• 한국인공지능학회지
• /
• 제9권1호
• /
• pp.29-35
• /
• 2021

In this paper, we analyzed the factors of adoption and implemented a predictive model to activate the adoption of animals. Recently, animal shelters are saturated due to the abandonment and loss of companion animals. To address this, we need to find a way to encourage adoption. In this paper, a study was conducted using two data from an open data portal provided by Austin, Texas. First, a correlation analysis was conducted to identify the attributes that affect the result value, and it was found that Animal Type Intake, Intake Type, and Age upon Outcome influence the Outcome Type with correlation coefficients of 0.4, 0.26, and -0.2, respectively. For these attributes, the analysis was conducted using Multiclass Logistic Regression. As a result, dogs had a higher probability of Adoption than cats, and animals subjected to euthanasia were more likely to adopt. In the case of Public Assist and Stray, it was found that the Missing rate was high. Also, the length of stay for cats increased to 12.5 years of age, while dogs generally adopted smoothly at all ages. These results showed an overall accuracy of 62.7% and an average accuracy of 91.7%, showing a fairly reliable result. Therefore, it seems that it can be used to develop a plan to promote the adoption of animals according to various factors. Also, it can be expanded to various services by interlocking with the webserver.

• 디지털융복합연구
• /
• 제11권12호
• /
• pp.155-160
• /
• 2013

세계적인 경제 불황 환경에서 클라우드 컴퓨팅은 IT 분야에서 새로운 패러다임이 되었다. 본 논문은 국내기업의 클라우드 서비스 채택의도의 영향요인 분석을 위한 탐색적 연구이다. 본 연구는 클라우드 서비스 중에서 IaaS(Infrastructure as a Service)에 초점을 맞추고, 클라우드 서비스 채택의도 분석을 위해서 TAM과 VAM을 적용하기로 한다. 제안하는 탐색 모델은 확장성, 민첩성, 보안성, 효율성, 신뢰성 등과 같은 클라우드 서비스의 특성을 포함한 TAM과 VAM을 적용하여 IaaS 채택의도의 중요한 영향요인을 파악하기 위한 가설들을 검증한다. 궁극적으로 본 연구를 통하여 B2B 클라우드 서비스 시장에서 기업 사용자들의 IaaS 채택에 관한 사용의도를 파악하는데 도움을 줄 수 있을 뿐만 아니라 클라우드 서비스 제공자들이 보다 효과적인 클라우드 서비스 개발과 마케팅 전략을 향상시키는데 도움을 줄 수 있다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제33권1호
• /
• pp.133-157
• /
• 2024

Purpose The purpose of this study is to identify the utility and sacrifice factors of paid membership in domestic e-commerce based on the value-based acceptance model, and to determine its impact on perceived value and intention to continue using e-commerce. Design/methodology/approach This study confirmed the perceived benefits and sacrifice factors of e-commerce paid membership through in-depth interviews, and verified the research model through an online survey. Findings The study identifies seven perceived benefit factors(differentiation, enjoyment, sharing, point benefit, discount benefit, contents benefit, and delivery benefit) and three perceived sacrifice factors(fee, opportunity loss, complexity). Structural model verification reveals that discount benefit, delivery benefit, and opportunity loss significantly impact the perceived value in Coupang Rocket Wow, while discount benefit, point benefit, and fee significantly influence the perceived value in Naver Plus membership. The perceived value of both memberships positively influences the intention to continue using the respective e-commerce platforms. A comparison highlights a significant difference in the impact of opportunity loss on perceived value between Coupang Rocket Wow and Naver Plus memberships.

