• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• 농촌계획
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• 제25권3호
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• pp.59-66
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• 2019

This study saw developed to build a landscape monitoring methodology by simulation of landscape effect prediction. A Visual landscape planning and management system has been introduced and implemented by each ministry so as to solve the problems of visual landscape destruction due to recognition on the value of natural landscape of beautiful territory and various development projects. At present, this system emphasizes the importance of the visual and perceptual aspect of the landscape however, there is a lack of techniques required for comprehensively predicting, evaluating, and managing it. Furthermore, sustainable landscape management after the completion of development projects has been inadequately carried out, as the focus has been only on consultation in the planning process of the development project in institutional performance. The viewpoint for judging the change in the visual landscape of the development plan and development project should be selected as the effective point where the development project is expected to result in a remarkable landscape change. As for the method of selecting effective viewpoints, the main viewpoints are selected by analyzing the visible area of the target viewpoint. When selecting the viewpoint centered on the viewpoint target, it was judged that it is possible to reduce the procedure of selecting and checking the existing preliminary viewpoints and widening the effective visible range. The proposed visual landscape monitoring is expected to be able to solve the existing institutional problems, and to be used when the implementers and authors of the development projects review the effects on the landscape.

• KIEAE Journal
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• 제12권5호
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• pp.77-84
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• 2012

Daylighting is the controlled admission of natural light into a space, reducing electric lighting and saving energy. By providing a direct link to the dynamic and perpetually evolving patterns of outdoor illumination, daylighting helps create a visually stimulating and comfort environment for building occupants, while reducing energy costs. Especially, however, glare is the most important factor in daylighting, which is issued by incoming direct sunlight into windows. This study analyzed the discomfort glare on a daylighting window by using Image processing methodology and found a solution to problems with glare source of occupants. There are several ways to evaluate discomfort glare such as UGR (Unified Glare Rating) of CIE, DGI (Daylight Glare Index, Hopkinson, 1972) and VCP (Visual Comfort Probability) of IES. These are used to apply to the relatively little artificial light source and they cannot cover discomfort glare from a real daylighting window. In this regarding, this paper aimed to calculate DGI index of the real daylighting window in a experimental space by using image processing methodology. The variables and outcomes are luminance distribution of non-shading window, effect of venetian blind installed on the window and locations related to position index of DGI.

• 대한인간공학회지
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• 제26권2호
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• pp.103-112
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• 2007

This study was designed to validate Spreading Activation Theory (SAT) for an evaluation methodology for menu structure through Eye-Tracking approach. When a visual search is on the way, more eye fixations and time are necessary to visually process complex and vague area. From the aspect of recognition, well-designed menu structures were hypothesized to have fewer numbers of fixations and shorter duration because well-designed menu structures reflecting the users' mental model would be well matched with the product's menu structure, resulting in reducing the number of fixations and duration time. The results show that the shorter reaction times for SAT had significantly fewer numbers of fixation and shorter duration time as the hypothesis for this study stated. In conclusion, SAT was proved to be an effective evaluation methodology for menu structure with the eye tracking equipment. In addition, using SAT instead of the real performance experiment would be useful for designing user-centered systems and convenient information structures because SAT was proven to be the theoretical background for design and evaluation of menu structures.

• 디지털융복합연구
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• 제15권11호
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• pp.447-454
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• 2017

인간의 욕구는 기본적인 생활환경을 구성하는 요인에서부터 출발하게 된다. 안전 가이드라인 개발 모형은 행동유도를 통해 위협 요인의 발생 시점에서 집단 심리와 체계적인 환경에서 벗어난 의식의 절단에서 출발하게 된다. 안전 가이드라인 설계와 방법론은 시퀀스별 모형으로 주관화와 객관화가 반복해서 도출되어야 하며, 서비스 디자인 방법론을 통해 공공 서비스의 시간 순차적인 방향으로 설계되어야 한다. 다양하고 복잡한 위협요인은 감성경험과 사용자경험, 기술경험의 가치를 반영한 모형으로 구축하기 위해 사용자 관점, 관리자 관점의 모형으로 인사이트를 도출하고 안전 가이드라인 개발모형으로 추출하고자 한다. 명확한 설계와 자료조사를 통해 일반 사용자의 수평적, 수직적 사고의 문제를 전환시키고, 이해관계자의 프로토타입 도출과 인사이트를 도출하게 된다. 이렇게 도출된 인사이트는 안전 가이드라인 개발방법론은 동일한 문제의식에서 출발된 다차원 서비스 모형으로 구현될 수 있다.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2006년도 제37회 하계학술대회 논문집 A
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• pp.139-140
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• 2006

In this paper, autonomous information exchange methodology is studied between IEDS using SOAP protocol based on XML and PtP communication. Inference-based solution of the IED identifies the faulted zone autonomously from free information exchange among IEDs, transmits the operation information to the above SCADA system, also determines whether it executes or not for commands from the above SCADA. Finally, Inference-based solution is implemented using MS Visual C++ MFC, MS SOAP and MS XML. Availability and accuracy of the design is verified from simulation reviews for typical distribution substation.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2001년도 ICCAS
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• pp.157.1-157
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• 2001

