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http://dx.doi.org/10.14400/JDC.2019.17.3.433

Study on the Visual Design Elements of Election Posters -Focused on a Specific Candidate's Poster from the Mayor of Seoul Election 2018-  

Moon, Da-Young (Dept. of Digital Media Design, International Design School for Advanced Studies, Hongik University)
Carena, Simone (Digital Media Design, International Design School for Advanced Studies, Hongik University)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 433-438 More about this Journal
Abstract
This study analyzes the visual design elements in election posters and the influence they have. Focused on the Mayor of Seoul election in 2018, this research aims to find out the influence of visual elements on the possible cause of vandalisms of election posters. As a research method, the researcher analyzed the role of election posters and investigated examples of election poster vandalisms in Korea. In addition, the researcher conducted eight in-depth interviews about the positive and negative opinions about the visual elements of a specific candidate's election poster from the Mayor of Seoul election. As a result, there are two findings. First, the visual design elements did not influence the provocation of vandalism. Second, the content of the political slogan had the most negative influence. This study is significant because it examines the influence of visual design elements on the election campaign posters. This study is hoped to help future research and to contribute to the development of more influential delivery of visual political messages.
Keywords
Visual design element; Poster; Election; Political slogan; Vandalism;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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