• Title/Summary/Keyword: Visitors' viewing behavior

Search Result 21, Processing Time 0.022 seconds

미술관의 물리적 전시환경에 대한 관람 만족도와 관람행태의 특성에 관한 연구 - 평면작품 위주의 전시공간을 중심으로 - (A Study on the Characteristic of Viewing Satisfaction and Viewing Behavior on the Exhibition Environment of Art Museum - Focusing on the exhibition spaces exhibit by flat works -)

  • 이규황
    • 한국실내디자인학회논문집
    • /
    • 제21권3호
    • /
    • pp.11-21
    • /
    • 2012
  • In order to increase visitors' viewing satisfaction and viewing behavior in the art museum exhibit by flat works, it is necessary to analyze the characteristics of major evaluation factors, such as 'the number of artworks and their intervals', 'the space of exhibition and the size of walls', and 'compositional change of exhibition spaces', which have a close relationship with each evaluation factors, by focusing on artworks and exhibition space. Thus, to investigate how the characteristic differences of the major evaluation factors in art museums affect visitors' viewing satisfaction and viewing behavior, this study compared the related analytical indicators, and conducted a correlation analysis. The results of this study are summarized as follows: First, the degree of concentration on artworks (which has been selected as a collective assessment indicator of visitors' satisfaction) increased when the exhibition space of art museum is display by less artworks and they have big interval in the large wall. Second, visitors' viewing satisfaction and qualitative viewing behavior increased when the exhibition space of art museum are simple and they change to simpler step by step. These findings imply that there is a high correlation between visitors' visio-perceptual experiences and viewing behavior, and that visitors' viewing satisfaction and viewing behavior can be predicted partially in the certain exhibition environment from this correlation.

  • PDF

뮤지엄 전시공간구조와 관람행태의 상관관계에 관한 연구 - 한국의 수도권 공립 역사계 뮤지엄의 관람밀도의 측면에서 - (A study on the correlation between exhibition space configurations and visitors' viewing behavior in museums - From a Viewpoint of Visitor Density in Public History Museums in Seoul Metropolitan Area of Korea -)

  • 김미현;문정묵
    • 한국실내디자인학회논문집
    • /
    • 제21권5호
    • /
    • pp.343-354
    • /
    • 2012
  • Museums in Korea have experienced continuing quantitative growth since the late Choson Dynasty. However, a careful examination of visitors' viewing behavior has not been properly performed. Accordingly, social education for visitors in museums is not properly conducted despite the vast amount of information that museums possess. Given these circumstances, this study which focuses on the factors that influence visitors' behavior in museums intends to examine the effects that the configuration of exhibition space and the resulting visitor circulation patterns have on visitors' behavior with regard to visitor density. From this perspective, and considering five public historical museums within the seoul metropolitan area of korea, a correlation analysis has been conducted based upon quantitative analysis related to the configuration of exhibition space and visitors' observed viewing behaviors. The result of our study is that the configuration of exhibition space influences the patterns of visitor circulation, distribution of space, and the subsequent state of visitor density. Accordingly, the effects of visitor density on the viewing speed and other viewing behaviors could be identified. Based on these findings, the configurational differences in exhibition spaces were identified as one of the key factors that influence visitors' viewing behaviors.

  • PDF

미술관에서 평면전시와 입체전시에 따른 관람행태의 변화;부산시립미술관을 중심으로 (The Variation of Visitor' Behavior in relation to the Planar Exhibition and the Three Dimensional Exhibition in Art Museum;focused on Busan Museum of Modern Art)

  • 정재훈
    • 한국실내디자인학회논문집
    • /
    • 제17권4호
    • /
    • pp.84-91
    • /
    • 2008
  • The objective of this study is to investigate how visitors' behavior change in relation to the pattern of exhibition in art museum. For the purpose Busan Museum of Modern Art was selected as the sample in this study. And two patterns of exhibition, namely the planar exhibition and the three dimensional exhibition, were surveyed using the tracking movement method. The data gathered from random-sampling 60 visitors in a art museum was analyzed by the correlation analysis and T-test. The results are as follows; 1) There is no meaningful difference in visitors' behavior by the exhibition pattern in terms of their viewing area, viewing time, viewing distance, viewing velocity, viewing rate. 2) In contrast, there is meaningful difference in terms of the number of stops by visitors and the time spent without movement to see the objects; visitors stopped more often and stayed longer within the three dimensional exhibition space than the planar exhibition in a art museum. In sum, visitors extrinsically show no big behavioral difference between the planar exhibition and the three dimensional exhibition, but much difference in the way they communicate with objects; they show more active behavior within the three dimensional exhibition space.

