• Title/Summary/Keyword: Visitor Satisfaction

Search Result 205, Processing Time 0.024 seconds

Analysis of visitor's satisfaction on camp site in national park -Focused on Sorakdong district in Mount Sorak National Park­ (국립공원내 야영장의 이용 만족도 분석 -설악산 국립공원 설악동 지구를 중심으로-)

  • Jo Tae-Dong;Kim Mi-Jin;Sin Byoung-Cheol
    • Journal of Environmental Science International
    • /
    • v.14 no.5
    • /
    • pp.457-461
    • /
    • 2005
  • The survey of user's satisfactory degree of location, plantings, facilities, operation, and management factors on national parks' camp sites was carried out. Many problems were analyzed and identified. This survey was for proposing the correct way to plan and draft for camping site after this. In addition to, the realization of environmental education through nature friendly recreation was aimed at. According to the result of the survey, the followings were suggested as necessities to improve the camp site. 1. Repair and replacement of insufficiently managed facilities should be aimed at. 2. Facilities for a handicapped person should be preferentially introduced. 3. Active management and publicity in low-demand season that practiced by developed countries should be carried out. Seasonal program for various age groups should be operated. 4. Surrounding tourist site, camp site, and trail should be organically connected by shuttle bus and other transports. A survey was carried out for the user satisfaction in the campsites of national parks. Based on this survey concerned with the location, planting, facilities, operation and management, the problems were identified and analysed to improve future design and plan of the campsites. This study aims for the realization of environmental education through nature friendly recreation. The following points are suggested as needed according to the survey result. 1. damaged facilities should be repaired or replaced. 2. introduction of the facilities for disabled should be prioritized. 3. consistent and active management and publicity work should be operated in the off-peak season. and the seasonal activity programs for the various age groups should be provided. 4. the site should be well connected with other surrounding campsites and tourist sites using the shuttle bus and other transport method.

A Study on the Website Encounter Analysis for Improving Healthcare Service Design -Focusing on Private Hospital Website in Busan- (의료서비스디자인 개선전략을 위한 웹사이트 접점 분석에 관한 연구 -부산시에 소재한 개인병원 웹사이트를 중심으로-)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.9
    • /
    • pp.597-605
    • /
    • 2017
  • Although the medicine is developed to support the quality of treatment, if we do not increase the quality of health care for customer satisfaction, customer satisfaction does not rise any more. The competitiveness of the hospital slows down since the visitor to the hospital is reduced. It is medical reason that the focus of the medical information moves from doctors to customers. This study analyzed websites, the private hospital located in Busan. The websites provide contact information; web-based information from health services is increasing. Statistical analysis was carried out cross analysis using available variables on websites by using the SPSS 21.0 for Version. Departments were also significant, depending on the health services by the external contact elements and contact elements designed to study the problem in analyzing the results presented in this study. This means the contact is different by departments. The results of this study is to better consider the Departments website when making specific characteristics we expect the increase of health care quality and patient satisfaction.

A Study on Management Strategies of Time Based on Visitor's Moving Pattern in Mudeungsan Provincial Park (무등산도립공원 시간대별 탐방객 이동패턴에 따른 관리방안 연구)

  • Kim, Bo-Hyun;Oh, Koo-Kyoon
    • Korean Journal of Environment and Ecology
    • /
    • v.26 no.6
    • /
    • pp.960-969
    • /
    • 2012
  • This study aims to understand the time-based moving pattern and suggest management strategies through surveying the number of visitors from 7 a.m. to 7 p.m. for 3 days of each season in 3 key sites (Jeungsimsa district, Wonhyosa district and Jungmeorijae) of Mudeungsan Provincial Park. Majority of visitors who entered through Jeungsimsa district and Wonhyosa district visited the Mudeungsan provincial park from 9 a.m. to 2 p.m., and the number of enterers reached the peak from 10 to 11 in the morning. Majority of the visitors left the Mudeungsan provincial park from noon to 5 p.m.. The number of leavers showed the peak between 2 and 4 in the afternoon. Most of visitors who moved via Jungmeorijae from 11 a.m. to 3 p.m. climbed toward Jangbuljae or Jungbong or came down to Jeungsimsa district or Wonhyosa district. The number of enterers hit the highest from 11 a.m. to 1 p.m.. However, there was no stark difference in the time-based moving pattern of each season and days of week. The special intensive management such as providing visitor service, conducting a campaign and restoring the damaged land in concentrated site and time is needed for conserving natural resources and improving visitors satisfaction.

