• Journal of Forest and Environmental Science
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• v.29 no.1
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• pp.15-28
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• 2013

Protected area based ecotourism is now the most interesting topic to the nature lover and policy maker throughout the world because of its linkage with economic benefits, protected area management and biodiversity conservation. Based on this premise our study explores the visitors' perception on the recreational potential of Kaptai National park and its potentiality in ecotourism development in Bangladesh. The field survey was carried out both in holidays and non-holidays of the week from the late winter season in 2009 to the spring season in 2010. A total of 118 visitors were interviewed with the help of a semi-structured questionnaire. Study findings revealed that about 62% male constitute the visitors group with the maximum number of visitors in the age of between 15-25 years (35.59%). The tourists were very much attracted by boat riding (93.22%) followed by scenic beauty of Rampahar-Sitapahar (85.59%). A major portion of about 57.14% tourists wished to visit the park within a year because they got a lot of pleasure from Natural and green environment (86.44%) followed by boating on Kaptai Lake (85.59%). Most of the visitors (36%) were happy about existing facilities but defined some problems such as tour guiding facility, food and drinking water supply, etc. About 71% and 66% respondents perceived that Kaptai National Park made them to be concerned and protective of nature and supports and sustains local ecosystem respectively and 43% respondents agreed that Kaptai National Park ensures the social equity and involve local people in ecotourism which are the most important elements of sustainable ecotourism. The present study results also predict that the park might be a good recreational area for enjoying with family members and group of friends through proper management and promoting the relationships among tourism, local people and biodiversity conservation.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.249-261
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• 2011

The rapid growth of e-business market makes new online companies to start and existing offline companies to join in this area. As the number of players of this market grows rapidly, the competition among them is very intense. Many companies invest huge resources to online marketing including search advertisement, email advertisement and banner advertisement. Because these traditional online marketing activities mainly focus on how to invite visitors to their web sites, ROI of these marketing activities are getting lower. Many companies are looking for a new marketing method to escape this situation. In this paper, we propose ROMS (Realtime Online Marketing System) which supports tools to improve conversion ratio of e-commerce sites, ROMS gathers behavioral data of visitors and analyzes it in realtime. ROMS supports live chats, visitor profiling, context analysis, event detection, and live marketing. With ROMS, personalized offers based on visitors' realtime context can be made for each visitor.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.2
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• pp.1-9
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• 2020

This study intends to analyze the relationships between images of arboreta or botanical gardens and the policy supports related to carrying capacity. For this purpose, a questionnaire survey was distributed to 723 public sites nationwide. The results consisting of an exploratory factor analysis, a confirmatory factor analysis, a correlation analysis, and a structural equation method showed that the images of the arboretum or botanical gardens contained 3 factors: cognitive, affective and shape factors. The cognitive factors greatly affected the policy support related to carrying capacity. The policymakers of the arboretum or botanical gardens can consider cognitive elements of images as important aspects in the planning and management factors to improve the support of visitors related to the policies of carrying capacity for sustainable use.

• Journal of the Economic Geographical Society of Korea
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• v.18 no.4
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• pp.492-504
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• 2015

The evaluation of the local festival events that supports promising local festivals needs to well reflect the degree of success of the local festival events that have been implemented. Many local governments of the country have competitively implemented local festival events, some of which turned to be a success, while others not. This alerts the need for investigating whether the evaluation of the local festival events is appropriate, in order to better execute the provincial finance. The paper investigates this using the data of cultural tourism festivals from 2012 to 2014. More specifically, the paper first examines the relationships between choice dimensions (festival success index) and visitors' satisfaction, and then identify whether visitors' satisfaction and festival evaluation results are significantly correlated. This after all indicates whether the festival success index are well reflected in the festival evaluation results. The findings tell that choice dimensions well explain the visitors' satisfaction, whereas the visitors' satisfaction does not have a significant correlation with the festival evaluation results. This potentially implies that the current scheme of the local festival evaluation needs more rigorous validity test and additional research and practice for the improved evaluation protocol.

• International Journal of Contents
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• v.7 no.3
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• pp.48-59
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• 2011

The present thesis is on a construction of the system which supports exhibition evaluation of curators, which automatically collects, keeps, and totalizes objective data on visitor behavior in museums, and which comprehensively displays the results by tables and graphs. The system is composed by access points and mobile exhibition exposition devices in the museum operating together. Obtainable visitor information include a user number, an average staying period, contents use hour, and exhibition viewing frequency. Prototype experiment at museums shows that the system is effective in efficient data collection and exhibition evaluation and is expected to become an information collecting tool for visitor research and an exhibition evaluation tool for exhibition improvement.