Behavioral Ethogram에 의한 전시관람 행동분석 (An Analytic Study On Visitor′s Behavior in Museum Exhibition Space through Ethogram - Focusing on the Case of Museums in Korea -)

  • 최준혁;임채진
    • 한국실내디자인학회논문집
    • /
    • 제13권3호
    • /
    • pp.171-178
    • /
    • 2004
  • A thesis presented on the study of visitors circulation character, and components in an exhibition space in museums. A behavior ethogram is an investigational tool of tracing examination of visitors. An exhibition layout and behavior characters of exhibition viewing in the configuration of exhibition space are planned by using the method of the behavior ethogram. As time goes by an expansion of a museums concept and changing roles are more extroversive and constructive than the past. It will reflect the phases of the times and show several different aspects. The reflection of the changing circumstance will have to examine an each relationship between exhibition data, exhibition spaces and visitors In the beginning of a plan of the museum. However, the study of a unique behavior pattern and character which are made by moving visitors themselves are quietly not enough studied. The exhibition layout which is considerably examined by the viewing behavior of visitors in act response and a following circulation of viewing have a lack of precise directions and examples. In short, this study ultimately represents to grasp the meaning of the behavior characters of viewing. Furthermore, the basic directions in the museums plan are carefully considered by the reflection of exhibition circulation.

과학관 관람행태의 유형과 특성에 관한 연구 - 가족 관람객 상호작용을 중심으로 - (A Study on the Types and Characteristics of Visitors' Behavior in a Science Museum - Focused on the Mutual Influence of Family Visitors -)

  • 박가영;정성욱
    • 한국실내디자인학회논문집
    • /
    • 제20권6호
    • /
    • pp.262-271
    • /
    • 2011
  • The purpose of this study was to classify types of family visitors' behaviors more concretely, which could be useful in planning of exhibition spaces in a science museum, with given priority to their behaviors according to interaction between them, and to understand characteristics of the behaviors. With this view, the scope of this study was restricted to subjects, who were family visitors of Gwacheon National Science Museum, consisting of parents and their one elementary school child per family unit. For understanding their behaviors, itinerary tracking and observation method of behavior were conducted. Moreover, for understanding substantial types and characteristics of family visitors' behaviors, multivariate analysis was applied. Accordingly, the results of the study are as follows. First, as a result of factor analysis, two main factors were derived. In other words, they were 'Durability of viewing' as the first and 'Interactivity between family members' as the second, which were shown valid in classification of the types of their behaviors. Second, according to the factors derived, the types of their behaviors were classified into in-depth cooperative viewing, selective independent viewing, interest concentration child-led viewing and consideration parent-led viewing. They were shown valid in topological localization and classification, as a result of analysis of the main factors. Third, in view of common characteristics of the types, it is judged that active orientation prior to regular viewing could encourage visitors coming to the museum for the first time to feel more friendly to unfamiliar exhibition environments, during the initial seek time, and to reduce visual supersaturation. Fourth, it is judged that distributed arrangement of exhibits, which result in continuous standby, could avoid confused visitor circulation by the estimated time required for viewing.

전시배치방식 유형과 관람행동 상관성 분석 - 국립중앙과학관 상설전시관을 중심으로 - (An Analysis on the Relationship Between Exhibition Arrangement Types and Viewing Behaviors - Focusing on the Permanent Exhibition Halls at the National Science Museum -)

  • 임채진;홍수미
    • 한국실내디자인학회논문집
    • /
    • 제15권2호
    • /
    • pp.150-157
    • /
    • 2006
  • Founded on a close relationship between exhibition scenarios and media, this study was conducted 1) to establish exhibition arrangement types by using three analytical indicators, such as arrangement types of exhibition, groupings of similar exhibition media, and exhibition density; and 2) to demonstrate the importance of considering the characteristics of exhibition arrangement types by using viewing behavior codes as a major analytical indicator. The following three types were investigated in this research: First, the Independent type (Type C) was found to be strongly influenced by architectural and spatial forms, especially by low exhibition density and high visual information. Also, compared with the Wall Dominant type, low number of viewing behavior codes and distribution was found even though there were high correlations among viewing behavior codes. This is assumed to be due to low exhibition density. Second, the Wall Dominant type (Type A) was found to be not influenced by architectural and spatial forms. This is because space is planned and restructured centering on the wall type showcases. At the planning stage of exhibition, it is easy to divide or combine space according to the contents and structure of exhibition scenarios. Compared with the Independent type, low correlations were found among viewing behavior codes. This is due to low participation or manipulation exhibitions. However, this implies that more active viewing behaviors can be induced if appropriate exhibition techniques and arrangement methods are used for each exhibition content. Third, the Independent Dominant type (Type B) was found to confuse visitors in selecting routes by displaying too many exhibits at a limited space in a disorderly fashion. It failed to attract visitors to the main exhibition area, where a big space is formed in the center. Visitors were found to view exhibits that are arranged near the major traffic line.