A Study on Emotional and Rational Perception Factors Affecting Satisfaction of Visitors to Urban Tourist Facilities (도시관광시설 이용객의 이성, 감성 요인이 만족과 구전, 재방문에 미치는 영향 요인 연구)

  • Kim, Hyun-Seok;Kwon, Man-Woo;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
    • /
    • v.11 no.7
    • /
    • pp.113-123
    • /
    • 2020
  • The purpose of this study is to quantitatively demonstrate that rational and emotional factors in urban tourist facilities affect visitor satisfaction, positive word of mouth and subsequent revisits. Therefore, the researcher used structural modeling methodology to test the paths and relationships between the rational and emotional perception, satisfaction, word of mouth, and exogenous variables (aesthetics, economic utility, accessibility, emotional attachment, etc.) of urban tourism facilities perceived by users. As a result of the study, users of urban tourism facilities are affected by customer satisfaction such as ease, usability, and pleasure based on intangible assets such as kindness, aesthetics, symbolism, attachment, and rational factors, which are emotional impressions of urban tourism facilities, and utility, and customer satisfaction. These were found to have a positive and lasting effect on users' perceptions of the facility. Therefore, if the rational and emotional values of urban tourism facilities are considered and integrated in marketing, efficiency can be maximized in terms of satisfaction, word of mouth, and future revisits. The researcher considered that this study could contribute to the revitalization of the tourism industry and the city as a whole through the improvement and utilization of various tourism facilities possessed by the city.

A Comparative Study of Local Festival Motivation, Satisfaction, Loyalty: The Case of Local residents and Visitors (지역주민과 외지방문객의 축제 참여 동기와 만족, 충성도 비교 연구)

  • Jang, Yang-Lae;Kim, Hae-Young
    • Journal of the Korean association of regional geographers
    • /
    • v.13 no.6
    • /
    • pp.724-737
    • /
    • 2007
  • The purpose of this study is to examine festival visit motivation, satisfaction, loyalty the differences between festival local residents and visitors. Data were collected with a structures questionnaire at the Jun Nam Yeosu-city of Geobuksun of festival during 10$\sim$15 apr. 2007, 430 sample were used for statistical analysis SPSS. Data analysis method were used to Crombach's $\alpha$, reliability, kaiser measurement sample adequacy, factor analysis, t-test, regression analysis. As the results of this research, first, festival visitor's motivation were composed of five factors: a new & escape, exciting & enjoy, socialization, family togetherness, local culture understand and satisfaction were composed of three factors: event program & service, convenience facilities, enjoy, shopping & food, transportation. And second, local residents were found satisfied with the interesting & enjoy. Otherwise, Visitors were satisfied with new & escape. And third, local residents of satisfaction factor were affected interesting & enjoy, Otherwise, visitors of satisfaction factor were affected interesting & enjoy, family togetherness. And fourth, local residents of event program & service factor were affected re-visit, Otherwise, visitors of satisfaction factor were affected event program, enjoy, transportation. The final local residents of event & service factor were affected recommend intension, Otherwise, visitors of event program & service, transportation were affected recommend intension. The result of this paper may help local festival planner and marketers for festival marketing strategy.

