• 지식경영연구
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• 제23권1호
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• pp.133-148
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• 2022

끊임없이 변화하는 관광환경에서, 우리는 성공적으로 관광객을 유치하고 관광객에게 기억에 남을 만한 경험을 제공하기 위한 고민이 필요하다. 스마트관광 콘텐츠는 코로나19로 인해 변화된 관광패턴은 물론 다양한 관광지에서 새로운 가치를 선사하여 매력적인 관광지로 전환하는데 유용한 관광자원으로 간주된다. 그러나 아직까지 경제적 지속성을 확보한 스마트관광 콘텐츠의 성공사례는 드물다. 이에, 본 연구는 가상가치평가법(Contingent Valuation Method, CVM)을 적용하여 증강현실에 기반한 스마트관광 콘텐츠에 대해 관광객들이 인지하는 경제적 가치를 추정하고, 경제적 지속성을 확보할 수 있는 스마트관광 콘텐츠 개발 방안을 모색하는데 기초자료를 제시하고자 하였다. 연구 결과, 제시금액이 낮을수록 새로운 가치에 대한 인식이 높을수록 지불의사 가능성이 높아지는 것을 확인하였으며, 가장 적합한 지불의사 금액은 11,823.01원으로 나타났다. 이러한 연구결과를 토대로, 본 연구는 경제적 지속성을 확보한 스마트관광 콘텐츠 개발을 위한 학술적 그리고 실무적 시사점을 제시하였다.

• 환경영향평가
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• 제13권2호
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• pp.73-86
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• 2004

The objective of this research was to estimate residents' willingness-to-pay using contingent valuation method and to investigate their environmental sensibilities prior to conduct the costbenefit analysis on the watershed management program of integrated sewerage construction and operation in the catchment of Dam Chung-Ju. A set of questionnaire was prepared and asked to 1,200 residents at downstream area as well as upstream area of Dam Chung-Ju. As a result, environmental sensibility of the residents living in the catchment of upstream of Lake Chung-Ju seemed very high. However, the substantial practice in their own life for conserving their environment was inactive, although residents' efforts trying to collect and dispose garbages in separate containers and to minimize the waste discharge load were actually made. The willingness-to-pay on each month for 20 years was estimated as 4,841 wons for the openended question and 3,411 wons for the close-ended question. Factorial analysis was also performed to obtain correlation among the questions asked. Seven groups of the correlated questions were identified and their contribution to the estimated willingness-to-pay was analyzed.

• 경영과학
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• 제25권2호
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• pp.43-55
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• 2008

Contingent valuation method(hereafter CVM) is generally believed to be one of the most popular methods used for quantifying the value of non-market goods or services particularly by asking respondents of willingness to pay. This study deals with how to use CVM in calculating the value of mobile telephone service by suggesting methodology of estimation and eliminating biases. This study represents an attempt to estimate the WTP(Willingness To Pay) of the mobile telephone service using the face-to-face interview which is the qualitative technique is used. In this study, by using the single bound dichotomous choice model(SBDC) in order to analyze the valuation of mobile telephone service, WTP was estimated. Also we analyze the factors to pay for mobile service in which it becomes the important factor of demanding services. We used logit model. In order to provide robust estimates of WTP, we have used the Method of Montecarlo Simulation. Consequently, consumers showed that WTP about the mobile communications service is generally high. And it could know that the WTP will fell down as the specialized knowledge about the mobile communications frequency was high. It will be able to become the important part to not only the business carrier but also the policy maker to estimate the economic value of mobile telephone service.

• 기술혁신학회지
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• 제15권3호
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• pp.700-721
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• 2012

본 연구는 특허권의 경제적 가치를 산정하는데 있어서, 합리적인 로열티율을 구하기 위한 방법에 관한 것이다. 특허권 자체의 합리적인 로열티율을 산정하기 위해, 기존의 25% 룰의 장단점과 최근 동향을 살펴보았으며, 내쉬 협상 방정식의 게임이론을 이용한 산정방법과 재무분석을 통한 투자수익률 방법을 적용하여 합리적인 로열티율을 산출하였다. 손해액 산정 모형에서는 최근의 미국 특허침해 손해액 산정 시 실시료 상당액으로 판결한 미국 법원의 판례를 이용하여 당해 침해 관련 특허를 분석하고, 각 특허의 서지(書誌)사항 항목에서 특허지표를 추출해서 이를 회귀분석을 이용하여 개별 특허권의 합리적인 로열티율을 산정하는 모형을 제시하고 미국의 판례자료를 이용한 분석결과를 제시하였다.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2006년도 Proceedings of ISRS 2006 PORSEC Volume II
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• pp.559-562
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• 2006