전시 기획을 위한 관람객 행태와 만족도 간 상관성 분석 (Correlation Analysis Between Satisfaction and Behavior of Visitors for Exhibition Plan)

  • 목선아;백준기
    • 한국콘텐츠학회논문지
    • /
    • 제15권7호
    • /
    • pp.511-519
    • /
    • 2015
  • 본 논문은 전시장에서 관람객의 만족도와 관람 행태에 영향을 미치는 요인을 연구한다. 설문조사를 통해 전시장에서의 관람객의 특성을 인구통계학적, 사회적, 심리적, 문화적 요인으로 분류하여 얻어진 정보를 바탕으로 관람객의 특성이 관람 만족도와 관람행태에 미치는 영향을 분석하였다. 이를 통해 각 요인 별 보편적인 관람객의 특성을 찾을 수 있었으며 향후 전시 기획을 위한 데이터베이스로 활용하여 전시 기획에 효과적으로 사용 가능하다.

관람행태 특성과 전시 레이아웃 분석에 의한 박물관 단위전시공간에서의 동선계획에 관한 연구 (A study on the planning of circulation path through analysis of visitor's behavior and exhibition layout in museum exhibition area)

  • 최준혁
    • 한국실내디자인학회논문집
    • /
    • 제16권2호
    • /
    • pp.233-241
    • /
    • 2007
  • Circulation planning for exhibition space depends on visitors, exhibition documents and exhibition space. To make visitors feel sympathy for the exhibition and meet visitors' movement and its spatial factors in the exhibition, guidelines for the planning layout of exhibition and exhibition space are needed. This research was aimed at gathering guidelines about the circulation planning for exhibition space for visitors who can acquire exhibition information in a natural way and enjoy the whole aspect of exhibition or enjoy preferential exhibition by investigating and analyzing viewing types of visitors, layout of exhibition and space unit exhibition. The result of this research was summarized as the following. 1) It needs optional viewing space large enough to be seen clearly so that all exhibition space can be seen at a glance at the main entrance of exhibition. 2) Layout of exhibition is needed for island-exhibition position and optional space preparation, when visitors pass by an article on exhibition short-cut. 3) Layout of exhibition is needed for double sided exhibition.

자연사 박물관 관람객의 관람유형과 관람만족도의 관계 (Relationship between Behaviors and Satisfactions of Visitors at Natural History Museum)

  • 최지은
    • 한국지구과학회지
    • /
    • 제25권5호
    • /
    • pp.315-326
    • /
    • 2004
  • 본 연구의 목적은 자연사 박물관에 대한 학생, 교사, 학부모들의 관람 유형과 관람 만족도 간의 관계를 조사하는 것이다. 연구 대상은 전국 소재 초, 중, 고 학생, 교사, 학부모, 그리고 대학생들 204명이었고, 연구 결과는 교차 분석과 카이 제곱 검증 등을 통해 검증되었다. 구체적으로 자연사 박물관 관람의 지배적인 행동 유형을 알아본 후, 그 다음 이것과 관람 만족도 간의 관계를 알아보았다. 그 결과 첫째, 지배적인 관람 행동 유형은 '가족 단위'의 관람, '여가와 단순 관람'의 목적, '설명카드'를 읽으면서 관람하는 방식, 그리고 평균 '2시간 이상'의 관람인 것으로 나타났다. 둘째, 동행인이 가족과 혼자인 경우, 과학에 대한 관심으로 관람하는 경우, 설명카드나 설명을 들으면서 하는 관람 등은 관람 만족도가 높은 편이었다. 셋째, 학교 단체 관람객, 여가 및 단순관람의 목적, 과제탐구의 목적 그리고 전시물만 보는 관람방식은 관람 만족도가 낮은 편이었다. 넷째, 관람 시간이 길수록 관람 만족도가 높았다.

초광대역 레이더를 이용한 실시간 관람 행태 분석 시스템 (Real-time Visitor's Behavior Analysis System via Ultra-Wide Band Radar)

  • 이주순;서호건;이규빈
    • 스마트미디어저널
    • /
    • 제8권4호
    • /
    • pp.85-90
    • /
    • 2019
  • 초광대역 레이더는 수 GHz대의 주파수 대역을 사용하는 고속무선통신 기술로 실내 무선 측위기술로 각광받고 있다. 한편, 박물관 및 전시회 등의 기관에서는 방문객 실시간 위치뿐만 아니라, 관람자의 이동경로 및 체류시간 정보 또한 관람 행태 분석을 위해 필요로 한다. 본 논문에서는 초광대역 레이더를 이용한 실시간 위치 추적 기술을 통해 박물관 방문객의 관람 행태를 분석하는 시스템을 구축 사례를 소개한다. 개발 시스템을 국립중앙박물관 신라관에 설치하여, 22개의 상용 초광대역 레이더로 부터 실시간 측위 정보 수신하고, 이를 통해 관람자 조건별 이동경로 및 전시 대상별 체류시간을 분석할 수 있는 환경을 구축하였다.