• Title/Summary/Keyword: VISITOR SURVEY

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Evaluation of the Present Managerial Conditions Based on the Established Social and Ecological Impact Standards and Some Suggestions (무등산 도립공원의 사회.생태적 평가기준에 의한 현 진영상태의 평가와 관리방안)

  • 김상오;오광인
    • Journal of the Korean Institute of Landscape Architecture
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    • v.25 no.4
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    • pp.107-122
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    • 1998
  • Visitor Impact Management (VIM) framework was developed in the United States to help recreation resources management to be more systematic and effective. It consists of a series of steps from examining problems and their causes to planning and implementing management strategies in order to solve the problems. This study was conducted to find management problems in Moodeung-san Provincial Park and suggest some alternatives based on VIM framework. Data were collected by on-site survey and a mail-back questionnaire in August of 1996 in Moodeung-san Provincial Park. Out of 1173, 519 respondents (44.2%) were used for the study. According to the study results, there were differences between users' perceptions about the present use of the park and the users' personal norms about the use of the park. That is, while 46% of the respondents considered the park should be used as 'the place for calm and meditiation,' only 19% of the respondents considered the park had been used as 'the place for calm and meditation.' Three social indicators (the number of users, the number of seeing others' inconsiderate behaviors, and the crime) and four ecological indicators (littering, human waste, trail conditions, and water quality of Moodeung-san valleys) were selected for the major managerial indicators of the study area. Generally, five out of 7 selected indicators were in worse conditions than the evaluative standards, Five indicators which were evaluated as in worse conditions include two social indicators (the number of users and the number of seeing others' inconsiderate behaviors) and three ecological indicators (littering, human waste and trail conditions). Two other indicators such as water quality of Moodeung-san valley and the crime were identified to be important for users' recreational experience. More concerns and systematic investigations on these indicators are needed. This study discussed some management strategies to solve the identified problems, and introduced how mangers may make use of these information for recreation resource menagement in the park.

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The Causal Relationship of Health Service Quality, Satisfaction, Intention to Revisit and Intention to Recommend Perceived by Health Center Visitors (보건소 이용자가 인지하는 보건의료서비스 질, 만족도, 재이용의사 및 타인권유 의향간의 인과관계분석)

  • Park, Jae San
    • Health Policy and Management
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    • v.15 no.3
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    • pp.60-78
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    • 2005
  • The main objective of this study is to define the nature of the patient service quality of Health Centers, and based on that, to examine the causal relationship of Health Center visitor's perceived service quality with overall satisfaction, intention to revisit and intention to recommend. Data are collected on the basis of the second field survey of '3rd Regional Health Care Planning' operated by the Ministry of Health and Welfare(MOHW). In this study, the 24 patient satisfaction questions are used as outcome indicators. The samples are 3,091 patients who visited 68 Health Centers. The reliability and validity of patient service quality items was evaluated. Finally, the Structural Equation Modeling(SEM) analysis was conducted to find a causal relationship of service quality, patient satisfaction, intention to revisit and intention to recommend. This study shows firstly, the dimension of patient service quality was categorized into 3 dimensions, that is, facilities and environment, staff kindness, and convenience of utilization process. Secondly, the reliability and validity of patient service quality items was satisfied. Lastly, the total effect of convenience of utilization process factor on satisfaction(path coefficients=1.721), intention to revisit(0.843) and intention to recommend(0.696) is more higher than other variables. These findings imply that the quality of various services concerning convenience of utilization process at Health Centers should be improved to satisfy the health need of community people and improve the service quality of Health Centers.

Analysis of Space Cognition and Use Characteristics on Premium Outlet Shopping Mall -Focused on Exploratory Factor Analysis on Visitor's Behavior- (프리미엄 아웃렛 쇼핑몰의 공간지각 및 이용 특성분석 -방문자의 탐색적 요인분석을 중심으로-)

  • Park, Tae-Won;Lee, Deok-Jo;Park, Seung-Kyoo
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.486-496
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    • 2012
  • In recent years, the retail industry has been undergoing major shifts. Outlet malls are an important part of the new retail landscape. This paper seeks to increase the understanding of the shopping experiences of visitors to a Premium outlet shopping mall in Shinsagae Chelsea Premium Outlet at Paju City, Gyeongi-do. This paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers' perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The summary of 7 factor is classified as the visual, location, Shopping support, human traces, mood, transit expedience, and tenant. The main implication of these findings is that factory outlet stores are perceived favourably and that they need to build more positive marketing strategies accordingly.

