional BLE enabled Audible Pedestrian Signal for Visual Impaired Pedestrian (양방향 통신 지원 시각장애인용 BLE 기반 음향신호기)

  • Kim, Ju-Wan;Kim, Jungsook;Na, Dong-Gil;Kim, Hyoung-Sun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.1
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    • pp.99-106
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    • 2017
  • Audible Pedestrian Signal(APS) is an additional equipment to provide information about pedestrian signals in non-visual formats such as audible tones and verbal messages. It can provide information to pedestrians about the location and directions of a crosswalk, and the traffic signal status. In general, a pedestrian who is visually impaired uses a 358.5MHz wireless remote controller to activate the APS and crosses at the crosswalk with the help of the APS. The existing APS can only receive an activation message from the remote controller. Therefore, the APS has an issue, especially at intersections, that all APSs within the communication range of the remote controller are activated simultaneously. It makes to confuse the visual impaired pedestrians. In this paper, we propose a BLE-enabled APS that can enable two-way communication via Bluetooth with a smartphone. The proposed system solves the problem and provides them with additional information, so that visually impaired pedestrians can cross at the crosswalk more conveniently.

Gesture Communications Between Different Avatar Models Using A FBML (FBML을 이용한 서로 다른 아바타 모델간의 제스처 통신)

  • 이용후;김상운;아오끼요시나오
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.41 no.5
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    • pp.41-49
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    • 2004
  • As a means of overcoming the linguistic barrier between different languages in the Internet cyberspace, a sign-language communication system has been proposed. However, the system supports avatars having the same model structure so that it is difficult to communicate between different avatar models. Therefore, in this paper, we propose a new gesture communication system in which different avatars models can communicate with each other by using a FBML (Facial Body Markup Language). Using the FBML, we define a standard document format that contains the messages to be transferred between models, where the document includes the action units of facial expression and the joint angles of gesture animation. The proposed system is implemented with Visual C++ and Open Inventor on Windows platforms. The experimental results demonstrate a possibility that the method could be used as an efficient means to overcome the linguistic problem.

Study on the Visual Design Elements of Election Posters -Focused on a Specific Candidate's Poster from the Mayor of Seoul Election 2018- (선거공약 포스터의 시각적 디자인 요소 연구 -2018 서울시장선거의 특정후보 포스터 중심으로-)

  • Moon, Da-Young;Carena, Simone
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.433-438
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    • 2019
  • This study analyzes the visual design elements in election posters and the influence they have. Focused on the Mayor of Seoul election in 2018, this research aims to find out the influence of visual elements on the possible cause of vandalisms of election posters. As a research method, the researcher analyzed the role of election posters and investigated examples of election poster vandalisms in Korea. In addition, the researcher conducted eight in-depth interviews about the positive and negative opinions about the visual elements of a specific candidate's election poster from the Mayor of Seoul election. As a result, there are two findings. First, the visual design elements did not influence the provocation of vandalism. Second, the content of the political slogan had the most negative influence. This study is significant because it examines the influence of visual design elements on the election campaign posters. This study is hoped to help future research and to contribute to the development of more influential delivery of visual political messages.

Enhancing Visual Perception Using Color Processing Of Mobile Display (색상처리를 통한 감성 모바일 디스플레이)

  • Kang, Yun-Cheol;Ryu, Mi-Ohk;Park, Kyoung-Ju
    • 한국HCI학회:학술대회논문집
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    • 2008.02a
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    • pp.697-702
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    • 2008
  • Mobile display panel is small so that users are often difficult to perceive images clearly. About image we perceive much through colors and therefore we propose color fitting approach for clear perception even on the small and low quality LCD panels. Various color modifications have been studied and used in commercial software packages. For mobile usage, our approach instantly enhances color images by modifying colors in a way to contrast differences of them. The method includes tone enhancements (which contrast dark and bright sides) and color enhancements (which reduce saturation for pure colorants). Based on color theory, our method also modifies color values towards specified complementary and preference colors. We term this color fitting. This approach enables displaying photos, multimedia messages, videos and digital media broadcasting (DMB) for better perception in real-time on mobile devices. Index Terms.) color fitting, visualization on small display, mobile graphics, visual perception.

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Aesthetic Characteristics of Graphic Factor in Contemporary Fashion Design Categorized by Media Source -Focusing on Play-Instinct Visual Expression- (현대 패션 디자인의 그래픽 요소에 나타난 매개 소스별 미적 특성 -유희본능적 시각 표현을 중심으로-)

  • JeKal, Mee;Lee, Youn-Hee
    • The Research Journal of the Costume Culture
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    • v.19 no.5
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    • pp.945-956
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    • 2011
  • The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

Analysis on Visual Grammar of Female Images in Cover of Feminist Magazine Covers (페미니스트 잡지 표지 사진의 여성 이미지에 대한 시각 문법 분석)

  • Joo, Hae-Rin;Park, Soo-Jin
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.275-284
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    • 2021
  • This study analyzes the characteristics regarding the image of women in feminist magazine covers. Along with fundamental analysis of the female image that appeared on the covers of feminist magazines and the grammar of visual design by Kress and van Leeuwen, a methodology of socio semiotic research, this study explores the structure and driving principles of symbols that have organized female images. The subject of analysis is set to 200 covers of magazines published from the 1960s to the 2010s. Through analysis, first, female images represented in the covers of feminist magazines showed women of various races, age groups, appearances, and occupations, and the degree od emphasis on the physique was fewer and natural-looking. Second, the study confirms that feminist magazines actively utilize representational and interactive metafunctions to deliver symbolic information such as messages of confidence, strength, and courage. Third, the organized symbols affected the recipient's understanding and interpretation of images. I hope this study helps to contemplate ways to express female images and the dynamic and diverse aspects of women.

The Portrayal of the Image of Women in Cosmetic Advertisements

  • Kim, Jung-Hwan
    • International Journal of Human Ecology
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    • v.8 no.2
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    • pp.127-139
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    • 2007
  • The purpose of this study is (1) to investigate how women's visual images in cosmetic magazine advertisements have changed over time and (2) to examine whether women's images in advertisements have changed in regards to the symbolic ambiguity of dress and appearance styles according to the time period. Social identity theory was used as the theoretical framework to understand the change of gender identity and physical appearance. The two magazines of Vogue and Working Woman were selected for the years of 1981, 1991, and 2001. The findings of the study showed that women's make-up colors portrayed in cosmetics magazine advertisements changed from artificial to natural over 20 years and messages in cosmetics magazine advertisement changed from a focus on attractiveness to a focus on skin-care and health. However, appearance styles of women in the advertisements analyzed were predominantly more feminine than masculine for the entire time period studied.