  • PDF

A Study of the National Hangeul Museum for the Foreign Audience : Comparison by major nationality(United State·Japanese·Chinese) (국립한글박물관 외래관람객 방문행태간 연관성 및 차이 분석: 주요 국적별(미·일·중) 외래관람객 비교)

  • Kim, Ju-Yeon;Choi, Hyun-Joo;Ahn, Kyung-Mo;Purevjav., B
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.6
    • /
    • pp.116-123
    • /
    • 2017
  • This research was designed to seek and plan the foreign tourists visiting the National Hangeul Museum revitalization method; foreign tourists in this research refer to Japanese, Chinese and Americans tourists since they make up the big proportion of foreign tourists visiting the National Hangeul Museum. This research was aimed to seek the visiting revitalization method through correlation analysis among: foreign tourists' visiting purpose, requested improvement on exhibition facility and service, satisfaction level on exhibited contents and service quality, overall satisfaction level on viewing exhibition and behavior intention. As the result of research, tourists visiting purpose from three countries showed a difference; American and Japanese tourists picked 'guidance system in foreign language' while Chinese tourists picked 'experiment programs' as the most requested improvement on exhibition facility and service. Also, Tourist' satisfaction level on exhibited contents and service quality showed a difference among tourists from three countries; American tourists' satisfaction level was shown higher than that of Japanese and Chinese tourists. In addition, American tourists' overall satisfaction level on exhibition and behavior intention after viewing the exhibition in National Hangeul Museum tends to be higher than that of Japanese and Chinese tourists. Based on this research, visiting revitalization method to attract more foreign tourists to the National Hangeul Museum, such as contents development is suggested in the research.

A Study on the Environmental Improvement of National Parks' Public Space Design - Focusing on Trail Entry Areas - (공공디자인 측면에서의 국립공원 환경개선의 효과성 및 만족도 분석 - 탐방로 진입부 공간을 중심으로 -)

  • Lee, Sook-Hyang;Sim, Kyu-Won;Lee, Ho-Seung;Lee, Jea-Kyu;Jeong, Jeong-Kwon
    • Journal of Korean Society of Rural Planning
    • /
    • v.22 no.3
    • /
    • pp.49-61
    • /
    • 2016
  • This study examined the effectiveness of and satisfaction of visitors with the Environmental Improvement Project on national parks' trail entry areas. A survey was conducted to improve the proposal framework based on the data. Data for the study were obtained from 6400 respondents who used 28 national park offices at 32 national park trail entry areas. The field research was collected in 3200 surveys, divided between pre- and post-implementation of the Environmental Improvement Project. The study variables consisted of socio-demographics, visitors' perceptions on the environmental improvement of trail entries, effects of the environmental improvement, and visitor satisfaction. Several important results were found. First, the environment of trail entries has a significant impact on the formation of images and user satisfaction of national parks. Second, the influence of the trail entry improvement showed that 71.8% of visitors rated the trail entry as environmentally friendly after the Environmental Improvement Project, compared to 48.5% of visitors rated the trail entry as environmentally friendly before the Environmental Improvement Project. The findings indicated that a top priority of environmental improvement of the trail entries needs to be the installation of convenience facilities such as rest areas, restrooms, and direction boards (pre: 34.5%, post: 32.6%). Third, functionality and the other nine variables were shown to enhance the effect of the environmental improvement of the trail entries at the 1% statistical significance level. Finally, results indicated that the overall satisfaction of the visitors with the park was significantly higher after the environmental improvement (t-value=25.741, p=.000), showing the satisfaction score was higher after the environmental improvement (pre: 3.51, post: 4.12), with a statistically significant difference at the 1 % level. This study helps to understand trail entries, which have influenced the image of the national park and satisfaction. These findings can be utilized to manage and design a national park as a public space.