• School Mathematics
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• v.13 no.2
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• pp.229-243
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• 2011

The mathematics exhibition gives visitors a special chance to experience mathematics materials through a variety of exhibits. Thus, the study should be carried out by examining the impact on students' perception in the area of mathematics education. This study was conducted based on the three domestic mathematics exhibitions. I carried out the study, with the population of the middle and high school students consisted of 393 attendees and 135 volunteers at the exhibitions, to examine (1) the current condition of exhibitions' operating system and exhibits, (2) the reaction to the exhibits' contents, presentation methods, exhibitions' operating systems, and facilities, and (3) the cognitive and affective effects on the students' perception, engagement, and motivation. From the research-based study, I found more pros on the mathematics exhibition than cons. Therefore, in my opinion, the exhibition's role should be defined as an efficient supplementary method to complement the school curriculum. It is also necessary to develop the appropriate exhibits' contents reflecting the students' levels and needs. The government should provide enough financial supports to various mathematics exhibitions in order to install amenities and facilities for visitors.

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.115-121
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• 2020

This study aims to develop a framework of structural scenarios for chatbot docent that supports visitors' activities in science centers and museums, and to suggest the application examples. For this study, the author adapted Focus Group Interview. As a result, the frameworks of scenarios could be categorized into the Collection of Science and Technology(CST) and Inquiry-Based Exhibition(IBE). These frameworks had dimensions of the primary and storytelling in common. Especially, framework of IBE scenario was added the usage dimension considering the characteristics of interaction between exhibits and visitors. This study could be basic materials for AI chatbot to support exhibition descriptions using the built data, and is expected to be help develop a more visitor-oriented scenarios of activities.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.83-97
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• 2015

Recently, the exhibition industry has developed rapidly with the development of information technologies. Most exhibitors in an exhibition plan and deploy many events that may provide advantages to visitors as a method of effective promotion. The growth and propagation of wireless technologies is a powerful marketing tool for exhibitors. However, exhibitors still rely on domain experts who are costly and time consuming because of the manual knowledge input procedure. Moreover, it is prone to biases and errors and not suitable for managing fast-growing and tremendous amounts of data that far exceed a human's ability to comprehend. To overcome these problems, data mining technology may be a great alternative, but it needs to be fit to each exhibition. This study uses data mining technology with the Predictive Model Markup Language (PMML) to suggest a system that supports intelligent services and that improves stakeholder satisfaction. This system provides advantages to the exhibitor, show organizer, and system designer, and is first enhanced by integrating data mining technologies through the knowledge of exhibition experts. Second, using the PMML, the system can automate the process of applying data mining models to solve real-time processing problems in the exhibition environment.

• Korean Journal of Artificial Intelligence
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• v.9 no.2
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• pp.23-28
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• 2021

In this paper, we studied a system that can efficiently build security management for single-person households using Arduino, ESP32-CAM and PIR sensors, and proposed an Android app with an internet connection. The ESP32-CAM is an Arduino compatible board that supports both Wi-Fi, Bluetooth, and cameras using an ESP32-based processor. The PCB on-board antenna may be used independently, and the sensitivity may be expanded by separately connecting the external antenna. This system has implemented an Arduino-based Unauthorized intrusion system that can significantly help prevent crimes in single-person households using the combination of PIR sensors, Arduino devices, and smartphones. unauthorized intrusion system, showing the connection between Arduino Uno and ESP32-CAM and with smartphone applications. Recently, if daily quarantine is underway around us and it is necessary to verify the identity of visitors, it is expected that it will help maintain a safety net if this system is applied for the purpose of facial recognition and restricting some access. This technology is widely used to verify that the characters in the two images entered into the system are the same or to determine who the characters in the images are most similar to among those previously stored in the internal database. There is an advantage that it may be implemented in a low-power, low-cost environment through image recognition, comparison, feature point extraction, and comparison.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.1
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• pp.61-71
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• 2017

Local festival in Korea has developed quantitatively as well qualitatively. Driving force of local festival's development is local governments' active supports. Many Local government support local festival opening actively to accomplish economic activation. Activation of local festivals is good chance to local start-up companies. Local start-up companies don't have well known brand, and wide distribution network. But they can sell their products to visitors in local festival. And if fortune smiles upon them, they can get big buyers in local festivals. If so, what factors can contribute to a increase sales of local start-up companies? Different from existing research that focus on tour industrial outcome, we will focus on effect of festival service quality on increase sales. The survey is using structured questionnaire, we surveyed visitors who visit local start-up companies' booth in festival site. According to survey result, first, each dimensions of festival service quality do not effect on purchase intention directly except empathy dimension. Second, each dimensions of festival service quality effect on purchase intention by a medium of local image indirectly except assurance dimension. And purchase intention have a great effect on purchase action. Through the results, we can confirm festival service quality effect on purchase intention by a medium of local image indirectly. we suggest that improving festival service quality can effect on sales increase of local start-up companies, and for the purpose of sales increase, local government must improve local image at first.