• 디자인학연구
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• 제15권3호
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• pp.223-230
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• 2002

한 나라의 관광기념품은 그 나라의 문화와 정신세계를 상징하는 매개체로서 나아가 그 사회 문화의 가치체계를 제시하는 역할을 한다 즉, 관광기념품은 관광지의 문화요소의 총체이며 한 나라의 문화${\cdot}$역사${\cdot}$예술의 구체적 소산으로서 고도의 상징성과 고유성을 지니는 문화상품이라고 할 수 있다. 관광기념품의 고유성은 이러한 기념품의 역할을 통해 조명될 수 있으며 고유한 관광기념품이란 특정 관광지이외에는 구하기 어려운 관광지의 문화적${\cdot}$역사적 요소를 함축하고 상징하는 고도의 문화상품이라고 할 수 있다. 본 연구에서는 관광기념품의 고유성과 구매행동에 관한 선행연구를 바탕으로 외국관광객의 기념품 구매행동의 특성을 분석하고 이를 토대로 지리적 세분시장별 관광기념품 구매유형을 분석, 각 세분시장에 적절하고 효과적인 마케팅 전략수립의 기초로 삼고자 하였다

• 지식경영연구
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• 제15권3호
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• pp.189-208
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• 2014

In spite of its popularity among practitioner and academic audiences, few existing studies go into any detail in examining the mechanisms of creating shared value (CSV), especially as applicable to the context of everyday operations. Nor do they provide recommendations to practitioners with regard to facilitating CSV concept. In response to this problem, I introduce benefit-sharing practice which I argue provides a solid route to the concept of CSV. Based on observations from the case study, 10 networks' benefit-sharing practices are analyzed and its featured characteristics are extracted accordingly. Findings demonstrate that such benefit-sharing models as 'Green-Development', 'Protection of the Environment', and 'Accreditation for Food Safety Management' can solve critical societal challenges while simultaneously driving greater profitability for both buyers and suppliers. The findings also suggest that benefit-sharing is a good vehicle of the realization of the CSV concept. I conclude by assessing how the findings add to the existing debate around collaborative supply-relationship and shared value. I suggest that benefit-sharing can contribute positively to the feasibility of CSV concept and, thereby, counter the assertion that CSV is the only immature-concept that lacks clear criteria of demarcation and cases for businesses to follow.

• 유통과학연구
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• 제14권11호
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• pp.139-147
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• 2016

Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

Product factors of internet shopping malls have meaningful effect to customer satisfaction,

Price factors of internet shopping malls have meaningful effect to customer satisfaction,

Service factors of internet shopping malls have meaningful effect to customer satisfaction,

Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.

• 한국의류학회지
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• 제44권5호
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• pp.1004-1018
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• 2020

Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 ITC-CSCC -2
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• pp.1331-1334
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• 2002

Micropayment is an electronic payment system for small value transaction. It needs to use a little amount of resources, such as communication and computation due to its small value. In other words, the processing cost for the micropayment must be less than the value of the payment. Several kinds of transactions are suitable for micropayment, eg. the purchasing of train tickets or digital newspapers. Since micropayment systems are designed for small-amount payment the key factor for any micropayment system design is believed to be the minimization of resource consumption without compromising the standard security. In this paper, we propose an adaptive agent approach to credit-based micropayment system, which employs the concept of dynamic balancing between the resource consumption and the risk in the system. As a result of the dynamic balancing, our system not only solves the problem of global overspending but also uses fewer amount of resources than existing approaches. Our approach limits the amount of money spent by untrusted customers to all merchants. Thus, our approach provides a boundary of the global overspending. In addition, for trusted customers, our approach requires less scale of communication for verifying authorizations than all existing approaches.

• 한국유기농업학회지
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• 제30권2호
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• pp.191-206
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• 2022

Rice has prevailed as a staple food in South Korea. Rice consumption has sharply shrunk nowadays. In the wake of COVID-19 Shock and the "untact" era, the instant rice market has significantly grown, and there is a possibility of solving the shrinking consumption of domestic rice. This study contributes to the development of rice consumption promotion strategies by examining the factors of purchasing instant rice based on the Hedonic Price Methodology. In particular, given the increase in online market, this study compares attribute values of product characteristics between online and offline markets. The empirical results show that calorie, brand, organic and functional products have positive effects on instant rice prices. The rate of carbohydrate, the PB and bundle attributes have negative effects on instant rice prices. The results also show that the magnitude of brand, bundle and PB attribute values are bigger in offline market while that of the number of multigrain attribute value is relatively bigger in online market. The organic attribute value is important regardless of marketing channels.

• Journal of Korea Trade
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• 제26권3호
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• pp.45-62
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• 2022