An Analysis of Association between Local Festival Evaluation and Visitor Satisfaction: A Case Study of the Local Festival Events in the period of 2012 to 2014 (지역 축제 평가결과와 만족도 간의 관련성 분석: 2012-2014년 축제를 사례로)

  • Joh, Chang-Hyeon;Kim, Jin Whi;Baek, Jin Hwi;Ahn, Byeong Min;Rha, Yun Hyung
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.18 no.4
    • /
    • pp.492-504
    • /
    • 2015
  • The evaluation of the local festival events that supports promising local festivals needs to well reflect the degree of success of the local festival events that have been implemented. Many local governments of the country have competitively implemented local festival events, some of which turned to be a success, while others not. This alerts the need for investigating whether the evaluation of the local festival events is appropriate, in order to better execute the provincial finance. The paper investigates this using the data of cultural tourism festivals from 2012 to 2014. More specifically, the paper first examines the relationships between choice dimensions (festival success index) and visitors' satisfaction, and then identify whether visitors' satisfaction and festival evaluation results are significantly correlated. This after all indicates whether the festival success index are well reflected in the festival evaluation results. The findings tell that choice dimensions well explain the visitors' satisfaction, whereas the visitors' satisfaction does not have a significant correlation with the festival evaluation results. This potentially implies that the current scheme of the local festival evaluation needs more rigorous validity test and additional research and practice for the improved evaluation protocol.

  • PDF

A Study on Improvement of Facilities in Daegu.Kyungpook Public Arboreta (대구.경북의 공립수목원 시설물 개선방안에 관한 연구)

  • Kang, Shin-Koo;Moon, Jong-Tae;Jeong, Eun-Seong;Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
    • /
    • v.101 no.1
    • /
    • pp.104-112
    • /
    • 2012
  • This study was carried to improve the facilities in Daegu Kyungpook public Arboreta. On the basis of visitor's performance, satisfaction and implicitly derived importance, this study conducted Revised Importance- Performance Analysis, Exploratory Factor Analysis and Regression Analysis between extracted performance factors and overall satisfaction. As a result, 'Plant and Arboretum's Landscape' factor was seemed to affect overall satisfaction quite a bit and need to keep up the good work because the attributes belonged to this factor had high importance-performance in Daegu Arboretum. The attributes located in 2 quadrant and had a relatively large effect on overall satisfaction were 'Management of information board', 'Capacity of restroom' and 'Accessibility to restroom' in Daegu Arboretum. These attributes are needed to be improved as soon as possible. Kyungpook Arboretum also had similar results in 'Plant and Arboretum's Landscape' factor but 'Parking Lot' factor was more influential to overall satisfaction compare to Daegu Arboretum. Especially, 'Capacity of parking lot' attribute, one of 'Parking Lot' factor, was the first one to be improved because it had high importance and low performance.

The Effect of Marine Sport Event Visitors' Satisfactions and City Image on Revisit and Recommendation: Focusing on 2015 Busan Cup Women's International Match Race (해양스포츠 이벤트 관람자의 이미지, 만족도가 재방문 및 추천의도에 미치는 영향: 2015부산컵 세계여자매치레이스 요트대회를 중심으로)

  • Kim, Chan-Ryong;Lee, Jae Bin;Jang, Seung-Hyun
    • 한국체육학회지인문사회과학편
    • /
    • v.56 no.1
    • /
    • pp.53-65
    • /
    • 2017
  • This study was conducted to examine how marine sport event visitors' satisfactions and city image effect on revisit and recommendation. To do this, we analyzed the socio-statistical characteristics of spectators, and examined the influence relationship among city image, satisfaction, revisit and recommendation intention. The results were as follows: First, 'family and relatives' as the companions of spectators of yacht competition were the most, and the route of acquiring the competition information was 'the other', in other words, that most of the respondents learned directly in the field, and 'car' as transportation means was the most. In addition, "local tourism" as watching purposes was the most and 'the day' as the period of stay was the most. Second, the image and satisfaction of spectators of yacht competition showed significant influence on revisit and recommendation intention. Specifically, program satisfaction and program agent satisfaction, which are a sub-factors of satisfaction, have a significant positive effect on revisit and recommendation intention. Through these research results, we were able to confirm inadequacy(lack of attractiveness, connections and public relations) of this event, and see what parts should be improved in order to be born again a sustainable event.