• 한국조경학회지
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• 제42권1호
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• pp.89-103
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• 2014

본 연구는 대구광역시 수성구에 위치한 동대구로를 대상으로 동적 시뮬레이션을 활용하여 가로수 식재 유형별 선호도와 시각적 특성을 분석하였다. 식재 유형은 총 4개로 1열 차도측 식재, 1열 보도중앙 식재, 2열 병렬 식재, 2열 교호식재 등으로 선정하고, 4m, 7m, 10m 간격별로 구분하였으며, 보행자 시점으로 제작한 동적 시뮬레이션으로 설문하였다. 분석 결과, 경관 선호도는 1열의 경우 차도측 4m 간격이 4.64로 높게 나타났고, 2열은 교호식재 7m가 5.01로 가장 높게 나타났다. 경관형용사를 이용하여 경관 선호인자를 분석해 본 결과, 경관 선호도에 가장 큰 영향을 미치는 인자로는 '쾌적한'과 '아름다운'으로 나타나, 식재를 통한 경관연출에서 가장 먼저 고려해야할 요소로 판단되었다. 본 연구는 이용자의 보행체험을 바탕으로 가로수 식재 유형 및 간격에 대해 시각적으로 적합한 기준 제안을 목표로 하였고, 쾌적하고 질 높은 가로경관 조성을 위한 객관적 자료 및 식재계획에 활용될 수 있을 것으로 판단된다.

• 한국조경학회지
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• 제35권5호
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• pp.82-91
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• 2007

Currently, bridges are regarding as the structure with formative, scenic and environmental values more than their function as simple passageways. Because an attempt to work on the diversity of the bridge types and installation of the large structures on bridge are part of the project of the regional amenity enterprises, a study that harmonizes bridges with landscape is needed at this point in time. This background can influence the direction of bridge landscapes that considers local features by analysis of visual preferences on a bridge simulated scene. The results were as follows: analyzing the change of the simulated landscape image, forest landscape are damaged by the input of a bridge which was natural, harmonic and intimate. On the other hand, when a bridge was inserted into the ocean landscape, it was thought to improve the ocean landscape, especially, upper part form of arch bridge various or suspension bridge were improved in polished and various image. The insertion of a bridge into an urban landscape change from a negative image to a beautiful, harmonic and attractive image. The intimate, harmonic and natural image of a rural landscape was damaged by inserting a bridge. As analysis result about change of landscape preference by input of bridge, there is difference between before and after as input the bridge, and bridge influences as main object in the simulated scene. Visual preference was the highest in the ocean landscape, and the lowest in the suspension bridge in the rural landscape. The complicated shape of bridge follows on the background type difference certainly appear. Thee simulated scene preference except the urban landscape of the simulated scene fell generally Especially, fall of preference of girder bridge in the forest and ocean landscape, suspension bridge in the rural landscape appeared notedly.

• 한국조리학회지
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• 제17권3호
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• pp.33-46
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• 2011

본 연구는 패밀리 레스토랑의 브랜드 심벌이 브랜드 이미지와 선호도 및 구매의도에 미치는 영향에 관한 것이다. 본 연구 결과, 브랜드 심벌을 시각적 기호로서 기능적 요소, 가치적 요소, 심미적 요소의 3가지 요인이 추출되었고 이중 기능적 요소와 심미적 요소가 브랜드 이미지와 선호도에 영향을 미치는 것으로 나타났으며, 이러한 브랜드 이미지와 선호도는 다시 구매의도에 영향을 미치는 것으로 나타났다. 그리고 소비자들은 브랜드 심벌에 대하여 그림이나 기호의 마크형보다는 기업명이나 브랜드명이 들어간 로고형을 선호하였고 TV광고보다는 옥외광고가 더욱 인지도를 높인다고 응답 하였다. 이러한 결과들을 근거로 향후 브랜드 런칭 시 심벌에 대한 디자인은 앞에서 언급한 로고형 심벌을 우선적으로 고려하고 광고는 어느 한곳에 편중되지 않은 옥외광고와 TV광고가 적절히 혼합하여 사용하여야 할 것이다.

• 한국산림과학회지
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• 제95권6호
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• pp.768-777
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• 2006

이 연구는 지리산 국립공원 방문자를 대상으로 경관선호 모델을 형성하기 위하여, 지리산 경관과 영국의 케이른고럼스 경관의 선택적 상황에서 경관선호를 결정하게 하는 요소로서 시각적 경관 요소와 더불어 경관자체의 효과를 검증하는 조건부 로짓모델을 제시하는데 그 목적이 있다. 선택적 상황에 따른 경관선호를 측정하기 위하여 지리산 국립공원을 방문한 탐방객에 대하여 영국의 케이른고럼스 국립공원의 경관사진과 지리산 경관사진을 쌍체로 배열한 사진설문조사를 실시하였다. 시각적 경관의 구성요소는 디지털사진측정의 과정을 거쳐 상호 수직적인 주요인들로 축약되어, 모델의 설명변수로 사용되었다. 연구의 결과, 시각적 경관의 구성요소만으로 형성되는 일반조건부로짓모델은 비유관대안도립성(IIA)의 가정을 충족하지 못하고, 모델의 설명력이 낮게 나타났다(${\rho}^2=0.06$). 반면, 대안특성상수(ASC)로서 표현되는 경관자체의 효과를 포함하는 혼합조건부로짓모델은 비유관대안독립성(IIA)의 가정을 충족하였고, 모델의 적합성 또한 양호하게 나타났다(${\rho}^2=0.25$). 이는 경관선호모델에 있어서 선호의 요인으로써 시각적 경관의 구성요소 뿐만 아니라, 경관자체의 효과를 포함하는 혼합조건부로짓모델이 적합한 것으로 해석된다.