Purpose - Using unexpected changes in geopolitical tensions on the Korean peninsula as a quasi-natural experimental setting, we examine whether and how geopolitical risks travel across borders through firm-level imports and exports linkages. We also test whether the effects are driven by either imports or exports and assess whether firms can effectively hedge themselves against geopolitical risks. Design/methodology - We focus on a series of unanticipated geopolitical events taken place in Korea in 2018. Making use of the shocks to geopolitical climate, we identify five milestone events toward peace talks. We employ the event studies methodology. We examine heterogenous firm-level stock price reactions around key event dates depending on firms' exposure to geopolitical risks. As a measure of firms' exposure to geopolitical risks in Korea, we utilize a text-based measure of firm-level trade links. When a firm announces and discusses its purchase of inputs from Korea or sales of outputs to Korea in their annual disclosure filings, we define a firm to have a trade relationship with Korea and have exposure to Korean geopolitical risks. Similarly, we use a measure of a firm's hedging policies based on a firm's textual mention of the use of foreign exchange derivatives in their annual disclosure. Findings - We find that U.S. firms that have direct trade links to Korea gained significantly more value when the intensity of geopolitical risks drops compared to firms without such trade links to Korea. The effects are pronounced for firms purchasing inputs from or selling outputs to Korea. We find that the effectiveness of foreign exchange hedging against geopolitical risks is limited. Originality/value - We document the international transmission of geopolitical uncertainty through trade linkages. Export links as well as import links serve as important nexus of transmission of geopolitical risks across borders. Hedging strategies involving foreign-exchanges derivatives do not seem to insulate firms again geopolitical risks. With the recent movements of localization and reshuffling of the global value chain, our results suggest a significant impact of geopolitical risks in Korea on the construction of the global value chain.

• 한국융합학회논문지
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• 제10권10호
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• pp.153-160
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• 2019

본 연구는 급변하는 소셜네트워크 기반의 서비스 및 제품에 대한 평가척도와 리뷰 컨텐츠 속성이 소비자의 구매 패턴에 어떻한 영향을 주고 있는지를 분석하고자 하였다. 이러한 분석은 개인과 기업간에 밀접하고 빠르게 통합되고 있고, 네트워크와 스마트 기술이 소비활동에 다양하게 관여하고 있는 현 시점에서 리뷰와 평점의 유용성과 선험적 추정을 통해 소비 및 구매에 작용되는 변화하는 소비자의 거래 환경을 확인 할 수 있다. 본 연구를 위해 계층분석기법(AHP)과 델파이(Delphi)기법을 적용하여 상위 평가기준 변수를 유용성, 기술성, 가치성으로 분류하고, 각각의 하위변수는 3개의 요인으로 그룹화 해서 평가 가중치를 통해 중요도를 분석하였다. 분석결과 유용성의 내구요인과 기술성의 혁신요인 그리고 가치성의 비용요인 및 품질요인 등으로 중요도를 분석할 수 있었다. 따라서 본 연구는 주요 요인을 검증하면서 제공되는 리뷰 평점과 포스팅 정보의 신뢰성을 동시에 분석하여 다양한 방법으로 경제활동에 참여하는 소비자와 기업에 보완적이고 추가적인 유용한 정보를 제공할 수 있을 것으로 기대된다.

• 국제지역연구
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• 제16권1호
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• pp.53-74
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• 2012

묶음판매(bundling) 전략이란 2개 이상의 제품이나 서비스를 단일 가격으로 판매하는 마케팅 방법으로 여행사들은 적은 비용으로 많은 상품을 판매하위 위한 수단으로 여행 패키지라는 묶음판매 전략을 사용하고 있다. 본 논문은 여행 패키지의 묶음판매(bundling) 전략에 관하여 연구하였다. 이를 위해 美 북동부와 캐나다를 10일간 여행하는 여행 패키지 상품을 상정하였다. 연구자들은 여행 패키지를 2(pure bundling vs. mixed bundling) ${\times}$ 3(0% lower than sum, 10% lower than sum, 20% lower than sum) ${\times}$ 3(not at all related, somewhat related, very related)의 54개의 여행 패키지로 디자인 하였다. 조사 자료에 대한 분석방법은 변수들의 신뢰도와 타당도를 검증하기 위해 실뢰도 계수인 Cronbach's ${\alpha}$ 계수와 요인분석을 이용하였고 가설검증을 위하여 t-test와 ANOVA를 사용하여 실증분석 하였다. 실증 분석결과 연구자들의 예상대로 여행 패키지를 구성하는 개별적인 여행 구성상품들의 개수와 구성상품들의 할인율 그리고 여행 패키지 구성상품들 사이의 기능적인(functional) 관계가 관광객들의 인식에 차이를 미쳤다. 결과적으로 관광객들은 할인율의 폭이 크던 작던 일정 정도의 여행 패키지에 대한 할인을 기대하였으며, 여행 패키지를 구성하는 개별상품들의 개수가 많아지는 방향을 선호하였다. 또한 여행 패키지를 구성하는 개별상품들 간의 관계가 이질적인 여행 패키지를 선호하는 것으로 밝혀졌다.

• 융합보안논문지
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• 제8권1호
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• pp.101-108
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• 2008

본 연구에서는 항만 물류 프로세스의 현황과 장애요인을 분석하고, Lean이론을 적용한 프로세스의 재설계를 통해 이를 개선하기 위한 방안을 도출하는 한편, 개선된 프로세스를 통한 항만물류시스템을 구축하기 이전 과정을 철강기업 내에 특화된 부두 운영 업무 중 슬라브 관리업무에서 항만물류프로세스의 관련 주체를 선별하고 각 주체간의 관계를 파악하여 부두, 조업, 출하, 공정, 품질, 구매에 이르는 관리업무를 정의하고 각각 개체사이의 정보와 슬라브의 흐름에서 Lean 도구를 사용하여 기존 프로세스 상에 Value added와 Non-Value added를 분석하여 Cycle Time의 감소, 재고감소, 업무전환시간의 감소, 재작업감소, 서비스개선, 낭비 감소 등을 목표로 업무프로세스를 정형화시키고, 항만현장이 항만물류프로세스를 최적의 상황으로 실행 할 수 있도록 환경의 재설계를 통한 항만물류프로세스의 개선된 모델을 제시한다.