• 지식경영연구
• /
• 제22권2호
• /
• pp.119-144
• /
• 2021

최근 시장에서의 경쟁이 기업 간의 경쟁에서 공급사슬 간의 경쟁으로 진화해 감에 따라, 공급사슬관리(이하 SCM)를 고도화하기 위한 기업들의 관심이 높아지고 있다. 특히 다양한 기술적 강점을 갖고 있는 블록체인 기술이 SCM과 결합되면서 블록체인 기반의 SCM 서비스 도입을 검토하고 있는 국내 제조, 유통 기업들이 늘어감에 따라, 우리 기업들의 블록체인 기반 SCM 도입에 영향을 미치는 요인들에 대한 연구가 중요해지고 있는 시점이다. 그러나 기존 블록체인 및 SCM에 대한 수용연구들은 대체로 기술수용모형이나 통합기술수용모형에 기반하여 수행되어 왔다. 그러나 이 두 이론적 기반은 개인의 정보기술 수용을 설명하기에는 적합하지만, 기업을 대상으로 하는 정보기술 수용을 설명을 하기에는 다소 부적합한 한계가 있다. 본 연구는 기술-조직-환경(TOE) 프레임워크 이론을 바탕으로 기업을 분석단위(unit of analysis)로 하는 새로운 관점의 블록체인 기반 SCM 수용모형을 제시하고, 기업들이 새로운 정보기술의 도입을 검토할 때 그 기술이 제공하는 혜택(benefit)과 그 기술로 인해 발생하는 손실(sacrifice)을 종합적으로 고려하는 특성을 반영하고자, 본 연구에서는 가치 기반 수용 모형(Value-based Adoption Model)의 관점을 추가로 적용하였다. 본 연구에서는 제안된 연구모델을 검증하기 위하여 국내 제조, 유통 기업 126곳을 대상으로 설문을 통해 데이터를 수집하였으며, PLS 구조방정식모델을 통해 실증적으로 분석하였다. 분석결과 '비즈니스 혁신', '경로추적', '보안강화'와 같은 기술적 관점의 혜택 요인들과 '비용'과 같은 손실 요인이 블록체인 기반 SCM의 '인지된 가치'에 유의한 영향을 미치는 것으로 나타났으며, 이는 다시 '사용의도'에 유의한 영향을 미치는 것으로 나타났다. 한편 조직적 관점의 '조직준비도'는 '사용의도'에 유의한 영향을 미치는 것으로 나타났지만, 환경적 관점의 '규제환경'은 예상과 달리 '사용의도'에 유의한 영향을 미치지 못하는 것으로 나타났다. 이와 같은 본 연구의 발견은 국내 블록체인 기반 SCM 활성화를 위한 실무적, 정책적 대안을 마련하는데 기여할 수 있을 것으로 기대된다.

• Asia pacific journal of information systems
• /
• 제15권2호
• /
• pp.171-193
• /
• 2005

Small firms are considered as the last mile in electronic networks of business enterprises. Since small firms lack in their resources and capabilities for IT deployment, it seems a challenging project to make them electronically linked to their trading partners. This study aims to investigate the factors that influence the intent of small firms to adopt electronic linkage to their trading partners. This study considers the context where small firms already have transaction relationships with partner firms and where their adoption of electronic linkage may influence the nature and performance of the transactional relationships. This study considers the expected value of electronic linkage and the joint actions of the trading firms as the major factors. Its research model also includes traditional factors such as influences from the industry and the trading partner, the support of CEO, and the readiness of the trading partner. Based on the survey data from more than 1000 small firms, the present study performs regression analysis and finds that all but one factor are significant in explaining the variations in the adoption intention of small firms. The exception is the joint action, which is shown to decrease the intention. Based on the results, this study offers business and policy implications that would be useful to business managers and policy makers.

• 한국IT서비스학회지
• /
• 제19권6호
• /
• pp.31-53
• /
• 2020

The traditional media ecosystem is facing major changes with the expansion of over-the-top (OTT) services. While the percentage of people cutting the cord has already exceeded the percentage of people subscribing to pay TV services in the United States, due to the unique characteristics of the Korean market, it is uncertain whether the cord-cutting trend will have an impact on the Korean media industry despite of the advantages of OTT services. Accordingly, this study has directly determined the beneficial and sacrificial factors of switching to OTT services, as well as the personal and external influences behind the Korean OTT service users' intention to switch. To achieve this, the Value-based Adoption Model (VAM) was used to measure the benefits of OTT services with regards to their content and systems, as well as measure the financial and procedural switching costs of cord-cutting; further, personal innovativeness and consumers' social image were added as external variables. The results of this study showed that consumers take the content and system quality of OTT services and procedural switching costs and into consideration, and that their intention to switch was based on social image. These results could serve as data for consumer analysis regarding the expansion of OTT services into the Korean media industry, and also provide the strategic basis for preparing for sudden changes that may occur in the media ecosystem due to cord-cutting.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2006년도 추계 학술대회
• /
• pp.17-22
• /
• 2006

Online game industry is one of the most value added industry and continues to grow rapidly nowadays. This paper classifies the diffusion patterns of online games according to online game genre, estimates coefficients of innovation and imitation using Bass model, extracts the Bass-based adoption life cycle model which reflects the properties of each game, and then analyzes the diffusion pattern of each game. Through the research on the diffusion pattern of online games, if we can identify the characteristics of changing market and consumers in accordance with the product life cycle, we will provide the implications to the marketing strategy, which have to change at every stage of adoption life cycle, not to mention to investment plan.

