• 제목/요약/키워드: Value-Based Strategy

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Analysis of National Basic Research System: The Case of South Korea

  • Kwon, Ki-Seok;Park, So-Yeon;Jang, Duckhee
    • Asian Journal of Innovation and Policy
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    • 제6권2호
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    • pp.152-169
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    • 2017
  • In this paper, we analyze the basic research system in South Korea. We propose a national basic research system consisting of value, openness, input, transformation, and output. Based on this framework, we set up interview questionnaires, and 15 key informants have been interviewed. According to our results, first, in terms of value, basic research is recognized as an activity for creating knowledge in the understanding of nature. Second, as for openness, scientists and policy experts agree that active interaction with the global community is an important value for the national research system. Third, in terms of sustainable research resources, scientists are strongly required to effectively allocate research funding, maximizing the creativity of researchers and the efficient sharing of research equipment. Fourth, in transformation, basic researchers maintain that the Korean research system has is extremly dependent on the government's external control, and its self-regulative system has been weak for over half century onw. Fifth, for global competitiveness, the interviewees agreed that the quality of basic research in Korea is approaching that of its global competitors. Finally, we put forward some policy implications on the basis of these findings.

통합기술수용이론(UTAUT) 기반 옴니채널 서비스의 사용자 수용 모형에 관한 연구 (A Study on the User Acceptance Model of Omni Channel Service Based on Unified Theory of Acceptance and Use of Technology (UTAUT))

  • 주혜리;이은정
    • Human Ecology Research
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    • 제54권4호
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    • pp.405-414
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    • 2016
  • The rapid change of consumer expectations in shopping environments has required retailers to actively adopt omni-channel services, however, limited research exists on the topic. We identify the effect of consumer's utilitarian shopping value on expectations for omni-channel services. An online survey was conducted on 176 subjects who had experience using omni-channel services. We employed Unified Theory of Acceptance and Use of Technology (UTAUT) as our theoretical model to explore the mechanisms of consumers' acceptance of omni-channel services in fashion. We used SPSS ver. 22.0 and AMOS ver. 22.0 programs to analyze data. The results indicate that utilitarian shopping value has a positive effect on performance expectancy, effort expectancy, and social influence for omni-channel services. Performance expectancy for omni-channel services also has a positive effect on the purchase intentions of fashion products. Effort expectancy for omni-channel services also positively increases the purchase intentions of fashion products. Last, the social effect of omni-channel services has a significant positive effect on purchase intention. All the hypotheses were supported. The research findings can provide the fashion distribution industry with useful basic data to understand the needs of consumers who use multi-channels when establishing a new channel or marketing strategy.

훼손된 생태계의 복원을 통한 생태계 서비스의 회복: 채탄쓰레기 매립지 복원지의 사례 (Recovery of Ecosystem Service Functions through Ecological Restoration Practice: A Case Study of Coal Mine Spoils, Samcheok, Central Eastern Korea)

  • 오우석;이창석
    • 환경생물
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    • 제32권2호
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    • pp.102-111
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    • 2014
  • Ecological restoration is regarded as a major strategy for preventing biodiversity loss and thereby enhancing ecosystem service. This study was performed to evaluate ecosystem service value that the restored ecosystem provides. Ecosystem service was evaluated for provisioning and regulating services. The former service was evaluated by comparing similarities in a viewpoint of floristic composition to the reference site between the restored and the unrestored sites. Species composition of the restored site was found to be more similar to the reference site than that of the unrestored site and thereby restoration practice contributed for enhancing the provisioning service. Regulating service was evaluated based on microclimate control, soil amelioration, and improvement of water holding capacity. The value of ecosystem services in terms of microclimate control, soil amelioration, and improvement of water holding capacity was higher in the restored site than in the unrestored site. In consequence, ecological restoration of coal mine spoils contributed for enhancing the ecosystem service value of the corresponding site and thereby is rewarding the cost invested for restoration.

Overseas Subsidiaries and the Productivity of Two-way Trading Manufacturers in Global Value Chains

  • Jung, Ji-Eun;Hur, Jung
    • Journal of Korea Trade
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    • 제23권3호
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    • pp.1-19
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    • 2019
  • Purpose - This research examines the effect of a foreign subsidiary on the productivity growth of a Two-way trading manufacturing firm in Korea. We explore firms engaged in both trade and FDI simultaneously to verify whether participation in GVC as a broad concept is an efficient internationalization strategy to increase the productivity of a Korean manufacturing firm. Design/methodology - Based on the firm-level data by utilizing the Survey of Business Activities from Statistics Korea, we examine the impact of vertically integrated foreign subsidiaries on the productivity of a manufacturing firm that exports and imports simultaneously. Findings - The results show that if a Two-way trading firm establishes one or more overseas subsidiaries, the total factor productivity growth increases. Moreover, the FDI effect is statistically significant when the destination country has an economically close relationship with Korea. However, these effects are disparate depending on the industrial competitiveness or market situation where the subsidiary is located. Nonetheless, the synergy effect resulting from industrial combination is represented in China and the USA only. Originality/value - As the importance of GVC has become more emphasized around the world. In spite of the scarcity of related domestic studies, we explored the effect of multinational manufacturing firms participating in GVC using firm-level data.

