• The Journal of the Korea Contents Association
• /
• v.19 no.8
• /
• pp.184-193
• /
• 2019

With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.389-398
• /
• 2022

Recently, tourism and leisure related VR contents have gained attention of potential tourists. Therefore, this study aimed to analyze investigate the effects of 360-degree VR tourism contents motivations, flow, continuance usage intention on visit intention for Chinese student in Korea. This study found that hedonic benefit and personal benefit exerted a positive influence on visit intention of contents users. However, vividness and usability did not influence on visit intention. Moreover, flow exerted a significant influence on visit intention but continuance usage intention did not influence on visit intention. The study is significant in shedding light on whether the motivations, flow, continuance usage intention of 360-degree VR tourism contents influences visit intention. It is suggested that the consumption of 360-degree VR tourism contents can be a useful marketing tool for strength of intention to visit.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2022.07a
• /
• pp.519-521
• /
• 2022

본 논문에서는 교통약자들의 이동제한 및 한계와 코로나 19로 인한 관광산업의 손실을 해결할 VR/360도 가상현실을 통한 웹 플랫폼 개발을 제안한다. 이 연구는 활용될 자원인 계절과 날씨자료를 효율적으로 촬영 및 준비하여 기존의 VR/360도의 가상현실을 최대화하고, 기존의 로드뷰 API 및 VR기기의 응용을 다양화한다. 또한, 이 연구는 '관광지를 방문한다'라는 개념을 실외뿐만이 아니라 실내에서도 사실적으로 체험할 수 있음을 제시한다. 이때 사실적인 체험을 더욱 극대화하기 위하여 VR/360도에 접목된 계절과 날씨의 콘텐츠를 구매할 수 있게 하여 소비자에게 선택지 내에서의 다양성을 주고, 단순 체험이 아닌 관광산업의 경제적 이윤으로 연결한다. 본 논문에서는 예상결과를 통하여 기존의 단순 VR/360도 체험을 통한 가상현실에 비해 좀 더 다양한 환경 조성을 통한 콘텐츠와 관광산업의 개선 및 경제성 면에서 발전성을 보인다.

• The Journal of the Korea Contents Association
• /
• v.15 no.3
• /
• pp.40-47
• /
• 2015

VR(virtual reality) which already is used commonly in diverse areas including entertainment, design, and simulation training is most important area in ICT. VR already has various uses within the tourism sector. As VR technology continues to evolve, there is little reason to doubt that it will become more prevalent throughout society and the tourism sector in particular. In this paper, we plan to improve the VR content to the market possibility and competitiveness of VR content in the culture industry. Out of focus, lens dust, motion blur, blur effect were minimized to improve the simulation sickness which caused by the cognitive dissonance in the HMD. And also, the content was considered UI design for user's immersion.

• The Journal of Society for e-Business Studies
• /
• v.26 no.2
• /
• pp.95-122
• /
• 2021

As it recently became a non-face-to-face society because of the COVID-19 Pandemics, attempts have been made to experience heritage based on virtual reality (VR). Despite the satisfaction of VR contents, however, questions are being raised about whether the VR experience leads to visit a heritage tour or reduces to visit a heritage tour. This study examined how VR-based heritage experiences affect the visit intention of heritage sites. In addition, this study investigated how VR-based experiences differently affect the visit intention compared to web-based experiences. To this end, based on the information success model proposed by DeLone and McLean, this study examined how the perception for system quality and information quality through VR (vs. web) experience affects the intention of visiting the historical site. The results demonstrated that satisfaction was positively influenced by the convenience of system quality and the presence and usefulness of information quality and that the presence and satisfaction positively affected continuance intention. In addition, continuous intention to use positively affected the visit intention of heritage sites. Lastly, it has been shown that the usefulness of information quality in groups experiencing content through the Web (vs. VR) has a greater impact on the intent of continuous use. Based on the results of this study, we discussed ways to organize tourism content to increase the intention of visiting heritage sites.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.17 no.6
• /
• pp.1187-1192
• /
• 2022