Although flood is a very common natural disaster in Bangladesh, recently Dhaka, the capital city of Bangladesh got flooded even in moderate rainfall. Accordingly, on January 2002 the sale and use of polythene bags were banned, by identifying it as one of the main causes for such flooding. Now the question arises, whether only polythene shopping bags are alone responsible for causing water logging problem. Accordingly, the objective of this study is to detect the reason(s) for the recent prolonged water logging problem in Dhaka City, even by small amount of rainfall. Both contingent valuation method and remote sensing technique were used for comparison of the results. The results of the study indicated that, not only polythene bags, but also unplanned land filling is also liable for creating water logging problem in Dhaka City. Finally, the study suggested that, the value of wetlands lost, which is directly related to the recent water logging problem, is more higher than what actually thought by the citizens of Dhaka City.

• Ocean and Polar Research
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• 제29권1호
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• pp.69-80
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• 2007

This paper attempts to measure the environmental value of the Nakdong-river estuary, which is ecologically important but confronted with the threat of development. Especially, in order to elicit the environmental values of its four attributes, contingent valuation method(CVM) based on multi-attribute utility theory is applied and the CVM survey was rigorously designed to comply with the guidelines for best-practiced CVM studies. We surveyed a randomly selected sample of 400 and 350 households in Busan and six large cities(Seoul, Incheon, Daegu, Daejeon, Gwangju, and Ulsan), respectively and asked respondents questions in person-to-person interviews about how they would willing to pay for the estuary conservation and management program. Respondents overall accepted the contingent market and were willing to contribute a significant amount(2,457 won in Busan and 3,560 won in six large cities), on average, per household per year, which implies that there exists a large difference between the two. The aggregate values of the Nakdong-river estuary in Busan and six large cities amount to 2.92 and 22.32 billion won, respectively, per year. In addition, expanding the values to Korea produces 51.34 billion won per year. The quantitative values can be utilized in planning and decision-making about development versus conservation of the estuary.

• 지식경영연구
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• 제20권1호
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• pp.215-230
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• 2019

Numerous city problems have arisen in some tourist cities as tourists enter the city beyond the limits of its capacity. As an alternative to this problem, the discussion of smart tourism cities has led many cities to pursue urban planning with the aim of transforming them into smart tourism cities. Therefore, the present study attempted to discuss the city self-reliance that smart tourism cities need to solve a number of problems and grow as a happy city, both residents and tourists, who are the ultimate goal in the long-term goals. More specifically, this study aims to provide basic data for the economic growth of cities that are most fundamental in city's self-reliance by assessing the economic value of smart tourism. To achieve this research purpose, the economic value of smart tourism was estimated using the Contingent Valuation Method (CVM), and the results showed that each person is willing to pay 220,709 won. This is about 10,000 won higher than the 211,163 won announced by the National Travel Survey in 2017, which is estimated to be of higher economic value when recognized as smart tourism. On the basis of these results, this study provided basic policy data in promoting smart tourism cities as well as expanding understanding of smart tourism.

• 한국건설관리학회논문집
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• 제12권4호
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• pp.40-49
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• 2011