A Study on Visitors' and Local Residents' Perception to Management of Baekdudaegan -A Case Study in Deogyusan Area, Baekdudaegan- (백두대간 관리에 대한 지역주민 및 이용객의 인식 비교 -덕유산 지역을 중심으로-)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.18 no.2
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    • pp.184-190
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    • 2004
  • The purposes of this study were to understand and compare visitors' and residents' perception about Baekdudaegan. To accomplish the purposes of study, the questionnaire surveys in visitor and resident group were employed at Deogyusan area where is a southern part of Baekdudaegan. As for the results, the knowledge level about Baekdudaegan was low in both groups. Visitors' overall attitudes to management of baekdudaegan were more preservation-oriented as compared with resident group. In addition, both groups pointed there is need to be exceptionally managed through special land zoning approach. The Korea Forest Service, Ministry of Environment, National Parks Authority, local government were perceived as proper management agencies for Baekdudaegan. Findings of this study could be used as basic information for establishing effective management policy in Baekdudaegan. Continuous survey effort which can be aroused public opinion would be asked to produce effective decision-making for Baekdudaegan.

Relationship between Text Readability of Self-Guided Interpretive Signs and Attraction, Preferences, and Intention to Recommend Reading Signs to Others (자기안내식 해설판 글자의 가독성과 관심유도, 선호도 및 탐방객의 해설판 읽기 권유의도와의 관계)

  • Kim, Sang-Oh
    • Korean Journal of Environment and Ecology
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    • v.20 no.4
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    • pp.473-481
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    • 2006
  • Readability, an indicator measuring the easiness of reading letters, has been known an important element that determines the communicative effectiveness of the self-guided interpretive signs. However, there are few studies to find out how the readability of the signs influence visitor's attraction and reading behavior of interpretive signs. This study examined the relationship between readability of interpretive signs and attraction, preferences, and intent to recommend reading signs to others. Data were collected from August to November of 2003 at a self-guided trail of Naejangsan National Park, Korea. 350 out of 375 responses from subjects who participated in the questionnaire survey were usable. Results showed that readability of the signs is related with the attraction, preferences, and intention of recommending reading signs to others. The higher the readability of the signs were, the higher the attraction, preferences, and intention of recommending reading signs were. Attraction and preferences were also positively related with intention of recommending reading signs. Preferences better explained intention of recommending reading signs than readability and attraction. These findings suggest that enhancing readability of the signs may lead to higher participation in reading them.

덕유산 국립공원의 이용특성 및 휴양편익에 관한 연구

  • Yun, Yeo-Chang
    • 공원문화
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    • s.26
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    • pp.26-32
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    • 1984
  • There have been few researches on the factors affecting forest recreation demand and demand for and value of forest recreation in Korea. This study has three main objectives as follows; First, to introduce the nature of recreation demand, the factors affecting forest recreation demand, and the methods of measuring demand for and benefits from forest recreation by reviewing related literatures. Secondly, to investigate the visitors' characteristics, patterns of recreation activities, and their attitudes for the recreation environments at the Deogyu National Park through interviewing them with the questionaire. Thirdly, to estimate the demand for and benefits of forest recreation at the National Park by Travel Cost Method. The survey was dealt by three trained interviewers at the enterance of the park for 5 days from September 26 to October 10, 1982. The 430 respondents were sampled randomly among 9,391 visitors with 4.6% of sampling rate. As the results, the study revealed that most of visitors to Deogyu National Park were from urban areas and belonged to the intermediate-upper income classes, and that most of them traveled more than 250 km or 4 hours to the site from their origins. And more respondents answered that the recreation environments of the cite were more or less better than other recreation areas. From the date of travel distances and participation rates of 13 cities or counties, the demand schedule of forest recreation at the National Park was established. The estimated equation of total experience demand curve is; Log $VR_i$ 2.6353 – 1.021 Log $D_i$ $R^2=0.9451$ where, $VR_i$ $(%\times1000)$ = Participation rate of the ith origin $D_i$ (km) = Travel distance from the ith origin From the total experience demand curve, the demand curve of recreation resources was built by adding travel cost in distance (km). The regression equation of the recreation resources at the Nation park is; Log V = 4.0304 – 0.8167 Log D $R^2=0.9060$ From the demand schedule of recreation resources, the recreational bendfits of Deogyu National Park was estimated. The estimated bendfits to a visitor from the forest is equivalent to the travel cost of 2,372 km. The study also found out that the demand for recreation resources was less elastic than the demand for the total recreation experience at the Deogyu National Park.

