Abstract
This study is aimed to propose the evaluation model of forecasting visual quality of apartment buildings, which would be a useful tool to make the architectural concepts corresponding to user needs. This study was carried out through the four-step experiments as follows. The first step is to take the user's visual evaluation construct. To do this, the 22 adjective phrases were extracted, which were applicable to all apartment buildings. The second step is to analyze the user's visual preference, which is measured by the user's psychological quantity on the apartment buildings by S. D.(Semantic Differential) Method. The third step is to analyzethe five psychological-factors obtained from the Factor Analysis. The perceptual images on the 41 experimental subjects were checked up through evaluating and analyzing the factor scores of each subjects for each psychological-factor. The fourth step is to analyze, the similarity of various characters in a building, which is mirrored on the user's psychological quantity and how buildings are grouped by it.