• 벤처혁신연구
• /
• 제5권4호
• /
• pp.91-108
• /
• 2022

본 연구는 자율주행 자동차를 이용하고자하는 의도에 영향을 미치는 요인을 실증적으로 분석하기 위해 이루어졌다. 실증 분석을 위한 연구모형은 가치기반수용모델(VAM)을 기반으로 자율주행 자동차의 특성을 반영하여 도출하였다. VAM의 기본 변수인 유용성, 즐거움, 기술성, 인지된 비용에 자율주행 자동차의 특성인 편리성, 안전성, 보안성, 사회적 영향을 추가하였다. 이렇게 도출된 모형을 바탕으로 실증 분석을 위해 설문조사를 실시하였으며 유효한 216부를 분석의 대상으로 삼았다. 실증분석은 AMOS24를 활용한 구조방정식으로 하였다. 실증 분석 결과는 다음과 같다. 유용성, 즐거움, 편리성, 안전성, 보안성은 인지된 가치에 유의한 영향을 미쳤다. 기술성과 인지된 비용은 인지된 가치에 대한 영향 관계가 부(-)로 나타났다. 한편, 보안성과 사회적 영향은 인지된 가치에 유의한 영향을 미치지 못한 것으로 나타났다. 인지된 가치는 사용의도에 미치는 영향에 있어서 유의한 영향을 주는 것으로 나타났다. 유의한 영향을 미친 변수들의 영향력은 안전성, 편리성, 인지된 비용, 즐거움, 유용성, 기술성 순이었다. 한편, 인지된 가치의 매개효과를 분석한 결과 인지된 가치는 유용성, 즐거움, 편리성, 안전성, 기술성, 인지된 비용과 사용의도 사이 매개의 역할을 하는 것이 검증됐다. 반면 보안성 및 사회적 영향과 사용의도 간에는 유의한 매개효과가 검정되지 않았다. 이러한 연구 결과를 바탕으로 본 연구가 가지는 학술적, 실무적 시사점을 제시하고자 한다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권1호
• /
• pp.1-20
• /
• 2021

Purpose The purpose of this study is to deduct the motivative factors such as perceived value, trust, innovative resistance and flow from the pervious studies and to examine the effect of the motivative factors in the continued use of convenient payment service. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Value-based Adoption Model and the Innovative Resistance Model with the factors deducted from the Flow Theory. Findings Results showed that perceived value had a significant effect on trust and innovative resistance. Moreover, trust had a significant effect on flow and continued use. Finally, innovative resistance and flow had a significant effect on continued use. However, the research model in this study was derived from a behavioral point of view, therefore, this model needs to combine the various factors of related fields.

• Journal of Korea Trade
• /
• 제27권5호
• /
• pp.91-112
• /
• 2023

Purpose - This study empirically investigates how the effects of localized knowledge spillovers on technology adoption are conditional on the organizational capabilities of potential adopters. Design/methodology - The empirical model utilized in this study examines how the presence of prior adopters of advanced manufacturing technologies affects a plant's technology adoption decision differently based on its organizational capabilities, measured by plant size and plant status (single-plant firm vs. multi-plant firm). Moreover, this study investigates how the scope of knowledge spillovers from prior adopters, both in terms of geographical and functional proximities, differ for plants with different organizational capabilities. Findings - The main findings of this study are as follows: 1. Although plants with lower organizational capabilities are less likely to adopt advanced technologies, such plants receive greater marginal benefits from knowledge spillovers from prior adopters in their region. 2. Plants with greater organizational capabilities can benefit from knowledge spillovers from a wider set of prior adopters. In other words, while plants with lower organizational capabilities tend to benefit from knowledge spillovers from "similar" and "local" adopters, plants with greater organizational capabilities can also benefit from knowledge spillovers from "not-too-similar" or are geographically distant prior adopters. Originality/value - While existing studies mainly focus on the effects of the various kinds of regional agglomeration, few studies investigate localized knowledge spillovers in technology adoption. Moreover, no prior studies have explored how the effects of knowledge spillovers on technology adoption depend on a plant's organizational capabilities and how the scope of knowledge spillovers differs for plants with different organizational capabilities. This study is the first to empirically investigate this topic.