Requirements of Fashion as Popular Art in Contemporary Culture

  • Seunghee, Suh
    • 패션비즈니스
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    • 제26권6호
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    • pp.94-104
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    • 2022
  • The purpose of this study is to analyze the art world's perspective on popular art and the contact point with pure art and to present the requirements of fashion as a popular art. To analyze the artistic value of fashion, this study analyzed and presented the requirements of art by linking the innate characteristics of fashion premised on mass consumption of popular art. The research method consisted of content analysis focusing on books and papers on art and fashion. A critical perspective on expansion of the artistic field amid the blurred boundaries of art is the basis of a critical comparison between popular art and avant-garde art and a critique of popular art as opposed to value-oriented art. Conversely, as a point of contact with popular art with fine art, art is discussed against the ideological strategy of fine art and the shift in hegemony brought about by erosion of the barrier between art and everyday life. In addition, the non-essentialist perspective contradicts the division theory of popular art. The requirements of fashion as a popular art were analyzed based on the value of self-expression through the aesthetic pursuit of creativity and aesthetic expression, discourse as art, and expansion of modern art from the inessentialist perspective of popular art.

메타버스 서비스 진정성 구성 요인과 효과에 관한 연구: 메타버스 교육 서비스를 중심으로 (The Factors and Effects of Metaverse Service Authenticity: Focusing on the Metaverse Education Service)

  • 최대봉;송상연;배준수
    • Journal of Information Technology Applications and Management
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    • 제30권6호
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    • pp.53-68
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    • 2023
  • Through the COVID-19 pandemic, the demand for non-face-to-face communication systems has surged, leading to an increased prevalence of virtual interactions across various domains, such as tasks, meetings, orders and deliveries, and even student education. Against this backdrop, interest in the metaverse platform has been on the rise, with metaverse services like Zepeto, Roblox, and Minecraft expanding beyond gaming to encompass educational fields as well. This study aims to identify authenticity factors influencing metaverse platform-based educational services and examine their impact. The authenticity components are defined as integrity, empathy, interactivity, presence, and uniqueness. The study investigates the effects of these authenticity components on both service value and service satisfaction. To achieve this, a survey involving 320 metaverse users was conducted, and the model was subjected to statistical validation. The findings of this research underscore that perceiving metaverse education services, still in the early stages of introduction, as authentic educational methods for learners positively influences satisfaction with the educational service.This study holds significance as it lays the theoretical groundwork for enhancing the authenticity of educational services in virtual space. It defines and proposes authenticity elements for customer satisfaction in metaverse educational services, which are still in their nascent stages. Moving forward, it is anticipated that various studies will be conducted to enhance the value of metaverse education services and achieve higher customer satisfaction as customer experiences evolve and deepen.

수익접근법을 활용한 LNG 플랜트공사의 의사결정지원시스템 기술가치 평가 (Technology Valuation Evaluation Model of Decision Making System using Income Approach for Commercialization in LNG Plant Construction)

  • 박환표;한재구;진경호
    • 한국건설관리학회논문집
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    • 제15권4호
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    • pp.58-67
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    • 2014
  • 건설교통분야의 국가R&D사업 투자비중은 지속적으로 증가 추세이고, R&D 규모측면에서도 100억원 이상의 중대형 규모의 연구개발사업들이 많이 나타나고 있다. 그러나 국내에서는 지속적인 연구개발투자에도 불구하고 개발된 기술의 사업화가 추진되지 않는 기술 휴면화 현상이 대두되고 있고, 기술개발에 한정되어 있는 R&D사업 범위 확대를 통해 R&D성과를 사업화와 연계시킬 수 있는 방안 마련이 필요하다. 따라서 본 연구는 수익접근법을 이용한 기술가치 평가를 현재 진행 중인 연구사업에 대하여 기술가치 평가를 수행하여, 특허기술의 가치를 금액으로 산정하여 기술실시계약시 합리적이고 객관적인 기술거래 기준가격과 사업화 전략 등을 제시하였다. 해당 기술수명 기간 동안 창출 가능한 잉여현금흐름(FCF) 합계액(사업가치)은 할인율 16.34%를 반영하여 현재가치로 환산할 경우 512백만 원이 산출되었고, 해당 사업가치에 산업기술 요소법을 통해 구해진 기술기여도 44.39%를 적용한 결과 기술가치는 227백만 원으로 도출되었다. 이렇게 도출 기술가치 평가를 기반으로 기술의 사업화 및 상용화 전략수립이 필요하고, 이에 대한 사업화 요건과 마케팅 전략 등의 연구가 추후 추진될 필요가 있다.