Gangwon-do is a representative leisure resort. However, the provision of tourism information has not escaped the existing image- and text-oriented simplicity. Therefore, a linkage strategy for the content business is needed to revitalize tourist attractions. In this paper, first, we provide a 360-degree rotating VR content authoring function. Second, we propose a dynamic platform including a function that allows users to easily author tour scheduling after registering VR content on a map. Finally, the proposal system provides pre-tourism customers with an opportunity to increase satisfaction by providing online pre-experience.

• Proceedings of the Korea Contents Association Conference
• /
• 2014.11a
• /
• pp.155-156
• /
• 2014

본 논문에서는 문화산업 분야에서 Virtual Reality(이하 VR) 콘텐츠의 시장 선점 가능성 및 경쟁력 확보를 위하여 개선된 VR 콘텐츠를 기획 제작하였다. HMD 기기에서 발생하는 인지부조화로 인한 시뮬레이션 멀미(simulation sickness) 현상을 개선시켰다. 개선시키기 위해 아웃포커스, 렌즈더스트, 모션블러효과, 흔들림 효과 그리고 UI디자인을 고려하였다. 제작된 콘텐츠는 착용형 디스플레이(Headed Mounted Display) 기기를 사용하여 사용자의 몰입도 향상을 추구하였다.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.24 no.4
• /
• pp.481-488
• /
• 2020

In recent years, realistic contents technology such as virtual reality, augmented reality, and mixed reality has been spreading in travel and tourism industries, and hence there have been various smart tourism AR, VR contents developed. In the past, people mainly used books and Internet for travel, but the use of VR, AR and MR technologies will be used more for consumption of cultural leisure contents in the future. This study describes the Mixed Reality based Baekje Neungsa Cultural Heritage On-Site Guide System to accelerate smart tourism. In this study, the immersive mixed reality HMD was used to provide visitors with more intuitive and effective information about the historical, cultural and architectural values of Baekje Neungsa through virtual experiences. The cultural heritage on-site guide system module supports various Meta Data services and can be easily used for mixed reality content development by designating Meta Data scripts. This research can make contributions to the development of mixed reality based smart tourism contents.

• Journal of the Korea Convergence Society
• /
• v.9 no.1
• /
• pp.317-323
• /
• 2018

Although various kinds of VR services are being carried out in the tourism field, The virtual reality experiences are still costly, since they could be realized in a limited space with some kinds of expensive equipment such as HMD. In this study, we propose a mobile virtual reality tourism experience using an easy and simple Google card board and user's smartphone because most tourist sites are outdoors and most of users like enjoying sightseeing and experience at the same time. For this purpose, we constructed a system that provides tourist information in real time employing both the IoT and VR techniques. Especially we develpoed a tourism contents for the UNESCO World Heritage Communities of Baekje Historical Site and Songsanri Tumulus. In addition, we virtually restored the royal palace in Gongju and confirmed the historical experience by VR flatform could be popular with people.

• Journal of Convergence for Information Technology
• /
• v.7 no.3
• /
• pp.111-116
• /
• 2017

This study offers the possibility as a new product of souvenirs from cultural tourist sites with virtual reality contents, instead of a simple exhibit. Users can watch augmented reality contents on souvenirs, and use the virtual experience service of cultural tourist sites with VR viewer. It has 4K-class high-quality $360^{\circ}$ image capture to increase the immersion of users in virtual space, implement virtual reality space and intuitive UI interaction with users using IMU (Inertial Measurement Unit). It is also possible to apply various add-on functions, including 3D contents, through technical development to increase its marketability, and apply in other industries. In addition, the prototype of the souvenir and VR viewer will be made by using a 3D printer and such in order to apply the contents which will be introduced in this study. Various product expansions can be considered through consultation with the relevant companies for the use of ready-made products.