최근 신도시 개발의 증가와 학습 효율성 증가를 위한 학급당 학생 수 축소 정책에 따라 BTL 사업의 신설 학교시설물이 증가하고 있다. 국외 SOC 시설물의 사례를 보면 어느 시점 이후 운영 유지관리 비용이 급격하게 상승되어 예산부족 현상이 나타나고 있다. 이에 따라 BTL 사업 학교시설 또한 어느 시점 이후 운영 유지관리 비용의 예산부족이 예상된다. 따라서 효율적인 운영관리를 위하여 필요한 비용을 최소화하고 질적으로 높은 서비스를 제공하기 위한 자산의 가치를 최대화 시킬 수 있는 자산관리의 도입이 시급한 실정이다. 본 논문에서는 국외 SOC에 적용된 자산관리 사례를 통해 BTL 사업 학교시설물에 적용 가능한 자산의 가치평가 프로세스를 정립하고, 시설물 세부 평가요소 및 내용을 도출하여 현재 국내 회계법을 기반으로 한 자산의 가치평가 기법을 제시하는 것을 목적으로 하였다. 이는 학교 시설물의 운영관리 예산계획에 정량적 기준으로 활용이 가능하고, BTL 사업 교육시설물에 적용 가능한 자산관리 개념의 도입을 촉진시킬 수 있다.

• 한국조경학회지
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• 제29권1호
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• pp.80-91
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• 2001

The purpose of this research is to provide a basic knowledge to open up for undeveloped park in process of the park policy establishment by setting up the priority of park development and valuation factor, valuation index as well as building a basic material to undeveloped neighborhood park in Daegu Metropolitan City. Thirteen urban neighborhood parks(1,841,663$m^2$) in the Daegu Metropolitan City were selected for this study. Analyzing and reviewing the previous research and literature review were conducted, and the evaluation index and analysis criteria were constructed to decide the development priority of parks. The results of this research are as follows; 1) Following to the result of the expert questionnaire test in order to estimate weight of valuation factors. It had a high score in available population, and estimated amount of the gross compensation, unpurchased land rate. On the other hand park rate of autonomous district, altitude, rate of population increase in autonomous district and a low score. 2) Generally, most f the plain type parks had a high score in the Sea level, land using pattern, an estimated amount of the gross compensation, but hill type parks had a high score the rate of green covered, park area for one person of administration building. 3) Daebong, Soosung, Dosan, 2.28 youth, Kyungnam parks were selected high priority. Soochang, Donsibong, Janggi, Dongin parks were selected middle priority. Bokhyun, Galsan, Manchon, Gusoosan parks, which were selected low priority. This research for undeveloped park is a basic research step to open up. Three many difficult things in shortage of the basic material for building valuation factor and measuring of the method measurement. The application of weight which make a decision importance among the valuation factor should have ore reasonable study and more scientific research from now because there still remains a lot of shortage of positive materials in there.

• 수산경영론집
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• 제49권3호
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• pp.85-99
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• 2018

This study is to compare and evaluate the estimating method of WTP(willingness to pay) for the valuation of oceans and fisheries resources with non-market goods characteristics using contingent valuation method. In general, when estimating parameters of the WTP function, we should take into account the assumption of probability distribution, inclusion of covariates, method of inducement of payment, and the treatment of 0 payment intention and resistance responses. This study utilizes survey data that was used to estimate the value of fisheries resource protection zones, with a total of 1,200 samples. The main results of this study are summarized as follows: First, the final willness to pay amount is estimated at a statistical significance of less than 1 percent, and the distribution of the final willness to pay amount is from \6,926 of the double bounded dichotomous model to \10,721 of the spike model. Second, the willness to pay amount based on assumptions about the normal and logistic probability distributions are estimated to be \9,429 and \9,370 respectively, so there was no significant difference. Third, the willness to pay amount of the single bounded dichotomous model and the double bounded dichotomous model are estimated to be \8,951 and \6,926 respectively, making a relatively large difference. Fourth, the willness to pay amount of the model without covariates and the model with covariates are estimated to be \9,429 and \8,951, respectively, so the willness to pay amount is underestimated when the covariates are included. Fifth, the Spike model that considers zero payment intention and resistance response estimates \10,405 as the highest payment in this study. Finally, the CVM analysis guidelines proposed by the Korea Development Institute (KDI) are estimated to be \9,749 and \10,405 respectively, depending on including no covariates and with covariates. Compared to other models, the final willness to pay amount is not estimated underestimated. Therefore this study suggests the use of KDI's guidance under government public policy projects. In view of these results, the estimating model for willness to pay amount model will be selected by considering the sample size, the suitability of the model, the sign of the estimated coefficient, the statistical significance, the ratio of the zero payment intention and the payment rejection. And, for CVMs on government public policy projects, it is desirable to estimate by the method proposed by the KDI.