• Title/Summary/Keyword: Visitor Service

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A study on the attitude of Crisis outleting and Revitalization of tour as the Decline of Competitiveness of Local tourism in Mt. Sorak Area (설악권 지역관광경쟁력기반 저하에 따른 위기타개와 관광활성화를 위한 속성 연구)

  • Kim, Young-Il;Han, Eung-Beom
    • Korean Business Review
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    • v.19 no.2
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    • pp.117-140
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    • 2006
  • The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

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Study of Deceloment of Ecological Urban Open Space in Eastern Area, Japan(II) : establishment and operation of nature observation facilities (일본 관동지방의 도시내 친자연공간 조성에 관한 사례연구(II) : 자연관찰시설의 설치 및 운영)

  • Cho, Woo
    • Korean Journal of Environment and Ecology
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    • v.11 no.3
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    • pp.253-269
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    • 1997
  • This study has been surveyed the establishment and operation of nature observation facilities in the urban ecological open space of Eastern Area, Japan. Major nature observation facilities were visitor centers, nature trails and environmental facilities of nature trail. Also, interpretation as an approach to communicating and understanding of nature was progressed variously in study sites. Interpreters were park rangers and naturalists and volunteers. Major activities of the volunteers were the interpretation, environmental management and monitoring, and communication paper publication. The education materials for self-guiding of ecological open space were from two types to four types. In the advertisement methods, the advertisement through the notice paper of metropolitan, city, and destrict was the most and internet homepage, electronic communication bullentin of district, cable TV, and fax service were utilized in the four survey sites.

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Housing Activities in Contemporary Indonesian Dwellings (인도네시아 현대주거의 거주행위에 관한 연구)

  • Putra, Gierlang Bhakti;Ju, Seo Ryeung;Soedarsono, Woerjantari
    • Journal of the Korean housing association
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    • v.27 no.6
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    • pp.65-75
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    • 2016
  • Activities in the dwelling are inseparable from housing design. Spatial features often result from patterns of activities that take place within the dwelling. Activities are further elaborated to affect house plans, furniture, arrangement, and equipment. However, discrepancies still exist between housing design and behavior, where housing design often fails to accommodate activities and behavioral dimensions within the family and the dwelling. This paper addresses the relationship between dwelling activities and housing design by means of a qualitative study that aims to understand the needs of the Indonesian dwelling through activity analysis. To do so, the research adopts a methodology that involves collecting data from measurements of the house, house plan analysis, and photographs, in addition to in-depth semi-structured interviews with families. Taking Bandung as a case study, 9 houses and families were selected as respondents that share similar family life-cycles, number of family members, and building size. The findings from the study suggest that spacious and open plans are preferred by the family, while maintaining family privacy. Guest areas are used to host formal guests and to restrict visitor access in the house. Service areas such as kitchens and laundry areas are the core areas for household activities for cooking, laundry, and drying. To meet social activities such as community gathering, open plan design is necessary to allow flexibility of furniture reconfiguration to accommodate extra guests.

Valuing Estimation of forest healing function of Jangseong Healing Forest (장성 치유의숲의 산림치유기능에 대한 가치평가)

  • Kim, Jin-Seon;Kim, Eui-Gyeong;Kim, Dong-Hyun;Shin, Hye-Jin
    • Journal of Korean Society of Forest Science
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    • v.103 no.3
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    • pp.453-461
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    • 2014
  • As interest in 'Forest therapy' continues to increase, local governments as well as Korea Forest Service (KFS) are actively promoting a project to create 'healing forests' nationwide. In this situation, it is necessary to examine whether such a policy is suitable. Therefore, the main purpose of this study is to estimate the use value of Jangseong healing forest which is the most-visited place among the national healing forests. To achieve this aim, a survey of randomly selected 400 visitors was conducted in Jangseong healing forest. 391 surveys were used for analysis, excluding 9 untruthful answers. And 1.5 bounded dichotomous choice contingent valuation method (CVM) was used to estimate the economic value of Jangseong healing forest. As a result, the average willingness to pay ($wTP_{mean}$) for the use fee of Jangseong healing forest was 35,010 won per visitor per day. And the annual use value of Jangseong healing forest was estimated to be worth almost 7.5 billion won.

Development of Information Architecture for User-centered Hospital Kiosk (사용자 중심의 병원용 키오스크 정보구조 제안)

  • Park, Min-Hee;Song, Dae-Sik;Kim, Hyun-Jeong
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.248-258
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    • 2011
  • Hospital Kiosk is a useful means to decrease human resources and to extend service hour to non-working hour for the stance of hospital and to obtain useful services without time loss in waiting in lines for the stance of user. However, various kinds of information kiosks are respectively installed with independent functions, and they have bad usability due to complexity in manipulate and unclear information architecture. In this paper, we tried to analyze usability and respective functions of each kiosk and aimed to suggest alternative information architecture for the integrated hospital kiosk. We categorized users as patient, guardian and visitor and we conducted usability test and in-depth interview with each group of users. based on result analysis from the research, we could suggest proper information architecture for the integrated user centered hospital kiosk. The new information architecture for the integrated hospital kiosk has better accessibility to the menus which reflects users's preemptive needs and it includes more specific information that can support user tasks.

