Journal of the Ergonomics Society of Korea (대한인간공학회지)

Ergonomics Society of Korea (대한인간공학회)
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The Validation of Spreading Activation Model as Evaluation Methodology of Menu Structure: Eye Tracking Approach

메뉴 구조의 평가 방법론으로서 활성화 확산 모델의 타당성 검증: Eye-Tracking 접근 방법

  • Park, Jong-Soon (Division of Information Management Engineering, Korea University) ;
  • Myung, Ro-Hae (Division of Information Management Engineering, Korea University)
  • 박종순 (고려대학교 정보경영공학부) ;
  • 명노해 (고려대학교 정보경영공학부)
  • Published : 2007.05.31
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Abstract

This study was designed to validate Spreading Activation Theory (SAT) for an evaluation methodology for menu structure through Eye-Tracking approach. When a visual search is on the way, more eye fixations and time are necessary to visually process complex and vague area. From the aspect of recognition, well-designed menu structures were hypothesized to have fewer numbers of fixations and shorter duration because well-designed menu structures reflecting the users' mental model would be well matched with the product's menu structure, resulting in reducing the number of fixations and duration time. The results show that the shorter reaction times for SAT had significantly fewer numbers of fixation and shorter duration time as the hypothesis for this study stated. In conclusion, SAT was proved to be an effective evaluation methodology for menu structure with the eye tracking equipment. In addition, using SAT instead of the real performance experiment would be useful for designing user-centered systems and convenient information structures because SAT was proven to be the theoretical background for design and evaluation of menu structures.

Keywords

References

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