• Korean Institute of Interior Design Journal
• /
• v.14 no.3 s.50
• /
• pp.3-11
• /
• 2005

This study examines the visual effects of surface design utilized in commercial space. In particular, 1 focus on the following three categories: transparency and lighting, electronic surface and media screen, and ubiquitous environments and interface. Unlike the past era in which surface design in commercial space was viewed merely as a means of decoration, it has become more important in the contemporary era because diverse expression techniques in surface design enormously help architects and interior designers embody their own ideas more effectively Moreover, the diversity of surface design expands the concept of cultural space as it provides various graphic elements that reflect human desire for multicultures.

• Korean Institute of Interior Design Journal
• /
• v.22 no.1
• /
• pp.55-63
• /
• 2013

The main purpose of (the) performing arts is to efficiently communicate the themes and meanings which performances contain under limited time and place to the audience. Stage design should visually express play writer's scripts and director's interpretations of works, amid limitations. Although it is mostly designed metaphorically, in many cases, it is used only as a tool describing the background of performances but fails to effectively convey the true message of scenes to spectators. On the other hand, Bob Crowley has been recognized for his own design presentation skills to win 'Best Scenic Design of a Musical' of Tony Awards for six times and still exerts great influence on the musical and performing arts fields as a set designer. This study analyzes his reading of scripts and visual metaphor expressions, focusing on the musical, 'Aida' where the skills are mostly notable. To that end, we studied the concept of stage arts and theory of visual metaphoric expression to derive the features of his own technique in visual metaphor. Then, the features were applied to each scene of 'Aida' to see how they are displayed on stage. The result shows that Bob Crowley not only describes the background on stage, but also visualizes characters' personality and emotions in scenes. Such method of his expression is a proof to enhanced performance level by maximizing the atmosphere. Considering that a stage design should be based on the capacity of a designer to reinterpret the space with renewed viewpoints, visual metaphoric expression can serve as an effective tool to deliver clear messages to the audience under limited time and space, which is open to various methods of expressions.

• Journal of the Korea Convergence Society
• /
• v.8 no.6
• /
• pp.199-207
• /
• 2017

This study would analyze the visual expression elements, including layout, color, picture and typography in the election posters with the five main candidates of the 19th Presidential Election as the targets of the analysis. This study analyzed the candidates' images in the election posters and conducted a survey of the visual expression elements survey by the age of the voters. As a result of the analysis, Presidential Candidate Moon Jae-in felt fresh, and Yoo Seung-min like Moon had high percentages in layout and color, highlighting his clean image. Hong Jun-pyo had the most diverse preferences by age, and Ahn Cheol-soo, who showed the most unprecedented poster, too, had diverse preferences by age. Shim Sang-jung, who emphasized her familiar image, had preferences for her visual expression elements by all age groups in the following order: layout, color, picture and typography. Therefore, in order to utilize the visual expressions of the election posters, effectively, it is necessary to clarify the messages that the candidates would claim. For this purpose, objective research should continue so that they can be further developed artistically and academically through broad understanding and analysis of the voters rather than subjective expressions.

• Science of Emotion and Sensibility
• /
• v.14 no.4
• /
• pp.605-616
• /
• 2011

The present study examined memory accuracy for faces with positive, negative and neutral emotional expressions to test whether their emotional content can affect visual working memory (VWM) performance. Participants remembered a set of face pictures in which facial expressions of the faces were randomly assigned from pleasant, unpleasant and neutral emotional categories. Participants' task was to report presence or absence of an emotion change in the faces by comparing the remembered set against another set of test faces displayed after a short delay. The change detection accuracies of the pleasant, unpleasant and neutral face conditions were compared under two memory exposure duration of 500ms vs. 1000ms. Under the duration of 500ms, the accuracy in the pleasant condition was higher than both unpleasant and neutral conditions. However the difference disappeared when the duration was extended to 1000ms. The results indicate that a positive facial expression can improve VWM accuracy relative to the negative or positive expressions especially when there is not enough time for forming durable VWM representations.

• The Journal of the Korea Contents Association
• /
• v.10 no.5
• /
• pp.144-151
• /
• 2010

Five Plus One' is a result of visual expressions on five senses such as the sense of sight, hearing, smell, taste, and touch. Although I searched for the data on five senses, there were only information which was quoted in various languages and scientific bases, and also most of the books written were far from artistic expressions including visual pleasure and emotional expressions. In addition, most materials were mainly textbooks for children's intellectual development, academic papers, and medical publications. Therefore, I made this book that makes us to communicate about five senses and an inspiration even though we have a problem to read writings in both Korean and English. I arranged visual elements using illustrations and typography in various ways based on the scientific evidence.