A new methodology is presented to diagnose faults in equipment plasma. This is accomplished by using neural networks as a pattern recognizer of radio frequency(rf) impedance match data. Using a realtime match monitor system, the match data were collected. The monitor system consisted mainly of a multifunction board and a signal flow diagram coded by Visual Designer. Plasma anomaly was effectively represented by electrical match positions. Twenty sets of fault-symptom patterns were experimentally simulated with experimental variations in process factors, which include rf source power, pressure, Ar and O$_2$ flow rates. As the inputs to neural networks, two means and standard deviations of positions were used ...

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2001년도 ICCAS
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• pp.127.4-127
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• 2001

Inspection and shape measurement of three-dimensional objects are widely needed in industries for quality monitoring and control. A number of visual or optical technologies have been successfully applied to measure three dimensional surfaces. Especially, the shape measurement using an interferometric principle becomes a successful methodology. However, those conventional interferometric methods to measure surface profile have an inherent shortcoming, namely 2∏ ambiguity problem. The problem inevitably happens when the object to be measured has discontinuous shape due to the repetition of interferometric signal with phase period of 2∏. Therefore, in this paper, we choose as a shape measuring method, ...

• 한국ITS학회 논문지
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• 제11권6호
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• pp.155-163
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• 2012

현재 고속도로 도로표지의 글자 세로규격은 22~60cm로서 다양한 크기로 규정되어 있으나 글자 크기에 대한 산정근거를 찾을 수가 없고 운전자가 도로표지 정보를 정확하게 판독할 수 있는지 확인할 수가 없다. 운전면허시험에서 운전자가 갖추어야 할 시력은 0.5이상으로서 도로표지 글자크기도 운전자 최소시력인 0.5를 기준으로 설계되어져야 한다. 따라서, 최소시력 0.5의 운전자가 현행 도로표지 글자를 아무 문제없이 판독할 수 있는 지 검토가 필요하고 도로표지 글자크기를 결정할 수 있는 방법론 연구가 필요하다. 본 연구는 도로표지 글자 크기를 결정하는 방법론에 관한 연구로서 운전자 시각(시력), 제한속도, 행동판단시간, 편도차로수를 고려하여 시나리오를 설정하고 각 시나리오별 도로표지 글자크기를 결정하여 제시하였다. 고속도로 4차로 및 6차로 고속도로에서 행동판단시간 2.0초와 2.5초를 기준으로 시력 0.5인 운전자가 도로표지 글자를 효율적으로 판독하기 위해서는 글자크기 47 ~ 89cm 정도가 필요한 것으로 분석되었다. 고속도로 도로표지의 기존 글자크기는 운전자 최소시력을 기준으로 볼 때 작아서 판독하기가 어려운 것으로 분석되었다. 본 연구에서 개발된 방법론은 운전자 시력을 고려함으로써 도로표지 설계시 인적요인을 고려하였다는 점과 도로표지 글자 크기산정에 대한 근거를 제시하였다는데 그 의의가 있다.

• 한국HCI학회논문지
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• 제2권1호
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• pp.33-39
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• 2007

디지털 컨버전스 제품은 복잡한 정보 구조로 인한 인지적 과부하로 메뉴로 부터 효과적인 정보 인출의 방해를 초래하고 있다. 이러한 인지적 과부하를 완화하기 위해서 현재까지 크게 두 가지 방법(메뉴의 폭과 깊이에 관련된 물리적 방법과 메뉴 타이틀에 관련된 어의적 방법)을 사용하여 효과적인 메뉴구조를 만들기 위하여 노력하여 왔다. 본 연구는 visual search에 수반되는 Fixation과 Fixation Duration을 사용한 또 다른 어의적 방법론을 제안하여 메뉴구조 설계 방법으로서의 효능을 입증하고자 한다. 특히, Fixation은 인간의 인지 모델에 따라 자동적으로 이루어지기 때문에 Fixation을 통해 정보 구조와 인지 모델간의 일치 여부를 파악할 수 있으므로 인지적으로 잘 설계된 메뉴 구조는 Fixation 수와 Duration이 잘못 설계된 메뉴구조보다 적다는 가설이 성립된다. 이러한 가설의 검정을 위하여 본 연구에서는 Eye-Tracking 장비를 사용하여 메뉴 수정 전 후의 Fixation 수와 Duration을 측정하여 비교하였다. 그 결과 수정 후의 Fixation 수와 Duration이 유의하게 감소됨으로서 수정 후의 메뉴구조가 수정 전보다 효과적인 메뉴구조임을 알 수 있다. 다시 말해서 본 연구에서 제안한 visual search에 수반되는 Fixation과 Fixation Duration을 사용한 메뉴구조 설계 방법론이 효과적인 방법이라는 것이 증명되었다.