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The Ecological Management on Consideration of Vegetation Structure at Goduck Riverside Restoration Area in Hangang, Seoul (서울시 한강변 고덕 수변 생태복원지의 식물생태특성을 고려한 생태적 관리방안)

  • 이경재;한봉호;김정호;배정희
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.2
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    • pp.86-101
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    • 2004
  • This study was conducted to present the ecological management of Goduk Riverside Restoration Area in Hangang, Seoul by analyzing the change of the vegetation structure. The survey site was classified into three groups. These were the vegetation restoration area, the dry plant area, and the swampy plant area. There were 141 taxa including naturalized plants and 13 species recorded in 2001 and 258 taxa including naturalized plants and 42 species were recorded in 2003 by monitoring. Monitoring results showed that the alien plants such as Humulus japonicus expanded continuously except in the vegetation restoration area. It was found that the growing status of planted shrub plants were poor, and the naturalized plants status was thriving, and the soil environment was bad in the vegetation restoration area. The alien plants such as Humulus japonicus and Aster pilosus dominated continuously in the dry plant area. The swampy native herb plants number was decreased, but the Humulus japonicus community was expanded caused by the soil drying in the swampy plant area. Soil analysis showed that the soil acidity, the available phosphates and the concentration of calcium were highly effected by cultivation. We propose ecological management as follows based on the results of the change of vegetation and soil characteristics. The vegetation restoration area should be managed by visitor's characteristics. Replanting vegetations should be based on soil characteristics. The removal of naturalized plants and established monitoring with plots is also needed. In the dry plant area and the swampy plant area, naturalized plants need to be removed in order to facilitate bio-diversity and monitoring.

A Study on the Resident Attitudes of Tourism Region in Kwang-Ju and Chonnam Area (광주.전남 지역의 관광지 주민의 태도에 관한 연구)

  • Mun, Young-Cheol
    • Journal of the Korean association of regional geographers
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    • v.4 no.2
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    • pp.95-117
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    • 1998
  • The purpose of this research lies in possible effects of a tourist development, that is, studying inhabitants' attitude who live in sight-seeing place toward economic, social, cultural and ecological influences. The research was performed by questionaires through a spot survey from 1997, 7. 1 to 7. 1. The analysis about the result is as follows: First, the Inhabitants gave the positive responses on the economic effect of sightseeing but didn't answer affirmatively to its social consequences-education, criminal rate of teenagers live the place, on the matters of cultural influence they showed both positive attitude and future orientated and they took great interest in that the tourist development could pollute their environment. Second, the Inhabitants put the income increase on the first place among every aspect and the need of holding exhibitions about history and culture of that region giving a positive image to visitor, making severer restrictions on people dump refuse at the region, tourist development and investment for the local area following position in order.

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A study on how to improve tourism competitiveness for the activation of cruise tourism industry - Focusing on the influence of attribute satisfaction on overall satisfaction of cruise tourists by countries - (크루즈관광산업 활성화를 위한 관광경쟁력 제고방안 연구 - 방한 크루즈관광객의 어권별 관광만족도의 차이를 중심으로 -)

  • Hong, Jang-Won;Jeong, Byeong-Ok
    • Journal of Navigation and Port Research
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    • v.37 no.2
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    • pp.211-219
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    • 2013
  • The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.

Management Effectiveness Evaluation(MEE) in Protected Areas for Forest Genetic Resources (산림유전자원보호구역의 관리효과성 평가 적용)

  • Ryu, Kwang-Su;Choi, Jae-Yong;Shin, Hyun-Tak
    • Journal of Forest and Environmental Science
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    • v.27 no.3
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    • pp.205-210
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    • 2011
  • This study aims to assess MEE(management effectiveness evaluations) on PAs(protected areas) for forest genetic resources which play an important role in biodiversity conservation, and then to suggest better ways to manage PAs for forest genetic resources. This study applies same indicators of the MEE on PAs as the ones described in the prior study(Ryu et al. 2011). The indicators applied are composed of five elements, thirty-two indicators which all would be grouped into one element by each traits. Overall indicators belonging to the element of output and outcome are comparatively low. Especially the ones related to the change of biodiversity, degree of ecosystem health, variation of civil complaint and visitor satisfaction are ranked mostly low. The element of input shows the low rank on the number of staff and budget. The score of indicators related to the identification of the threats of PAs and local communities' supports turn out to be low in the element of Context. The element of process, however, has scored low on Staff management, Education/Awareness programs and Governance, while the law enforcement, management regulation and capacity to prevent forest disasters have made relatively high score. Meanwhile, all indicators in the element of planning have scored relatively high as compared to the indicators belonged to other elements. This study suggests to strengthen a few constructive proposals, such as facilitating efficient management framework for PAs, developing local community cooperation program, establishing survey, research and monitoring system, and registering PAs to the WDPA(World Database on Protected Areas) according to the IUCN categories.