• Korea Science and Art Forum
• /
• v.26
• /
• pp.339-351
• /
• 2016

This study analyzes convention tourism destination brand slogans focusing on the international convention cities. Data were collected from official tourism web sites of 190 cities which hosts more than ten international meetings in 2013. One hundred and six destination brand slogans were identified. Specifically, the researchers attempt to carry out content analysis of the linguistic and visual expressions of the slogans. Results indicated that in terms of linguistic expressions, most of slogans adopted word or phrase patterns pursuing brevity. In the brand slogan spectrum, nearly half of slogans are common type which didn't express destinations' specific attributes and benefits properly. And the most frequently used key words in the slogans are 'visit' and 'city'. While in terms of visual expressions, about 70% of slogans adopted typography for explicitness and 60% of them utilized human and natural resources as visual signs for building up unique images. Based on the results, implications for creating effective convention tourism destination brand slogans were also discussed.

• The Journal of the Korea Contents Association
• /
• v.19 no.10
• /
• pp.146-156
• /
• 2019

New media art moves out of place and time constraints, sublimates the benefits of technology into art, and presents a new way of communication with the audience. This paper analyses the tendency of nonverbal communication methods by analysing examples of facial expressions and sound used in new media art from early times. As a result, it can be seen that the digital paradigm in the new media art has a nonlinear thinking, which makes a perceptual reduction of immersion and dispersion. The facial expression in new media art made it possible not only to overcome the limit of space and time of various expressions through 'visual distortions, enlargement, and virtualisation', but also to enable new ways of communication to display facial parts combined or separated in the digital environment. The sound in new media art does not stay in auditory sense, but pursues multi-sensory and synesthesia by cooperating with visual and tactile, evolves by revealing characteristics of space expansion and sensibility and interaction of audience.

• The Research Journal of the Costume Culture
• /
• v.12 no.6 s.53
• /
• pp.918-932
• /
• 2004

Fashion is a product of form expressing the socio-cultural mood and aesthetic value of an age. Owing to development of the mass media and diversification of arts under the influence of post-modernism in the 20th century, fashion has been more briskly expressed to be presented to the people. With such basic conceptions in mind, this study was aimed at reviewing the fashion photography as visual medium. To this end, visual narrative techniques were analyzed and thereupon, Philip-Lorca diCorcia's fashion photography was examined. This study reviews such visual narrative techniques by dividing into visual and non-visual elements and thereby, examines the three-fold aspects of fashion photography expressions : Representative Level, Ground Level and Context Level. Also this study focuses on Philip-Lorca diCorcia's fashion photography in 'W magazine' which features portfolio form. This study analyzed the visual narratives shown in fashion photography and thereby, expand in diverse ways the fixed images of the conventional fashion photography commercials featuring beautiful models and exquisite costumes, and additionally, determined that fashion photography must be a kind of expression tool which could express not only the simple fashion but also the socio-psychological elements inherent in fashion.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.3
• /
• pp.400-406
• /
• 2019

This study will explore the reenactment of visual special effects used in TV dramas. The subjects of the study are images that are reproduced in visual special effects through and . Accordingly, we looked at the changes in the way TV dramas were produced according to the times, and looked at the changes in the market. Also, we looked at cases of visual special effects of Korean dramas, and looked at expressions according to the degree of completion of visual special effects. For the purpose of the analysis of the research targets, the images of reproducibility and the flow through reality were analyzed. In the case of , the period setting is realistic, but visual special effects were used to maximize the actor's safety and expression, and in the case of , the visual effects were used to maximize the aesthetic of the period background. In addition, it can be seen that the visual special effects were used for the effect of PPL on the export of images. This shows that the emphasis of reality and image montage techniques are being used to pursue hyperrealism. It is now possible to actively express and use the beauty of TV dramas rather than technical limitations. In addition, the pursuit of realism can actively express the changing times of digital age. This is an active representation of the camera's angle, lighting, and perspective that coincides with the background. The environment of video production is crucial for realistic expressions. The study examined various visual directions and applications. In TV images, we looked at reproduction, which can make a natural period of time by combining. As a follow-up study, we are going to study the changes in the new quadratic image based on the present image representation.

• Korean Institute of Interior Design Journal
• /
• v.13 no.2
• /
• pp.46-55
• /
• 2004

While transparency in general refers to the structure that is optically luminant or pleasant in its lightness, it is often synonymous with the concept of "modernistic." The advancement in construction and design technologies and the development of new materials with versatility adds even further diversity to transparency in architectural expression. The purpose of this study is to analyze various conceptions about transparency effects by comparing diverse expressions of visual lightness effects in space design. For this, I categorize and exemplify visual lightness effects of space applied to transparent materials. I argue that by utilizing transparent materials, the perception of space as well as boundaries between exterior and interior can be profoundly transformed. Space that overlaps through transparent boundaries creates atmosphere which deepens the architectural space environments.ironments.