병원서비스품질이 감정적 애착과 지각된 가치 및 고객만족도에 미치는 영향 (The Effect of Hospital Service Quality on Emotional Attachment, Perceived Value, and Customer Satisfaction)

  • 신경숙;안운석
    • 벤처혁신연구
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    • 제4권3호
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    • pp.49-67
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    • 2021
  • 본 연구는 병원고객의 만족도와 관련한 중요한 원인으로 제안될 수 있는 병원서비스품질과 감정적 애착, 지각된 가치가 어떠한 영향을 미치는지를 구조적으로 파악하고, 특히 병원서비스품질과 고객만족도 간의 관계에서 감정적 애착과 지각된 가치의 역할을 파악하였다. 이를 위해 중소병원을 찾는 고객을 대상으로 설문조사를 실시하여 수집한 자료로 구조방정식모형분석을 실시한 결과는 다음과 같다. 첫째, 고객이 느끼는 병원서비스품질은 감정적애착과 고객만 족도에 유의한 영향을 미쳤으며, 지각된 가치에는 유의한 영향을 미치지 못하였다. 둘째, 고객이 느낀 감정적 애착은 지각된가치와 고객만족도에 유의한 영향을 미쳤다. 셋째, 서비스품질과 고객만족도 간의 관계에서 고객이 느낀 감정적 애착은 유의한 매개효과를 가졌다. 이상의 결과를 통해 병원을 찾는 고객이 느끼는 서비스품질은 의사역량과 의료기술 역량에 대한 애착으로 이어져 이러한 애착에 의해 고객만족도가 높아지는 것을 확인하였다. 이 결과를 토대로 얻은 시사점은 다음과 같다. 즉, 병원을 찾은 고객들이 느끼는 서비스품질이 고객만족도로 이어지기 위해서는 무엇보다도 그들이 가질 수 있는 감정적 애착에 중점을 두고 서비스품질의 개선전략방안을 모색해야 한다는 것이다. 즉, 고객이 의사의 역량과 의료기술에 대한 역량에 대해 높은 신뢰를 가질 수 있도록 우수한 의료진과 의료기술을 구축해야 하며, 이러한 역량을 효과적으로 나타낼 수 있는 홍보전략을 수립해야 할 것이다. 이러한 노력에 의해 고객들은 의사와 의료기술에 대한 애착을 강하게 느끼게 됨으로써 병원에 대한 만족도가 제고될 수 있을 것이다.

첨단 기술 기반 B2B 회사의 관계 네트워크에서의 공동 가치 창출을 위한 자원 및 역량 도출 (Identification of resources and competences for value co-creation in the relationship network of high-tech B2B firm)

  • 박창현;이희상
    • 한국산학기술학회논문지
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    • 제15권7호
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    • pp.4191-4197
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    • 2014
  • 공동가치창출 현상은 B2B 및 B2C 시장 모두에서 중요한 비즈니스 전략으로 인식되고 있다. 본 연구에서는 다양한 주체들 및 복잡한 네트워크로 구성된 첨단 기술 기반의 B2B 시장에서 공동가치창출을 위한 핵심 자원 및 역량을 도출하였다. 대만의 파운드리 반도체 선두업체인 TSMC가 사례 연구로 선정되어 공급자, 고객, 파트너들간의 공동가치창출 현상에 대해 연구하였다. 관찰 연구, 내용 분석 및 TSMC 직원들과의 비구조화된 인터뷰를 통해 수집한 질적 데이터를 정성적 데이터 분석(Qualitative data analysis) 툴을 사용하여 분석하였다. 귀납적 추리 (Inductive reasoning)에 기반한 사례 연구 및 사례 연구를 바탕으로 한 이론수립을 연구방법론으로 적용하여 4가지의 핵심 자원 (재무적 자원, 지식 자원, 효율성 자원, 지적 자원)과 6가지의 핵심 역량 (관계 역량, 협력 역량, 전략적 역량, 혁신 역량, 관리 역량, 서비스 역량)을 도출하였다. 도출된 자원과 역량을 기반으로 관계 네트워크 하에서의 공동가치창출을 연구하기 위한 연구 체계를 수립하였다.

산지 방목 유제품의 Value Chain 활성화를 위한 조사 연구 (Value-Chain Analysis of Mountain Farm Milk Products)

  • 박승용;권영웅;성경일
    • Journal of Dairy Science and Biotechnology
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    • 제35권3호
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    • pp.184-195
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    • 2017
  • This study was carried out to investigate the micro-agribusiness realities of dairy farms by surveying both farmers' opinions and consumers' recognition of dairy farm products for in a value-chain analysis. In most cases, dairy farms produced fermented milk for sales and to prepare cheese both for sales and for providing the necessary material for farm visitors. Value-chain analysis did not seem to be a viable strategy for dairy farmers, except when assessing the quality of farmstead milk products in comparisons of dairy farm milks and commercial milk products. Consumers had a wide range of experience with milk products and had no willingness to buy products from dairy farms because of the high cost and the lack of product diversity. Our findings established three strategies for improving the economic feasibility of dairy farms. First, the price should be reduced by adopting a production balance to establish a farm-gate price, i.e., not as quota milk but as surplus milk. Second, consumers should be educated on the prescription of cheese at home. Third, a value-chain based on cooperative partnerships should be established among dairy farms. In addition, to improve the consumers' satisfaction on the diversity and quality of farm dairy products, developments of new value-added milk products made from the milk of cows allowed to graze on mountain pastures are needed.