A Study on the Planning Strategy of Tenant Variety and Placement for Urban Entertainment Center (도심 쇼핑센터(UEC)의 테넌트 구성 및 배치계획에 관한 연구)

  • Lee, Hyun-Soo;Oh, Jung-Ah
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.174-185
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    • 2012
  • The purpose of this study is to suggest planning strategy of tenant mix for UEC based on the final result of tenant mix analysis of five different research cases. The following is the comprehensive explanation about the result of tenant mix planning strategy for UEC currently in operation and when planning a new facility. First, overall research cases in this study show the tendency of following an old tradition, which stresses direct sales focusing on retail and dining adaptation. In order to compensate the defect, it is suggested to adopt new type of tenants with the functional mix of retail and dining with entertainment rather than decreasing the proportion of retail and dining tenant and increasing it of entertainment tenant. Second, the floorplan of UEC should adopt racetrack or circuit form that can stimulate shoppers' circular movement so to expose them to as much tenants as possible. Service consumption mode related tenants are required to place on the side or the edge of UEC, while retail consumption mode related tenants should be planned in the center. Among dining consumption mode related tenants, impulse dining tenants like a coffee shop should be placed at the turning point or at the end of the pathway, destination tenants like a restaurant and a food court, on the other hand, is needed to be placed in the center of the space. In case of Entertainment related tenants, destination tenants like bookstore or multiplex should also be placed at the end of the pathway, and on the way to those tenants, it is required to place general tenants that can share target customers with them. On the contrary, game center or record shop like tenants that can stimulate impulse sales should be placed on the visitor's main move or near the other destination tenants. Third, anchor tenants play an important role in gathering people to the UEC, and then induce them to visit the other tenants that are located near the anchors. Thus it is suggested to plan to place general tenants on the same floor as anchor tenants are placed so they can share the characteristics of target customers which create synergy effect.

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Behavioral Analysis of Revisiting Tourism for Chung Nam Dae Sightseeing Site (청남대 관광객의 재방문 행태에 관한 연구)

  • Rhee, Hyun-Jae
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.370-380
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    • 2013
  • The research is basically designed to reveal a revisiting behavior for Chung Nam Dae which is inherently characterized sightseeing site. Distributional lag model is tentatively employed to analyze economic factors such as entrance fee and a different level of income. Empirical findings investigate that the revisiting behavior that is associated with a long run effect is more closely connected to the level of national income, but not the level of incomes in Chung Cheong region and Chung Buk province as well. As far as revisiting intention concerns, the entrance fee tends to affect to it by a shorter distributional lag, but the level of income affects to it by way of a pretty much longer distributional lags. To this end, perceived value for Chung Nam Dae should be exposed in order to induce a re-visitor. Such a goal could be attainable by taking care of its system for entrance fee, expanding facilities, re-branding, service improvement, and developing useful programs. Also, setting up an inter-connected networking system with a sightseeing site around is highly recommended.

Influence on the Importance of Store Attributions on Korean Consumer Satisfaction in Duty Free Stores (국내 면세점 점포속성 중요도에 대한 내국인 소비자 평가가 만족에 미치는 영향 연구)

  • Lyu, Moon-Sang
    • The Journal of Industrial Distribution & Business
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    • v.9 no.2
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    • pp.73-80
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    • 2018
  • Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

Semiotic approach to Resort's Organizational Culture : Applying Greimas Actant Model (리조트 기업의 조직문화에 대한 기호학적 분석 : 그레마스 행위소 모형 적용)

  • Yang, Soung-Hoon;Moon, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.500-512
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    • 2020
  • This research aimed to verify organizational culture of resort underlying bottom of organization and shared by employees. Healing-seeking and life style oriented experiences are in prevailing recently, which resort industry insomuch as presumably held from its origin. Unfortunately, it is also widely recognized that resort lost its entity, blurring business domains with hotel industry or yielding integrated resort by imitating theme park. In order to probe organizational culture, in-depth interview with 16 resort experts conducted in resort setting, prepared by Gremeis actant model which is effective in finding myth(story) structure of interviewees. Firstly, interviewer matched six actants with resort business involving-group and asked interviewee to metaphor freely based on 3 night resort experiences. Results showed that sender, receiver, subject, object, helper and opponent were matched with resort, visitor, company, product & service, supporters, and opponent group in orderly manners and also interviewees made each actant into metaphor as healing, patient, medical doctor, medicine, helper and charlatan, respectively. Significance and limitation of research were included in the end of article.

An Application of Ubiquitous Information Technology for Integrated Management of National Park (국립공원 통합관리를 위한 유비쿼터스 정보기술 활용방안)

  • Bae, Min-Ki
    • Journal of the Korean Association of Geographic Information Studies
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    • v.10 no.3
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    • pp.134-148
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    • 2007
  • There is not enough knowledge on how to use, build, and apply ubiquitous technologies such as the ubiquitous sensor network, GIS, statistic analysis system, mobile GPS system etc. Also there are other questions such as, how should the knowledge information resources be managed and web decision making system developed for national park management. The purpose of this study is to propose a framework for the national park integrated management system based on ubiquitous information technology. This study will include followings: 1) this study explores what ubiquitous information technologies are needed for national park management, 2) this study proposes building strategies about the spatial and attribute database using ubiquitous information technologies, and links methods among geographic information system, analysis program, sensor network, etc. The results of this study will contribute towards deciding a direction for national park policy in preparation for the ubiquitous computing oriented society.

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