• 한국조경학회지
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• 제32권4호
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• pp.94-104
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• 2004

This study creates the LCP (Landscape Control Point) through the survey of spot sites for the quality of landscape assessment, which is based on an objective and departmentalized data base; the landscape assessment was achieved by production of weight value with the AHP (Analytic Hierarchy Process) technique, selection of requisites for the landscape assessment with the IVERSON method and visual area analysis with GIS (Geographic Information System). Futhermore, validity of the landscape assessment was verified by analysis of the correlation between physical amount and aesthetic amount. The purpose of this study is to suggest the basic essential data for landscape assessment and landscape planning by the characteristics of landscape based on verification of the suggested landscape assessment methods. The results of this study are summarized below. 1. In the adaptation of landscape assessment using GIS, the landscape assessment points of LCP 18, 17 and 16, which have more visible elements such as hill area, mountain area, and forest and farm land, were indicated to be higher than the others. In contrast, the landscape assessment points of LCP 13, 6 and 10, which have less visible elements, were relatively lower than the others. 2. In the visible preference measuring method, LCP 4, 14, and 16 showed high points of landscape assessment with 3.46, 3.4, and 3.18 each. With the more natural environments such as hill area, mountain area, and forest and farm land, higher results were shown. In contrast, LCP 7, 1, and 9 showed low points of landscape assessment with 2.24, 2.36, and 2.53 each. 3. In this study, a coefficient of 0.746 was gained by the analysis of correlation between the points of landscape assessment method and the points of visual preference from a slide show. This has 99 percent of probability in statistical data. 4. In conclusion, with the demonstration of the correlation between the landscape assessment method based on the AHP technique and the aesthetic amount (preference proportion), the practical use of landscape assessment can be demonstrated by the suggested landscape assessment method.

• 한국주거학회논문집
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• 제10권2호
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• pp.247-257
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• 1999

This study is aimed to propose the evaluation model of forecasting visual quality of apartment buildings, which would be a useful tool to make the architectural concepts corresponding to user needs. This study was carried out through the four-step experiments as follows. The first step is to take the user's visual evaluation construct. To do this, the 22 adjective phrases were extracted, which were applicable to all apartment buildings. The second step is to analyze the user's visual preference, which is measured by the user's psychological quantity on the apartment buildings by S. D.(Semantic Differential) Method. The third step is to analyzethe five psychological-factors obtained from the Factor Analysis. The perceptual images on the 41 experimental subjects were checked up through evaluating and analyzing the factor scores of each subjects for each psychological-factor. The fourth step is to analyze, the similarity of various characters in a building, which is mirrored on the user's psychological quantity and how buildings are grouped by it.

• 한국조경학회지
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• 제24권1호
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• pp.97-108
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• 1996

The purposes of this study were to develop a forest landscape assessment technique for landscape ecological planting and urban forest management. The study was conducted by 4 steps in a case of "Inwang Mt.", Seoul. The process and results of the study are as follows : 1. The vegetation types of the Inwang Mt. were identified. 2. The 19 visual types from the vegetation types were classified. 3. The visual preference for the classified types was evaluated. Sorbus alnifolia community, Sorbus alnifolia community-Robinia pseudoacacia group, etc. were highly preferred. 4. A voting distribution graph of each visual type and an ecological -visual assessment map were developed. Finally the applications of the study were suggested.suggested.

• 한국의류학회지
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• 제26권6호
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• pp.833-842
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• 2002

The purpose of this study was to investigate the visual sensibility of color combination far clothing. The survey had been done for the 42 color combination for clothing with 27 semantic differential bi-polar scales. The major findings of this research were as follows. 1. There were significant differences in the visual sensibility of color combination, especially in the difference according to the area(in Seoul and in Pusan). 2. As a result of the regression analysis, preference was related to buying desirable, gorgeous, fun, cheerful, attractive, harmonious and refined and the purchasing desire was related to favorite, comfortable, harmonious, sweet, and fun. Rich impression was related to refined, harmonious, elegance and attractive and pleasant feeling was related to sort, cheerful, attractive, clean and refined. 3. According to sensibility positioning, The color combination for clothing was classified by hard-soft, simple-gorgeous.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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• pp.1550-1553
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• 2009

We studied the human visual performance with PDP and LCD to clarify the relationships between viewer preference and chromatic adaption. In this paper, optical performance of the display is measured mechanically based on standard. The human visual performance about the display color image quality trough optical process is represented numerically based on CIECAM02. By comparing these results with the result of the questionnaire, performance of the display can be evaluated in detail.

• 한국의류산업학회지
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• 제17권5호
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• pp.854-861
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• 2015

This study evaluates the objective and subjective hand as well as the preference for hand and outdoor jackets on laminated waterproof breathable fabrics with different constituent characteristics to identify those best suited for consumer needs. Mechanical properties and objective hands were measured by the KES-FB system. The subjective hand and the preference of laminated waterproof breathable fabric for outdoor jackets were rated by the 20's and 30's women experts with tactile and visual senses that utilized a questionnaire with a seven-point semantic differential scale; subsequently, the flexibility and compressive elasticity of laminated waterproof breathable fabrics were low. However, light and thin waterproof breathable fabrics with a smooth surface had high scores in smoothness, fullness & softness and total hand value. In addition, laminated waterproof breathable fabrics were classified into three hand factors: flexibility, density, and surface properties. There were significant differences on flexibility and surface property perceptions, hand and out-door jackets preferences according to the characteristics of waterproof breathable fabrics. The hand preference of the laminated waterproof breathable fabric improved with decreasing 2HB and increasing EM. However, EM showed positive effect for outdoor jacket preferences. Those that were flexible and smooth were preferred for outdoor jackets.