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http://dx.doi.org/10.15207/JKCS.2017.8.6.199

A Study on Visual Elements in the 19th presidential election poster  

Lee, Young hwa (Dept. of Visual Information Design, Dong Yang Mirae University)
Publication Information
Journal of the Korea Convergence Society / v.8, no.6, 2017 , pp. 199-207 More about this Journal
Abstract
This study would analyze the visual expression elements, including layout, color, picture and typography in the election posters with the five main candidates of the 19th Presidential Election as the targets of the analysis. This study analyzed the candidates' images in the election posters and conducted a survey of the visual expression elements survey by the age of the voters. As a result of the analysis, Presidential Candidate Moon Jae-in felt fresh, and Yoo Seung-min like Moon had high percentages in layout and color, highlighting his clean image. Hong Jun-pyo had the most diverse preferences by age, and Ahn Cheol-soo, who showed the most unprecedented poster, too, had diverse preferences by age. Shim Sang-jung, who emphasized her familiar image, had preferences for her visual expression elements by all age groups in the following order: layout, color, picture and typography. Therefore, in order to utilize the visual expressions of the election posters, effectively, it is necessary to clarify the messages that the candidates would claim. For this purpose, objective research should continue so that they can be further developed artistically and academically through broad understanding and analysis of the voters rather than subjective expressions.
Keywords
Election posters; Layout; Color; Picture; Typography;
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